I think that might be jumping the gun a bit. The article talks about a jump in "monetizable daily active users" during Elon's first week as owner. Couldn't that just as easily be explained by dormant accounts opening Twitter to see what's going on?
I am very curious to see what Twitter settle down to in a few months.
Excited for the ability to have longer posts, replacing self-reply threads since those are a nightmare (1/?)
> Twitter’s monetizable daily user (mDAU) growth has accelerated to more than 20 percent... according to an internal FAQ obtained by The Verge that was shared with Twitter’s sales team on Monday to use in conversations with advertisers.
It seems like this is a different metric to user growth. Does anyone have any insight into how something like this is calculated? I'm curious to know if the number of users can remain the same, or decrease, while "monetizable daily users" increases.
They'll inevitably come back. Right now you can advertise to more people, more engaged people, and at a discount given these conditions. Why would an advertiser not immediately return as soon as the vitriol dies down?
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[ 3.0 ms ] story [ 42.6 ms ] thread2) All that activity increase AND none of them are bots?
One would expect a drop in active users since Elon was so dead set on dismantling the supposed bot network that fuels Twitter.
It seems like this is a different metric to user growth. Does anyone have any insight into how something like this is calculated? I'm curious to know if the number of users can remain the same, or decrease, while "monetizable daily users" increases.