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Sebastian: You should come.

Mia: To Boise?

Sebastian: You can knock it off your bucket list.

~ La La Land 2016

How about building another fab first?
They are literally building a fab right next to it as we speak.
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$10B press release
The release cost much cheaper than that; the very first words -no doubt carefully chosen - are "Backed by a $10 billion planned investment...".

I too, am happy to announce a research lab backed by a planned zillion-dollar fund over the next century. It's not investor fraud if my plans change.

Lowest vaccination rates in the country, measles at only 75%. Biggest gender pay gap in the country. No protections for gay people, strong anti-immigrant sentiment.

What could possibly go wrong with a research hub that can only attract straight white guys who don’t care about their kids getting terrible diseases?

The announcement being made by a CEO that wasn’t born in America is just the cherry on top. Can’t wait for the complete surprise when his citizenship is revoked. I imagine it will be something about “I thought they were just targeting the bad ones”.
Yes, Idaho and Boise in particular are absolute hellscapes. Who wants an incredibly clean, safe city with kind people who value the rule of law, a low cost of living and great access to trails, mountains and rivers. People should definitely not move there.
Boise is a great city and the Micron HQ was very diverse when I worked there. Your comment also fails at basic logic: if 75% vaccinate their kids, then ~75% of straight white guys in fact do care about their kids getting terrible diseases. Also, in my experience ethnic and racial minorities aren't any less likely to be anti-vaxxers, so there are intersectionality failures going on here too.
Not every subject needs to be made polarized political. A company that’s already in Boise that is expanding production in Boise is ultimately not making any sort of political statement.

You’d be hard pressed to find a company that makes facility decisions based on social politics. I don’t think Subaru produces cars in Indiana because they hate the gays.

Also remember that thousands to millions of progressive people live in every single red state. They aren’t some kind of horrible people for living near family or work.

Saying stuff like this doesn’t convince anyone from the other side to abandon their views and mainly serves to stoke flames.

Hey, I just want measles to not be a thing. If that’s political, many apologies.

But to the extent there are political folks who want measles, low pay for women, abuse of gay people, and random harassment and deportation of legal immigrants, I assure you I have no interest in convincing them otherwise. I just wouldn’t move to a state they control, like Idaho.

Why Boise?

The press release says something about 4 people in Boise a long time ago?

None of the quotes have anyone from Boise or even Idaho. Not the governor of Idaho, not a University of Idaho faculty.

There are quotes from Lutnick, Cook from Apple, Jensen Huang, someone from Stanford.

What's the connection to Idaho? Why put this there?

As an Oregonian, I'm a little biased, but why not put this closer to ex-Intel employees and a source of labor. As an Oregonian living now in Florida, the stories about everyone from California moving to Texas and Florida definitely don't seem true to me. My opinion is that those migration patterns hide the realities which is that you've definitely got a lot of financiers and billionaires like Sergey Brin (i.e. tax evaders) declaring they are now Florida residents. And a bunch of people outside of high skilled fields (setting aside healthcare workers) who are migrating in search of cheaper housing. But not a lot of "middle class" tech people (I've been searching for four years and they aren't here). Probably they don't want to subject themselves to the worst public schools in the country and fight the culture wars.

But the point is, how do you staff this research lab without an expectation that thousands of people will move their families there. This is a research lab, not jobs for a data center (electrician and construction).

Boise is a desirable place to live if you love the outdoors. And it is a capital city. If you can't afford SF or Boulder, you might be able to swing it in Boise. Of course, Boise housing prices are expensive already, and this will make it even more expensive.
If one is or a member of your family is a woman, healthcare will be an issue, many healthcare professionals in obgyn specialties fled the state when abortion ban kicked in so only the older generation of providers who stuck it out are left and that is a cohort that is going to get smaller and smaller leading to longer and longer queues for care, they can only lure in anti abortion obgyns so the candidate pool is small. This has been in news for years with recent article: https://www.msn.com/en-us/news/news/content/ar-AA29YwYp
Micron betting big on next generation of AI memory, the $10 billion 10-year research program show that memory is now a strategic bottle neck for AI and not just a component
Who would want to live in Idaho?

The state has an incredibly strict abortion ban.

One of the worst rates of education in the Nation.

A blanket ban on Marijuana

There is no tax on fire arms, and concealed carry is legal.

Some of the worst child healthcare in the nation.

I can't tell if you're being sarcastic but it's an incredibly beautiful state, full of mountains and sparsley populated with the exception of Boise. Further many people would love the things you said (I personally am not a weed fan and enjoy my human right to own guns). Boise is a beautiful place to live if you can afford it.
It's absolutely terrible. Everyone should stay on the coasts and definitely not move to Idaho or any other beautiful rural area.
From what I understand Idaho is a very popular destination for Mormons, I feel like it has replaced Utah as the "Mormon State".
I’m not a political conservative and I personally wouldn’t move to Idaho, but Idaho has a lot of appeal. There are plenty of conservatives who used to live in California who moved to Idaho in the past decade due to a combination of California’s high housing prices and wanting to move to a more politically compatible state.

Additionally, Idaho has a lot of beautiful natural scenery.

As someone living in Montana, I agree. It's awful up here. I don't recommend it at all. Stay in California folks!
Stay out of Hilton Head, SC too. There's gators everywhere and the coffee sucks.
They certainly aren't politically progressive, but Boise is probably one of the cleanest, safest, nicest cities in the US. It is really quite pleasant, at least it was when I visited.
I think the “but” can be replaced with “therefore”
I mean it’s also the DUI capitol of the entire planet, so maybe all those deaths over the years removed some aggro from the gene pool.
Boise is not in Wisconsin, so it can't be the DUI capitol of the entire planet.
Idaho has a ton of incredible outdoor activities. You list some negatives but my biggest negative is all of the white supremacist groups. I felt uncomfortable just stopping for gas and going into a grocery store with everyone staring at me.
People in blue areas of Oregon are like that too. (My wife is from there and people do stare.) That part of the country is just antisocial and not used to seeing brown people.
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My brother lives in Boise. It's a great city. The access to nature is fantastic and relatively unique. I can't say much about the rest of Idaho (I've heard there's not much to see outside the nature and the pockets of affluent little towns), but as someone who has only lived in liberal cities on the east coast their whole life, I can assure you Boise is very nice and pretty progressive.

Of course, the state, itself, is pretty conservative. So if you feel you'll be directly affected by things like abortion bans or poor education, then you'll want to be careful where you end up and how you navigate any of that. But if you're making decent money in a city like Boise and enjoy the amenities of the area and can get over the state-level politics (because, again, Boise is quite progressive and you can get weed easily, etc.), then you'd probably experience a nice quality of life.

One negative thing I’ve heard about Boise and some other smaller western cities is that they have awful air quality due to the geography settling all the exhausts and particles in a sort of bowl. Not sure how bad this is in practice though.
Wildlife season does not help either and fires are getting worse
The main two issues are wildfire and inversion.

As you said, Boise is in a sort of bowl (more of a valley), in the winter, a cold air system can get trapped in the valley by warmer air in the mountain area. This can lead to some pretty bad air (not nearly as bad as wildfires, just not very fresh). To me, the bigger complaint is about not seeing the sun for days. Idaho has a lot of sun throughout the winter, so it's noticeable. It isn't all winter, just a week or so at a time a few times per winted, depending on weather.

But otherwise, Boise's air is quite clean.

The two highest grossing dispenseries in the state of Oregon sit off the first I-84 exit in Oregon about 40 min from Boise..
Probably some of those issues are not a big problem when you have a good salary (like child/healthcare). And a Silicon Valley salary in Idaho sounds like a pretty sweet deal.
Micron is not paying Silicon Valley salaries, especially not after moving you to a place where Micron is the only game in town.
Idaho has lots of guns but a homicide rate similar to Canada. Boise is one of the few substantially sized cities in the U.S. with a homicide rate in the same ballpark as European cities (around 1 per 100k). The combination of orderliness and freedom is how America is supposed to be.

It has a similar median household income to California once you adjust for cost of living: https://www.reddit.com/r/dataisbeautiful/comments/1nemaep/oc....

It has among the lowest income inequality in the country: https://worldpopulationreview.com/state-rankings/income-ineq.... And similar income mobility to the California or New York: http://www.equality-of-opportunity.org/neighborhoods/.

It has a lower poverty rate than California or New York: https://www.census.gov/library/stories/2025/09/spm-below-off....

Better education than California and better on most subtests than New York: https://www.nationsreportcard.gov/profiles/stateprofile?sfj=...

Sounds great if you want to keep degenerate liberal populations out of your state.
Idaho home prices are about to hit critical levels.