Ask HN: Resources for how to get good at sales
I have a niche SaaS that's useful but will never get customers unless the target market knows about it.
So I'll spend 1 hour per day 'learning sales' (and the rest of the time actually doing sales).
please give your best recommendations (books/vids/courses/accounts to follow/direct advice/tidbits/other).
On my list so far:
How to Sell by YC alum Tyler Bosmeny: https://www.youtube.com/watch?v=xZi4kTJG-LE
Never Split the Difference by Christopher Voss and Tahl Raz
2 comments
[ 1.6 ms ] story [ 13.7 ms ] threadAt that point, you can apply sales techniques per se. Your approach will vary according to whether your service is complementary to or a replacement for other services.