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I would imagine that models could be trained on specific image generators to detect them. This is honestly the obvious solution; AI is actually good at finding very subtle patterns.
Adversarial setting. People will train models on adversarial detectors to hide from them.

The comments in this article have deeply studied the method you're suggesting.

Which is pointless in targeted models like I'm talking about. If I train a model that is *only* trying to detect e.g. stable-diffusion-2-1, training an adversarial model is pointless, because then you're just using a different model anyways. You would be spending a lot of training time when you could just use another already-extant model.

State actors, for example, don't need to use public models for their generators anyways, so it's not like non-state actors would have true-positive images to train models on to counter said actors' models.

wouldn't this feed a race to generators being even closer to indistinguishable ?
Potentially, but I don't think in practice, because most image generation is not trying to be photorealistic. Most models are trying to stylize their outputs, either by default (e.g. a Miyazaki-anime-like model), or in response to the prompt.

Using AI image generation for misinformation is by far the vast minority of its use.

And if the output is stylized, it's going to be much more obvious if it has come from an AI model, because a human is going to have a much harder time reproducing a specific ML model's style on-demand (e.g. if their art teacher asks them to sketch a face in the same style, to prove their homework wasn't faked).

The problem is this isn't like cryptography where you can prove something. You can train a detector on a generator, or at least what you think the generator is, but you can never know for sure. And any "likely fake" assessment can just be refuted by a sock puppet that vouches for the content.
This is the main discussion point of the article

> Just as machines can be trained to reliably identify cats, or cancerous tumours on medical scans, they can also be trained to differentiate between real images and ai-generated ones.

But the conclusion the researchers made was detection at some point wont be reliable and fakes will win

The tools the article discusses are *general* AI-detection, meant to be fed any image and determine whether it was AI-generated.

I'm talking about a detection model that only detects images produced by one generator/source model, so rather than a one-to-many process of having one tool check an image for many potential source generators' artifacts, you'd have many individually-trained detection models, each being run against a single image/text block.

Some people raise question on what it implies in society at large. Anything digital is now untrustworthy ?
I think it’s always been, we just knew that the effort needed to fake many things requires some degree of skill available to a few and was often expensive. But perfect fakes have always existed. This is why artists usually sign their work?

What we will need today is to start signing things digitally in the same way, which I think will require very good, decentralized pki, unlike what we have with email.

Essentially, different pki should work like dns, and find the pki for someone, and cache it., so that your signature works in china and the moon. Updating it should work the same way, the old one should always work and new ones should have the old pub keys appended to them so any public key can be used to verify all past signatures.

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Anything is inherently untrustworthy, hence "zero trust" as a concept. You can't even trust physical things. Counterfeiting has been a thing since at least 400 BC with fake Greek coins.
We already have undetectable fakes. Anybody can buy a blue check mark on Twitter and pretend to be somebody else. Anybody can also domain squat.

The way we detect them is if this becomes a problem, the authentic entity will speak against it and the society will rectify. Just as these fakes are a non-problem in practice, AI fakes will be a non-problem too.

> the authentic entity will speak against it and the society will rectify

Society is already speaking against stolen content and fakes produced using it. How are we rectifying this?

Much cruder fakes than you are describing are a huge problem in practice, costing billions per year in fraud to Americans alone. Just because you can detect them, doesn't mean your grandma can.

The societal implications of undetectable fakes are off the charts.

What does it mean that next to nobody is saying this? Are the ones who know, voting with their feet? And where is that?
People are saying this. You're on HN though, the demographics here can tend to skew money-grubbing techbros with who is the loudest and most defensive of anything they've got money riding on. Remember the crypto and NFT hype on HN? The bottom-line is only what matters to a good chunk of people here.
Calling the current fakes a "non-problem" is one of the hottest takes I've heard in some time.
It's not exactly the same though. Attacks from spam networks out of extradition reach will become more sophisticated, and that's going to take more money or more annoyance to slow down. The same way phone call scamming from India is a billion dollar industry, fake ads impersonating famous people and things like that will have near zero cost to produce which means it's cheap to mass exploit.
Problem with this for example is when LE uses it to incriminate you, and forces you to prove that their evidence is fake. We can see from the Horizon scandal that when they want to keep you from defending yourself, they usually succeed.
I wouldn't be surprised if the real way we reached AGI was that the cat and mouse game between people trying to detect AI and people trying to sneak AI output past detection. That is essentially a hyper-analytic version of the Turing test - if humanity as a whole cannot discern human output from AI output given all the tools of science at its disposal, then we have failed to prove that it isn't intelligent, which is really more of a scientific question formulation anyhow.

If you think about it, it's sort of like a real life GAN algorithm.

Assuming it'll be true, I'm not sure it has to be just a bad thing. We got used to treating videos/photos as the kind of objective evidence that they never were. It's not hard for an image to be both factually correct/unaltered, and yet giving a distorted view of reality. Cropping out parts, leaving out some bigger, non-visible contexts, such distortions can be really easy to miss, too. How faithful an image is depends a great deal on how it was put together and presented. So what we should really be asking ourselves when we see images is how much we trust the sources. A proliferation of AI fakes could make the need for such reflection more obvious.
WW3 or some other high-intensity conflict could be potentially launched by highly coordinated deepfakes. Imagine creating some videos offending an aggressive religion with many combatants or generating event videos that didn't happen and managing narrative as the uproar progresses etc.
None of that strikes me as meaningfully different than regular old propaganda.
Quantity and speed are qualities.

Getting hit with a snowball could hurt you but is most apt to annoy you. Getting hit with an avalanche is apt to kill you. But hey, they are both snow, right?

However, it's unclear what plays the role of mass in this analogy.
When it's one video of an angry mob killing bystanders, it's easy to dismiss.

When it's hundreds, from different viewpoints, it's much harder.

...so people are forging videos of mob justice? I'm not sure what your point is.
Computers are just fast calculators, right?

Cars are just faster horses, right?

Ships are just bigger canoes, right?

Photographs are just quicker made paintings, right?

Or… perhaps there is something different which makes practical what hasn’t been practical before? AI propaganda is the car of the propaganda horse of days past.

For all of human history, the only way to know how an event happened is to either have witnessed it yourself, or heard from someone else. It's only the last 100 years or so that we've been able to record exactly what happened as audio, video, or photography. And still, it's possible to doctor any of these. That's not to mention that you can craft excellent propaganda even by using this "real" recorded media, just by cherrypicking and presenting it in a certain context. I don't think AI generated media is going to a massive sea change in misinformation.

edit: downvoters should reply instead

I'm not denying that and I am concerned about that possibility. The thing is, I don't think you need deep or any fakes at all for that. What it takes are people willing to believe lies and consume hatred (fwiw, WWII was based on huge lies that didn't need much forgery). The more people are questioning hatred they're being fed, the better of a chance we have.
People believing lies or not isn’t the problem. The problem is that lie to truth ratio, admittedly not low enough even today, will rapidly approach 1. Finding anything trustworthy will be impractical, so people will stop trying.

This is very scary. Being able to tell what’s true underpins western democracies. With everyone having plausible deniability from everything we’re going to have to… change things.

People to people information from direct witnesses will go up in value because faking physical environments is expensive, while untrusted or unverified sources will become pretty much useless. In person settings will matter more again - back to older models in a way.
I don't think that needs to be true, though. Let's go with the UK since the article mentions the British PM, there are trustable sources like BBC and other media whose journalists can verify events on scene can work with trusted photographers, have contacts with whom to cross-check claims,...

Yeah, some hoaxes will make it through the process, but some will be rectified later, and I don't see the ratio approaching 1. And those media are not hard to find. Taking the example from the article, there's no sustained uncertainty about whether the PM endorses a get-rich-quick scheme, and I don't see that coming, no matter how good the fakes become.

>> trustable sources like BBC and other media whose journalists can verify events on scene can work with trusted photographers, have contacts with whom to cross-check claims

They could, but do they? Evidence says no - they are perfectly happen to run with lies if it fits their narrative - and then weeks later, tucked away someplace, issue a retraction - after the damage is done.

The BBC has an agenda, FOX news has an agenda, CNN has an agenda, MSNBC has an agenda, PBS has an agenda - they are all perfectly willing to lie to gather clicks or eyeballs - not sure AI is going to meaningfully change anything in that regard.

Having an agenda isn't necessarily bad in and of itself. Wanting to maximize eyeballs or clicks is an incentive problem that can be addressed.
> there are trustable sources like BBC

The BBC may have been trustworthy at some point, but that's a thing of the past.

Here's a well known example of them purposely deceiving their viewers in meaningful ways in recent history (sic).

Fortunately they were called out for it:

https://www.youtube.com/watch?v=904xN8YIQd4

Now do Blue Peter and Shaun the Sheep.
Ahhh, so that's where we get a Ministry of Truth... ;)
Wait till you realize 1984 was the optimistic take…
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Ever seen the movie Wag the Dog?
Lots of wars started that way before AI: Spanish-American ('remember the Maine!'), Vietnam (Gulf of Tonkin), Iraq (nuclear weapons program), etc.

AI would seem to make it worse. I think it will also get worse because warmongers can automate propaganda and, with social media, reach people directly.

I think misinformation is already out there. I can only guess what extent to which common knowledge on world events is false, but it's not zero. There is an interesting, though not that academically rigorous body of internet analysis on things like Pallywood and the Charles Jaco bluescreen video from the Gulf War that are a good starting point.
>So what we should really be asking ourselves when we see images is how much we trust the sources.

I mean, that's what you want as a best outcome, unfortunately I don't see that is going to be the outcome any time soon.

https://en.wikipedia.org/wiki/Hyperreality

Further embracing of the hyperreal by society at large, coupled with authoritarian governments using manipulation tactics like the firehose of falsehood will continue to erode trust in social institutions and disengagement by the masses.

Two issues with that:

I) There will be a "danger window" where the fact that audio-visual evidence is meaningless has not yet fully registered with too many people.

II) It's perfectly possible that audio-visual lies are just inherently more convincing to the human psyche than written or spoken lies. We know instinctively that we can not trust what others say blindly, but we do instinctively trust our own eyes and ears. Note the etymology there: Blind trust is trust without seeing. When you see you don't need trust anymore.

For a classic example of this, our justice system tends to—in general—treat witness testimony as highly reliable. After all, the person was there. They saw it with their own eyes.

Of course we all know rationally that witness testimony is generally terrible. And yet we don’t actually seem to care about that when push comes to shove.

The "science" behind much criminal forensics is often laughably absurd. Even where there is valid theoretical foundation, in many cases the practice voids validity of much of the results.

And that's before we consider the psychology of witnesses, criminals, juries, judges, law enforcement, etc.

It's terrible, but it's reliably terrible. You always have exactly one layer of distortion between the evidence and reality: one human being. And that human being can be held accountable for willful misrepresentation.

(Hearsay, when there is more than one human in the chain, is treated differently.)

I think your right, the tricky part is always navigating these technological changes.

If you imagine life in colonies here around 1776, there was no photographs to doctor, no Zapruder film, or Nixon tapes, and yet newspapers existed and people lived in a relatively high trust society. People generally had faith in contracts, the law, and the government; but not a lot of ways, as an individual, to verify much at all.

I think eventually we’ll have to go back to that model of simply picking individuals and institutions to trust. Hopefully it’ll make people more selective.

> People generally had faith in contracts, the law, and the government; but not a lot of ways, as an individual, to verify much at all.

How do you know this was the case in 1776? Wasn’t there a revolution around that issue?

Slight non-sequester, but the DS9 episode ‘In The Pale Moonlight’ comes to mind here in this thread
Agree. It will be like text, which has always been trivial to conjure or alter.

It will be a blip in history that that there was a period in which producing a particular image required its contents to have existed in reality.

What we need going forward is a way to know provenance, where an image came from and what edits have been made. Then people can trust particular sources, as they do with text.

The Content Authenticity Initiative is working on that. https://contentauthenticity.org

This use case is a compelling use for blockchains https://research.adobe.com/news/content-authenticity-and-ima...

yes agree - this was also discussed ten years ago in some math circles. So, trying to agree but note that these are problems that different projects have taken on over a long time, also.
> It's not hard for an image to be both factually correct/unaltered, and yet giving a distorted view of reality. Cropping out parts, leaving out some bigger, non-visible contexts, such distortions can be really easy to miss, too.

In some contexts, that's true, especially if the taker has full autonomy on how the photo/video is taken, and how the story is told.

But there are other contexts (fixed cameras like CCTV, videotaped performances for auditions, a footage that includes the complete process of a car crash, etc.) in which this is not a thing. Faking it would require editing visible content, which is made way easier than before by machine learning, and ultimately reduced their value as evidence.

I'm not sure I particularly want to go back to the time when evidence like these didn't exist.

I guess you’d have to have a rigorous chain of evidence really.
It's not just about cropping out relevant parts of a video (which can absolutely still happen with CCTV, btw). Like I said, there might be some bigger context that wouldn't even be visible if you had a full 3D rendering of the whole scene, like information that some of the actors had that no bystander would have and that completely alters the interpretation of the actions. My point was that fully objective video evidence was never a thing, and this is a good opportunity to reflect on that.
When teenagers are making sexually explicit deepfakes of classmates, that's objectively a bad thing, because it is extremely damaging. People are using it to blackmail and extort too. Consent, ethics and law should be at the forefront of the conversation regarding AI, not whether we trust the contents of an image.
Laws are used by humans to blackmail, extort, and damage.

When you have an idea how to cancel out human emotions fucking up the high minded poetry, platitudes, euphemisms, coded language society relies on to function let us know.

Studies show that we kill each other in random acts of violence; spurned lovers, and the boss who fired the office shooter without understanding how close to the edge they are; we kill each other over those things at the same rate we always have.

Our language just implants mind viruses that obfuscate the mechanics of reality. Something we evolved into intuiting (enough heat, water, food) before language. Language just gets in the way. It creates hallucinated problems that only exist given the language they exist.

AI isn’t a problem if we can’t understand it. Let it emit whatever Anglo-gibberish it wants. Just unplug it when it mouths off.

AI won’t be the problem people fear it will be because most know it’s just a dumb machine under the hood. They aren’t lost to a puerile hallucination like IT narcissists who can’t cope with reality as-is.

But if everyone knows AI exists, the negative points kind of go away, because that also gives everyone plausible deniability. How are you going to blackmail me with sexual images when everyone knows that AI can easily create that? I think that actually makes the AI objectively a good thing, because it prevents blackmail with real images, too
No, the negative points don't go away whatsoever. Normalizing the sexualization of minors is never not going to be a problem.

If you take a photo of a minor and then use that photo to generate CSAM, even if it is "fake", that's not in any way OK on numerous levels. There's the legal, moral and ethical aspects of it, and then there's the issue of consent. Can you imagine people normalizing it for themselves and no longer being attracted to adults? Fuck that rabbithole. We already know about the negative side effects of porn addiction in terms of real sex.

These things are damaging by their very existence. Can you imagine the bullying and rumours that are possible now because of technology like this being so readily available? It doesn't matter if it's real or not. People used to crappily MS Paint/Photoshop heads of female minors onto "bikini babes" and pornstars when I was at high school, that didn't make it OK, even if it didn't look real in any way whatsoever. It has a massively negative effect on the person it is of.

It doesn't prevent anything, quite the contrary, it enables everything. Look at the proliferation of fake news already in the past few years, people know they shouldn't believe everything they read on the internet, but people parrot internet fake news constantly. People act on it. People get killed over it. People kill themselves over it.

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> and then there's the issue of consent.

You mentioned this twice within two messages. What exactly is your agenda here? Consent is entirely irrelevant in the context of CSAM, since the consent of a child does not authorize anybody to produce pornography of them.

I don't support the idea of deepfakes, yet despite agreeing with most else you said I'm more disturbed that you're in favor of normalizing the idea that anybody exercising their right to expression is beholden to the feelings of their subject.

You do realize what chilling effect that has on basic discourse? Consider the absurdity of someone photoshopping foreskins back onto Israeli dudes' nudes in protest of the (non-consensual!) RIC practices of the Jews.

We cannot compare an out of context picture to an artificial video created with just a prompt.

First of all, video is accepted as evidence in almost all countries judicial systems. Proliferating fake video hard to distinguish is going to be a nightmare on that front.

Besides judicial systems, the reputation of countless people has been permanently ruined/damaged by some "leaked video" that went trough some kind of "trial by media". Even if a week later the video is confirmed to be fake, is too late. Once it's out there, the damage is done. Imagine these video to be created by anyone, from edgy teenagers to governments or political parties.

Secondly, there's a difference between an out of context picture that can be abused by bad faith actor and the ability to very easily generate countless misleading pictures AND videos by these actors. Disinformation can and will multiply.

Average social media user had a very difficult time recognizing fake news, ragebait content, etc even before the AI revolution. Things can only get worse when fake videos will start to spread everywhere. Imagine bad faith actors weaponizing VIPs, actors, tv personalities, etc to send misinformation to the people that do not have the tools to defend themselves. Imagine your average facebook user scrolling trough the feed and finding a fake video about some political misinformation. It's the same thing that already happened with fake news, but an order of magnitude bigger.

As long as the detectors are other AIs, that's pretty self-evident
Insane idea: generate a ton of fakes of yourself, some subtle, some obvious... Which mirror in the forest or mirrors is actually you?
The one caught on CCTV hundreds of times per day for years on end with your gait analyzed.
This has what to do with flooding so many fakes of a person that all photos are assumed fake by the public?
Having plenty of existing training data to figure out which the real you is?
I think our wires are getting crossed.

Who is the threat in your scenario?

Anyone and anybody. If the data exists, the data can be (ab)used. Microsoft getting hacked by hackers to find out how much they knew about the hackers is the case in point. This is why "surveillance by design" and backdooring things is a terrible idea, because we need less data collection, and we need more security, not less.
I agree with the bulk of what you are saying but at the same time there are different levels of threats, gait analysis and access to massive troves of data is state-level or central corps.

Where most ordinary people run into trouble is decidedly very well down that particular foodchain.

There's all kinds of gait recognition software in the public domain as open source, and further advanced things available for small amounts of money. Like with botnets, AI, surveillance et al, the capabilities of the average schmoe are becoming quite alarming.
Won't part of the answer be digital signatures matched to the media, signed by the users real identity?

I have wondered if this would happen to CCTV / Ring / security cams for a while, but yet to have seen it.

Signing something isn't proof that it's legitimate. Signing something is just proof that you control the means to be able to sign something cryptographically, hence the problem of compromised keys.

DMA attacks anyone?

Isn't this the whole point? When did the Turing test become a negative..?
Ever since humans started seeing competition to their abilities.
Turing test was a thought experiment. I don't know why people keep holding it up as some sort of holy grail for testing intelligence.
It's not some holy grail, it's just one way to think about AI. Regardless of the test used, it's just sad to me that popular views of AI now tend to be more Skynet and HAL than Transcendence or Her.

Guess a few decades of big tech enshittification will do that to the psyche, lol.

Would it be possible for cameras to have a hardware private key?

And then sign the images in hardware so that you can prove an image came from a specific camera and hasn’t been altered?

Sounds risky if you're taking pictures of stuff the government doesn't want you to.
A photo signed as an authentic iPhone image wouldn’t completely pinpoint the photographer, but would be good evidence that the image is authentic.
Over any period of time, no probably not. If the algorithm is simple as "This was signed by an iphone" then you have a fleet of a billion+ iphones that all must remain secure and unbroken for the entire time this fleet of phones exist trends to unlikely. Given time and motivation all systems are broken.

A much harder to break system is one uses a secret only exists on each individual phone + the generic algorithm that iphones use, but this comes back to individuals being traced.

> uses a secret only exists on each individual phone

There is actually a way to prevent individuals from being traced while having a strong membership proof. This can be achieved by issuing signatures on a relative generator created in an exponentiation mix together with a set of output pseudonyms. One can picture it as strands braided together where it is hard to trace the link between the input and output strands, while it is very easy to tell that such a link exists.

More on that can be found on:

https://github.com/PeaceFounder/ShuffleProofs.jl

I doubt they'd do it via this system. It should be easy to strip this metadata, in fact that is essentially a requirement to make the photo readable on image viewers unaware of it

However if it came out that manufacturers were secretly storing a "fingerprint" of the noise profile of each image sensor and sharing it with the government, I'm afraid I wouldn't be entirely surprised

Remember https://en.wikipedia.org/wiki/Machine_Identification_Code

Not really. It is inevitable such a system would lead to people spoofing the sensor to get fake images signed.
It’s not so easy to attack secure hardware. It won’t be an option for the vast majority of deep fake producers.
it is very easy to do - point your camera and record a video that is fake - bingo, the video of the video is signed as being real.
I think the solution to this could be the "web of trust" - as used with PGP. Everyone can sign their images with their private keys. Whether you think those images are trustworthy then depends on who else trusts that. For example, you could have some newspapers verify/trust their journalists camera's. And you could trust your friends camera's etc.
It will be interesting to see what solutions people will come up with to support cropping images and videos. Perhaps one can already do that with Merkle tree inclusion and consistency proofs. Definitely good times ahead for doing cryptography.
You could crop the picture and the result would no longer be singed. However, if someone wanted proof that the cropped picture is genuine, you could offer the uncropped signed version and do a pixel by pixel comparison of the cropped area. Kind of like a chain of provenance to a signed source.

This could work for other manipulation. Change the colors in the image. Then if someone wants proof, offer the original and describe the transformation.

Sure. But what if the cropped part is sensitive content? Or if the video is exceedingly long? Then, providing a full source could become prohibitive.
IIRC there was a post here a while ago about I think Canon or Nikon working on that. But unless there's a chain of trust or journalists upload RAW files, they'd basically be untrustable.
This has already been a thing for quite a while and all the major camera manufacturers have or are working on some solution for cryptographic provenance.

https://www.dpreview.com/news/9855773515/sony-associated-pre...

Betting it'll be something like Cinavia, but for images and where the embedded data is a key instead of just a simple 1,2,3,4 code. With high color depths, such as greater than 8 bit, there's probably enough "dataspace" to embed data somehow (e.g. imagine embedding a data stream in a band above 20KHz for audio, it can be part of a 22KHz WAV file, for example, but won't be heard at all). The encoding wouldn't survive the situation where a picture is taken of a picture at a lower color depth, but that's probably OK.
What you describe is called steganography. It's a very old technique, and the implications in the [lossy] digital realm are reasonably well-understood.

Here's some code that can be played with that relates to steganography in images: https://github.com/RoliSoft/Steganography/tree/master

Yes, but it seems like clever people would not have trouble bypassing this. Just take a picture of a picture.
Thats not really bypassing it. The intention of the digital signature is "I trust John at AP, and this picture has a digital signature stating that this photo is taken by him, so I trust that its valid". You taking a photo of a photo just means that we now have a photo with your signature in it, and I never trusted you in the first place. To bypass it you have to trick John into faking a picture, or steal his cammera.
That's true but then why does it need to be a hardware backed key as part of the camera?

It will be people who need to learn how to sign and encrypt and manage their keys.

Because that proves you didn’t photoshop it after taking it or sign an AI generated image
That's unrealistic in practice. What if the camera manufacturer or an employee of the camera manufacturer messes with it?

I don't believe it will be possible in practice to "granularize" trust like that. You trust a person or an institution (a person is already more ideal though). Going even further will not work in practice.

There's no need for that to be done on the camera then. John's photo manager can just add a PGP signature from his laptop. Except in practice this isn't needed. The fact that it was posted by John on the AP website is enough proof
Won't work. With enough resources it's always possible to get secrets out of hardware. Once compromised then every video and photo ever taken by that camera model can no longer be trusted to be authentic on signature alone.

Photo/video signing in hardware might actually make things worse by creating a false sense of security. It's better for people to question everything they see rather than trust everything they see.

It's already implemented in a limited number of cameras recently.

A hardware key proves which camera it came from, and a blockchain hash proves at least when the camera first connected to the internet after taking the photo. So, if anyone tries to claim your photo as their own, you need only point to the blockchain to prove it's actually yours. It also proves you didn't use any beauty filters outside the camera hardware security bubble.

https://news.adobe.com/news/news-details/2022/Adobe-Partners...

I predict it's going to go mainstream in a new iPhone model eventually. Consumers will become sold on the idea of authenticity. They are sick of fakes and filters, but didn't yet have any way to prove something is real.

An initiative exists: https://en.wikipedia.org/wiki/Content_Authenticity_Initiativ...

But this is essentially the same problem statement as DRM: provide the user with some cryptographic material, yet limit how they can use it and prevent them from just dumping it. Logically, there will always be a hole. Practically, you can make it very annoying to do, beyond the ability of the average consumer [1], but someone will probably manage, and given the scenarios we often talk about (e.g. state-backed disinformation), there will be plenty of resources spent on doing that. The payoff will cover the cost

Paradoxically, one could argue that a "95% trustworthy" system could actually do net harm. The higher people's trust builds in it, the greater the fall damage if someone manages to secretly subvert it, and use it on just the right bit of disinfo at the right time (contrasting my footnote about DRM)

[1] Hence why claims that DRM is a complete failure miss the point a bit - it's not needed to stop everyone. Perhaps we can crack some given DRM system, but the fact that you even have to download a new program is enough to stop a massive amount of consumers from bothering

Digital signatures are one solution: traceability back to an authentic source would be good evidence that the item isn’t fake. This might be provided so some degree by the hardware (the sensor in a camera, for example) or the authoring software.
Yeah I’m sure state actors that are capable of creating exploits using undocumented registers on Apple silicon [1] won’t be able to break camera sensor DRM..

[1] https://securelist.com/operation-triangulation-the-last-hard...

It’s a level of difficulty that will rule out most producers of fake content.

The point is that tracking the provenance of digital items is certainly going to be more important in the future. A signature by Apple silicon is one piece of evidence. It could also be signed by the photographer’s identity. The account who uploads it gives another piece of evidence.

Unfortunately, we should probably not trust anonymous content in the future.

I like to ponder if it is possible to create something that can actually be trusted. I think the complexity and obscurity of a medium would actually suit it to be a trustable recording device. For instance, an audio device recording and storing something outside of human hearing range. No model would be trained to generate those frequencies in that format so it would be useful as a check for if it is real. Something could be said about insanely high resolution imagery. You just need something outside the normal models. Obvious potential for people to adapt, but a short term option maybe.
I didn't know there was any doubt about that
Fundamental law regarding AI should make it illegal, IMHO, to impersonate a human being. Every AI output should clearly state it's from a computer (no using the anthropomorphic word 'intelligence'): 'This text is generated by a computer.'

Give a valid reason to do otherwise. I can't think of one, unless you want to mislead people. Corporations can still have their chatbot customer service, and add that tagline. The only reason not to is so their customers think they are talking to a human.

The question is how you would enforce a regulation like that when any guy with a few grand to burn can set up their own rig and start churning out images/video/text using their own finetune of an open model.
The point would be to enforce it on corporations, political parties, etc. - to prevent the powerful from using it destructively.

Also, it's not clear that an individual can do it nearly as well as a well-resourced company with scientists and lots of processing power.

Ah, yes... corporations and political parties: 2 entities that famously never attempt to circumvent laws whenever possible.
What do you conclude from that? No laws? They would be (they are) completely unrestrained.
Do you research who wrote a politician's speech, for example? What is the outcome you want to achieve with such regulation?
One phenomenon I’ve seen several times during recent conflicts is people swearing blind that an image must be fake, and even insisting some vague shadow is a sixth finger proving their point, even when the photo later proves to have pretty reliable provenance. It’s a reasonable immune response and maybe we’ll all end up there but it seems just as worrying and tragic as fake images themselves.
It's not worrying and tragic, it's entirely logical. The news media have utterly debased themselves recently by publishing ridiculous levels of gaslighting and fake news.

When you see _anything_ on the internet these days your first instinct should be to ask 'did any of this actually happen?'

Before AI fakes, people used to claim that images and videos are photoshopped and CGI. Nothing has changed, only the bar for entry is lower.
They’re already undetectable for most —- media consumers are currently making their own judgement calls to distinguish deepfakes, based on their intuition and what strangers and friends on the internet tell them. They may be detectable in theory, but every security issue is a zero-day for as long as mitigations are lacking due to accessibility or other reasons.
Personally I prefer the idea that all people be convinced that video can be fake without detection, instead of only a few bad actors knowing this.
Umbrella salesman predicts it will rain?

This seems like a copyright problem to me, a legal one, not a technological one

If the fines for fakes would skyrocket and include 100% of a company’s revenue and many years in jail we probably would see fewer of them. However advertising industry would basically cease to exist.