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nerdyadventurer
Does $59 trick still works? I see Apple still doing it. But when I see such thing I round it off to closest decimal ex: $60
t-3
It's not about what you think about the particular price, it's about how you view the relative price. If one item is 9.99 and the next is 10.00, there's no practical difference in price, but a huge difference in relative attraction to shoppers.
ksec
Yes. It does. I test this out every 10 years on average consumers. The answer has been very consistent. As a matter of fact I find it to be more effective in the age of digital payment where you dont have coins as changes.

But I also want to note it doesn't work on all product type. So the answer "it depends" still true. Dont take it as a Golden Rule.

spoonjim
Apple probably has the most sophisticated pricing data and analytics of any manufacturer so if they are doing it I assume it works.
hizxy
Or how to manipulate people.
apatters
How much of this stuff works in b2b and higher ticket services, I wonder?
XCSme
Excellent stuff, I even bought his book just because I enjoyed the way he presented the info with linked sources/research behind it (I also had way too many unused Audible credits).