I don't like this trend of putting "wacky" pictures in an otherwise professional project. Last week there was a project where the final screen was a gif of dancing duck with clapping pigeons. Now it's a smoking monkey. Before that it was the "This is a test, bitches!" email. Then there was the time a web hosting company accidentally charged all their customers for a full year and then posted a picture of Homer in a dress saying 'Oops'.
As a consumer, I would prefer to be treated in 'business casual' manner and not like a 13 year old. I hope this trend gets old.
Easy - it's the cheapest channel that gets you in front of the right demographic. How would else you get in front of thousands of SXSW attendees for free?
Press is an awesome way to kick off the viral loop.
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[ 3.8 ms ] story [ 25.8 ms ] threadThe OP's approach reminds me of a blog post posted on HN awhile back with some tips for getting press: http://jasonlbaptiste.com/featured-articles/how-i-pitched-te...
As a consumer, I would prefer to be treated in 'business casual' manner and not like a 13 year old. I hope this trend gets old.