Ask HN: Anyone else tired of brands discontinuing your favorite everyday items?

51 points by GreenPencil7 ↗ HN
Hi everyone, 1 I've run into the same problem over and over again. When an item wears out, I can't buy the exact same one anymore. It's been discontinued. Or it has been changed while keeping only the same name.

2 I assume this isn't only my problem. I've heard many stories about people not being able to buy the same shoes, T-shirt, perfume, or jacket again.

3 I understand why manufacturers do this. I have no questions for them. What matters more to me here is us — customers, or simply people. And I started wondering: what could be done to support a customer's choice for years?

4 This is where I want to bring concepts from software and hardware engineering into the clothing industry — LTS and APIs. What if we freeze the standard and support it? We already have things like SATA or CPU sockets. Why not build a similar concept for clothing? Then the API at the point of contact with the customer is divided into a physically immutable part (color, material, design) and a flexible part (logistics, ingredients). Let's start with the simplest base — a T-shirt. Why not give it LTS support? The idea is that the exact same T-shirt could be sold for 1, 5, or 20 years.

5 Where does my logic break down? What am I overlooking? Are there any similar projects? And would you become a customer of such a company?

Thanks.

43 comments

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Slightly related. This reminds me of this article: https://pudding.cool/2026/02/womens-sizing/

Sizing chaos (pudding.cool)

827 points by zdw 5 months ago | 435 comments

It's not about discontinuing items but about the industry incentives that seemingly go against logic making it impossible for most women to find fitting clothes.

Quotes:

"While there are no universal sizing standards, an organization called ASTM International regularly releases informal guidelines." "There are no regulations or universal sizing standards. Instead each brand is incentivized to make up its own. When size guides change — and they’re always changing — brands are not obligated to disclose updates."

There might be something to this. It does seem older models of things are better than newer models of things. So it could be the drive to lower costs and increase profits are causing this, at the appliance, car, etc. level.

It doesn't explain why every couple of years I have another four or six pairs of yet another set of socks, from the same company, but with enough variation that now I have multiple different generations of CK socks that aren't pairable.

This assumes there's no advancement in clothing manufacturing and design. Could you buy a 20 year old computer today and use it with a modern OS?

I believe the engineers and artisians who make the clothes you wear are also pushing the boundaries of fabric, patterns and cuts to feed an ever-famished audience looking for the 'next thing'.

Besides, they read the room - you no longer fit in those same sizes anymore!

Advancements in clothes technology in the last 40 years only optimized production, not quality...
Using a T-shirt as an example, I propose an API where there is an immutable part -- the T-shirt body. It is about the properties of the fabric, color, and style. These parameters are standardized and do not change. And there are engineering solutions that change, and this is where there is progress and novelty. It is about logistics and production. I assume that the next stage of development is cotton printing. Is this solution technologically new? Absolutely. Can we make it so that a T-shirt buyer does not feel the difference? I assume yes, and this is the task and philosophy of the project.

My project is not about an audience that is looking for "the next new thing". I am researching if there are people who care about preserving a choice they already made and not spending their resources on searching for a replacement.

About sizes I agree. A person changes with age. I think this can be considered in the size range. After some time a customer takes another size, but the item remains the same in material, color, and style.

I always have trouble buying shoes, most shops don’t stock my size in the first place, and sizes vary greatly across manufacturers, and even styles. Now when i find shoes that fit, i go order at least another 2 pairs online to avoid having to hunt down a new pair that fit well.

One bizarre one, i find when i find some foodstuff i like, the shop will eventually discontinue it, it seems almost personal…

Lidl has trialed vegan lasagna a couple times now. It sells out so incredibly fast all across the country, to the cries of many vegans in Facebook and reddit communities. And yet they discontinued it years ago. I don't understand the economics of it, but I would assume such a popular product would be a no brainier.
There is a marketing demographic of people who like products that fail in the market. I'm pretty sure I'm in it and you probably are, too.
I’ve had this happen with the clothes I get from Patagonia. What was only a few years ago a thick plaid button down is now thin and not nearly as warm. And Patagonia still makes good stuff! But I do wonder if it’s time to start shopping around again.
There is cost involved in supporting products for life long, moreover this assumes that the company would provide a life long support for every product it releases.
I agree. And at the same time I see that I can't solve this problem for all products. I want to check if it is possible to make one product where immutability is built in as an idea. And it is always available for sale. I will start with a T-shirt. If it works, then we can think about the rest.
Yes it's super annoying, especially for shoes, which take a ton of effort to find.

I guess they do it to appeal to their biggest customers - people who can't resist buying way more shoes than they need. But it does seem weird for some brands that aren't exactly fashion houses, e.g. Ecco, to do it.

It must cost them a fair bit of money too. I wonder how much cheaper you could make shoes if you only designed one set and then fired all of your designers...

My solution is to just buy a few pairs when I find shoes I really like. Reduces the problem at least.

Also I've started buying Levi's jeans - really expensive but at least they have some styles that don't change.

They discontinued my freaking favorite hamburger, and nobody knows why. (Yes, I asked every branch)
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I finally found a brand+model of jeans that I liked. I don’t have to buy pants/trousers often, so of course the next time I went to buy some it had been discontinued by the manufacturer. Even the “this is the closest style to that one” online recommendations had been discontinued, leaving me back at square one.
> Where does my logic break down? What am I overlooking?

(1) Clothing manufacturing is a lot more complicated than sockets

(2) Generally products aren't discontinued because they're popular. So what you're describing is a lot of cost, for products that a lot of people don't care about.

(3) Even if someone did write up a spec for a t-shirt—what would you do with it?

(4) The need for standards is a lot more important for things like sockets which have multiple ends, and need to ensure that both sides work consistently, than for things like a piece of clothing where there's a single wearer at a time.

I have the same with a pair of jeans, I bought the same pair 3 times but now they start to wear down and I have been trying to find another pair but no luck.
Discontinuing a product breaks the cost-comparision chain. It makes it easier to increase prices or reduce quality without direct backlash. Releasing new products also makes for marketing announcements that work like advertisement (or is advertisement directly).
A consumer watch dog that meticulously tracks equivalents to combat this would be an interesting project.
It's called having a tailor, and it is expensive (in the US)
I've been wearing the same pair of shoes for (Vans Camacho) twelve years now because I cannot find any that actually fit my feet. Vans made these shoes that I purchased over and over again for ten years, but discontinued them in 2016. I've had to learn cobbling to some degree to keep these shoes going, though now the bottoms of the soles are so thin that my big toe might finally wear through them in the next year. It is ridiculous that in twelve years I haven't been able to find a replacement for something so simple.
I have a discontinued shoe that I really like and I've had great luck getting them on eBay lightly used. I keep a few spare pairs and swap individual shoes out as they wear. You might be concerned about odor/cleanliness but I've had a good success rate, the sellers with good reviews that are doing this professionally have the hygiene program down pat.
Your logic breaks down at the critical point of sourcing: not only must we have the means of production and the schematics, we also need the original materials required to create the stuff. If we lose access to the original materials, or if they are no longer available, then the rest of the chain doesn't matter.

However, I do find promise in one aspect of your idea: an infinite archival catalogue of items-that-once-were. Then, you can link to things like, as others have mentioned, eBay listings where you can still find the "originals.'

> Where does my logic break down? What am I overlooking?

You're in a room of software developers who keep breaking and changing everyone's "favorite everyday" workflows, every time a piece of software is changed.

Even something as dumb as changing a design language is the same thing as a brand discontinuing your favorite every day item. Why did my UX have to get ugly for no reason? Why can't I go back? people cry out.

What do we do to support peoples' choice of software over the longterm when they can't choose to 'roll back'?

Your favorite T-shirt is still available for sale. It's just got a giant black box strapped to the back of it called AI. The t-shirt companies said that's good for you so you have to wear it now.

>3 .. what could be done to support a customer's choice for years?

Nothing lasts forever: be it websites you visit, your favorite food and the recipes and ingredients used, the clothes you wear or even the people and living things around you.

You can only delay the inevitable, but with perishable goods or clothing that will break over time? Buy more! Like those shoes? Pants? That special hoodie? Buy a few of them.

Not only will you have backups of that awesome item you love in case something bad happens, the wear and tear will also take longer as you are not using that same item over and over again.

Good luck out there and stay safe!

This is called growing up. You lose everything you ever loved. Everything decays and dies, and you will too. Better enjoy things while they still last, and move on to the next thing quickly when they don't.
It's all very tedious. This happens a lot with pretty mundane staples like socks, underwear, bedding, towels, umbrellas, headphones, ...

These are all "semi-durable" items that get a lot of wear and tear and inevitably need to be replaced every year or two. There really are definite quality differences, and you don't want cheap and nasty, but there's also no point overpaying because anything you get will need replacement in the not too distant future, and it's not like any of these items are status symbols.

There are often a lot of marketing hijinks in this space, like "Ralph Lauren" bedding or "Nautica" towels or whatever, where it is clear that the brand is just licensed by some no-name bedding company for product differentiation, instead of developing their own brand known for quality.

There are (very few) brands that mostly stick to a good, pretty consistent middle-market level of quality/consistency. e.g. people have mentioned Levis for jeans, LL Bean is pretty good for bedding & clothing and basically have a modest range pretty consistent / high quality stuff for shirts, trousers, etc. Crate & Barrel, Marimekko, etc. are also good usually.

I do sometimes wonder if a website/store/brand for consistently good, go-to staples could work. Something like Muji or Uniqlo, or costco "kirkland", or "amazon basics", where the store/house brand is consistently good over time, and there are few other options. I imagine it would be hard to really offer the same consistency over time with shifting supply chains/manufacturers etc, but you could try, or where that's not possible have some "transition"/"upgrade path" like our old model A sucks are no longer available, the closest new options are B, which is slightly thicker, or C, which is slightly longer.

Alternatively, there's NYT wirecutter or Consumer Reports and such that basically just tell you the right few options and cut through all the gimicky chaff.

I guess this is basically what we lost when department stores went away - a curated, modest selection of go-to items at your price point has now been replaced with millions of options, 98% of which are awful.

"I do sometimes wonder if a website/store/brand for consistently good, go-to staples could work."

This is very close to what I want to build — basic items that don't change after 1, 5, or 20 years. The same material, color, and style. I can't solve this problem for every item on the planet. I'm starting with a T-shirt. )

Happens in Software and Hardware too.

Company develops product A with a crack team of developers, cutting edge stuff. Product is shipped, so the star developers go off to another project or are put in lousy roles and leave. Product doesn't change for a few years and is in maintenance mode.

When time comes to crank out a new version, those hotshot developers are gone and the new crew doesn't quite get it - they want to change the tool-chain from X to Y, remove that overly complex (but very useful) feature, radically change the UX, incorporate AI, etc. New version is mostly compatible but way different.

Seen that happen all too often.

The only viable solution is to reduce dependencies where possible and deal with it.

Nobody in the commercial space is going to follow step 4. It inhibits growth and innovation and increasing profit margins. LTS support would cost a lot of money and my guess is that would not gain enough traction to make it profitable for them. Otherwise, they'd already be doing all of this. I mean, it's talked about constantly in commercial circles.

"Otherwise, they'd already be doing all of this. I mean, it's talked about constantly in commercial circles."

Do you have any links or examples where I can read about this? This is the first time I've heard about it.

Thank you.

When I say "it's talked about constantly in commercial circles" this comes from personal experience, so no.

Put another way, don't you think companies have considered this? It's a rather obvious idea. So, assuming it's been considered, why don't they do it?

Spoiler: it's probably not economically viable based on the current consumer client, which is "buy cheap, throw away when broken, repeat". It's pretty sad how quickly the US has gone from repairable to throw-away products all while proclaiming concern for the environment.

I'd probably pay a premium for a few "boring" items if I knew they'd still be available 10 years from now.
Yes, I think this is the key point of the whole discussion. And thank you for this thought. The value is not only in the quality of the item, but also in preserving the choice already made by a person. You find something that fits you once and you don't spend your time and energy searching for a replacement anymore. No "we discontinued the item", "we changed the material", as people write here about Levi's jeans.

I want to test this idea with a T-shirt.