Oh wow. That's bad. It's in small font buried in a pargraph of text. The price really needs to be in big letters somewhere. Clicking buy doesn't even point out the price.
This is the second comment about not being able to find the price. I saw it on the first visit, but perhaps making it more visible (even with just a different color) might be helpful. Maybe A/B the current page with one with more prominent price placement?
Clicked around for 30 seconds trying to find the price, came to the comments to find it. The "Exclusive" header made me think all the text under it would explain that the socks are exclusive, so I skipped it.
I'd at least put the price in the How It Works and Subscribe sections, that's where I looked.
Design feedback:
Your 'buy now' and 'learn more' buttons on the homepage are very hard to see. They need to stand out. Make them bigger and bolder, or change the color (red would stand out much more and still fit into your overall theme), or fade out the background slightly. Or, ideally, do more than one of those things. You really don't want those buttons to be hard to see.
Cost and details of what you get should be listed prominently on the signup page. I see the cost on the homepage, but only after looking really hard. You need details on what kinds of socks you're going to be sending out. Pictures seem essential for something like this. (Don't make me go looking for them. Make them bigger.) Your 'learn more' page desperately needs actual information as well.
Same here! Red would be an option, but consider putting several links throughout the page too. There mustn't be a time when you don't see an (obvious) link to buy your product.
Also, mentioning this works only in the US would be a good thing too. While people can deduce it from that the adress contains State and not Country, it would be better to spell it explicitly so we don't get our hopes up needlessly.
How easy is it to cancel? Whats the quality of the socks like? Where are they made? Where are large pictures that depict some sort of detail about the socks?
None of this was evident in the minute I spent looking around the site and I ended up closing it.
I don't like socks? If it's sarcasm, I'm missing it. I've got socks that cost 3$ a pair through ones that cost 30-35$ a pair and quite a few of them all at that. While you might choose to blindly dive in, I like to ascertain the quality of the product that I'm getting.
And why spend 12$ a month on these when I can buy something from Happy Socks or Richer Poorer socks for 12$ a pair from a multitude of patterns and designs whenever I want to and be assured of good quality every time?!
I have to agree with you. The call to action is easy to miss because I don't expect it to be in the lead visual. And then clicking on subscribe just gets me a form to fill out, well before I'm willing to pay. And the about page is cute, but not at all informative.
I love the humour in the copy 'Don't worry. Hike up your pant leg and show some October sock. "Wow those are good looking socks" says the attractive human being'
Great idea. The gallery could use some work however. Hovering over an entry creates all sorts of nervous animations that left me wondering if its just broken for my browser. Then clicking an image centers the image at the very same resolution, when I was hoping for something bigger.
Finally, the blog links seem to be entirely place holders.
Put a gigantic button under that sock graphic that says:
"Sign up now for $11/mo"
I want to sign up for your service, but I almost closed the page thinking that you hadn't launched yet. The only thing that kept me looking was the gallery. Since it looks like you've been doing this, I /kept/ looking for the sign up link.
This would be a cute gift for my wife - the posted socks fit her style, and if it is $11 / month, it's certainly affordable. But I'm not going to sign up for something if I'm not sure I know what it costs.
[Edit: Ah-ha, the other commenters here pointed its location out. Pricing has to be prominent and up front - little grey text always gets skimmed / glossed over.]
This feels more like a blog than a quirky site that sells socks. You need a couple of things fixed:
1. Front page needs to be clearer about what you are offering. The socks themselves are not directly described, the cost sort of shows up in the wall of text below, and the call to action buttons are small. The option to actually view the socks is hard to find at the top bar
2. The sock gallery page needs a lot more work. I can't seem to click to actually see more images. Why are the images themselves so completely boring? Take some filtery pictures, take pictures of you wearing your socks, I don't know, SOMETHING. You're only selling a small range, this really shouldn't be a problem. Remove whatever php 2002 gallery code you're using and build something more image friendly that's less about lists. We live in the age of pinterest.
3. When you fix your gallery, replace your front page with it.
4. I think your actual product has a lot of potential, although I don't think your socks are particularly quirky enough. For example I don't see what's so special about the May pair (maybe because I can't click to actually look at it in detail). I want a pair of socks that has Captain Picard and Darth Vader having a fist fight.
I disagree with most of this post and here's why: this site needs to connect with the type of people that are looking for socks of the month. I'd assume those people are more the whimsical type and that's exactly what this front page is.
Still, I would agree that something cooler should happen when you click on a particular sock -- maybe a funny video?
I'd recommend reaching out to (or just researching) http://manpacks.com and see how they're doing. It seems like a similar business model and you may get some insight on what does/doesn't work for them.
Love the idea, as I too love and have many weird socks.
Feedback:
Obviously, as others mentioned the call to action is incredibly weak and I also thought you may not have launched yet when looking for the Sign Up link.
Copy is hilarious on the front page.
Learn More actually gives you no new information, which is quite annoying. That section needs more. Can I cancel anytime? Am I charged monthly or annually? Maybe something about the socks, "we source top quality socks from brands like X, Y, Z using whatever fancy cotton". Do you ship internationally? I'm in Canada.
Your blog entries other than January don't exist, sloppy. How can I see the brand of the sock in the gallery?
I will likely sign up when I get some more info. Best of luck.
Congrats on launching! I also started a lifestyle business (Startup Threads and the monthly part StartupThreadsMonthly) and my advice would be to think deeply on how you will acquire users: thats the hard part. There are basic changes to the site you should think of, many of them in this thread, but finding people who care about this kind of thing should be the main thing you should be concentrating on. Would love to trade thoughts on this if you need some help in thinking about this frank at startupthreads dot com.
- Like other commenters said -- make "Buy Now" and "Learn more" more prominent on the homepage.
- I'd also feature the price right there -- "We deliver a pair of socks once a month for $11."
- Feature pricing on "About" and "Subscribe" pages.
- On Subscribe pages, where do I enter payment info? Why page doesn't have SSL? (I assume payment info is submitted on the next page, but it is not clear -- maybe change "Submit" to "Next: enter payment info")
- I'd change "Write/Contact Us" at the top to "Buy Now".
Where are the standard social buttons? You launched without a FB page?! When I post a link to your page (copy/paste) to FB the two graphics that are available for thumbnails are "learn more" and "buy now". Those thumbnail graphics may be as useful in pulling in customers as the copy text, but are wasted here.
Looks really cool. As other commenters pointed out I also couldn't find the price and I think you might be missing part of your target audience when you say:
You're at a party talking to an attractive member of the opposite sex.
>>> You're at a party talking to an attractive member of the opposite sex.
You're at a party talking to a member of the attractive sex.
A small change to make. I feel a bit conflicted suggesting a change to be inclusive of gays when the idea to do so was triggered by the stereotype in my head "What about all the well-dressed gay guys?". Odd...
80 comments
[ 3.9 ms ] story [ 150 ms ] thread(Subscribe page has no price anywhere that I see : http://www.sotmclub.com/subscribe)
I'd at least put the price in the How It Works and Subscribe sections, that's where I looked.
Cost and details of what you get should be listed prominently on the signup page. I see the cost on the homepage, but only after looking really hard. You need details on what kinds of socks you're going to be sending out. Pictures seem essential for something like this. (Don't make me go looking for them. Make them bigger.) Your 'learn more' page desperately needs actual information as well.
None of this was evident in the minute I spent looking around the site and I ended up closing it.
And why spend 12$ a month on these when I can buy something from Happy Socks or Richer Poorer socks for 12$ a pair from a multitude of patterns and designs whenever I want to and be assured of good quality every time?!
Finally, the blog links seem to be entirely place holders.
Let relatives buy subscriptions (the socky gift that keeps giving).
Put a gigantic button under that sock graphic that says:
"Sign up now for $11/mo"
I want to sign up for your service, but I almost closed the page thinking that you hadn't launched yet. The only thing that kept me looking was the gallery. Since it looks like you've been doing this, I /kept/ looking for the sign up link.
You need ot change this immediately!
Also put a price on this thing!
This would be a cute gift for my wife - the posted socks fit her style, and if it is $11 / month, it's certainly affordable. But I'm not going to sign up for something if I'm not sure I know what it costs.
[Edit: Ah-ha, the other commenters here pointed its location out. Pricing has to be prominent and up front - little grey text always gets skimmed / glossed over.]
Edit: Just found it, I would make it more clear that it is one pair. I easily overlooked the splash image, maybe make it stand out more.
unfortunately it's not working in europe... Or am i wrong?
I have large (size 15) feet. Are your socks going to fit me? You should mention sizing or let people choose.
Also the blog isn't working.
1. Front page needs to be clearer about what you are offering. The socks themselves are not directly described, the cost sort of shows up in the wall of text below, and the call to action buttons are small. The option to actually view the socks is hard to find at the top bar
2. The sock gallery page needs a lot more work. I can't seem to click to actually see more images. Why are the images themselves so completely boring? Take some filtery pictures, take pictures of you wearing your socks, I don't know, SOMETHING. You're only selling a small range, this really shouldn't be a problem. Remove whatever php 2002 gallery code you're using and build something more image friendly that's less about lists. We live in the age of pinterest.
3. When you fix your gallery, replace your front page with it.
4. I think your actual product has a lot of potential, although I don't think your socks are particularly quirky enough. For example I don't see what's so special about the May pair (maybe because I can't click to actually look at it in detail). I want a pair of socks that has Captain Picard and Darth Vader having a fist fight.
Still, I would agree that something cooler should happen when you click on a particular sock -- maybe a funny video?
Keep it up, it looks great!
Feedback:
Obviously, as others mentioned the call to action is incredibly weak and I also thought you may not have launched yet when looking for the Sign Up link.
Copy is hilarious on the front page.
Learn More actually gives you no new information, which is quite annoying. That section needs more. Can I cancel anytime? Am I charged monthly or annually? Maybe something about the socks, "we source top quality socks from brands like X, Y, Z using whatever fancy cotton". Do you ship internationally? I'm in Canada.
Your blog entries other than January don't exist, sloppy. How can I see the brand of the sock in the gallery?
I will likely sign up when I get some more info. Best of luck.
- I'd also feature the price right there -- "We deliver a pair of socks once a month for $11."
- Feature pricing on "About" and "Subscribe" pages.
- On Subscribe pages, where do I enter payment info? Why page doesn't have SSL? (I assume payment info is submitted on the next page, but it is not clear -- maybe change "Submit" to "Next: enter payment info")
- I'd change "Write/Contact Us" at the top to "Buy Now".
Edit: formatting
You're at a party talking to an attractive member of the opposite sex.
You're at a party talking to a member of the attractive sex.
A small change to make. I feel a bit conflicted suggesting a change to be inclusive of gays when the idea to do so was triggered by the stereotype in my head "What about all the well-dressed gay guys?". Odd...
For some, there can be more than one attractive sex.