55 comments

[ 2.5 ms ] story [ 101 ms ] thread
I'm still waiting to see how they complete destroy Vimeo they just bought.
Someone wrote about Bending Spoons' history and playbook:

https://www.colinkeeley.com/blog/bending-spoons-operating-ma...

I enjoyed this part:

No On-Call Rotations: Bending Spoons aims to build systems so reliable that they eliminate the need for on-call rotations. This is unusual in the tech industry, where on-call duties are standard to promptly address system issues.

For most of their products, they have no on-call schemes at all. Engineers are encouraged to think through all corner cases to ensure robustness, knowing there is no fallback like an on-call team.

oh wow and they got Vimeo and WeTransfer too!?
At one time, AOL had a market cap of $200B

https://www.cnbc.com/2019/08/15/how-aol-dominated-the-intern...

I always look at the AOLTimeWarner merger as the thing that broke them, distracting them at the moment they should've been prepping to roll out broadband. I also look at that merger through the lens of "don't fight a land war in Asia" in terms of breaking empires -- "don't let your company acquire Warner Bros.".
At the turn of the millennium, they were valuable enough to buy Warner Bros.
We'll probably be saying the same about a lot of AI companies as well....
If I would work at AOL I would start polishing up my resumé. They usually fire 80% after acquisition.
AOL was already owned by private equity so I'd imagine not much left to cut.
I don't know much about Bending Spoons, but I associate them with Evernote now. Not sure if Evernote's downfall is associated with them or predates them.

I never used Evernote, that's just what I hear. From what I've seen over the years, people don't like the way the product has moved and they really don't like the frequent price increases for not product change.

(comment deleted)
Evernote sucked by that time. Their user-driven support forums were so obviously a ploy to string along users while nothing changed. As a dev it was glaringly obvious to me they were milking not investing. Moving to Apple Notes was the simplest and best decision.
Bending Spoons is a joke company that buys company with hopes to restructure them to meet some nonsensical financial numbers made up in an excel spreadsheet.
Still have no idea why they have so many job applications, they don't actually hire.
Everytime I hear Bending Spoons it's just ugggh. Too much money. It feels so predatory. And for what? Absorb and abuse the userlist or whatever they're actually trying to get ahold of.
Verizon handed their email service over to AOL some years ago. I wonder if this will be the end for my unused @verizon.com account.
People usually mention Evernote when Bending Spoons is brought up, but I also know them as purchasing Meetup (after it was already sort of struggling) and, more recently, entering an agreement to purchase Vimeo (of which I'm a paid user).

AOL was already a husk, and has been arguably since they got rid of the triangle logo. It was already owned by a private equity firm, Apollo Global Management, as a subsidiary of Yahoo!. Some of the still-relevant tech news sites like TechCrunch and Engadget were apparently moved from AOL to being directly under Yahoo! a few years ago. So I'm not too worried about AOL, but it's interesting how often I've heard about Bending Spoons in relation to brands I know over the past few years.

(Edit: AOL deleted all of my childhood emails back in the 2010s-- on an account that had previously been part of a paid AOL family subscription for years-- after I failed to sign into my account for more than 6 months, which also contributes to my current feeling that it's dead to me.)

(comment deleted)
They bought Komoot, laid off 80% of the staff, but they still did a major redesign of the app and website afterwards. I expected outages, but so far it works like before.
I'm still using an email that is one of the AOL domains, mostly for accessing legacy sites that were around at that time.

I lost access to it during an iPhone upgrade, I paid $12.95 or something for a 'premium' membership that allowed me to have the password reset by a REAL LIVE PERSON.

Least offensive Bending Spoons acquisition to date. I don't really mind if they kill this one?
Far cry from the AOL - Time Warner merger, where AOL purchased Time Warner for $183B, creating a company with a combined $350B market cap.
Why would it even be worth that? Patents? Copyrights? Certainly not the trademark.
Can someone enlighten me on the economics of such a deal?

From what I know about acquisitions, valuations are in the range of 10-12 times annual EBITDA (or perhaps even profits). This would mean that AOL is making 150 million a year. Is that correct?

Interesting choice to give your company the name of a notorious fraud.
> That "incredibly loyal user base," as he called it, could be better served with greater investments in AOL's product and user experience, he noted.

I think there's something kind of astute here, which is that anyone who is still using AOL products at this point is someone who is very resistant to changing "email and web content properties" providers, and is likely willing to passively tolerate additional enshittification and monetization

Proof we are in the weirdest timeline
Not sure how actively AOL is used, probably not really, but anything Bending Spoon touches is entshitified soon after. They most recently bought Komoot, and have already made questionable choices with a lot of firings and promoting paid plans. Same has happened to Meetup.

It is a sad reality that this company keeps buying good products and making it hostile for users who made it good, such as in the Komoot's or Meetup's case.