Technology leaders, how do you buy software or a service?

Hi everyone, I’m looking for some advice on how best to approach technology leaders when selling a product that they probably don’t have in their stack. I know from experience that we get approached by all sorts of people, recruiters, pen-testing services, bounty hunters, product companies, etc. My question,… how would you prefer to be approached?

- A short & snappy, or creative & unexpected email to grab your attention? - A more traditional, comprehensive email intro with product info? - A LinkedIn message / connection request? - A phone call? - Something else? Let me know in the comments!

Initially posted on CTO Craft by @Andy Clarke