I would absolutely love for this proposed blocker to happen, but I have zero faith in it actually happening given the user-centred nature of this feature and the user-hostile origin of Mozilla's funding situation…
I'm often so flustered to be interrupted by yet-another-marketing-modal that I will just close the tab and abandon whatever task, or purchase, I was undertaking. They are actively harmful to my holistic state-of-mind and make me into a more agitated and cynical user of the web.
Who are the people who decided this is how 90% of web pages should act, and how did they win? Do so many people really sign up for newsletters when prompted?
I think it’s caused my data asymmetry. It’s very easy to show that x users signed up for the newsletter and to show that newsletter subscribers have a better retention rate or whatever. However it’s much harder to quantify the negative impacts, so pop ups proliferate. At least this is my experience anyway time I tried to push back against this sort of pattern.
If I’m using the AdGuard safari extension on my iPhone, I noticed the Etsy website didn’t work at all (there’s some fantastic costume sellers there, and I was looking at what it’d take to dress like a Viking). Anyway, on load the screen becomes grayed out with no way for me to fix it or interact with any underlying elements.
If I disable the content blockers temporarily, it’s because it’s trying to direct me toward the Etsy iOS app, which I would never in a million years install.
It does this at least daily, I tried it just now and it’ll go away for maybe 24h before the invisible pop up comes back.
Adblockers are the right kind of tool to solve this problem, but it's hard to do so generically like the pop-ups of yore (which were, to be fair, even more aggravating, since they could come from a website in the background and even try to overwhelm you with more windows than you could close).
They have solved the popup problem. It's called AI. If I ask Claude to browse the web for me and report back what it finds, then there's no popups, no ads, no newsletters. I'm insulated from all the awful things people do. That's what I love about technology. It always comes along at just the right time to solve the greatest problem people have ever had, which is other people.
I feel like the worst offenders of this are pretty much every mainstream news website.
A little while back I visited one of the bigger ones without my ad blocker on and it was completely unusable. Autoplay videos, banners, ads between every paragraph of the article, sponsored links, popups, and the list goes on.
If the news industry is in fact struggling and laying off writers, I'm not sure making people want to leave your site as quickly as possible is really the best strategy.
In the early 2000’s there was a porn site that completely covered you screen with porn pop-ups when you visited it. The funny joke back then was to opened it on school computer so that the poor teachers had to close them one by one (boot the PC if they were more savvy).
Today you can just open any major news site without ad blockers and effect is almost the same. There’s no porn, but it’s almost worst with the crap they open on your browser without asking. No wonder people rather get their news from social media.
The article opens with a screenshot of genuine pop-ups, and they are clearly so much worse than the (still annoying) modals presented later in the article. In the past, sites spawned a mess of popups that extended out of the browser window and persisted even when the page was navigated away from. Now if you don't like what the page is doing, you can at least just navigate away.
On the contrary. Popups you could leave for later and/or close with the browser chrome, as bad as they are, are less annoying than today's modals that block the site you were reading until you find the magic pixel.
One aspect of popups that survived, was the ability of a website to spawn a new tab on click. I DETEST this behaviour. Not only because it breaks the back button, but tabs/windows are something I control, not you. I will decide when to leave your website for good, instead of opening a new tab.
Whoever invented target=_blank should be guillotined.
The old-style popup windows have a specific API window.open() that can be blocked. What the author calls popups are mostly just HTML <div> elements, perhaps using CSS properties such as position and/or z-index, so there's no generic way to block them. It's extremely difficult to block the "bad" ones while allowing the "good" ones. If this were a problem that could be solved generically, then browser extensions would have solved it long ago. Instead, the browser extensions are forced to keep extremely long lists of mostly site-specific elements to block. I'm not sure how the web browser vendors themselves could it it any differently, without completely redesigning HTML.
I thought the problem was me not keeping my software up-to-date. Looks like web browsing was fun while it lasted.
I guess I shouldn't be surprised. I mostly use ad-blockers and content filters and when I go to a commercial page without that stuff I'm shocked how terrible the experience is. That shock should have told me too many people were losing too much money and the usable web gravy train was about to come to an end.
Discourse is the place to build civilized communities that bake in a flag to tell the end user’s browser to not render CSS or javascript if the browser is “too out of date.”
Only issue I've seen is that sometimes it blocks a poorly implemented cookie popup. This means it can't be handled by Consent-O-Matic either and then the site becomes unresponsive because it's waiting for a cookie choice.
Ummmm… they have? I use Safari with the Wipr ad blocker and don’t remember the last time I saw one. The opposite is more annoying for me. When I try to download my bank statement, their website tries to open it in a popup. It doesn’t work until I remember to tap the little “open the blocked popup” icon.
I don’t think Safari is magical or anything. I just didn’t know this was a problem anymore.
Firefox and uBlock Origin with a couple of user filters and haven't seen a window or modal popup in ages. It's not hard to deal with nonsense on the web with a decent browser like Firefox and content blocker like UBO.
Ublock origin helps a lot. (While lite version fails). It's such a shame Google rolled out Manifest v3, but understandable they hate it as dangerous for their ads business.
We are doomed to start happily use a browser from the major ads company (chrome & -based ones) and think it's fine.
It's not. This Manifest V3 issue is probably just the beginning of enshittification of web user experience. It's easy to imagine a bunch of much worse scenarious.
Pop-ups aren't the problem and they never were. Ads are. The solution is not to block pop-ups, it's to use adblock, and for that we have uBlock Origin. Don't try to browse the web without it.
Other things that I would like the web to "fix" without knowing the solution:
- replace email for notifications: email is the default notification channel for most websites, but because it is inherently insecure and lacks privacy, messages are often reduced to generic alerts that omit the actual content (statements, bills, secure messages, etc.). Anything of value instead requires navigating to the site, logging in, and locating the relevant item. Ideally, the content itself would be delivered directly through a secure, private notification system without email as a proxy.
- eliminate account creation/login: browsers should be able to authenticate to sites cryptographically using locally held keys, allowing APIs to securely identify and associate a user with an account without explicit registration or login flows shifting credential management from centralized servers to the user’s device, simultaneously reducing exposure from credential storage and leaks.
- automatic selection of gdpr "only necessary cookies" (or whatever your preference) without prompts/ui and similar
For me it is not so bad as it is natural selection for websites.
When I encounter invasive popups like that preventing me to get the content, it turns me down directly for this website and I will just avoid the site completely after. Some media website are like that and you learn to just skip them.
What confuse me the most is kind of individual blogs, with not bad content, that welcome you with a popup to register your email in they newsletter.
I'm surprised that it is so common despite so stupid, it makes the experience worse of browsing the website of the author, worse you get that before even having looked at the content and so be able to know if it worth it. And so it will instantly give a negative feeling about a website that could be good otherwise.
No sane person would ever come to the conclusion that it’s a great idea to make the user click away numerous popups, (cookie) banners and modals just to actually see the content. And yet here we are.
Today most commercial or news sites use those plus dark patterns to make it go away as hard as possible. I usually just close the tab and never come back. My choice is “no” not “ask again later”…
Same for those annoying chatbot buttons which just take away screen space.
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[ 3.4 ms ] story [ 95.6 ms ] threadHope this issue is solved.
Who are the people who decided this is how 90% of web pages should act, and how did they win? Do so many people really sign up for newsletters when prompted?
It's the same economic model as for spam: You'd need only to get a critical number of clicks for it to become profitable.
If I disable the content blockers temporarily, it’s because it’s trying to direct me toward the Etsy iOS app, which I would never in a million years install.
It does this at least daily, I tried it just now and it’ll go away for maybe 24h before the invisible pop up comes back.
https://github.com/whalebone/DNS4EU-Public/tree/main/iOS/DoH
... and block all of it on a system level beneath Safari.
When I asked Claude "AI" for today's news, it gave me only news from days ago.
A little while back I visited one of the bigger ones without my ad blocker on and it was completely unusable. Autoplay videos, banners, ads between every paragraph of the article, sponsored links, popups, and the list goes on.
If the news industry is in fact struggling and laying off writers, I'm not sure making people want to leave your site as quickly as possible is really the best strategy.
It's a shotgun strategy. Every once in a while a story will hit. So they maximize value for the rarest event.
Today you can just open any major news site without ad blockers and effect is almost the same. There’s no porn, but it’s almost worst with the crap they open on your browser without asking. No wonder people rather get their news from social media.
The article opens with a screenshot of genuine pop-ups, and they are clearly so much worse than the (still annoying) modals presented later in the article. In the past, sites spawned a mess of popups that extended out of the browser window and persisted even when the page was navigated away from. Now if you don't like what the page is doing, you can at least just navigate away.
Whoever invented target=_blank should be guillotined.
I guess I shouldn't be surprised. I mostly use ad-blockers and content filters and when I go to a commercial page without that stuff I'm shocked how terrible the experience is. That shock should have told me too many people were losing too much money and the usable web gravy train was about to come to an end.
Check all the items [1] and it may improve your experience with modern pop-ups.
[1] https://imgur.com/a/2jkf6YA
Only issue I've seen is that sometimes it blocks a poorly implemented cookie popup. This means it can't be handled by Consent-O-Matic either and then the site becomes unresponsive because it's waiting for a cookie choice.
I don’t think Safari is magical or anything. I just didn’t know this was a problem anymore.
Blocking modal overlays, cookie banners, sticky elements & scroll stealing - by default - would be a killer feature for Ladybird.
Devs if you’re listening I’d switch to Ladybird in a heartbeat if it did this.
https://web.archive.org/web/20090820110717/http://www.absurd...
We are doomed to start happily use a browser from the major ads company (chrome & -based ones) and think it's fine.
It's not. This Manifest V3 issue is probably just the beginning of enshittification of web user experience. It's easy to imagine a bunch of much worse scenarious.
- replace email for notifications: email is the default notification channel for most websites, but because it is inherently insecure and lacks privacy, messages are often reduced to generic alerts that omit the actual content (statements, bills, secure messages, etc.). Anything of value instead requires navigating to the site, logging in, and locating the relevant item. Ideally, the content itself would be delivered directly through a secure, private notification system without email as a proxy.
- eliminate account creation/login: browsers should be able to authenticate to sites cryptographically using locally held keys, allowing APIs to securely identify and associate a user with an account without explicit registration or login flows shifting credential management from centralized servers to the user’s device, simultaneously reducing exposure from credential storage and leaks.
- automatic selection of gdpr "only necessary cookies" (or whatever your preference) without prompts/ui and similar
All while failing to block any of the in-page pop ups covering any news article I might click on
When I encounter invasive popups like that preventing me to get the content, it turns me down directly for this website and I will just avoid the site completely after. Some media website are like that and you learn to just skip them.
What confuse me the most is kind of individual blogs, with not bad content, that welcome you with a popup to register your email in they newsletter. I'm surprised that it is so common despite so stupid, it makes the experience worse of browsing the website of the author, worse you get that before even having looked at the content and so be able to know if it worth it. And so it will instantly give a negative feeling about a website that could be good otherwise.
Today most commercial or news sites use those plus dark patterns to make it go away as hard as possible. I usually just close the tab and never come back. My choice is “no” not “ask again later”…
Same for those annoying chatbot buttons which just take away screen space.