Show HN: We increased profits +42% for ecommerce with OSS data pipelines (github.com)
Long story short: Facebook Ads optimizes ad delivery based on ROAS (return on ad spent) but return is sales and not profits.
I open sourced the data pipeline to do just that and explained it all here:
https://medium.com/@theo_dot/how-we-increased-shopify-busine...
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[ 59.3 ms ] story [ 270 ms ] threadCould be worse and decreased -42% which is a double negative and a positive.