That probably depends on your definition of a scam, but it seems fairly low. Many products and services advertised online just skirts the border of being scams or fraud.
At least 50% of the YouTube promoted videos I get are crypto currency scams where some paid actor walks you though deploying an eth contract that empties your wallet. I report every one and nothing changes :(
The recent YouTube updates made me disabled my adblocker for a bit. Almost every ad I got was a scam. I reported one to YouTube, a deepfake investment scam. They actually got back to me and said they had removed the ad.
As my children become old enough to have more unfettered internet access, I plan to tell them the lessons of my experience: that all online ads are for products that range from disappointing to fraudulent, so do your best to completely ignore them. I would hope that every parent does the same and we end up with a generation that dries up the revenue for this sick racket.
I suppose the next move by advertisers will be corrupting all the other metrics of quality that I rely on. At that point, paywalled services like Consumer Reports (which has its own massive limitations) may be the only relatively authentic signals of quality left in the digital world.
A convergence to that equilibrium can be predicted based on it having already happened in the financial advice industry. The dictum that "if it's free, you're the product" is just as true of old-school in-person finance as it is of the digital world, except in finance the exploitative free system has been carefully carved out by decades of industry-honed regulation.
Certainly puts the £3m lawsuit settlement with Martin Lewis (UK consumer financial advice guru who sued because he's the go-to fake endorsement of any scam product targeting Britons using Facebook ads) into perspective.
No wonder scammers are still spamming his likeness all over Facebook paid ads even though it's technically trivial for them to algorithmically flag it
Alongside a password manager and keeping things up to date, using an ad blocker is truly a foundational security practice these days. The big advertising players simply have all of the wrong incentives to control this problem. They could massively reduce the volume of scams advertised on their networks, but it’d be worse for them on two fronts: they’d have to pay for more moderation, and they’d lose billions in revenue in the process. Shoulder surfing while a non-savvy user browses Facebook or YouTube without an ad blocker and engages with obviously fraudulent ads is painful.
> “We aggressively fight fraud and scams because people on our platforms don’t want this content, legitimate advertisers don’t want it, and we don’t want it either.”
I wonder if those who market illegal Israeli settlements counts as "legitimate advertisers": https://www.aljazeera.com/features/2025/3/31/meta-profits-as... I have a hunch that "legitimacy" is directly proportional to the dollar amount of the ad bid...
If my company inadvertently made money from scams, I would try to make the victims whole or donate that money. It's so scummy that they sit around waiting to be fined. It's just plain stupid management to document this in emails and not also document a good faith attempt to make it right. I always assume my emails could be made public after my entire mailbox was subpoenaed in a lawsuit my employer was involved in and I was deposed to answer questions about email threads and source code comments from years ago. (I didn't do anything wrong personally, but my employer most likely did.) If I'm going to discuss something that could make me or the company look bad, I'm sure as hell going to write it in a way that's defensible when it gets out.
Meta is cooked. It's not just scam portion - their entire strategy is in trouble
FB - nobody I know actively uses it anymore.
Insta - is being overrun with AI slop and given meta's stated goal of adding more AI interactions on their platforms I doubt they'll even try to get a grip on it let alone succeed
Whatsapp & FB messenger - some use but has zero moat over other messengers. It's a completely fungible service in a space that has fractured across many providers.
VR/meta/AI/etc - they keep trying. Maybe one day
...that leaves their adtech which only works due to their invasive tracking...that is directly dependent on their other properties succeeding: Their targeting edge comes directly from front row seats tracking users behaviour on their platforms. No users, no insights.
A new car built by my company leaves somewhere travelling at 60 mph. The rear differential locks up. The car crashes and burns with everyone trapped inside. Now, should we initiate a recall? Take the number of vehicles in the field, A, multiply by the probable rate of failure, B, multiply by the average out-of-court settlement, C. A times B times C equals X. If X is less than the cost of a recall, we don't do one.
Once I got an Instagram ad for buying ketamine that just linked to a telegram channel. They didn't even bother being coy or using mispelling or slang. A simple keyword search to flag for more review would have caught it. I can't even wrap my head around what internal controls exist when something like that makes it out to users.
I've been seeing legitimate pornography on Facebook while scrolling through reels. I thought it was "just my algorithm", but co-workers brought it up during lunch. Quite a few of them are seeing the exact same ads.
I've reported them a few times, but surprisingly (or maybe not), Facebook responds back with "we didn't find anything that goes against our community standards".
These ads usually link to a website where you can download an application (a chat app, or some AI generation). Of course, they're not in the play store. It's frustrating when I think of the times I was flat out rejected for my legitimate ads related to programming, or a job board, or real estate, but they approve PORNOGRAPHY. What in the world do those posters of pornography know that I don't? How could they get that approved? There has to be some cleverness going on.
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[ 8.6 ms ] story [ 81.3 ms ] thread2 days later, I got the same ad again.
I suppose the next move by advertisers will be corrupting all the other metrics of quality that I rely on. At that point, paywalled services like Consumer Reports (which has its own massive limitations) may be the only relatively authentic signals of quality left in the digital world.
A convergence to that equilibrium can be predicted based on it having already happened in the financial advice industry. The dictum that "if it's free, you're the product" is just as true of old-school in-person finance as it is of the digital world, except in finance the exploitative free system has been carefully carved out by decades of industry-honed regulation.
Repeal section 230
If you place these ads you should be held accountable. Meta has a duty to know who they're taking money from.
No wonder scammers are still spamming his likeness all over Facebook paid ads even though it's technically trivial for them to algorithmically flag it
edit: wow, some people REALLY don't like getting told they are knowingly contributing negatively to society.
You would never see the light again, after fighting countless battles with lawyers (rightly so!), ending up in prison.
But these guys just can exploit it, because that's what they do, and literally never be accountable for it.
I wonder if those who market illegal Israeli settlements counts as "legitimate advertisers": https://www.aljazeera.com/features/2025/3/31/meta-profits-as... I have a hunch that "legitimacy" is directly proportional to the dollar amount of the ad bid...
FB - nobody I know actively uses it anymore.
Insta - is being overrun with AI slop and given meta's stated goal of adding more AI interactions on their platforms I doubt they'll even try to get a grip on it let alone succeed
Whatsapp & FB messenger - some use but has zero moat over other messengers. It's a completely fungible service in a space that has fractured across many providers.
VR/meta/AI/etc - they keep trying. Maybe one day
...that leaves their adtech which only works due to their invasive tracking...that is directly dependent on their other properties succeeding: Their targeting edge comes directly from front row seats tracking users behaviour on their platforms. No users, no insights.
I've reported them a few times, but surprisingly (or maybe not), Facebook responds back with "we didn't find anything that goes against our community standards".
These ads usually link to a website where you can download an application (a chat app, or some AI generation). Of course, they're not in the play store. It's frustrating when I think of the times I was flat out rejected for my legitimate ads related to programming, or a job board, or real estate, but they approve PORNOGRAPHY. What in the world do those posters of pornography know that I don't? How could they get that approved? There has to be some cleverness going on.