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This app is currently not available in your country or region.
From the permissions in Safari:

> Web Page Contents and Browsing History - Can read and alter sensitive information on web pages, including passwords, phone numbers and credit cards, and see your browsing history on the current tab's web page when you use the extension.

What does it mean for me to use the extension? Am I using it if it is installed?

I've been puzzled reading previous discussions about Safari where people acted as if it doesn't have good ad-blocking, just because the brand name extension they're familiar with wasn't available. There has been very good ad-blocking available on Safari for a long time (both macOS and iOS) using for example AdGuard.
I have been using the version published in Testflight for quite a while now and I must say I haven't seen much difference from my previous setup (Firefox Focus configured as the ad blocking provider in Safari settings)

But, given their record on providing excellent software and features, I am so happy to switch to them and to see what they are capable of in the future!

Requires iOS 18.0+ sadly older iOS not supported :-(
I just searched within the (edit: iOS App Store) App Store app for

     ublock origin lite
    “ublock origin lite”
For the unquoted search, there are twelve different apps/items returned above it - you really have to scroll down to find it at number 13.

Even for the quoted search, it’s returned in fourth place.

More interestingly the second time I searched with quoted it’s in third place, and the third time of searching the sponsored items at the top is getting even more random.

Does anyone have the canonical link and care to share?
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Installs, but trying to enable in Safari throws an error: “Unable to load uBlock Origin Lite.”
I'm a long-time user of Wipr. Does the job perfectly.
I don't know if it is working, because sometimes, I see Google Adsense ads on Wordle site.
I've been using Adguard for a couple years and have had no problems. I think I've only seen ads slip through a couple times. If there's anyone who's able to compare, is there any real difference between these ad blockers?
Adguard on macOS constantly runs an Electron app in the background :(
Adguard is still better because it ships multiple extensions that you can enable to bypass filter limit on iOS. uBlock Origin Lite is not able to block annoying Google sign in pop ups, yet.
So I tapped the link on my iPhone and was taken to the App Store.

The download button is available. Great! Finally I can block ads in mobile too.

It installs, opening it is a simple message saying I need to enable it in Safari settings. Strange, but ok.

I go to Settings -> Safari -> Extensions -> uBlock Origin Lite.

> “uBO Lite” is not available for this version of Safari.

This feels like a series of failures, why is it available for download on iPhone if it doesn’t work at all? Is iOS Safari really that different to Mac Safari?

> It installs, opening it is a simple message saying I need to enable it in Safari settings. Strange, but ok.

I’ve made several Safari extensions for iOS, and they all have to do this.

Apple provides no API for an app to enable its own Safari extension. It also has no public API on iOS to deeplink to the Settings page for enabling the extension. You just have to tell users where to go and hope they don’t get lost.

(There is an API on macOS to quickly open Safari extension settings. It’s nice! Maybe they’ll add it to iOS someday.)

Finally you can block ads on mobile? I've been using AdGuard for iOS Safari for ten years or so.
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>> “uBO Lite” is not available for this version of Safari.

> This feels like a series of failures

Your "device" is too old, because you failed to pay Apple recently enough.

Gave it a try; works better than expected. Has the custom filter tool (similar to element picker in main Origin), so I can block out the Linkedin Feed and other pestilence that Wipr couldn't tackle.

Thanks a million to gorhill!

Nice. Although there are content blockers for the iPhone, uBLock is the best. One of the worst aspects of iOS is that content blockers for it generally suck, and the web sucks without them.
is this ad blocker the best?
If anybody is interested, the original (not lite) firefox-version of uBlock Origin works just well in Orion (webkit based browser by kagi) in both iPhone and Mac. It is great to have it for safari though anyway as safari is the default browser in these platforms.
tried it before and it really doesn't. new ublock lite in safari seems great so far.
This doesn’t work on my iPhone 16

Edit: after upgrading the software, it works

"This app is currently not available in your country or region."

:(

Thats the one thing about Apple products. You get all the features of SOTA but 5-6 years after its already been in use.
Not available in all euro regions
Looking forward to try it once it becomes available in my region. Although I wish I could just use extensions on iOS Firefox… Or at least have a way to sync my bookmarks between Firefox and Safari.