tortuga42
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Long story short: Facebook Ads optimizes ad delivery based on ROAS (return on ad spent) but return is sales and not profits. I open sourced the data pipeline to do just that and explained it all here:…
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Hi HN, Here is the open source repo of the data pipelines built in dbt to model profitability at the level of an order. Covers sources like: Shopify, Facebook Ads, Fedex, Paypal, Manufacturing Costs, VAT etc. Benefits…