Ask HN: Should I pay for marketing to this B2C SaaS product? (~8% paying rate)

3 points by y2236li 11mo ago ↗ HN

I built an app for myself to apply for jobs and I got an offer. Later I turned it into a desktop app with a $10 subscription per month. Current I got around 300 users and 8% of them paid. If including churned ones that is 10%, which is expected since these users have found a job.

Currently, this is purely organic. I'm wondering if I should start to pay for some ads or influencers to boost it...let me know your thoughts!

Here is the app: https://jobhuntr.fyi

2 comments

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atleastoptimal 11mo ago ↗

Hire some UGC people, You'll surely go viral with a TikTok with the title "this app got me a 400k/yr job" or something like that. It legit has the potential for that, you just have to find whoever will deliver on that for you.

If you have to pay, then do it, it'll be worth it, there are lots of apps just like this, you have to win the mindshare game.

simantel 11mo ago ↗

If we assume your LTV is $30 and a 5% conversion rate (since your organic traffic is likely to be higher intent than people who clicked an ad), a visitor is worth $1.50 on average.

The questions are:

1. What's your LTV?

2. What's the conversion rate of ad-generated traffic?

3. Can you buy clicks for less than $1.50 (or whatever the real number is)?