Ask HN: Examples of large acquisitions that did not ruin the acquired company?

120 points by psim1 ↗ HN
By "ruin" I mean the less tangible parts of the smaller company, such as the culture, the enthusiasm and spirit, the flexibility, the overall happiness.

Having now been in two medium-sized companies that have been acquired by large, public firms, I find that everything we enjoyed is gone. Perks slowly disappear; meetings, trainings, and general wastes of time increase; productivity slows; engineers become demoralized; processes grind through bureaucracy. As I understand it, this is typical.

What are some examples where acquisitions like this have happened and the smaller company wasn't essentially destroyed?

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Salesforce recently acquired Tableau and from what I hear the acquisition has probably improved things at Tableau.

This is a very special case though! Tableau is a company with a lot of Fortune 500 buy-in, but an aging development stack and business model. So this is the case of a somewhat more dynamic larger company acquiring a set of customers and some fundamental tech.

Usually acquisitions are from big/slow/established/monopoly acquiring an upstart and it’s no surprise that usually ends up badly.

Having previously worked at SFDC, I would not wager that it's much more dynamic than Tableau.
I worked at Tableau until very recently and I can't think of any way that the Salesforce acquisition has improved things yet (I do think it will eventually improve things). Did you hear about anything specific?
I've been working with Tableau for around 10 years and the most noticeable thing was making it easier for both developers and end-users to use the platform. Everything from mobile, to toolbar improvements, alerts, the API, etc. seem to have really come together.

Now, these could all have very well been in development before the acquisition, but as a whole, the capabilities have grown tremendously since that time.

Also, it seems like the licensing options for smaller businesses has really been focused on since the acquisition. It's become much more affordable for a small business to get and use Tableau compared to 4-5 years ago.

This sounds more like small company vs big company culture, rather than specifically the effects of acquisition. Some folks are much happier at a small, nimble company. Some folks like the stability and predictability of a larger company. Sounds like you're in the former camp.

There are cases where the acquired company is left to run more-or-less independently, and its stock is just owned (or majority-owned) by the acquirer. But that's probably the exception rather than the rule. Usually, if you get acquired, you're now an employee of Big Co.

NeXT with Apple is a pretty solid canonical case. In that situation, it really became a reverse acquisition with Steve Jobs regaining control of Apple.

We've done a number of acquisitions - and most seem to have done well. A big portion of that is recognizing that you are not only acquiring the company - it's IP and people - but also it's culture. If you don't want that culture - if it's not better then yours, you don't want it.

I like the example, but can you say that NeXT was a large acquisition for Apple? How big was NeXT compared to Apple? Does size matter in this analysis? I believe so. I don't know much about this particular acquisition, but I always assumed that buying NeXT was the price to get Jobs back.
Aren't half the UI classes in OSX still prefixed with "NS" for NextStep?
Yeah my understanding is that most of the OS X team were from Next, so Apple definitely got something out of the acquisition
OS X was an upgraded NeXTStep (including an all-new GUI and printing subsystem) with the addition of two ways of running old Mac applications: Classic mode, which was a full OS9 environment running under hardware virtualization, and the Carbon APIs, which were a set of upgraded but mostly-compatible C/C++ APIs that allowed Mac applications from the last decade and a half to be carried forward. These APIs survived for about ten years, and while they were not completely frozen in time, there was always a feeling that they were the second-class, legacy choice compared to the "native" alternative, Cocoa. There was never a 64-bit Carbon, so running (much less compiling) Carbon apps has been impossible for quite some time now.

The Objective-C Cocoa APIs are a straight descendant of the NeXTStep APIs, and many NeXT apps would run on OS X with a simple recompile. While there have been many additions since, and the main focus these days is on the Swift language, to the best of my knowledge, you can still take an Objective-C NeXT application and compile it on your ARMintosh and have it run with very few issues.

I was a Mac user from 1989, and I didn't like OS X much at the time. It felt like a completely new system, not an update to what I was used to. Sure, it was better in many technical ways, but it was also a lot more complicated. And it felt different. So there were was definitely a sense that it was really a Mac anymore.

Just about the only technical concession to the old Mac crowd that I can think of was the use of the old HFS+ file system, over NeXT's UNIX filesystem. And I think this was only because there was a transition period of several years where dual-booting was common, even necessary. So you could install OS X next to your old OS 9 system and boot either at your discretion without having to have several partitions. Mac OS9 is very dependent on some features in its FS, so this was the only way to allow a smooth transition. But other than that, OS X was and felt like a new, alien system, even though it did allow for compatibility with many applications.

Carbon itself was a concession, if you look at the earlier Rhapsody and OS X Server releases, it was pretty clear that they were planning on using the "Yellow Box" environment (Basically OpenStep) as the primary system, with the "Blue Box" emulation layer as the only way to run Classic software. Then a revolt from developers (apparently especially Adobe and Microsoft) and the reality of how much a Display PostScript license would cost relative to a PC set in, and OS X happened with it's in-house windowing system and Carbon for easy porting of well-behaved Classic software. See http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/4B800F78-0F7...

Also, early versions of OS X (IIRC though 10.4) were perfectly happy to install and work on UFS, the installer would even help you do so.

From the user end, the problem with running OSX on UFS was that... a bunch of sloppy software broke on case-sensitive volumes. Famously, Adobe's entire suite wouldn't even install on case-sensitive volumes (see https://helpx.adobe.com/creative-suite/kb/error-case-sensiti... I think it's still unfixed to this day). This is probably also the reason why despite Apple finally getting a modern file system... APFS has and defaults to a case-insensitive mode in opposition to essentially every other modern FS.

Adobe in particular is why 64 bit carbon didn't happen. Apple had to drag them kicking and screaming out of Carbon into the yellow box.

Fun times!

I've seen and used the phrase "NeXT bought Apple with Apple's money" for that acquisition, they didn't just replace Gil Amelio with Steve Jobs, they also had a huge fraction of their management and tech leads swapped out with NeXT folk in pretty short order. They also turned over a huge number of board members in '96-97 as Apple flailed then reformed. Apple spent $429M on NeXT (Apples market cap at the time was around $2B) when they were losing about $700M a quarter and expected to be bankrupt by the end of 1996. They slid through the bad spot partly on a $150M investment (...possibly motivated by antitrust avoidance) from Microsoft.

Steve drove (Chief Operating Officer) Marco Landi and (chief technologist) Ellen Hancock out even before he became CEO. Bertrand Serlet (1997-2009) then Craig Federighi (2009-) ran the (variously named) OS team and Avie Tenivan was the tech lead, all former NeXT folks (which makes sense because Apple failed at 3 OS projects then shipped reskinned NeXTStep). Bud Tribble followed Steve to NeXT then back to Apple in various VP roles. George Crow and Jon Rubinstein did the same kind of loop working on hardware platforms at Apple-NeXT-Apple. Mitch Mandich became SVP of sales almost immediately after the acquisition. Etc.

Thank you so so so much for this detailed history! I love the people webs that exist around some of our favorite tech.
The crazy thing is that Disney -> Pixar was also pretty much a reverse acquisition, so Steve was involved in 2 of those. At the time of acquisition his wife was the largest Disney shareholder, so she had more shares than anyone in the Disney family

Seems like Pixar is doing well and Disney is taking influence from them

Pixar movies had an artistic downfall after the Disney acquisition. But sure they are doing fine financially-wise and technology-wise.
That's a very subjective statement. It's difficult to find evidence for, let alone prove.
IMDB ratings, and even revenue from movies.

Pixar used to work on one movie at a time, and each one that came out was technologically ground breaking[1], a huge media event, and an instant classic beloved by adults and children.

Now days you have https://www.imdb.com/list/ls020738923/

Some of their movies are good, some are great, some aren't good, but now days they are willing to make cash grab sequels.

[1] Siggraph during Pixar release years turned into "what ground breaking tech did Pixar invent this time"

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I can't say I agree. Every title is the definition of polished. I just wish they hadn't made millions of children sad with the opening of Up!
I would argue that this is more about the departure / firing of John Lasseter then a side effect of Disney. Lasseter's mandate was to rescue Disney animation, and while Pixar went down a bit, it very clearly re-emerged for a while.

Where Disney is now is more about destroying the parks as cultural touchstones in the USA.

In this case, Apple's culture changed to match NeXT's.
Instagram ($1 billion), WhatsApp ($19 billion)
Obviously we'll never know but I'd love to see an alternate timeline where those acquisitions didn't happen.

Instagram specifically has just become another ad infested shopping app for me these days.

I'm not a meaningful Instagram user nor would I defend it as "good", but from a "success" perspective, for my demographic (I'm a 30-something US resident), it is clearly the most relevant social network.
Not an expert, but I'm curious if one difference between the buyer and buyee (in the author's situations) is SOCS2 compliance.
>I find that everything we enjoyed is gone. Perks slowly disappear; meetings, trainings, and general wastes of time increase; productivity slows; engineers become demoralized; processes grind through bureaucracy. As I understand it, this is typical.

The first time I was in a company that got acquired, this happened. Then it got acquired again by an even bigger fish and it didn't really happen because it already sucked after the first time.

The second company that got acquired it also happened. Usually the suck starts after a year when managers try to increase their bonuses by finding "synergies," which really means cutting employees through consolidation and adding a bunch of unnecessary friction to the development process.

The lesson I've learned is if you get acquired, you've got about a year to get out or you will be miserable if you aren't the big-co type. I made the mistake of staying too long both times it's happened to me.

To answer your question, I've never been at a company that got acquired and it was better for me.

Twitch by Amazon($1 billion)
What defines a big acquisition? Price or comparable size of the acquirer versus acquired?
Zappos and Whole Foods also seem to be operating very similarly under Amazon as they were before.
Zappos is just a call center now. I visited their HQ in Vegas a while ago, all the fulfillment and product info is now done by Amazon.
Pixar acquisition by Disney comes to mind
Strong disagreement. The acquisition happened in 2006. The last few great Pixar movies were in the pipeline already (Ratatouille - 2007, WALL-E - 2008, Up - 2009).
I disagree too from a animation/story-quality perspective, but from a business perspective, Pixar seems to be doing well enough to meet OPs criteria of not being ruined.
> but from a business perspective

Nobody cares about this, the money they make isn't what other people interact with. It's the things they create.

Counterpoint: Inside Out, Soul
Inside out was good, but not great, IMO.

Counter-counterpoints:

Cars 2, Brave, Monsters University, The Good Dinosaur, Finding Dory, Cars 3, Coco, Onward, Luca, Turning Red, Lightyear.

The (not very original) point is: You can no longer count on a Pixar movie being excellent.

Coco was excellent. But agreed on the rest.
Ah. Might have to watch it then. After a number of duds I gave up on watching new Pixar movies except for those made by Brad Bird, or especially recommended.
Coco and Turning Red were excellent. The rest of your list however, proves you more right than wrong.
I'd argue the only real misses were the cash grab sequels (Cars 2, Cars 3, and I can only assume Lightyear is in that group but looking at RT it seems like both ratings are still "fresh"). The rest of the movies on the post-acquisition list were good, if not great. Critically, I think the worst one on the list is the Good Dinosaur and even that's still generally well liked.
I'd argue that the old-school criterium for a "successful" Pixar movie was that it needed to be great, not just good.
My whole family enjoyed Luca FWIW.
Cars 2 was the only real stinker. I agree they're not 100% excellent, but most are at least okay. And from your list: Brave, Cars 3, Coco, Onward, Luca, and Turning Red I all consider great to excellent. I haven't seen Lightyear yet.
Lightyear was a letdown. My kids enjoyed it but I thought it could have been much better. I expected to see Buzz as at this exciting space ranger, but that wasn't what the movie was about. If I was Andy from Toy Story there would be no way I wanted a Buzz toy after seeing that movie.
Technically that was a merger, which made Steve Jobs the largest Disney shareholder (more than any member of the Disney family).

But yeah you have a good point. They retained their culture and in fact spread it further by having the Pixar folks take over Disney Animation.

I'd argue that Marvel is another example, although a complex one. Marvel Comics has changed very little in terms of culture; Ike Perlmutter runs it very much the way he ran it when it was independent. The Marvel Cinematic Universe has been great for Marvel but is no longer under Marvel Comics proper (it's part of the studio group now).

As long as we're doing Disney acquisitions, Lucasfilm is also still pretty independent and successful. Other Disney acquisitions have been less so.

Lucasfilm, perhaps.

LucasArts (now known as Lucasfilm Games)... tell that to the games that were put on hold and then eventually cancelled upon acquisition.

I’d argue that LucasArts was effectively dead before the acquisition, despite having in theory a few games in development. That said, I’d also argue that LucasArts would have wound up shuttered even if it had been in great shape, so you’re probably right either way.
Oracle acquiring Sun.

I know there is a lot of Oracle hate but: MySQL, GraalVM (Java), Sun hardware (both Exa* and SPARC), VirtualBox and many more technologies are better today than prior.

The challenge Sun would have had, regardless of Oracle or not, is that they were solidly in the On-Prem business ... and the market has moved to Cloud.

Lol talk to anyone who was there and they would tell you that Oracle absolutely destroyed Sun.
I was there.

Nothing destroyed. Just differences in company culture.

The alternative for Sun was IBM to buy them. An acquisition by IBM would have been the death of Sun. Sun, under Oracle, still lives on well today.

> Just differences in company culture

Which is what this thread is largely about.

Then the question is completed flawed, because the actual question then is "what are some examples of companies being acquired with the same corporate culture".

Because a # of the examples given are parent companies just leaving the acquired company alone in isolation.

How is that good for either the acquirer or the consumers.

No synergies can be had if the two companies are operating independently.

The question was pretty poorly worded IMO, but its an important one.

Usually when a company is acquired, certain unique (and attractive) features of its company culture die pretty fast.

These can be measurable things eg: PTO policies, imposing certain dev environments/corp machine policies on devs, bonus structures, conference/training allowances, frequency and structure of meetings, etc.

Or these can be more vague things, like shifts in how internal comms work, the death of informal means of resolving issues, incremental shifts in management style, etc.

The last acquisition I went through (as an employee of the acquired company) resulted in about half of my team leaving pretty quick. The acquirer basically took away all the perks that made working there worthwhile (compared to any given competitor).

If my current employer was to be acquired, I'm willing to bet that the entire staff of the business unit I'm part of will be looking for new jobs, as I doubt the acquirer would be giving us the degree of freedom that we have currently.

Even on the remaining on-prem market, who's still using MySQL over MariaDB or Postgres? Who's using SPARC over X64? Who's using Virtualbox over HyperV, Libvirt or VMWare?
Enough people so that it's profitable.
> Who's using SPARC over X64?

A lot of telecoms stuff.

> Who's using Virtualbox over HyperV, Libvirt or VMWare?

A considerable number of people who want an open source virtualization solution that is relatively painless to use (so, not libvirt).

More people are using MySQL over mariaDB and postgres install base is a fraction of mysql.
I wasn't at Sun but am on the Java team now at Oracle. I'm constantly amazed by the inventor culture that Sun had, the people who came from there, and the legacy it has produced, but we all know how the business ended. That's no environment for a world-changing development platform to thrive.

It took a few years to find its footing, but Oracle has really given Java the space and resources to thrive. The roadmap is fuller than it ever has been and the release cadence continues to deliver value. Check out projects Amber, Loom, Panama, Valhalla. Tap into the stream of Inside.java. Exciting times.

Point being, I believe Java is a datapoint for successful product acquisition.

The Java language has improved a lot since Oracle took over. It started to languish at Sun, like they didn't want to put any effort into it.
Instagram and WhatsApp (so far)? Smaller scale: Condé Nast didn’t ruin Reddit for the most part.
Condé neglected reddit for a while, then spun it back out. I think they owned it for 5 years. While not good, neglect is arguably better than trying to change too much.
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Google acquiring YouTube

"In the Plex" by Steven Levy goes into great detail on how YouTube could not survive its growth without the infrastructure and ad technologies Google brought to the platform.

I realize OP is talking more about the experience of the workers than the users, and I don't have an inside scoop here, but I'd put forward “Google acquiring Keyhole” as well. Google was in a unique position to allow anyone with a browser to view satellite photos from around the world, for free, and have the economics make sense for them.
I have a somewhat inside scoop from working with various early Keyhole employees, and my impression is that they were generally happy with the acquisition. At the very least, quite a few of them stuck around long past the golden handcuffs stage.
That's an argument for the acquisition of YT by Google being net positive, but it doesn't answer the OP's question, which he specifically restricts to the "less tangible parts of the smaller company".
>but it doesn't answer the OP's question

I think it does, otherwise OP's question is ill-posed. That is, if YouTube scaled independently from a scrappy startup to a $170billion behemoth, the changes in corporate governance and culture would have been equally as drastic as being acquired by Google.

Youtube, the product, maybe makes more money. However, Youtube, the community, was much better initially, which I suppose can be expected with most communities as they grow.

Bad actors creep in, which creates new rules, which negatively impacts the whole, which causes resentment, which causes more bad actors, which lead to more rules, and before you know it, review-girls don't seem so bad when your feed lands on terrorist-mickeymouse and the syringe babies.

Youtube only existed publicly for around a year before being acquired. I don't think it supported comments on videos. Whether or not YT's community was better early on (which like, I'm not even sure is true) is independent from whether its acquisition by Google affected that community, because YT was acquired basically before there was any chance for a community to develop.
That's a new claim not made in the comment I replied to (and arguably still not really answering the question, which is definitely not ill-posed).
totally unnecessary argument there bro. just take it as it comes, no need to respond and dissect everything.
That sounds like the author is defining good as "what I like, and can't or won't tell you."
This happens all the time. It is essentially the business strategy of many (not all!) conglomerates. Scoop up successful companies and let them keep running as they are, sometimes with even greater success due to things like access to money and peers. I've worked for a few subsidiaries through the acquisition process, and aside from some accountants showing up once a year, everything remained the same.
I have lots of examples where they ruined it.
Thats interesting as well, care to tell?
OP - Of your 5 criteria, 2 will change by the very nature of what it is to be acquired. The other 3 are essentially 1 (how excited are we about this change?)

Culture: there's different people around, now. So culture necessarily changes.

Flexibility: bigger companies are less flexible because there are simply more people. Even if every individual is more flexible, it doesn't matter.

Enthusiasm, spirit, and happiness - are these not synonyms, in this context? And if they are, are they not reactions to external factors (culture & flexibility)?

I would suggest your question may be tautological: big companies will always ruin small companies from the perspective of someone who likes small companies because the small company became big.

I think there's a finesse to it where the bigger company can in many ways adopt the smaller company culture, leave it alone, or bring in their own unique and not bad culture. Big != sucks, necessarily. Some of the other comments have insightful examples.
While not answering the question, I think a lot of companies are acquired in a state of immaturity and then comes the problem of succeeding as actual grownups. Everyone blames the acquirer but it's not that simple. I work with a group that still has leftover ego-execution mismatch and it's tiresome.
LVMH has purchased a lot of companies that have maintained success, but they are a holding company that runs companies more as independent subsidiaries. If software followed this model it might be alright, but most of the acquisitions by big companies are trying to merge the new company into the old, vs. buying, running and sustaining a company as a continuing business.
John Collison explores this subject in an episode of Invest Like The Best [1]. He talks about conglomerates like LVMH and Danaher and how they often give managers of acquired companies latitude in how they operate. He also points out that no one in technology has done what is actually pretty common in the rest of the world, namely, one holding company for a whole bunch of independent businesses that are sharing expertise. A counterexample mentioned is Constellation Software [2] which owns about 500 businesses. I definitely think this style of business is underrated and will grow in popularity.

The whole episode is brilliant, full of great insights that I think about often. It's well worth a listen.

[1] https://www.joincolossus.com/episodes/34646260/collison-grow...

[2] https://en.wikipedia.org/wiki/Constellation_Software

Amazon owns the following companies selling books:

- AbeBooks (acquired by Amazon in 2008)

- Book Depository (acquired by Amazon in 2011)

These companies don't appeared to have changed dramatically from when Amazon bought them. I wonder if these companies operate 'independently' without too much undue influence from Amazon?

You left out Amazing acquiring IMDB in 1998! Hasn't changed much since then. Likewise woot.com in 2010.
woot.com is not a good example of company culture staying good. The employees got so fed up, they left and started meh.com, which seems to be just “woot.com again.”
In more recent years, someone within the Amazon org chart ruined Box Office Mojo for IMDB. The shutting down of the forums seemed unnecessary too. Both seem to have been done to push IMDB as a more professional site for sales.
I think github got better after Microsoft bought them. They were in some stale rut for a long time before that.
I agree, but this is a hot take among a lot of free software purists.
Yes that is true, but lucky for me, I'm not one. So I can clearly see how much better it become. I don't even understand why. I would have thought they were profitable before the acquisition (were they?) so why resources only started being applied afterwards?
I'm guessing that being part of a much larger company allows them to spend more time on UX and "the little big details" that might not directly contribute to profits.

Maybe Github Actions has brought in a lot more revenue, too. They get a "discount" on Azure hosting, I'm sure.

Not sure whether I'd be labeled a purist, but I've been stdlib only for a while now, and tend to choose the open choice over the left hand path of the corporate capitalist patriarchy, I wouldn't call myself outright biased though ( I kid. )

However, all jests aside, being a relatively open source person, I haven't seen much in the git product of Github getting any worse after Microsoft acquired them. The social aspect, well, it is what it is, and I don't care for it, but I don't necessarily think my preferences translate well to a quarterly earnings call.

I do personally perceive the downtime to be more frequent now, but maybe only because it's more publicized, I do not have any data to substantiate that personal observation.

Yep I agree. And unlike where lots of acquisitions die down after years even if they do ok initially, it's taken years but Github finally seems to be increasing the pace of innovation.
The got better because they finally got to money to try to be competitive with GitLab. Before that they were really behind on features.

However their reliability is down the toilet. So a mixed bag, IMHO.

I'm curious here: what got better in GitHub since the acquisition?

It's a genuine question, I'm not being sarcastic, I really don't understand the statement (which seems to be shared by several people here). I honestly can't point out a single thing that was delivered that changed the game for like, 6 years from now if not more (copilot is a nice gadget IMHO but it's not really game changer, is it?).

I was actually hoping that MS support would change that, but I don't see it happening.

I have enjoyed using Actions. The GitHub integration into VSCode has been a huge productivity boon for me as well.
Do you mean VSCode’s standard git support, or is there a github plugin specifically? (Just curious if I’m missing out on something!)
There's a Github plugin. I am specifically referring to that. I use it to do code reviews. Being able to see the changes in-line in my editor helps give me a bit of context to the changes because it's easier to see the surrounding code, click into functions being used, etc.
Off the top of my head: Tree view in PRs, the new projects board, code search, Mermaid and maths in markdown, the cmd+k action bar thing, Copilot, the best VS Code themes, lots of small changes like Readme TOC, and so on.

Maybe these changes are incremental, maybe you don’t cherish them as much as I do ,and some were very much over due. Regardless, I like them and am impressed by Github’s recent work.

The app(!), the inline vscode INSIDE github (just press the . [dot] key when in the repo), actions, general interface, settings to name a few.
Github actions. Word on the street is that all DevOps personell moved to the GH actions team (which to me dosnt really sound reasonable btw) to bring it up to DevOps parity. Autopilot, those web based dev stations, mermaid integration ...
I couldn't disagree more, GitHub has had significantly more outages - especially transient ones and is now focused on smashing out sales driven features rather stability and core functionality.
The "Internet" had significantly more outages recently, and a lot was to do with Cloudflare. Either way, in the grand scheme of things, an outage is a sliver of a percent of the time, while new features are (almost maybe probably) for ever.
I'd say the opposite.

Reliability went way down after the acquisition.

It feels like we constantly have issues with github, it's becoming as bad as azure.

Actions, Packages and Projects (beta) are nice product ideas but they are a nightmare of DX experience.

You can see they rushed them out to compete with Gitlab.

Also dodgy stuff like Copilot.

Android, AdWords, MS DOS was acquired for $70k, instagram
I don't know what it's like from the inside, but from the outside the acquisition of Oculus by Facebook has gone much better than I expected. I really thought Oculus would be gone within a year, but they've continued to put out some great products. Other than the misstep about requiring Facebook accounts, it seems like a success.
At least in the case of (many) startups, most are built with acquisition in mind. Many time perks are there only to attract talent to get the company to the exit, but aren't part of the long term business plan.