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The biggest surprise to me is the graphic in the article showing the top vanilla exporters.

How are countries like germany, france or canada up there? I thought vanilla was more of a tropical plant? Or does this include artificial vanilla as well?

France is actually one of the main producers (in Réunion - where the hand pollination process was discovered - and French Polynesia) but I guess the others are just doing some import/export.
Most vanilla flavour, 99%, is produced by creating synthetic vanillin. I guess this is included.
That 99% (or 1%) value keeps getting repeated in countless blog posts and articles, but I've never seen an actual source.

And I find it hard to believe, given that Coca-Cola uses real vanilla and is so widely consumed.

Surely more than 1% of people's overall vanilla consumption is in Coca-Cola?

Or I wonder if the ratio is vastly different worldwide vs. in the US?

What gave you the impression Coca Cola uses vanilla beans OR vanillin?

Different regions use different ingredients for Coke, so I guess it’s possible this is true in your region, but my coke can in California doesn’t appear to list Vanilla in its ingredients.

Additionally, there was this lawsuit about Vanilla Orange Coke containining vanillin, which leads me to think it’s unlikely there’s much Vanilla Bean involved in non-Vanilla Coke, at least:

https://www.classaction.org/news/fake-vanilla-coca-cola-comp...

With that said, numbers like 99% of vanilla being from vanillin does sound like a made up statistic.

While I agree that 99% seems made up. I am a bit of a chemistry hobbyist and produce a wide range of flavourings. I have also been to vanilla farms and bought lots of vanilla pods. The yield from vanilla pods, not matter what process I tried, such as, a very long soak on ethanol, hot ethanol or Soxhlet extraction, yield so little I find it hard to believe any of those bulk consumer products container real vanilla from pods.

Just anecdotal or course, a sample of one and all that. :)

I also see no rational reason that the average Coca Cola serving contain any amount of real vanilla pods, given how expensive it is and that vanillin is chemically identical with one main flavoring compund contained in real vanilla.

If Coke (or Coke Vanilla even) would cobtain real vanilla, they'd advertise it for sure. I don't remember anything like that

"Together they make up a vanilla flavor. Vanillin is just one molecule in that complex mixture, but an important one. However, whereas vanilla will always contain vanillin, just because something contains vanillin doesn't mean it contains vanilla beans."

Two thins: Its up to the local bottler whether to use Cane Sugar or beet sugar or Vanilla or Vanillin. Mexican coke uses both Cane sugar and Vanilla.

A bar coke from a canister usually had the syrup a bit heavy so you can taste the difference much easier.

OK, so it might contain some id you're lucky.

That's what was trying to say by using the "average" qualifier though.

I doubt there's much economic incentive to use real vanilla in 99% of the world / Coca-Cola's market.

With the different types of sugar, it's easier for me to imagine a company doing this for economic reasons.

There are some very old articles on the web from when Vanilla Coke was introduced, that they had been draining European markets for vanilla pods, ostensively. Sounds like astroturfing to me honestly. There's also a clas action lawsuit about missing real vanilla :D

Call me cynical, but does anything stop companies from using one drop of real vanilla extract, a couple of gallons of artificial vanilla flavor, and then stick it in the ingredients as “natural and artificial flavors” and put a big “MADE WITH REAL VANILLA” badge on the front?
I have seen "cider flavoured" drinks where actual cider is 5th on the list of ingredients (water, vodka, sugar, flavours, cider). It is very deceptive.
Yes, there are false advertising laws which broadly prohibit labels that are deceptive or misleading to a reasonable consumer.

In Mantikas v. Kellogg Co. (2018) [1], the 2nd Circuit allowed a false-advertising class-action suit to proceed against Cheez-Its labeled 'Made with Whole Grain' that only had 8g of whole grain in a 29g serving, whose primary ingredient was white flour.

The opinion explicitly rejects the situation you describe:

> Such a rule would permit Defendant to lead consumers to believe its Cheez-Its were made of whole grain so long as the crackers contained an iota of whole grain, along with 99.999% white flour. Such a rule would validate highly deceptive marketing.

[1] https://casetext.com/case/mantikas-v-kellogg-co-1/

Because it's a famous fact. It's included in "natural flavors" -- it doesn't list any of its flavorings, obviously.

When New Coke was introduced in 1985, it replaced the vanilla with vanillin, and the Madagascar economy crashed since that's where the vanilla comes from. Then when Coke Classic was (re-)introduced, it brought back the real vanilla and the Madagascar economy recovered. At least that's the story that keeps being repeated -- my understanding is that Coca-Cola won't officially confirm/deny since they keep all their flavorings secret. (It's not like I work for Coke or anything.)

Just google "new coke vanilla madagascar" and you'll find where it all comes from.

> Just google "new coke vanilla madagascar" and you'll find where it all comes from.

Do you have a source, perhaps from the Madagascar government?

I googled your phrase and all I got was a bunch of urban myth style blogspam all linking back to a single WSJ article from 1985.

Was the WSJ article credible? “All I found is an article in one of the world’s premier news publications” doesn’t match your implied tone.
From the wikipedia article on new Coke:

> New Coke was introduced on April 23, 1985. Production of the original formulation ended later that week.

Madagascar’s GDP grew from 3.9 to 4.3 billion between 1984 and 1986 well after Coca Cola would have stopped buying vanilla beans. There was a significant “collapse” to 3.2 billion in 1987 but that followed a 1986 Structural Adjustment Program with the IMF that called for significant budget cuts, liberalization, and austerity. The time line just doesn’t line up. As far as I can tell the commodity woes that struck Madagascar in the mid 1980s had to do with coffee, not vanilla.

So the answer is no, I don’t find glorified 1980s just-so blogspam in the WSJ to be credible just because it’s got recognizable initials like “WSJ”. It doesn’t even pass basic sanity checks.

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Actually Coke would have resumed buying vanilla in 85 because that’s when New Coke was discontinued. I think it’s hard to say exactly what Coke’s buying of vanilla looked like as it likely relied heavily on futures and just-in-time manufacturing was less prevalent. 1985, coincidentally, had the lowest GDP between 80-85, the year Coke production, and presumably vanilla purchases, resumed. And, as you pointed out, GDP grew a lot in 1986, which was the first full year Coke resumed vanilla buying.
“Lowest GDP” means 3.8 billion in 1985 versus 3.9 billion in 1984. There was no economic collapse or crash as claimed by OP or the WSJ article. It was all nonsense sensationalism.

Coca Cola literally reintroduced the original formula less than three months later. They had zero to little impact on Madagascar’s economy in that time frame.

Lol ok, I’ll take your word for it over the WSJ. Also, aren’t you kind of ignoring that GDP greatly increased after Coke reverted back to the original formula (1986 GDP was 4.35B, up over 14% from 85)?

In either case, your original “smell test” comment really glosses over the 3% decline in GDP the year New Coke was introduced followed by a 14% increase the year following old Coke’s reintroduction. I’d say that passes the smell test, but isn’t definitive evidence that there was a noticeable impact from Coke.

Coca Cola’s revenue grew from 7.9 billion in 1985 to 8.67 billion in 1986 [1]. In that time frame Madagascar’s GDP fell from 3.9 to 3.8 billion.

+770 million => -100 million.

Coca Cola’s revenue fell from 8.67 billion in 1986 to 7.65 billion in 1987. In that time frame Madagascar’s GDP rose from 3.8 to 4.3 billion.

-1 billion => +0.5 billion.

There is no correlation. It doesn’t pass any smell test.

[1] https://ycharts.com/companies/KO/revenues_annual

No one is claiming that Coke’s revenue and Madagascar GDP are perfectly correlated. The claim was that the cessation of all vanilla buying from Coke caused a demand shock that harmed the economy in Madagascar. The data does not disqualify that possibility.

Also consider another thing: the revenue of Coke was multiple times that of the GDP of the entire country of Madagascar. Is it really surprising that this demand shock could occur?

(comment deleted)
> The claim was that the cessation of all vanilla buying from Coke caused a demand shock that harmed the economy in Madagascar.

No, crazygringo's claim was that the economy crashed:

> When New Coke was introduced in 1985, it replaced the vanilla with vanillin, and the Madagascar economy crashed since that's where the vanilla comes from.

I feel like I’m repeating myself here. GDP in Madagascar declined by 3% during the time in question. That’s a pretty big decline in a very short amount of time. During the GFC, GDP in the US contracted by 4.2% over two years, for reference. Are you implying that that a 3% decline is not a crash?

I’d like to point out that we already have evidence this happened. The WSJ reported on it at the time, and the WSJ is a credible institution. In this thread, we have someone rejecting this event using cherry picked data to fit their narrative, but their interpretation doesn’t hold up under scrutiny. Not to appeal to authority too much, but given the choice between a write up in the WSJ or some random commenter’s “smell test” decades later, I’m going with WSJ.

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I hope that Coca Cola uses the artificial stuff. It would be a waste of good vanilla if it wasn't the case.

I looked at the product sheet ov vanilla coke in France, where it is a legal obligation to list how much of the ingredients mentioned on the packaging are present, and vanilla isn't mentioned at all, only "vanilla flavor" (most likely artificial vanillin). So it is very likely that not a single pod is involved in the manufacturing of the drink. At least in France, and considering the price of vanilla, probably in the rest of the world as well.

When considering exports, vanillin probably doesn't count since it is not vanilla.

I bet you'd be surprised how much synthetic vanilla someone like Nabisco could go through without making something 'vanilla flavored'. Vanilla in chocolate flavored items punches up the flavor.
The ingredients of Coca-Cola are a trade secret.
Maybe they'll go back to using castoreum..
Not enough beavers. But we make red food coloring out of ground up bugs so maybe.
Their source seems a bit sketchy: https://oec.world/en/profile/hs/vanilla

It looks more like a simple data processing, like grabbing any "vanilla beans" trades, adding the "outs" and subtracting the "ins"

If you look at other sources you'll find stuff like:

> In 2021, Germany imported 695 tonnes of vanilla, worth €83 million, and exported 245 tonnes, resulting in a net consumption of 450 tonnes.

https://www.cbi.eu/market-information/spices-herbs/vanilla/m...

The OEC is trustworthy; that’s just what exports are. The source of the product doesn’t matter. If it enters through one of Germany’s ports, that’s an import, and if it exits through another, that’s an export. So these numbers probably just indicate that Germany is a common port of entry for vanilla headed to other EU countries (although most of the vanilla it imports stays in the country).
Of course, I'm just saying it's not about production (of real or synthetic vanilla) which is what the person I'm replied to asked
The pods are harvested by hand right?

It has to be quite an undertaking to harvest 15 acres of tiny pods by hand in the middle of the night without the landowner noticing...

Besides, if theft really was a huge problem and the goods really that valuable, you'd just leave someone to sleep in a tent in the middle of the fields during the critical harvest time.

Something smells fishy about this story...

The paranoid arrogance of HN commenters! Now go buy some bitcoin.
> The paranoid arrogance of HN commenters!

Yeah, i mean we all should accept everything written in every article with no critical thinking whatsoever.

You choose to interpret the comment as arogant. I choose to interpret it that they see an obvious solution which is neither mentioned nor implemented and thus they have questions about what they are missing. Clearly if what one sees as obvious is not done then one is likely missing something important.

A single person cannot guard 15 acres of crops. The arrogance is the assumption that the farmers are so stupid that they didn't even try this "simple solution" that would never work.
They were questioning the story, not the intelligence of the farmers.
> A single person cannot guard 15 acres of crops.

But that is the question: why can’t a single person guard the crop?

The answer to that question would reveal more about the shape of the problem.

Is it because the single guard won’t even see and hear when the illegal harvesters get to work? (That is to say harvesting is so quick and silent that the guard would be none the wiser?)

Is it because the guard would see the harvest but would be overwhelmed by the illegal harvesters?

The fact you think it is obvious and the fact it is not implemented should mean it is flawed in an obvious way for those facing the problem. It is indeed arrogant to think that naive armchair solutions should be considered seriously.
> The fact you think it is obvious and the fact it is not implemented should mean it is flawed in an obvious way for those facing the problem.

Yes. Agreed. It seems we are on the same page on this.

Where we seem to disagree is what follows from this observation. You call it arogance to share one’s thoughts and questions, i call it curiosity.

If we all just sit on our backside and think “hmm, clearly setting guards should work, yet the article doesn’t even mention it, there might be something I’m missing”, then we all will die not knowing any more. If someone asks it we might learn from the answers.

The pods aren't tiny, and it wouldn't take long to steal quite a sack full of them.

« you'd just leave someone to sleep in a tent in the middle of the fields during the critical harvest time. »

The word "just" is doing a lot of work here.

The article speculates in multiple places about potential organised crime involvement. If so that would explain the situation. It is one thing to know that you are being robbed and another to be able to do something about it.

> you'd just leave someone to sleep in a tent in the middle of the fields during the critical harvest time

That depends on many factors. Mainly on how long the harvest interval. If there are only a few days from the day it is first possibly worth harvesting to the optimal day that benefits this strategy. The longer the interval the costlier the strategy.

Other thing which can affect the viability is the likelihood that your guard can do something about the theft. If the guard is alone in the woods with no way to call for help then what good is it to have a guard?

You wouldn't want to steal the pods from the plant, that would have no value. The beans have to be dried for weeks before they're saleable.
Not too far from me is a US city known for its avocados, Fallbrook, and it wasn't uncommon for farms to get raided at night. Early in the growing season, ripe avocados can fetch maybe $1 each. Some guys and a truck can grab something like $10,000 worth in a night, maybe more. Even a few acres is pretty big, and, unless you patrol it regularly, there is a lot to keep track of.

I didn't live there, but I knew people that lived there, so don't take the numbers too seriously. But I know that it was a problem.

To provide a bit of context for some... a typical US suburban home sits on a quarter acre or so. An American (or the other kind, to a rough approximation) football field is just over an acre not counting the end zones.
Interesting: "akker" is Dutch for "farm".
Nitpick but it’s Dutch for farmland, the part of the farm that’s actually used for cultivation.
Instead just chop the branches and toss them into the truck; harvest the pods later. Though TBF you'd think that would have made it into the article if that's what happens. Perhaps this is sustainable parasitism?

Sadly a lot of crimes cause many times the damage than what the criminal gets. Smash a big shop window to grab a few items and run. Or around here in the Central Valley, poke a hole in a fuel tank and fill up a canister (which you can sell), then walk away while the rest of the fuel, possibly hundreds of gallons, drains out into the ground, poisoning the farmland on which it stands.

The landowner usually lives a hundred kms away from there.

They leave some guy behind who is supposed to watch, but guess who was late/sick/whatever that night?

Last year I came across a stall at my local fruit and vegetable market in NZ. It was selling only vanilla pods - which seemed odd to me as there couldn't be that much demand for vanilla in such a small market.

After talking with the stallholder, he told me that he had come from the Cook Islands on behalf of a government trade delegation hoping to promote their vanilla. Interestingly, nobody there farms it but they have an abundance growing wild - enough that they were hoping to establish an industry.

Wait, what? I thought all vanilla had to be hand pollinated at great expense.. at least the article I read about Madagascars vanilla farms said that the pollinator had been lost, and now vanilla is dependent on humans.
Had the pollinators been lost because they were never natively there in the first place? Madagascar vanilla is an imperial creation, courtesy of the French. Perhaps not as much of a problem in vanilla's native habitat, Mexico.
Now I'm going to take that statement with a grain of salt; what if that's just a rumour that the vanilla industry spread to increase the value?
Insider did a video on this exact problem.

https://youtu.be/_VQ-ckQPD2I

I'm not sure if the video covers it, but I do recall reading that in Madagascar, they mark the beans with pinprick initials so that it's easier to identify if they've been stolen.

https://www.vanillabeankings.com/blogs/recipes/vanilla-bean-...

I might even have read about it originally from here.

Of course that only helps if they're recovered / identified quickly - once any significant amount of co-mingling happens then it's probably too much effort to track down the origin.

They kind of gloss over the whole "he only has one day to notice a flower blooming" which implies he is doing hand pollination.

But I thought Mexico was one of the few places in the world that had natural vanilla pollinators?

Those pollinators do well enough on random wild vanilla plants. They aren't honey bees that need to spend every daylight hour visiting hundreds of flowers. They simply can't do what's needed in a commercial vanilla patch.
The best comes from Taha’a.
It’s striking that: “The justice system in Veracruz can’t be relied on to investigate, punish, or deter criminals, nor has the government launched a major campaign to boost the vanilla industry”

And later: “In Mexico, the majority of businesses are small, informal, and off the books.”

It’s a tragic catch-22 of developing nations that governments are inept and corrupt for lack of funds. While distrust of government and rampant tax avoidance cause systemic underfunding.

Source: I lived in Mexico for a few years.

I don’t think it’s accurate to say Mexican governments are underfunded—they have oil money, from the nationalized oil industry, to the extent that they are extremely chilled out about tax collection.

It’s not that they are underfunded, but the criminal gangs (drugs, extortion, etc) are absurdly overfunded. Strong organized crime weakens and delegitimizes the government, which means that weaker, petty crime can also thrive. Like if you are sick with something big, small infections are more likely to opportunistically take advantage of your weak immune system.

Aside from organized crime, there is something else that is hard to articulate. It’s hard to explain exactly what it is, but to a large extent it feels like the population at large can’t agree who are the good guys and who are the bad guys, I.e. in many cases they will not unambiguously say that the drug cartels are bad and the government is good. They’re probably right about that, in many cases the two are inextricably enmeshed. It’s a vicious spiral that is hard to break, expectations of crime and corruption lead to more crime and corruption, but in many cases people won’t even agree that the gangsters are unambiguously bad. Sometimes the baddies get lionized to an unhelpful extent, and there are even ballads “narcocorridos” written about their exploits

>criminal gangs (drugs, extortion, etc) are absurdly overfunded

Not only this, they are "overarmed" with military grade weapons thanks to the USA's insane gun laws. The saying of (former president/dictator) Porfirio Diaz, "Poor Mexico: so far from God and so close to the United States" rings just as true today, if not more so.

>to a large extent it feels like the population at large can’t agree who are the good guys and who are the bad guys

As if this is any different in the US, where film and music have also lionized the "baddies" for well over a hundred years!

a lot of these 'baddies' are bad due to war on drugs policies perpetrated by the american government against all of latin america because imperialism

the huge amount of funding of organized crime is a direct consequence of imperialistic war on drugs. "a matter of national health??" ahahahah, just think about the american health system for a minute.....

[flagged]
Yeah there are still too many kids in schools
Agreed, still too much money forced to provide substandard public ed. let parents keep the $$ and use them for better ed.
And murder is already illegal fwiw
Also it's people that shoot people not guns, so we should regulate people not guns
Also why do we need to fund education at all, there is such a huge workers shortage that seems madness to give up on so much labour
> As if this is any different in the US, where film and music have also lionized the "baddies" for well over a hundred years!

Agreed. IMHO, we all could benefit from some critical thinking when watching movies or TV series: that someone is the main character, doesn't automatically make them "the good guy", and they shouldn't be emulated even if you love binge-watching their antics.

mexico and usa have a very very close culture.

just like during all the 19th and a bit of the 20th century USA immigration was dominated by Irish, Italian, and other europeans. Mexican's have been the largest source of immigrants into the USA... and this is also as an aside of parts of USA which were part of mexico at one point (Texas, etc..)

as a mexican I'm aware that the biggest drug cartel in the country is the same thing as the government. this is specially true at lower levels of government; but then I went on to learn that the biggest drug cartel in a worldwide level are actually the american government, I understand this may be impossible to accept for a few people.

as a mexican from veracruz, I KNOW as far as I can know (meaning I don't know, but I guess) that the state's executive was controlled by the zetas cartel (first decade of the 2000s)

final tidbit: the technical name of Mexico is "United States of Mexico" (in spanish, clearly)

> […] to the extent that they are extremely chilled out about tax collection.

This is probably a bad habit to get into, both from the government-enforcement side and the public-acceptable side of things.

If you're not particularly worried about sales/income tax revenues, then perhaps have a low rate, but I would think building up an infrastructure for it would be useful in case the situation changes down the road.

> Strong organized crime weakens and delegitimizes the government

Hot take but I blame the early 2000s Drug War for this - not because of the economics of drugs, but because this meant the Mexican govt couldn't co-opt Organized Crime into the political system.

Looking at countries like Taiwan [0], South Korea [1], Japan [2], and Italy [3], when they were at a similar stage as Mexico in the early 2000s (1980s, 1990s, 1970s, 1980s respectively) these countries co-opted Organized Crime into the economic system by cracking down on certain black market industries (eg. Drugs) while allow them to operate in other grey market industries (eg. Construction, Real Estate, Loan Sharking, Commodities, Sex Work) or operate abroad (eg. In VN/PH/TH/Mainland for Asian gangs and South America+Eastern Europe for the Mafia).

Organized crime is morally reprehensible, but Mexico in the 2000s was not in the position to combat them. Co-option would have saved thousands of lives, and given an easier off ramp out of Drug industry into other high value sectors (which cartels have started to break into), which would have allowed them to legitimize or at least have less of an incentive to pursue a de facto insurgency.

[0] - https://journals.openedition.org/chinaperspectives/563

[1] - https://www.refworld.org/docid/45f1476234.html

[2] - https://academic.oup.com/book/37281/chapter-abstract/3308936...

[3] - http://www.inquiriesjournal.com/articles/292/italian-politic...

> “The justice system in Veracruz can’t be relied on to investigate, punish, or deter criminals, nor has the government launched a major campaign to boost the vanilla industry”

source: I'm Mexican,

I would say this about the entire country, not just one state. I would blame this on imperialism, but I already did.

however if you have money, you can buy your justice, selling drugs gives one money...

El Salvador has reestablished security, time will tell if it helps accountability and policy effectiveness.
Someone should tell Nathaniel Parish Flannery to clean the lenses of his phone before he takes pictures with it.
mexico has a lot of underground economies:

step 1: wage a war of disinformation of vanilla "vanilla is getting the kids high" step 2: end up making it illegal, of course, vanilla will keep coming step 3: declare war on vanilla because of reasons step 4: profit!

punchline step: replace vanilla with marijuana, or other native south American plants (cocaine).

I thought this was about Mexico's trade in stolen social security numbers from Americans.