Ask HN: Why was it hard to criticize Freedom Fries hysteria while it lasted?

32 points by acadapter ↗ HN
This question is, of course, related to Russia's invasion and the various reactions in so called Western countries.

Recently, the main dairy company of Sweden cancelled Kefir (Russian Yoghurt), with a political explanation that the logo looks similar to the famous church near the Red Square. And there's been a lot of these things lately. When I've talked to friends and acquaintances about it, we can agree that it's a ridiculous thing that doesn't change anything. Yet, in PR, media, and other popularity-based professions, there seems to be a very different arrangement of perspectives and emotions.

In my opinion, this is an era where more people should be exposed to Chomsky's "Manufacturing Consent" and similar perspectives, but all we get is some sort of synthetic flock mentality.

I was too young to notice all the details in people's behaviour in the post-2001 political climate (and I've never been to the US). Anyone with some interesting perspectives who remembers?

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My recollection is that a lot more noise was made about 'Freedom fries' in political circles, while most people thought it was ridiculous and ignored it, and went on ordering their French Fries.
One of my oldest remaining memories is telling my mom how dumb I thought it was when I was 8 years old.
Was it hard? People certainly did make fun of it.
The name was changed even though it was a crazy thing for many people. I assume that a new type of political correctness emerged in at least some places, that prevented people from saying "Hey, this sucks, it's ridiculous".
I highly doubt there was a place in the US red enough for that to happen, at the time. Besides, “this is ridiculous” was the majority position and “freedom fries” the minority position.
It was changed in one (1) restaurant in North Carolina and (temporarily) in the congressional cafeterias. Even one of the congressmen involved referred to it as a "light-hearted gesture".

That doesn't really rise to the level of "hysteria", IMO.

The United States were not the aggressors but the victims (putting it simplistically), much like Ukraine is. In the moment, Americans wanted allies to help them hunt down terrorists who committed, supported and/or funded 9/11. France was not the most willing ally and thus Americans, for better or for worse, became somewhat anti-French. The "Freedom Fries" craze was in-name-only though; it's not like McDs or Burger King literally renamed or stopped serving fries.

> "In a 2005 opinion poll by Gallup, participants were asked if they felt the renaming of French fries and toast was "a silly idea or a sincere expression of patriotism;" 66% answered it was silly, 33% answered it was patriotic, and 1% had no opinion."

> Americans wanted allies to help them hunt down terrorists who committed, supported and/or funded 9/11. France was not the most willing ally

France was fine with sending their troops to Afghanistan.

France was ok with Afghanistan. The Freedom Fries indecent happened when Bush tried to get support for the invasion of Iraq. They (the French) thought it was a bad idea and there wasn’t enough evidence for Saddam having weapons of mass destruction.

Or at least that is the way I remember it.

French opposition was related to invading Iraq and not Afghanistan. So US was not a victim there.
France helped in Afghanistan after 9/11 and sent troops.

"Freedom fries" were about France's refusal to support the US invasion of Iraq in 2003.

The US were not a victim. Iraq had been weakened by the Gulf War and the sanctions it was under since and was only surviving. In 2003 the US were the aggressor, they simply decided to attack Iraq to take control of it. That's partly why they came up with this infamous WMDs story... They needed to find a pretext to invade.

It was criticized. Jokes on late night TV, opinion columns, water cooler. If Twitter was a thing back then, it would have been memed hard.

I think you answered your own question. If it’s a fairly meaningless protest, why should the counterprotest be meaningful at all?

I was in high school in the US at the time. I encountered plenty of irrationality and rationality, pro-war and anti-war, but never encountered or even heard of anybody who had a negative reaction to criticism of the concept of "freedom fries". It was nigh universally mocked in my circle and my extended circle and all media I saw.

Edit: Not to imply support for it didn't exist - plainly it did. This was just my experience on the East coast. However, earnest public support for it seemed so rare, it honestly was almost like even the people who proposed it understood it was kind of more something funny/irreverent, rather than a serious protest. I'm not sure how valid that interpretation is.

I remember there being a few news stories about them being called "Freedom Fries" but nobody outside of the TV called them anything other than French Fries.
Yeah people mostly said it as a joke, but they did rename them in the congressional cafeteria. Republicans were actually quite angry at the time that France voted against them in UNSC
The "freedom fries" thing was always seen as a joke-- why do you think it was a "hysteria"?
Laughed about in Europe, too.

After 9/11 US politicians started to wear little flags on their suits. I think that lasts until today.

When the freedom fries thing came up it was ridiculous and I am not sure how far it went in other states but they where still french fries in California. As far as I know it was just a republican stunt in the congressional cafeteria and never went beyond that. I think I remember them also renaming french toast to freedom toast.

I also remember how my dad reacted on them trying to ban “The Anarchist Cookbook” after columbine. We bought a copy, and so did a lot of other Americans at the time.

I don’t see your example with the kefir in the same light you do. What I see is a company marketing itself (sort of similar to green washing or rainbow washing) and not some sort of consent. The only consensus I see is that many companies are pulling the same advertising move. Have you asked people around you what they think about it? How many told you they think its ridiculous?

Well, three, maybe four. I am not a very social person, I have to admit.
> When the freedom fries thing came up it was ridiculous and I am not sure how far it went in other states but they where still french fries in California. As far as I know it was just a republican stunt in the congressional cafeteria and never went beyond that. I think I remember them also renaming french toast to freedom toast.

This. It was a stunt that didn't even go very far. At the time I frequently bought french fries in a pretty conservative area, and never once saw them listed on a menu as "freedom fries." I was also pretty widely mocked (e.g. this is when it was made very clear that french fries weren't French).

The at least some stuff being done in response to the Russian invasion of Ukraine seems a lot more like a legitimate boycott (though sometimes poorly executed) than the "freedom fries" stunt.

I was in the DC area during that time and everyone pretty much mocked "Freedom Fries" from the start. It was primarily the GOP congress members doing it at the time. No one else changed the name and the majoring of media outlets poked fun of those few that actually used the term "freedom fries". In 2008 there was a small, short lived boycott of Palin wines because people didn't like McCain's VP nominee (who wasn't associated with the winery).

This feels a lot like that, only with the media encouraging it this time. That leads to more people and groups jumping on the bandwangon. It's a chance to indulge in guilt-free cruelty to a designated outgroup.

I was 19 and in college in America when 9/11 happened and the short answer is that Americans viewed this as a direct attack on their soil like Pearl Harbor in WW2. People wanted to get revenge and hold the attackers accountable.

I knew people my age that saw the attack and almost instantly dropped their careers and joined the military. Enlistments saw a huge bump in numbers IIRC. Everyone knew that eventually America would go after the attackers and a lot of people felt like it was their duty to help. And people that couldn't directly help felt like they had to do whatever they could to show support--the 'freedom fries' thing came from that feeling.

Politically it was a weird climate. We were just a year past the 2000 election--one of the most divisive and contested elections we had ever seen (Gore vs. Bush, where the election effectively came down to a supreme court decision on Florida ballot counting). Many people viewed Bush as a failson who just golfed and didn't know how to run a governor's office, much less a country. 9/11 instantly put him in the spotlight and for better or worse his reputation was vastly improved by showing some leadership in a time of crisis. It was very, very difficult to criticize him or his lead up to a war against Iraq (even when all signs pointed at the war being illegitimate and unrelated to the attacks).

Yep. The irony was that if they really wanted to fight back against our attackers we would have invaded Saudi Arabia. Instead it was theater to satisfy blood lust. Good thing it worked out so well for us! /s
I do avoid buying Russian made products/products from companies that deal with Russia so the target market here is me, I suppose.

If the product appears Russian I won't buy it, I assume there are enough others who feel similar that they would rather take it of the market than explain how it is not Russian.

This has nothing to do with freedom fries, it has everything to do with the place the product is made.

Out of curiosity, is this issue particularly personal for you, or is just a principled stand against a nation that is doing bad things? I find it curious how China has been involved in an ongoing genocide for years now and we don't see this sort of move to boycott their shit. It's a curious thing to behold.
It's a lot easier to boycott products made in Russia than products made in China, because there's fewer categories where that means doing without a product at all.
>It's a lot easier

Got it, so it's really not about principle, but rather convenience.

Fitting, all things considered.

It wasn't hard. Freedom Fries was a response to France not cooperating with pretty sketchy intelligence used to start a war.

Even people who supported freedom fries were mostly tongue in cheek. I faintly remember people being much more serious about France and Germany's ties to Iraq's chemical industry.

I don't think it was hard to criticize; it always seemed to be a little tongue in cheek and lighthearted.

Have you read Chomsky's "Manufacturing Consent" and discussed the ideas inside with others? While he is right about in general about editorial bias, he ultimately posits that media that shares his own political agenda is good and media that does not is bad.

Media-induced hypersensitivity to fear porn is certainly an issue, and the good people of this board like to think they are invulnerable to it. Ha.

It was neither tongue-in-cheek nor light-hearted... Rather an offensive, and slightly racist, reaction to a country making its own decisions.
Explain your hyperbole or go back to Reddit.
Yeah, I recall it being pretty widely mocked here in the US and as far as I know, any actual usage of the term by restaurants was short-lived. It was more a media phenomenon than a real one, like all the supposed teenage "trends" that periodically make the rounds.
I noticed something very similar with the whole Brexit process.

At the beginning, in 2016, it was made very clear by the Leavers that it was unthinkable that the UK would end up outside the single market and without a free trade deal with the EU. "No Deal Brexit" was called a scaremongering fiction and was promptly dubbed "Project Fear".

Once May invoked Article 50 in early 2017, it became clear that the softest Brexit possible would be harder than even the hardest Brexit countenanced by Leavers during the referendum.

Suddenly, the whole debate pivoted to a whole new one, where No Deal was renamed Hard Brexit: harder than any outcome mentioned in the referendum. Then, it was continuously repeated that people had, in fact, voted for that Hard Brexit.

It was very strange, and I felt like I was taking crazy pills as the options were redefined, it felt, almost overnight, and it seemed everyone just went with it.

Not being in the UK, I was surprised that the referendum was specified as being non-binding, but once the vote happened, politicians spoke as if they had a moral obligation to implement the result. Which seemed ludicrous, given the final result was 52%/48%—and who know what it would have been had the referendum been specified as binding beforehand. I'd certainly vote differently on quite a few measures if I knew the result was supposed to matter.
Leave even said it first:

> In a 52-48 referendum this would be unfinished business by a long way. --Nigel Farage [1]

[1] https://www.bbc.co.uk/news/uk-politics-eu-referendum-3630668...

And "unfinished business" seems like a good description for it. It's close, so some investigation needs to be done—what do people want, why do they want it, what can we get—but smashing head first into a brick wall doesn't seem the best next step.
It's not even that Remainers were universally happy with the EU in all aspects. No one thought it perfect.

If it had gone 48-52 the other way, it wouldn't have been a remit for adoption of the Euro, entry into Schengen and full integration into an EU military.

It wasn't hard at all. I ridiculed it and walked out of a restaurant in a Vegas casino because it had freedom fries on the menu and told the server so.

There are always people who are scared of dissenting. History often refers to these people as "collaborators", if it bothers to refer to them at all.

why don't you write a sternly written letter to the editor
I was a senior in college on 9/11. The creation of the DHS, TSA, and the passing of the Patriot Act all occurred rapidly, with anyone trying to say "Hey, wait a minute.." shouted down as being unpatriotic and/or a terrorist sympathizer. I went into the Army right after graduating, being the patriotic young man that I was.

Some learned from that and didn't let themselves get whipped up by propaganda during our latest round of crises. Most did not.

For the record, I think Freedom Fries were what they renamed the fries in the Congressional cafeteria or something like that. I never saw it on any menu outside of that. But it wasn't hard for me or my circle of friends to criticize, because it was so goddamn stupid. Not least because "French" fries were invented in Belgium. But there was also the very convenient oversimplification it represented, where supposedly "the terrorists" attacked us because they "hate our freedom." Jeez I dunno guys, could it be maybe slightly more complicated than that? I don't know what it's called in pop psychology, but you know how when a psychopath/narcissist does something shitty like I dunno steal your TV remote, and then when you call them on it, they cloak it in virtue saying they can't believe you would "accuse" or "attack" them for nobly defending you and your children from the corrosive influence of TV and/or lack of exercise? Yeah that.

Once I was at a gathering in 2003 and somebody had this weird-looking bulldog. Someone asked about it, and it turned out to be a French bulldog. So I said "You mean Freedom Bulldog" and everybody had a laugh.

Related: Big pickup trucks with "boycott France" stickers on them. Like any of those guys had ever bought anything from France!

I'd call it the "Support our Troops" hysteria, with "Freedom Fries" being just one small topic buttressing the larger cognitive dissonance. "Freedom Fries" played only a small role, to a certain segment of people who thought it was clever, as a partisan thing within the overall movement. Many people supported the war on Iraq while not particularly viewing "freedom fries" as a worthwhile point to defend.

Characterizing it all as "synthetic" flock mentality is misleading. Fundamentally, humans are herd animals and the US had "just" been attacked. The media most certainly directed it and helped it along (see also: Clear Channel's list of censored songs), but that underlying feeling of being attacked is what supplied the energy driving the fervor. Compare one of the larger memes - "support the troops" (by wearing this cheap bracelet), to the actuality of the soldiers coming home from Iraq being some of the most ardently antiwar people around.

Ultimately cognitive dissonance works because people want to have their fiction validated. They wanted to believe that France was another foe (as opposed to a friend trying to talk sense into us when we were drunk). The management of consumer-facing companies want to believe that their token "solidarity" will help stop Russia's terrible attack on Ukraine. One can view it as useless or one can view it as pitching in what little they can, but the one sure thing is that rationality won't stop it.

PS another connection between the two topics that I can't help but make is that the lack of US/UN involvement in Ukraine is somewhat due to all of the credibility that was wasted on Iraq (et al). So much effort and resources were wasted trying to force "freedom" (ie western business, mostly) onto societies that didn't particularly want it, that now we've finally got a society yearning to escape from the shadow of the USSR and begging for our help, but we haven't the stomach to send troops. And on the flip side, all of USG's interventionist wars ("regime changes") were watched by people like Putin, stoking his paranoia and setting an example for him to do the same thing.

Why do you claim that it was “hard to criticize Freedom Fries”, especially since you admit you are too young to know? Who is telling you this misinformation?
> Recently ... in PR, media, and other popularity-based professions, there seems to be a very different arrangement of perspectives and emotions

It was never this bad. The "Freedom Fries" thing was a small subset and not taken seriously. What's going on now, however, is frightening. It's terrifying.

Years ago, when the US invaded Iraq under the pretense that they had weapons of mass destruction (WMD) and they were an existential threat that needed to be acted on, protesters like me said, "No, it's about Iraq's massive untapped oil reserves." The US said, "We know where they are; they're in the North, South, East and West." Both the UN and NATO said we don't see any evidence of WMD and it should have stopped there.

The US invaded anyway. No weapons of mass destruction were ever found. Did the US leave immediately, horrified at the war crime? Or did it stay and place its military bases at all the large oil wells? (We're still there, by the way. I guess like OJ we're still looking for those WMD/the real killer?)

And how did the media, PR, and other popularity-based professions act? Did they condemn the war crime? Or did they smile and say, "Support the troops?" Hollywood made movies, not exposing the crime, but rather how our soldiers were killing kids and how that made them sad.

I don't know if there were reasons for this action in Ukraine. We do know that the US had several biolabs there but the verdict whether it was producing bioweapons is currently split between NATO saying no and other nations (China, Brazil, India) saying yes.

But the cancel culture of anything Russian is gross and, given the last 80 years of US history, deeply hypocritical. Worse, the way the media is colluding to suppress discussion is terrifying to me in a way I can't really express. My main account here on HN is from 2007 but I can't use it. I just want us to discuss things rationally.

Of course - this post is not about the renaming of French Fries, but about the political bandwagons behind things like these
What's strange to me is the intensity of it all. It's like the entire media industry is willing to die on this hill. They're losing all credibility, inch by inch, day by day, and they won't get that back. They're killing their industry with each passing day and instead of backing off, they're doubling down. Why?
Fear and atrocity draw eyeballs and sell ad revenue. Credibility be damned; history is written by the winners and it seems everyone's attention spans get shorter and shorter.
> I was too young to notice all the details in people's behaviour in the post-2001 political climate (and I've never been to the US). Anyone with some interesting perspectives who remembers?

The most visible reaction was people would fly the American flag on their car, sometimes multiple. Stuff like this was pretty common, though far from ubiquitous: https://www.amazon.com/US-American-Patriotic-Window-Clip/dp/.... Within a few years most of that stuff went away, as the flags wore out or people got new cars.

Corona beer took a PR hit when the pandemic started.

That's beer. Not a bottle of virus. But people are not superficially logical.

I heard that sales went up! Might be neat to look into that.
Hah! I had not followed the story since maybe a year ago but it wouldn't surprise me if they got their drinkers back.