Ask HN: Why does WWDC get 10x more views than Google I/O?

52 points by carlycue ↗ HN
WWDC 2022 currently has 8.3M views and Google I/0 has 960K views. Both are developer conferences. Why does Apple get so much more engagement? Is it a failure on Google's leadership to put on a good show?

110 comments

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Apple is dramatically better at both marketing and showmanship than Google is, and so Apple events draw much larger crowds.

Loads of people might buy the pixel 19s when they come out, but nobody will lust over them the way that Apple has taught it's fanbase to do for it's products over the last 2 decades.

I’ve seen this argument many times, going back to the iPod and early iPhone days. The thing is back then Apple spent a tiny fraction as much on advertising as their competitors. That’s changed now for sure, but it’s a relatively recent phenomenon.

Apple has always depended on the products mostly selling the selves. It just beggars belief that they’ve somehow deluded people into thinking the devices they use every day are great when they’re actually crap. Maybe people actually do genuinely just like them?

Apple's WWDC keynotes are aimed at developers as much as nondevelopers, particular with significant product announcements.

Google I/O keynote tries but doesn't get quite there.

Yes, the thing is: google i/o tries to get there, creating an event that tries to please for both.
There's more sessions on WWDC day 1 for developers after the keynote - Platform SOTU, Apple Design Awards, and once upon a time there was Stump the Experts.
Maybe people still hope that the mojo WWDC had in the old days will magically return.
Google is famous for dropping projects, perhaps reducing enthusiasm?
Google does not create products. They are in the advertising business and with very few exceptions, they only create "devices" to test and support that business. When you signup for something new from Google, you are agreeing to participate in a data mining project. As soon as Google has extracted the market data they were seeking, they will abandon the product and move on to another area.

It is difficult to understand why people see this behavior over and over again and still express surprise and disappointment. This is Google's nature - it is in their DNA.

https://killedbygoogle.com

.

Apple has been optimizing for this for... forty years? A part of the corporate culture. Google has put a bit of effort into it recently. That about sums it up.
Because Apple is a category leader. Their conferences set the new high-bar for the categories they lead.
If you work with apple-derived products or software, almost all your income is affected by Apple, by WWDC, by whatever they decide that governs the whole Apple world.

Google is not that much of an inescapable center point for a crowd of developers?

Android and Chrome are basically inescapable to everyone who chooses the 80% over ~Apple's 20% for mobile and web development. Windows is similar for desktop developers and has an equal lack of thrill.

I think large "industry standard" communities are actually made up of hard to understand fragmented groups that kind of assume any conference topic is for one of the other fragments.

Relevant to this conversation, my experience is that Apple’s market tends to more cohesively track new products while Android and PC markets tend to be extremely fragmented with lots of users still dangling on the tail — often because they’re either budget users or enterprise managed and subject to slow upgrade patterns.

Unless my Android app has a demographic that’s biased heavily towards flagship phones, newly announced OS and ecosystem features just won’t be important to me for a while.

Meanwhile, I’m pretty sure the majority of my iOS users will be on iOS 16 by end of year, and a huge share more by next fall. So being attentive to what iOS 16 means for my app is more immediately important.

Well with Apple, you can usually bet the products you build on will still be around and supported for a lengthy life.
This is true, but I also find it funny because whenever Apple has discontinued products in the past, such as the Xserve, Apple has been completely pilloried in comment forums.

I feel Google gets some complaints, but there's nowhere near the outrage.

Google has successfully set expectations that it is an unreliable company.
Exactly, and Apple has done the inverse. It is a little surprising when they sunset something. I don't think they should be pilloried, but the general reaction isn't that surprising.
WWDC is actually a week-long event, so we are talking about the Keynote. The keynote is mostly about the consumer stuff, i.e. a new hardware and most importantly, the new iOS and macOS we are getting this fall.

Can you say the same thing about Google I/O? Most people are not getting the stuff announced anytime soon.

The WWDC keynote is most relevant to most people, I/O is not. Google also announces a lot of stuff that goes nowhere, cool demos that don't amount to much. For example, in 2018 Google showcased Duplex, which is was an AI assistant that can call businesses and make reservations for you in a natural conversation with the employees. It was super cool but 4 years later, are Android users having their AI assistant do their management? I suspect, no. Google I/O product announcements are like a futursm festival, it gets old after the first time.

Apple has a history of surprises and engaging keynotes. Google, for all its success, has never launched a category creating product. Every Google success I can think of is a follow-on product, even search.

Apple’s category creation resume:

- iPod

- iPhone

- iPad

- Apple Watch

- AirPods

- ARM Mac/Apple Silicon (still early but looks like an industry shift)

Apple’s successes above weren’t necessarily the first in the category, but they were the first to make the category significant. Watching the corresponding Apple keynotes for each of these launches was a window into the future. What’s the advantage of watching Google IO when they’ve rarely if ever dictated the future?

You forgot:

- The original Macintosh (first viable mouse/window based user interface for consumers)

- The first iMac (the end of the "beige box" era of computers)

- OS X in general (several new user interface paradigms never seen before like the dock, Exposé, GPU accelerated desktop rendering)

Umm, the Apple ][? Apple's been around a LOT longer than Google.
It was never "announced" at a major apple event though.
google maps? If you're going to claim mapquest existed before that then you'd need to remove ipod, iphone, ipad from the list above. All of those had products that came before but weren't hits.
Well technically OpenStreetMap seems to predate Google Maps https://en.wikipedia.org/wiki/OpenStreetMap
Do you have some evidence that OpenStreetMaps had a user experience similar to Google Maps in 2004? My recollection is it did not. It was like at best like mapquest. Click an arrow on the edge of the map, wait for the page to reload.

There were several maps before Google Maps but they didn't provide the smooth experience that Google Maps provides. Just like there were 100s of PDAs before iPhone but they didn't provide the smooth experience of iPhone.

In addition to maps Gmail, and Google Search were category defining implementations. They bought YouTube and have steadily increased it’s capabilities and have made it into a category defining implementation.
Google Search wasn’t fundamentally different than Altavista, just marginally better. Had Yahoo! not bought Altavista, there’s a chance it might’ve stayed competitive with Google.
I strongly disagree with this. Just the fact that the homepage was minimalist and just a search field and the results made it category defining. And the results were way better as far as my memory goes.
> Just the fact that the homepage was minimalist

Sure, the homepage of Altavista was a relic of the 90s. The SERP however wasn’t as radically different. If a minimal homepage is enough to be “category defining” to you, we can just agree to disagree and move on.

Having used excite, Infoseek, Lycos, yahoo, askjeeves, Altavista, and even astalavista, my recollection is that they all (bar yahoo’s manually curated index) sucked for any high quality content. Then google came around, yahoo initially integrated them for non-catalogued content, and they took off, absolutely dominating the competition.

There’s a reason we “Google it” and don’t “altavista it”. ISTR altavista’s pitch over yahoo was that they indexed the entire web, they just couldn’t return meaningful results. Google could.

AltaVista was absolutely great! I got way more interesting content through them! Their death was a real loss that finally forced me to use Google, and not for the better.
From my recollection, the unique thing about google search wasn't that it was good. All of those search engines (and more) were good at some point. The unique thing is that Google remained good for 10+ years. The others tended to get significantly less good pretty quickly.

We probably verbed google rather than other products, because of that consistency. But at least my kid's peer group seems to have taken to using 'search up' as their verb... Kind of like look up.

No, it was fundamentally different. Altavista was all about returning you as many results as it could. Google was all about returning the best results first, so it didn’t matter how many results came back.
It's also important to note that Google Analytics, while dated now, and technically an acquisition, was category-defining in how it anchored the concept that analytics should be something every company gets for free. The competition at the time was IBM! And of course, it allowed Google to gain a foothold on every page and set cookies wherever it desired.

https://digitalstateconsulting.com/knowledge-is-power/brief-...

> Phil Mui, the former Group Project Manager of Google Analytics, explains how Google’s initial version sought to democratise advanced web analytics to the masses. “The primary focus was to make sure that not only people who are willing to pay a million dollars or more on analytics products are able to get access to a very decent set of tools to understand the behaviours of online browsers”, he said at a conference in New York 2011.

> Google realised the infinite potential of data to create a better experience for web users. “By liberating this tool we could empower companies of all sizes to become smarter and more effective online”, remarked Muret. “We assigned considerable resources to our online solution and released it to the public for free [and]…has since grown beyond anything that we could have expected”.

Google Maps was the first good “AJAX” like map (god it’s been a long time since I used that term), so yeah, I’ll give you that one. Google Earth however was a rebrand of Keyhole which they acquired.
FWIW, a lot of Google Maps came through acquisitions, too. But I think Google gets credit in this context for AJAXifying it and integrating tech/data with it in category-defining ways.

"Google Maps began as a C++ desktop program developed by brothers Lars and Jens Rasmussen at Where 2 Technologies. In October 2004, the company was acquired by Google, which converted it into a web application. After additional acquisitions of a geospatial data visualization company and a real time traffic analyzer, Google Maps was launched in February 2005.[2] The service's front end utilizes JavaScript, XML, and Ajax. Google Maps offers an API that allows maps to be embedded on third-party websites,[3] and offers a locator for businesses and other organizations in numerous countries around the world. Google Map Maker allowed users to collaboratively expand and update the service's mapping worldwide but was discontinued from March 2017. However, crowdsourced contributions to Google Maps were not discontinued as the company announced those features would be transferred to the Google Local Guides program."

https://en.wikipedia.org/wiki/Google_Maps

Yep, I was aware of the acquisition. The work to make what we think of as Google Maps today happened after the acquisition. That’s why I mentioned Google Earth as a counter example, as it fundamentally didn’t change (obviously got better, but didn’t change in a foundational way) post acquisition unlike Maps did.
You’re correct - Maps is a good example. I think the relative point still stands though. On the whole, Apple releases fewer higher-signal products and a better track record of industry wide impact.
Portable music players existed before the iPod, and were quite popular. Unless you're too young to have heard of the Walkman? (Here's a hint at to how long portable music players have been around: they're an important part of the plot for the current season of Stranger Things...set in the 1980s.)

People used to call the iPhone the Apple Blackberry when it first came out.

Fitness watches were big before the Apple Watch (remember FitBit?).

ARM Mac is not the revelation that Apple fans think it is. It has literally zero impact outside of the Apple echo chamber, and the products based on the Apple chips are underwhelming, considering that Apple has full control of the hardware and software.

I guess if you're doing that weird Apple revisionist thing where you just ignore history, yes, Apple has "created" product categories that existed before Apple got into them, s the same way that Elon Musk "founded" Tesla and Al Gore "invented" the internet.

I have a few qualms with this app:

1. For a Linux user, you can already build such a system yourself quite trivially by getting an FTP account, mounting it locally with curlftpfs, and then using SVN or CVS on the mounted filesystem. From Windows or Mac, this FTP account could be accessed through built-in software.

2. It doesn't actually replace a USB drive. Most people I know e-mail files to themselves or host them somewhere online to be able to perform presentations, but they still carry a USB drive in case there are connectivity problems. This does not solve the connectivity issue.

3. It does not seem very "viral" or income-generating. I know this is premature at this point, but without charging users for the service, is it reasonable to expect to make money off of this?

We live different lives. No one I know carries a usb drive. Way too dangerous.
It's a famous quote in response to the introduction of Dropbox.
I'm always confused by fanboys. Yes, there are things that Apple did first, but it is never the list they write. There are also many things that Apple simply popularized or used their weight to push on people (Bluetooth headphones wouldn't be as popular if Apple didn't remove the headphone jack, but I'm still salty about it). You can, in fact, be ahead of your time as well as just not have the userbase to make a revolutionary product... revolutionary. There are also plenty of things that Apple introduces that people go "wait, you didn't have that?" There's at least one every WWDC. People (including Android users) are so locked into their frameworks (less so than Apple users) that they typically aren't aware of the other things out there.

There's a lot to be excited about with Apple. There's a lot to be excited about with Google. There's lots to criticize about both. We should be encouraging competition and that requires being critical of whichever side you land on. Not inventing some fake metrics.

Aren’t you just proving my point? For each of these categories, Apple’s entry massively expanded the entire category and redefined the form of all future post-Apple products.
No, you're missing the point entirely.

Portable music players were huge before Apple got into the category. (And note that Apple copied the Creative Zen player form; Apple's "innovation" was the annoying scroll wheel it has long since abandoned.)

Smartphones were big before Apple got into the category. (Apple's innovation was marketing. Literally every other feature was copied from existing Blackberry, Palm, and Windows Mobile dvices.)

Fitness watches were popular before Apple got into the category. Apple's innovation was making them cool again, in the same way that Timex made calculator watches and G-Force watches cool for a few years in the 1990s.

Low-power ARM chips were heavily used and gaining traction before Apple got into the category. Microsoft has supported ARM for almost half a decade now.

The only category that Apple actually made popular was the standalone tablet, which didn't meaningful exist because it was considered useless for creation/productivity and only good for consumption. (But on that note apparently Apple users excel at mindless consumption and don't care much for creation.)

It's only within the Apple echo chamber that these categories didn't exist, or weren't popular, before Apple entered the category.

Can you please stop breaking the site guidelines? I don't want to ban you but you've been doing it a lot, and this was beyond the pale.

If you'd please review https://news.ycombinator.com/newsguidelines.html and stick to the rules when posting here, we'd appreciate it.

ngl I was a bit drunk when I wrote this. Beyond the pale is putting it lightly.
> literally zero impact outside of the Apple echo chamber

I expected this to be the case 2 years ago, but since then it seems like Apple Silicon is legitimate competition. I don't think it's irrelevant. If they continue to pull forward, it will have an effect on the market outside of where Apple currently does business.

> products based on the Apple chips are underwhelming, considering that Apple has full control of the hardware and software

I can't speak for anyone else. I find them to be very impressive though, and it looks like they've started on an impressive trajectory. The hardware is exceeding my expectations by a wide margin.

I agree that the software could be better, but it could have been with or without their move to their own silicon. It's been in gradual decline for a while, I think.

(comment deleted)
> What’s the advantage of watching Google IO when they’ve rarely if ever dictated the future?

The difference here is hardware vs. software. Android and ChromeOS devices are mostly not marketed as Google products (aside the Pixel stuff), so there's really not a need for big launch events. Apple's entire year can be made by a great launch, and no one does it better than Apple.

Google never announced any consumer products that revolutionized whole industries. Apple did that several times.
That's because they have services that revolutionized whole industries instead, Search, Gmail, Youtube
Search: revolutionized, yes. But never was announced anywhere.

Gmail: not really, web based freemailers are a dime and a dozen and the only thing Gmail brought to the table was more storage space.

Youtube: was neither created not announced by Google.

ehhh, at the time they had some pretty stellar spam filtering... Rest of the industry caught up quickly (both the good and bad)
> Gmail: not really, web based freemailers are a dime and a dozen and the only thing Gmail brought to the table was more storage space.

Errr. No? Storage was a game changer, but its search and spam filtering was miles ahead of yahoo/hotmail/etc at the time.

As far as usability goes, Gmail was way ahead of everything else at the time when it came out.
Not having to manage a tiny 2MB email quota changed everything about email.

Also 10x better web client than anything else that was free. There's a reason people were selling invites after all.

Google was once a revolutionary consumer services company (Maps, Gmail, search), but that spark is long gone.
That's a good point. I don't think I've used a new google product in 10 years, but it use to be a major and exciting thing.
One aspect is that if I go to apple.com on the day of the WWDC keynote, the stream for it will be front and center. If I'm going to the site to shop or access any of the other services there on that day then I'll see it. The same is not true for google.
WWDC’s keynote revolves around a bunch of Operating System and hardware announcements that I’m interested in as a user of their OS and hardware even though I am not specifically targeting their APIs as a developer.

Google I/O’s keynote (had to look it up) had a bunch of random announcements about their sites, like… automated transcriptions for youtube? Some map stuff? As an occasional user of their sites I really am not interested in any of this. I’m sure it matters to some people, but it isn’t universally interesting, I guess.

The closest Google comes to what Apple does is the Android and Pixel announcements, but Pixel hardware is just one option in the ecosystem rather than the whole thing, so I don’t think it necessarily attracts the same kind of attention.

Google events are generally boring and of poor production value. Plus, what Google is known for primarily is the search engine which is not what they announce at Google I/O.
As an Android developer I can say that a good chunk of Android-related talks on Google I/O is just not interesting to me, like those about Wear OS, Android Auto, machine learning etc. I don't use them professionally, and it's unlikely that I will in the near future, they're just not that popular (who owns a Wear OS watch?). Other than that there are lots of simple tutorial-like presentations, so it's much faster to just read relevant article/documentation instead of watching a video. The rest talk either talk about stuff that's already been announced _or_ preview-alpha-01-unstable libraries that won't get stable for another year or so. Just feels like a waste of time.

I'd guess WWDC is more exciting because the stuff presented is instantly relevant in the ecosystem, as majority (?) of the iPhone users will get an update and will benefit from the new APIs etc.

> (who owns a Wear OS watch?)

I was gifted a Mobvoi TicWatch 3 GPS and it works well with my Pixel 2. It's my first watch in decades, let alone smart. It's been paramount in my efforts to fight back the gluttony and sedintary lifestyle that snuck in with full-time WFH.

I like the integration with Fit, Maps, and I don't pick my phone up and get distracted along the way just to reply to a few messages. Google Assistant works well. Can take my calls while in the pool with it.

Best gift I didn't know I wanted in a long time.

Your results may vary, I am a simple man.

I've a TicWatch Pro (2018 release I think?) and I absolutely hate it, well thats not true. I hate WearOS on it. The watch itself is lovely, its the software that lets it down, constant lagging, freezing, unresponsive touches etc.. I came across a XDA post on optimising it by disabling animations and removing lots of the bloatware on it, and thats improved its performance a good bit. Compared to my girlfriends Apple Watch though, it feels like I'm using severely outdated tech (Not 4 year old, more like 14 year old)

Have you had the same experience with the Pro 3? I'd be interesting in upgrading if it was better.

There are some videos that do this comparison in a mostly non-scientific manner if you'd be interested to see the performance differences of a snapdragon 4100 to a 2100/3100 [1]. There's even a few videos compare Apples to Mobvois [2]. Again, fairly non-scientific. Was interesting to note that in video [2], the reviewer even goes into depth on how the TW3PG (phew) performs while connected to an iOS device (spoiler alert: he doesn't hate it!).

Since I'm a full Google boy, I couldn't entertain the idea of trying an Apple Watch even if I wanted.

I didn't search far and wide, so I'm sure - as with everything - people can cherry pick reviews one way or the other. These were the first two I found that weren't "IT'S YA BOI WATCHMAN666 COMING AT YOU WITH A SPONSORED VIDEO" when looking.

At this point, I'd maybe wait to see what the official Google Wear OS watch will look and act like - purely because it's an OEM watch for Wear OS, "surely destined for greatness" (lol), but feature-for-feature, ounce-for-ounce, and kwhrs-to-kwhrs, the TicWatch Pro 3 GPS has really impressed me. I was waiting around for the Google Pixel Watch or whatever they'd name it, when I was gifted this one.

The only negative experience I had was Google Assistant (yes, on my watch) wouldn't speak out loud with my Pixel 2XL phone's language was set to English (Canada). I had to set it to English (US) for my watch to speak results to me.

It should also upgrade to WearOS 3 "in the second half of 2022" (no citation on this one)

1: https://www.youtube.com/watch?v=_zBICoXBbLg - side-by-side comparison to SD4100 vs SD3100/SD2100

2: https://www.youtube.com/watch?v=XmSarvfv3YY - Feature & Compatibility Comparison, GW3, TW3PG, Apple Watch 6

Best of luck in your travels

As a fellow Android developer, I feel the same way. Things you mentioned don't interest me either. And now they are (again) pushing large screens, but I'm not convinced Android has any future there (that boat has shipped).

Meanwhile, things that are important to me are not addressed. For example, improving the Play Store relations & process, improving Java (desugaring?) or even just JUnit 5 support....

When I use my phone, I have one basic desire: keep the battery from degrading, so I don't have to buy another device. Yet, Google's 'Adaptive Battery' stuff is not flexible for even the most basic scenarios. And if you're developing, the phone will be plugged in 100% of the time and charged to 100%. I just want to stop charging at 80%, why does this have to be so hard?

So when Google showcases their A/R filter of highly rated chocolates during the keynote, I am not impressed, the phone can't even charge my battery the way I want (and lets not go into Photos app curated "best memories").

> now they are (again) pushing large screens, but I'm not convinced

and even if I _wanted_ to implement support for larger screens, product will push back because the investment is not worth it for the few people who would use it. Same with foldables, good luck explaining why multi-week effort is worth it because some people might have a foldable. Half of _nice stuff_ on I/O _maybe_ will become relevant in couple of years

As an Android dev, I find that I/O often has negative value to the developer, and none to the users.

Anecdote: I tried to implement Paging3. First, the architecture was quite rigid and did not fit the way we handled our data. We spent days modifying the data and every component related to fit Paging. After all that work, we got it to work, only to find a "To do" error when using String IDs as pages as opposed to incrementing an integer.

Also if you had invested time into learning Paging2, you'd have to throw away all that effort with Paging3.

The more recent Material 3 is sexy, but the "easy" tools introduce a lot of ugly imperative boilerplate into my theme code. It smells hacky, as if it was not properly designed for this use case.

So my impression is that I/O is really just there to get alpha/canary testers.

> The more recent Material 3 is sexy, but

It might be sexy, but I can't comprehend how Google can call it _stable_ when it doesn't even specify a text input layout component. Like, do apps not have user input?

Are you talking about the keynote or the developer content, the keynote it seems to be the Apple's keynote has much more effort put into how and what is presented - there's also functionally two distinct keynotes, the primary and the State of the Union which is entirely developer focused.

My /impression/ has been that the individual developer sessions are much better and more clearly presented.

The other aspect - for developers - is Apple has like 40 years of being an actual OS developer, and recognizes that ABI stability matters. Even when APIs are superseded, the old APIs remain for many release cycles - not to MS levels of insanity, but not far off. As a result the APIs are designed for longevity, and considerable thought is given to ensuring that APIs should be sufficiently forward thinking to avoid the need for frequently replacing APIs with new APIs that do the same basic thing. A result of that is the developer sessions have value for more than single OS release - and remain available on the WWDC site for many year.

Probably because you can make 10x more in the App Store than in the GooglePlay Store.

Ok maybe not 10x but the point still remains.

Does it have to do with what kind of market iOS/macOS can access vs Android?

I don’t know the numbers here. But I would assume, part of the pull is that people consider Apple products to be luxury items. Hence maybe this is attractive to participants?

Google’s products are very weak , and no one expects google to invest in them for more than a couple years . they are basically pet projects with big budgets that die off
Because you can count on Apple to make an honest effort for the products that actually make it to retail.

With Google, products are usually beta quality when released, and it's a crapshoot as to whether they'll ever release a fully functional version of the product before they cancel it. Or worse, Google will release a functional product and their horrific internal promotion system will lead to the removal of functionality so that some idiot engineer can justify a promotion for reprogramming the product in a new language.

Google is not a product company and Apple is. That just means Apple WWDC has mainstream appeal while Google I/O hasn't.
One theory could be that unlike Apple, the Android market is fragmented and unless you're the (relative) minority with Pixel devices bought directly from Google, you depend on your device manufacturer and/or the carrier to include any announced features.

If you see something at an Apple keynote you know exactly when that's landing. If you see something at a Google conference, it's much less clear when you can take advantage of it, if at all.

Google I/O is still largely followed by devs, especially in the google ecosystem despite Google's massive (successful) efforts at dumbing it down.

WWDC on the other hand is watched by a wider range of people that go beyond just apple devs like techies, nerds and devs from other ecosystems.

Because in my country I can’t get my hands on a Pixel, how do I play with the betas? While on WWDC 2022 I was able to install dev Beta 1 on Day 1 of the conference.

I don’t use AI/ML on my apps.

I don’t use any Google products besides Gmail or Chrome.

I am an Android dev and I am more interested in Jetbrain’s Kotlin releases.