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Does he need to deliver? The past few years have demonstrated that you can just lie about the next big thing.
I used to really like and admire Musk. You could say I was a fanboy. I am still asking myself what the fuck happened? Was he faking his true character all this time and managed to dupe me? Did he suffer some brain damage which changed him this drastically? Was it too much social media, was it covid-related, was he poisoned? Did too much money and power get to him? I would seriously like to know. By know, knowing about his chronic tendency to lie about the most basic stuff (such as being really good in a fucking computer game), I assume he duped me, and this makes me really, really dislike him a lot. And I can't be the only one. I hope he fails in all his endeavors.
I mostly agree, but I would have agreed with a similar article 10 years ago, and that would have been a fairly widely held opinion (e.g. Bill Gates was famously short Tesla).

So I wouldn’t be so sure as this piece is in Tesla’s downfall, and the emotive language doesn’t help this look like an objective analysis.

I also don’t like articles that take the industry consensus or expert opinion as a priori the correct opinion. Tesla wasn’t built by consensus; even the door handle example that is here touted as a negative almost certainly helped Tesla more than its harmed by being one of many unique features.

I’ve considered Elon to be a bit of a bullshitter for almost as long as I’ve followed him. Back when he was an opportunistic Democrat, and now that he’s an ideological MAGA, his public statements always seemed to set off my bullshit detector. It seemed clear to me that his intention was more to manipulate perception rather than to disseminate factual information. While most business leaders are guilty of this to some degree, with Elon it seemed more cynically and nakedly so.

I’ve also come to consider him to be a skilled business person. He negotiated a ridiculous low price for the Fremont ex-NUMMI plant. He secured funding to enable Tesla to survive the GFC. The list goes on. I’d argue that Elon’s biggest wins were business related, not technical. Not that there weren’t technical accomplishments, it’s just that the technological accomplishments were more incremental SV type stuff whereas the business accomplishments were more heroic. I also give Tesla credit for the success of model S. But I consider that to be a function of good execution, not of technology. If that would have flopped it would have been the end. But there were many possible ways for Tesla to die back then.

One of Elon’s key business skills is his ability to sell a narrative. I guess that goes hand in hand with the “bullshitter” thing. He seems to have a magical ability to hypnotize fanboys and investors into believing that Tesla is more than it actually is.

The auto industry is not very sexy from an investor point of view. It’s a mature market, very capital intensive, high risk, low margin. Yet somehow Tesla achieves an outsized market cap.

As humorously noted in the HBO Silicon Valley “no revenue” scene, investors reward you for future promises and punish you on actual delivery. But what if you could promise a future that remains perpetually in the future? And every delivery is not an end, but only a step along the way to this utopian/distopian vision? What if you “promise the moon”, er, I mean Mars? If you did this, then maybe you could have a perpetual pure play that never expires.

So back to the article. Is this the demise of Tesla? I don’t know if Tesla necessarily has “no path forward” as “just a car company”. But I think Elon’s ability to sell the “sci-fi future” is wearing out. Tesla has delivered on some difficult business cases with incremental technology, but the track record on the “impossible future“ stuff isn’t good. Also, the mainstream EV industry will become increasingly commoditized with new Chinese entrants, eroding margins. Tariffs keep you in saturated markets and don’t help you in growing markets. So maybe a bit of a demise for all?

  >Back in 2016, Musk personally pushed for almost all vehicle functions, including the door handles, to be controlled by electric buttons or touchscreens. His own engineers and executives warned that this is a huge safety risk... They argued for traditional, fully mechanical door handles, but Musk vetoed them for purely aesthetic reasons. He even pushed for the mechanical override, meant to be used in such emergencies, to be hidden
Did anyone catch the source for this? I hadn't heard this detail before.

EDIT: I found a source[0], but that characterization is pretty misleading. The article even say that in internal discussions, "Musk wasn’t alone in pushing for electric controls." All it says about Musk is that pushed for "virtually everything" to be electric, but it doesn't say he pushed anything about the door manual release (you know they'd include that in the article if they could).

[0] https://archive.ph/BwZTx

"Well before this tragedy, Defendant Tesla had received repeated notice that its vehicles were prone to Sudden Uncommanded Acceleration [SUA], explosive fires, whether triggered by a crash or occurring spontaneously, and that such fires were difficult and time-consuming to extinguish. Tesla also knew that its decision to prevent its AEB system from activating would allow otherwise preventable collisions to kill and maim people. Tesla knew that its reliance on electronic door systems created a serious risk of occupant entrapment after crashes. Owners, rescuers, and regulators had documented prior incidents where Tesla occupants survived crash forces but were unable to escape when power failed and fire ensued. Despite these warnings, Defendant Tesla continued to market and sell vehicles including the subject vehicle that predictably trapped survivors in foreseeable emergencies."

"The Dennises were traveling westbound on South 56th Street, toward the intersection with South Washington Street, in Tacoma, Washington, when their Tesla Model 3 suddenly and rapidly accelerated out of control, continuing to accelerate faster and faster for at least 5 seconds before crashing into a utility pole on the northwest corner of South 56th and South Washington streets shortly after 1:00 PM. 9. Video footage from a nearby business shows the Dennis Model 3 rapidly accelerating and swerving to avoid hitting other vehicles as it sped out of control. At no time did the Model 3s Automatic Emergency Braking (AEB) system engage prior to it crashing into the utility pole.

Immediately upon impact the Model 3 burst into flames, in what was only the beginning of an extremely hot fire that immediately engulfed the Model 3 and would burn for many hours before responders from the fire department were able to extinguish it completely.

Several bystanders ran to the vehicle and attempted to assist Jeff and Wendy Dennis but the Model 3s door handles would not operate by design making it impossible for anyone to open the doors from the outside of the vehicle. Several good Samaritans even attempted to use a baseball bat to break the car windows to help the Dennisses out of the burning vehicle. However, the increasingly intense fire forced them to distance themselves from the rapidly growing fire. They could only watch helplessly from a distance as the severely injured Jeff and Wendy burned in the inferno. The Tesla as it struck the utility pole.

[photos]

Seconds after impact the Tesla exploded into flames."

https://ia801700.us.archive.org/25/items/gov.uscourts.wawd.3...

Italics are mine

HN commenters sometimes reply to stories about Tesla crashes by asserting that it was the driver's fault, Tesla batteries rarely catch fire, etc.

Perhaps this comment will draw some of those replies

Other cases mentioning "sudden uncommanded acceleration" include

Inkie Lee v. Tesla, Inc. (C.D. Cal. 2020)

Djemil v. Tesla Inc (W.D. Wash. 2021)

Thakrar v. Tesla, Inc. (N.D. Ill. 2022)

Leach v. Tesla, Inc. (N.D. Cal. 2023)

There are hundreds of wrongful death cases involving Tesla fires

Tesla fans are entitled to their opinions

Closing in? Try all but irrelevant outside the US. It's not going to be a make you give much thought when considering an EV purchase. Vastly different situation five years ago.
I mean, when you look through the site's article history and all you see is numerous negative doomer posts about every single business Musk is involved in: SpaceX, Grok, Tesla, Optimus, Musk himself, you name it, and not a single positive or even neutral post about anything, that's probably a sign that this author is not who you should be going to in order to receive objective, unbiased, rational discussion on the topic.
Man I miss the times when Musk was known as a pioneer in EVs and reusable rockertry, and not for his Twitter hot takes.

I remember he made some disparaging comments about other tech billionaires that while they were focused on ad revenue and social media engagement, he was out there working on the important stuff...

Elon Musk is an interesting case study in that he exposes how submissive and docile most men are around other men that they consider their superiors. He has an obsessive fan base of males who hang on to his every word, no matter he says. Even those who aren't obsessed with him tend to treat him with an odd sort of reverence. This site itself contains many of them. They consider him like a king.

Is he - or any other man - deserving of this? No. But men just can't help worshipping other men. Christianity is another good example. As is the military, showing that most men are naturally drawn to placing themselves within a hierarchy of other men, with one at the top, even if it ends in their demise.

> BYD started selling these [prismatic LFP] cells as grid-level battery packs to compete with Tesla, and they are a truly astonishing 53% cheaper per MWh than Tesla’s.

What? Wow!

Tesla is still trying to transition (heh) to 4680 battery cells. Elon has made the usual statements about Tesla being doomed if they don't make this happen. But it is a serious problem. Powering cars with tiny battery cells was brilliant when Tesla began. Now it's a cost problem.
This piece is so misleading that makes me feel lazy about commenting at all.