I think I may have nightmares about this now. The strange broken slidey scrolling animation bizarreness is a wonder to behold. I wonder how many meetings it took to get all of that agreed and signed off, and if any of the people who were given the job of implementing it are still sane.
The site is horrible, but why blame an ad agency. This could have been done in house at P&G, or been done by an ad agency, I don't think we know who did it. However, it is just a bad design, it doesn't have to come from an agency.
I don't see anything particularly terrible about how the js was built. It's not the style I would have done it, but I wouldn't blame the programmer. He/she was most likely just following specs and doing what they were told and not involved at all in the strategy or design. This site is what you get when programmers are treated as end-of-the-line production workers.
The title is pretty accurate. This isn't the type of site you get when you have a "digital agency" designs your site. It is the type of site you get from an "ad agency".
I've done a little bit of interaction design consulting for old school ad agencies. It was a pretty silly experience. Large advertising agencies that have slowly added web, mobile apps, Facebook apps, etc. to their list of services as clients expectations have changed. These agencies are still organized in the Mad Men style (copy writers, art directors, account directors, project managers, strategist/planners, media buyers, etc.). Traditional ad agencies are very very very bad at doing the digital work. The "creatives" guard their turf as owners of all the concept and design work, but they have a very poor grasp on the technical side of digital work as well as standard user experience design patterns. User centered design isn't really a part of the culture.
I was asked a few times to do wireframes for projects. They wanted me to trace and annotate completed and approved visual design comps.
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[ 3.2 ms ] story [ 16.7 ms ] threadI think I may have nightmares about this now. The strange broken slidey scrolling animation bizarreness is a wonder to behold. I wonder how many meetings it took to get all of that agreed and signed off, and if any of the people who were given the job of implementing it are still sane.
The fact that they need the tutorial on the topbar should have been an indication that the design should have been scrapped.
I've done a little bit of interaction design consulting for old school ad agencies. It was a pretty silly experience. Large advertising agencies that have slowly added web, mobile apps, Facebook apps, etc. to their list of services as clients expectations have changed. These agencies are still organized in the Mad Men style (copy writers, art directors, account directors, project managers, strategist/planners, media buyers, etc.). Traditional ad agencies are very very very bad at doing the digital work. The "creatives" guard their turf as owners of all the concept and design work, but they have a very poor grasp on the technical side of digital work as well as standard user experience design patterns. User centered design isn't really a part of the culture.
I was asked a few times to do wireframes for projects. They wanted me to trace and annotate completed and approved visual design comps.
http://www.youtube.com/results?q=brawny+man+commercials