Ask HN: I need you but have no money. What can I offer you instead?
The most extreme example that comes to my mind was Google Image Labeler. I said "Was" as I've just noticed that "Google Image Labeler is being phased out, and will no longer be available as of September 16, 2011.". Google Image Labeler (http://images.google.com/imagelabeler/) was a total farce or simply brilliant depending on how you look at it. Behind the disguise of a game, contributors were asked to label random images in order to improve the relevance of Google Image Search. Some have spent several hundreds or thousands of hours for free; the top contributors reaching around 3 million points. The only benefitor in term of money is Google.
Your time is not free but what can I offer in exchange of you contributing to my website? Some examples in no particular order:
- Nothing, just a good reliable product/service. In a way, most people are happy to use services such as Google or Facebook for free. The service providers get money through ads and the user get a good service.
- Freebees: every week, the top 100 contributors automatically enters to a draw to win an iPad.
- Some of the profit: cut of the profit generated by the content you provided. Many blogs or user content generated websites do reward the author based on the success of their content.
- No Ad: Similar to paid applications that simply removes the ads, contributors could have the option to opt out of ads.
- Extra features: Contributors get the advanced features that would normally be given to paying customers.
- Reward: each contribution gives the user points and points can be exchanged against money/product/whatever.
- Badge/Karma: that's how ycombinator/stackoverflow works.
- Amazing deal: Through partnerships you get x% discount on products/services.
Do you think contributors of a community website should be rewarded? If yes, to which degree? What would you like to get offered?
36 comments
[ 2.7 ms ] story [ 93.0 ms ] threadSmall side-note : A special property of the Stackoverflow system is that the user's profile can actually gain a value on its own, by reflecting so well on the user that it can be included in a CV. This value is very difficult to recreate for most on-line communities. I believe that Stackoverflow profiles have become a new hunting ground for head hunters to find suitable candidates.
[1] http://naggum.no/motivation.html
None of the features (that I know of, my SO karma is nothing to brag about) make Stackoverflow more USEFUL to the high-karma user, than to the low-karma one.
They didn't disable them by default -- they just started showing a checkbox in the sidebar providing the option as a thank-you for "your contributions to the site" or something like that.
I don't see the checkbox anymore (I never bothered to check it; I don't visit much nowadays), so perhaps they decided the experiment wasn't a success.
So the site tries very hard to require nothing to participate and as someone else already said, the 'more advanced' privileges are not useful for most people. Why would you want to edit questions in general, unless you're the OCD type or a wikipedia separatist? :)
I've had a job offer from a person that found my profile on StackOverflow.
Once you start offering anything tangible to me, I start thinking about how does it translate to my hourly rate and this is where you will fail.
So much has been written about why Amazon has the best reviews ever without ever paying a cent. Why Wikipedia is the greatest encyclopedia ever with last (and only) paid contributor back in 2005. etc etc...
If you start offering people something in exchange for their contribution, you will fail. Just look at Google Knol.
It wouldn't be effective for Wikipedia since only the feeling that you are contributing to the most popular encyclopedia in the world gives you enough gratification to do it. Linux contributors don't need badges for the very similar reasons too.
But of course, the smaller you are, more tools and tricks you need to utilize to help users feel gratification for their contribution. This is the key.
http://www.codinghorror.com/blog/2007/04/is-amazons-mechanic...
But it doesn't only have to be when you provide time, peer-to-peer services could provide similar measures for bandwidth or computing-power.
Translated to something like stack overflow this would be a good way for top contributors to get new clients/project/whatever and do some general advertisement for their own company.
edit: Examples in German:
http://www.mtb-news.de/forum/showthread.php?t=499722
http://www.mtb-news.de/forum/showthread.php?t=498160
Also, there is that paradoxical concept where it is pleasing to volunteer a service, but the minute you are paid anything, if it's not enough to make a happy life on, giving that service becomes disagreeable to the point where it seems that it's not worth doing. I can't remember the name for this or who came up with it.
Every single one of these 'rewards' leads to people trying to game the system, which leads to noise. You know the drill:
- SO is full of people that jump at new answers, try to 'win' by submitting early and editing their answer later. "More text formatting = better". Needs. More. Bullet. Points.
- HN submissions are 'valuable' so that we had automated submissions or bookmarklets in the past.
That's karma alone, and your other suggestions are even worse in my book, because they could be exchanged for money much easier (iPad, deals, your direct exchange option) and therefor could be gamed as 'part time jobs'.
Is that bad? Depends, I guess, on your target audience. In my opinion the people that go for there rewards are usually not (in general) part of your preferred audience. And since you'll have a hard time judging quality in a community site the people that push out most (even if it is crappy/below average or borderline spam) win.
You don't list it among your options but helping others has basic intrinsic rewards that adds to your own self-satisfaction. I help when and where I can and I enjoy it. What is more enjoyable, using some specialized expertise for an hour to help an appreciative entrepreneur or playing Call of Duty?
I sound like a new age hippie (which I am not) but I wake up everyday feeling good about the previous day.
And don't assume that people 'working for free' are getting nothing of it. They obviously enjoy it, or they wouldn't do it. Offering a tangible reward will change their motivation.
The result of both of those is often losing your best, most loyal users.
Be very careful.
The type (1)'s are easy to deal with because there are ways to check people's work. They just don't get paid. The type (2)'s are harder -- there's a population of Turks that I call Superturks that spend a lot of time Turking. If you make a histogram of how many HITs everybody did, they'll be the people who did the most.
The trouble with Superturks is that the quality of the work they do is worse than average, usually just good enough that you wouldn't feel comfortable rejecting their work. I know I could get better quality if I banned them, but I find it hard to do.
On HN, obtaining topical, interesting news and conversation is the most rewarding and valuable thing that this site has to offer.
Your question shouldn't be "what can we give you" but rather "what can we do for you".
Here on HN, the answer will be a variety of ways to improve both the quality of the submissions and the conversation that surround them.
No. A real community (that actually cares for each other) works "for free"—the compensation is in improving the community.
'The true meaning of life is to plant trees, under whose shade you do not expect to sit'. Nelson Henderson
think of it like this - when you play a game of Monopoly, you're playing for play money. you get rich in the game, but the money you earn there is worthless outside of the game. at best you might earn some rep among your friends for winning (more than likely tho, they're a little pissed at you for screwing them in the game in order to win), and even that is pretty worthless outside of your social circle.
take the same game and play it with real money, and now it is gambling. see the difference?
and kill the idea.
Communities like HN/StackOverflow - Why do people contribute here? Though there is reward system is in place here(karma) but I doubt if that acts as primary motivation. In such community, my contribution is your reward and your contribution is my reward. YC isn't getting any direct monitory benefits from HN but having a good successful community of hackers helps them indirectly in many ways. So, it's a win-win situation for everyone.
Products like Google, Gmail,Facebook etc. - Isn't it rewarding enough in itself to be able to use such excellent products free of cost(even if it comes with minimal text ads)?
The bottom line is that if you are using a website because it is providing some kind of value to you and your contribution is actually helping it in providing even more value back to users, you shouldn't think about monitory awards.
If it is not providing anything valuable, you won't be using it, even if it is free.
If you are getting paid for using something or contributing, it means the site in itself isn't that valuable to you. So, they lure you through monitory benefits. For example, paid surveys.
We'll assume that whatever it is you are having people do is something that is intrinsically rewarding, benefits them, and is not taking up their entire life. We're not talking about having interns come in and work 8 hr days on projects you specify for no pay and you retain original copyright ownership as work for hire without pay. It's more like Stack Overflow answers.
As has been pointed out, in such a system by offering cold hard cash, you can and will attract gamers and the wrong element by paying, and you can and will also destroy the intrinsic motivation of the many sincere people who enjoyed contributing for free before.
At some level of contribution there needs to be pay off though, especially if you are directly monetizing contributions. I am thinking of youtube here. There are now professional youtube performers, people who make a living writing original comedy and commentary and skits for youtube and earning money from the shared ad revenue. This is only done with top earners who are making enough from ads to actually be able to fund doing it as a full time job. The result has been higher quality material and more stickiness from popular contributors.
A small prize/perk for the winners is good, but only if multiple users can't join together to increase their chances of winning.