AI menus and signage are quickly becoming the dog whistle for "cheap". It's telling you what kind of quality and service you should expect in the rest of their product or service. Pretty soon people will catch on, and start avoiding these places. Once that happens, generative AI image models will be hard-pressed to drop the association. It's like walking into a dollar store -- everything can be made cheaply, so it doesn't matter if something there is actually of any value.
I've come around to the other side of this in a way. I used to think "wow they don't care at all" the same way I previously looked at menus clearly made in MS Word: The place will probably be cheap and they don't care about having fancy menu design.
From there, it's two possibilities:
-They care about the food at the expensive of design and it's going to be cheap and great (good)
-They care about the food as much as the design and it's going to suck (bad)
This switch happened after a new place opened in my neighborhood that had AI signage and is now my favorite lunch spot.
There are a lot of these on websites too. There was a design that was pretty good back in the day, but lately I've been getting quite a few requests to change it to the trendy Linear-style AI design. As more sites use AI-generated images, I think some people have come to see that as the trend
My personal opinion is that these days most people simply wouldn’t be able to tell that the photos are AI generated, and even if they could, they wouldn’t care or have any strong thoughts about it. I don’t think my parents or any adults aged 50+ in my family have spent any time at all playing around with AI image generation tools or comparing AI-generated images to non-AI-generated images to be able to have any opinions about these things.
So until more people frequenting restaurants care it’s a relatively low risk and low cost way to update your menu.
We have RUINED the food industry. It started with gig-work delivery. Restaurants will never recover from GrubHub and ghost kitchens. Food quality and service died years ago.
Now, they don't have to pay for or manage delivery people, or pay anyone to make their menus for them.
There are no consequences to lying. People have a bad experience sure, but they'll forget next time they order off grubhub and simply search for "burrito near me" and click on the first good looking food.
We always expect what was promised to be different than what was delivered to some degree, but I'm not sure restaurants have fully weighed the expectations-vs-reality backlash this may cause... uncannily-wrong details aside for a sec, the AI pics always set michelin-level presentation expectations. The final promise-vs-plate pics in this post were pretty dramatic.
There's always a class of restaurants where they don't care about repeat visitors. Think the cafe in front of a major tourist attraction: every day brings a new busload of 1-time patrons, those will always want the michelin-level pics to bait the 1-time foot-traffic in. The danger is the neighborhood mom-and-pops will start using the same trick without understanding they need repeat customers, and repeat disappointment kills a repeat audience.
But who knows... people with a TV budget have been using glue in their cheesy pizza commercials, soap in their beer glass foam, and motor oil on their pancake stacks for a long time -- https://www.youtube.com/watch?v=9k7PJoNAXkk -- maybe this is just equalizing the enshittified food playing field.
I think the problem will tend to be more mundane. Picture shows nine chicken tenders, but you get three. You're going to wonder where your other six chicken tenders are.
I think if you showed these before/after menus to people from 5 years ago, most would tell you it’s a massive improvement.
But now many of us have been trained to detect slop from miles away so it just comes across as cheap.
I often feel the same way when I glance at a project’s documentation and it’s long and full of markdown styles and emojis: “the author didn’t think about the users at all, they just wanted to get this over with quickly, so now I have to be super suspicious of everything I read here and it might end up being a huge waste of my time”. A few years ago I’d probably think “wow, emojis!”
There is this new thing where people love to show off their sophistication that they can "spot AI". Every time they see an a Claudeism, every time they see an emdash, they talk about how they feel sick to their stomach and are ready to boycott the business that may or may not be guilty of the high crime of using a computer tool.
I live in Brazil, and on our delivery apps (like iFood), AI photos have become a plague. It's so bad seeing pictures with that distinct GPT look. You just don't know what your rice and beans will look like.
Low effort products will be used by low effort companies. In the case of restaurants, this might not necessarily be bad - I’ve been to amazing taco/burrito shops w abysmal menus. But if I went to a “high end” place with an AI menu and instagram decor - bad, bad sign.
I genuinely think AI companies need to worry more about their brand. Just through how their products are used, they are perceived as a marker for low quality.
It'd be one thing if it was just the problem of a generic AI slop graphic design that all looks the same, the problem is when it generates pictures of food that literally looks disgusting. I've seen some of these posted online where the food literally looks like it's infected (fries with weird black splotches), or the jalapeños look like tires, and it all triggers trypophobia.
I'm fascinated by how AI poster designs have taken over local advertising in seemingly just the last six months - presumably because ChatGPT Images and Gemini Nano Banana finally got good enough at outputting text without obvious defects in the typography.
The posters all look good - much better than their desktop publishing predecessors. And yet they also eat away at the credibility of the event or business for me.
It's hard to trust a poster when the quality of the design has zero relation to the amount of effort that went into creating it.
But is that a widespread feeling, are the vibes bad for regular people, or is this effectively just old man shouting at clouds?
I was talking to my daughter a few weeks ago about a coffee shop that was opening soon and I said that based on the posters in the window it probably wouldn’t be very good. She didn’t really understand how I could draw that conclusion and I explained that you could tell that they had been stretched to fit the available dimensions in a way that clearly distorted the images and text. And that like… if you’re careless about one thing like that you’re probably careless about other things.
And I think it’s ultimately the same sort of thing? If in your marketing materials you don’t value craft and you take the shortest path rather than embrace your constraints and produce something good within them, then that’s maybe a negative signal about how you treat the thing you actually do.
IME the people I know who embody great craft in a field… they care about it in everything they do, and they don’t do a thing unless they can do it with care. I think sloppy AI is just a very strong signal of someone who doesn’t follow that.
> IME the people I know who embody great craft in a field… they care about it in everything they do, and they don’t do a thing unless they can do it with care.
Fully agreed. It's one reason I've taken to doing more things myself at home. I don't even go to coffee shops anymore, I just make coffee at home. For the price of a month's coffee at a local shop, I bought the equipment and learned by practice and watching a lot of James Hoffman (and others) on YouTube. One thing my father taught me that's really stuck with me is: "If something is worth doing, it's worth doing right." That's not just about caring about what you do to get it right, it's also about caring if you're spending your time doing the right things. I do a whole lot less these days than I used to, because I realized a lot of the stuff I used to do was performative or just a waste of time with no upside. The things I do now though, I put my heart and soul into, because I get in return more value/enjoyment from having done it correctly and at its absolute best or at least at my absolute best.
Seeing sloppy work or AI output in the flesh is a hard negative signal for me that I won't engage with a business. Online I see AI output as a signal that whatever business I may be engaging with is probably a scam/scammer. I see interesting things advertised on my feed but hardly ever buy because most of the time their website is clearly AI generated and I have no feeling of assurance that the product is even real or valuable. Something that has had no human thought or reason applied to it is not going to solve any legitimate problem, and therefore I am not going to spend money on it no matter how good it looked in the fraction of a second I saw it in an ad. Seeing that AI output is almost like a stop-break, that lets me think through whether or not its worth having at all.
>if you’re careless about one thing like that you’re probably careless about other things
ah the inverse of the "i'm good at coding, therefore i am good at everything."
I want my restaurants to have delicious food; I don't expect them to have (or hire) graphic designers. Every dollar spent on design is a dollar that is not going to the quality of my food.
The hate on AI menus is irrational, unless eating at a specific place is meant for its societal signaling value rather than for its food.
Coffee shops do a lot of things. Do they make good espresso? Do they do good brewed coffee? Is their cold brew good? Do they have good pastries? Do they do good milk based drinks? Do they offer milk substitutes? Do the staff make you feel inconvenient or are they pleasant? Are they nice places to sit? Is the WiFi good? Are there power outlets?
You probably don't care about all of those things. Other people probably care about a totally disjoint other set of them. If you ask the proprietor of a coffee shop they might care about some of these things and not the others. But you can't tell in advance.
Once you see one thing done poorly, it's not unreasonable to think other things that are important to you might also seem peripheral to the proprietor but actually be important to you.
> The posters all look good - much better than their desktop publishing predecessors.
They all look awful to me, visually extremely busy, nowhere to focus. The text is the same. Useless text and visual details everywhere, no opinion about what's important shining through, nothing to focus on.
It's always been like this - businesses signal that they have piles of money to burn by burning it on expensive advertising. Before AI, you would have been dubious of an ad that was amateurish/clipart/etc. because it shows they can't be bothered spending money on professional designers. Back in the day, I heard that websites used Flash content for this reason too because it was expensive to produce.
I think it would be better if consumers stopped using burning money as a measure of whether to buy something.
For me it depends on the details. The baseline is as you say, negative, but there's a plumber not too far from me whose logo is AI generated, and I can't say I'd hold it against them because I wouldn't be hiring them for an eye to artistic credibility in the first place.
My job did a 'lunch concert'. A violinist and pianist were invited to play during our lunch hour. Great initiative.
And then they notified us by means of an ai-generated poster involving a photorealistic image of a violinist and pianist playing in an office setting. But not the actual artists, no, fake real artists.
And I feel like that is such an insult to the actual artists? Like, these are real, actual people, with real skills, that are doing real work, and apparently that's the same as these two fake non-existant people?
So yeah, I share your sentiment. But I may just be old woman shouting at clouds with the old man.
Right, and any musicians taking that kind of gig will have professional photos they would happily share that you could just put some text on top of!
With the OP and restaurant menus in general, and to some extent here, it also feels like false advertising: You’re showing an illustration that’s not even based on the real product or people.
It's generally bad vibes because honestly, they're ugly. If you're flat broke, are too many non ugly templates out there. Hiring a local person to do a job like this isn't that expensive, either. All else fails, there's a certain charm in an honest diy poster that AI lacks.
If taste is involved, it's even worse vibes. I mean, an AI poster for a cell phone repair shop is whatever. An AI poster for a clothing store? I don't trust their fashion. This could be the deciding factor on if I get Filipino or Chinese (especially cause the food on the menu in the article looks terrible)...
Clocked this a while ago, crazy how the smell of the same model they're using is so distinct that entire areas of town are starting to look homogenous.
Someones definitely going to write a think piece about how this erases aesthetic identity of cities and cultures.
Looks like absolute ass too, easily beaten even by something designed by someone completely naive to design/art, good sign of a place to avoid.
I get the consumers' ick when I see an AI-generated menu, logo, or sign as much as the next person. Beyond that, there is an argument to be made about the discrepancy between the pictorial depictions of a food item and what you are actually served in real life. I wish something akin to Japan's strict food packaging laws existed for restaurants.
My first thought was that the simplified illustrations of the dishes actually make for quickly finding something, or familiarizing yourself with new foods.
They could have taken pictures of each of the food items and used that as the basis of the images, they would have gotten a much more accurate and less generic result. But then you wouldn't be seeing it on HN.
It's really easy to fix this behavior, as a consumer start throwing fits and refusing food when it comes out not as the picture. Enough people do it and those menus will change.
I’m ambivalent towards AI generated poster or other business design. It might leave a bad taste in my mouth but it’s whatever. While I’m against it, I can understand why for many businesses it’s an easy and convenient choice.
What makes me feel almost physical disgust is the food in AI generated posters or menus. There’s something deeply uncannily unappetizing about the food. And once I can identify it as AI generated, it’s even worse… there’s something almost creepy about knowing the image is a computers best approximation of something humans want to ingest.
I cannot understand how a food establishment that takes themselves seriously would want to use generative assets like this… can’t they see how unappetizing their own food looks??
There’s a lot of times I see people reaching for AI instead of taking a photograph, this is super egregious when it’s meant as a reference, because the AI generated image won’t necessarily look like the real thing. I’ve seen it used in reference documents about animal management/veterinary reference meant for farmers, and the generated cows, horses and so on are just worse than the original version that was done with photos, they may look more “clean”, but farm life isn’t meant to be clean and it also lost the veterinarian that was shown in the shots manipulating the animal and properly indicating with hands where to pay attention in the animal.
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[ 0.22 ms ] story [ 71.8 ms ] threadSimilar to someone just scrawling a sandwich board sign in chalk (which at this point I would prefer).
Businesses will stand out from a taste perspective by continuing to hire human effort to make recognisable human output.
From there, it's two possibilities:
-They care about the food at the expensive of design and it's going to be cheap and great (good) -They care about the food as much as the design and it's going to suck (bad)
This switch happened after a new place opened in my neighborhood that had AI signage and is now my favorite lunch spot.
So until more people frequenting restaurants care it’s a relatively low risk and low cost way to update your menu.
Now, they don't have to pay for or manage delivery people, or pay anyone to make their menus for them.
There are no consequences to lying. People have a bad experience sure, but they'll forget next time they order off grubhub and simply search for "burrito near me" and click on the first good looking food.
There's always a class of restaurants where they don't care about repeat visitors. Think the cafe in front of a major tourist attraction: every day brings a new busload of 1-time patrons, those will always want the michelin-level pics to bait the 1-time foot-traffic in. The danger is the neighborhood mom-and-pops will start using the same trick without understanding they need repeat customers, and repeat disappointment kills a repeat audience.
But who knows... people with a TV budget have been using glue in their cheesy pizza commercials, soap in their beer glass foam, and motor oil on their pancake stacks for a long time -- https://www.youtube.com/watch?v=9k7PJoNAXkk -- maybe this is just equalizing the enshittified food playing field.
But now many of us have been trained to detect slop from miles away so it just comes across as cheap.
I often feel the same way when I glance at a project’s documentation and it’s long and full of markdown styles and emojis: “the author didn’t think about the users at all, they just wanted to get this over with quickly, so now I have to be super suspicious of everything I read here and it might end up being a huge waste of my time”. A few years ago I’d probably think “wow, emojis!”
I genuinely think AI companies need to worry more about their brand. Just through how their products are used, they are perceived as a marker for low quality.
https://preview.redd.it/the-peas-are-upside-down-v0-5pwo713b...
The posters all look good - much better than their desktop publishing predecessors. And yet they also eat away at the credibility of the event or business for me.
It's hard to trust a poster when the quality of the design has zero relation to the amount of effort that went into creating it.
But is that a widespread feeling, are the vibes bad for regular people, or is this effectively just old man shouting at clouds?
And I think it’s ultimately the same sort of thing? If in your marketing materials you don’t value craft and you take the shortest path rather than embrace your constraints and produce something good within them, then that’s maybe a negative signal about how you treat the thing you actually do.
IME the people I know who embody great craft in a field… they care about it in everything they do, and they don’t do a thing unless they can do it with care. I think sloppy AI is just a very strong signal of someone who doesn’t follow that.
Fully agreed. It's one reason I've taken to doing more things myself at home. I don't even go to coffee shops anymore, I just make coffee at home. For the price of a month's coffee at a local shop, I bought the equipment and learned by practice and watching a lot of James Hoffman (and others) on YouTube. One thing my father taught me that's really stuck with me is: "If something is worth doing, it's worth doing right." That's not just about caring about what you do to get it right, it's also about caring if you're spending your time doing the right things. I do a whole lot less these days than I used to, because I realized a lot of the stuff I used to do was performative or just a waste of time with no upside. The things I do now though, I put my heart and soul into, because I get in return more value/enjoyment from having done it correctly and at its absolute best or at least at my absolute best.
Seeing sloppy work or AI output in the flesh is a hard negative signal for me that I won't engage with a business. Online I see AI output as a signal that whatever business I may be engaging with is probably a scam/scammer. I see interesting things advertised on my feed but hardly ever buy because most of the time their website is clearly AI generated and I have no feeling of assurance that the product is even real or valuable. Something that has had no human thought or reason applied to it is not going to solve any legitimate problem, and therefore I am not going to spend money on it no matter how good it looked in the fraction of a second I saw it in an ad. Seeing that AI output is almost like a stop-break, that lets me think through whether or not its worth having at all.
ah the inverse of the "i'm good at coding, therefore i am good at everything."
I want my restaurants to have delicious food; I don't expect them to have (or hire) graphic designers. Every dollar spent on design is a dollar that is not going to the quality of my food.
The hate on AI menus is irrational, unless eating at a specific place is meant for its societal signaling value rather than for its food.
You probably don't care about all of those things. Other people probably care about a totally disjoint other set of them. If you ask the proprietor of a coffee shop they might care about some of these things and not the others. But you can't tell in advance.
Once you see one thing done poorly, it's not unreasonable to think other things that are important to you might also seem peripheral to the proprietor but actually be important to you.
They all look awful to me, visually extremely busy, nowhere to focus. The text is the same. Useless text and visual details everywhere, no opinion about what's important shining through, nothing to focus on.
I think it would be better if consumers stopped using burning money as a measure of whether to buy something.
And then they notified us by means of an ai-generated poster involving a photorealistic image of a violinist and pianist playing in an office setting. But not the actual artists, no, fake real artists.
And I feel like that is such an insult to the actual artists? Like, these are real, actual people, with real skills, that are doing real work, and apparently that's the same as these two fake non-existant people?
So yeah, I share your sentiment. But I may just be old woman shouting at clouds with the old man.
With the OP and restaurant menus in general, and to some extent here, it also feels like false advertising: You’re showing an illustration that’s not even based on the real product or people.
It's cheap, looks cheap, and signals laziness. This is the sentiment I'm getting even from non-technical people on Facebook these days.
If taste is involved, it's even worse vibes. I mean, an AI poster for a cell phone repair shop is whatever. An AI poster for a clothing store? I don't trust their fashion. This could be the deciding factor on if I get Filipino or Chinese (especially cause the food on the menu in the article looks terrible)...
Someones definitely going to write a think piece about how this erases aesthetic identity of cities and cultures.
Looks like absolute ass too, easily beaten even by something designed by someone completely naive to design/art, good sign of a place to avoid.
It’s just plain old false advertising, isn’t it? We already have laws about that.
My partner and I usually just give a one star review each on Google when we pass by a place like this and then carry on.
I find that behavior much more disgusting than the disgusting AI illustrations themselves.
What makes me feel almost physical disgust is the food in AI generated posters or menus. There’s something deeply uncannily unappetizing about the food. And once I can identify it as AI generated, it’s even worse… there’s something almost creepy about knowing the image is a computers best approximation of something humans want to ingest.
I cannot understand how a food establishment that takes themselves seriously would want to use generative assets like this… can’t they see how unappetizing their own food looks??