Bending Spoons has recently been buying aging SaaS companies that have established PMF and customers and decent brands (Evernote, Komoot, WeTransfer, Meetup).
I guess it's mostly a private equity play—usually after being acquired by BS, prices go up, paywalls go everywhere, companies get "more efficient" (aka layoffs) and the product stops evolving.
I wish there was a better outcome for beloved brands with good products that won't experience any more hypergrowth.
From my perspective, it "evolved" to force you to have an account, to aggressively kick off organizers who can't pay for the rising prices of posting, and the search algorithm got worse. I could barely find meetups I knew existed with a direct query.
That's a way higher evaluation than I thought after their pivot. I remember in 2012 when I had hope they would succeed as a YouTube competitor. Their staff videos were insanely funny. Sad to see I end like this.
It makes sense. Without ad revenue or premium subscriptions, there's no viable way to pay for creators in the say way a proper "indie youtube". In addition, many creators who post on Vimeo very much did not want their content to be publicly viewable. That was a feature.
"In September 2022, Bending Spoons acquired FiLMiC[13] and converted its video-recording app FiLMiC Pro to a subscription revenue model.[14] In December 2023, the original FiLMiC team were laid off, and development of FiLMiC Pro was continued in-house by Bending Spoons.[15]
In November 2022, Bending Spoons agreed to acquire Evernote.[16] The acquisition was concluded in January 2023.[17] In July 2023, Evernote laid off all of its existing staff."
Everybody loves to hate BendingSpoon, but there is a lesson here. They consistently rewrite the code of their acquisitions with a tiny team, fire everybody and are able to maintain and improve the product. They basically skip everything but engineers, and they are kept at a minimum. Feedback from users is the products they take over 1) become more expensive, 2) they ship features waaaay faster.
It looks like next generation private equity, and my guess is more houses will start copying them.
>They consistently rewrite the code of their acquisitions with a tiny team, fire everybody and are able to maintain and improve the product.
"improve" is doing a lot of heavy lifting here. Evernote and meetup are in worse states post BS. Shipping features and shipping value is very different in this landscape.
>It looks like next generation private equity, and my guess is more houses will start copying them.
Generally they buy companies which have been pumped with steroids (VC money). That have a good product with active customers but have unsustainable cash flow.
They cut expenses, whether thats moving labor from silicon valley to europe, cloud hosting costs out of aws, etc.
Nothing new - happens in every other industry all the time. Usually companies get themselves into some sort of cult thinking so that only someone from outside can make the turnaround work.
Nobody already working at a company and promoted from within is going to suggest moving the all the staff to Milan for example.
Not mentioned in the article is a year ago Bending Spoons acquired Brightcove, (a cloud platform that helps businesses manage and monetize video content), in an all-cash deal valued at $233 million.
So this seems to be something of a strategy being played out.
Vimeo was previously valued at $2.75B.
I'd love to know where they're getting the cash from. Someone must be financing them.
* Acquiring Evernote, laying off most of its staff and raising prices.
* Acquiring WeTransfer, announcing 75% layoffs and pissing off their most loyal users by changing their T&Cs to grant themselves license to use their content for AI training purposes.
* Acquiring Filmic and laying off all their staff.
* Acquiring Komoot and laying off most of its staff.
Now would be a good time to poach some Vimeo engineers.
Also in early 2024 Bending Spoons acquired the IP of Mosaic Group, which owned Apalon Apps. The buyer did not need either the Mosaic Group or the Apalon teams, both were laid off
22 comments
[ 3.7 ms ] story [ 48.0 ms ] threadI guess it's mostly a private equity play—usually after being acquired by BS, prices go up, paywalls go everywhere, companies get "more efficient" (aka layoffs) and the product stops evolving.
I wish there was a better outcome for beloved brands with good products that won't experience any more hypergrowth.
It makes sense. Without ad revenue or premium subscriptions, there's no viable way to pay for creators in the say way a proper "indie youtube". In addition, many creators who post on Vimeo very much did not want their content to be publicly viewable. That was a feature.
In November 2022, Bending Spoons agreed to acquire Evernote.[16] The acquisition was concluded in January 2023.[17] In July 2023, Evernote laid off all of its existing staff."
Oh great.
It looks like next generation private equity, and my guess is more houses will start copying them.
"improve" is doing a lot of heavy lifting here. Evernote and meetup are in worse states post BS. Shipping features and shipping value is very different in this landscape.
>It looks like next generation private equity, and my guess is more houses will start copying them.
Yes, that's why I hate it.
Are they buying the products or users - they laid off the entire staff of Filmic after purchasing them.
Nothing new - happens in every other industry all the time. Usually companies get themselves into some sort of cult thinking so that only someone from outside can make the turnaround work. Nobody already working at a company and promoted from within is going to suggest moving the all the staff to Milan for example.
According to layoffs.fyi there were also layoffs in 2022 and 2023.
So this seems to be something of a strategy being played out.
Vimeo was previously valued at $2.75B.
I'd love to know where they're getting the cash from. Someone must be financing them.
* Acquiring Evernote, laying off most of its staff and raising prices.
* Acquiring WeTransfer, announcing 75% layoffs and pissing off their most loyal users by changing their T&Cs to grant themselves license to use their content for AI training purposes.
* Acquiring Filmic and laying off all their staff.
* Acquiring Komoot and laying off most of its staff.
Now would be a good time to poach some Vimeo engineers.