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Maybe I'm missing something obvious but... what does it do?
It's a digital in/out board for business'. Basically replaces the magnetic board hanging in the office for one on your phone or web browser. Pretty cool.
That's way clearer....Lightbulb goes on

We use one of those (handwritten actual board)

Instead of IN we write 1 word what we're working on - this helps others to know if we can be interrupted or not and finding who to direct people to when they ask questions.

We have custom statuses, so users can add 30 characters to explain what they are working on or where they are at a given time.
Awesome! I'll be sure to give it a try.
The tag line needs to be much clearer. It needs to be super obvious. "Availability" sounds a little vague.

How do you signify if someone is available inside your app? A person icon and an illuminated coloured dot? A magnified version of that would convey the apps use very easily.

The icon makes me think of an "updating" symbol rather than location.

I had to read a fair bit until I had a general idea what it does.(I'm still not 100% sure what all the features are)

It would be instantly understandable if you had a screenshot of your app in use, where you logo is currently.

Displaying the viewpoint of a users would help a lot. Do I get a list of my colleagues and their current status? Is it messaging too? Can I look at other locations and see who's there?

It's an interesting app!

Thanks! I'll take all your suggestions and look at revamping the home page to make things more obvious.