45 comments

[ 3.7 ms ] story [ 40.8 ms ] thread
Really seems like they used it to anonymize the students, but that is a lot less polarizing. Does it matter if they swapped the race? They also swapped all identifying facial features of anyone in the picture. That might have even been the prompt they used in the first place.

I am not a big fan of gen ai, but freak outs about nothingness detract from the real issues. I would be more concerned if they swapped the 3 students into a background or setting they were never in, than use the public setting and swap out the students for ai models.

Is this a race to find the most offensive use of AI?
Paging Elon Musk... surely you can do worse than this!
It's more offensive to be prettified by an AI than it is to be removed and replaced entirely.
Says who? Compare: "you only need some minor tweaks" versus "you're so bad you can't be fixed".
Me for one. It's a direct judgement on your appearance, whereas being removed could be for purely demographic reasons.
Ah, so for you it's more like "you failed at some achievable goals" versus "there's nothing you could have done" ?
No, not in the least. Bizarre take.
What? Take? I'm just trying to understand..? If you don't want me to guess, would you at least be willing to elaborate? Especially if it's a viewpoint I hadn't considered, I'd be curious to know.
If you're removed for a photo for race/sex reasons, I view it as a 'political' change, which is less personally insulting than modifying your face to look better (implying you are uglier than would be preferred).
same here, being removed would be for me less worrying than someone finding me ugly and changing my face to meet their beauty standards, especially considering they are doing it to girl, for the boy it is not that extreme, you can still recognize him
They went the opposite way from what I assumed from the headline. Also they clearly thought that girl wasn’t slim enough.
What do you mean? It's exactly what I assumed
Yeah honestly anyone familiar with marketing and communications departments (and especially those in higher-ed) is used to this sort of chicanery.

This particular instance is somewhat notable in just how egregious it is, but they pick-and-choose students based solely on ethnicity for photoshoots all the time.

I think if they did that, it would be a lot less of an issue. Here they took a genuine photo and made it fake. It's not representative at all, and it stinks of tokenism which I hate.
Still just as bad IMO. Whitewashing and blackwashing are both racist.
It looks more like the image on the right is of a banner and isn't flat.
Tokenism is awful. Unfortunately, speaking out about it is also frowned upon nowadays. To be perfectly clear, I'm only talking about marketing efforts that intentionally ignore or remove majorities in favor of minorities. Which this would definitely qualify as.
My account is banned, but for whoever has [showdead]:

This is totally self-inflicted.

So Stanford R&DE subscribes to the Jason Arday school of thought.
Marketing is about attracting customers.

So the incentives are there to present the image you want to project to attract customers.

And which exactly customers will be enticed by the modified image?
Yes, which is why people study marketing to understand revealed preferences in society. Here, they slimmed down the woman on the left. It's well known that skinnier is more marketable. By the same token, we must assume that they think replacing the hispanic man with a black woman is also an upgrade. By contrast, in China, they sometimes do the opposite: https://variety.com/2015/film/news/star-wars-china-poster-co....
But for the dining hall presummably you dont just want skinny people, because that probably just means lame salads and stuff. Its like if the chef is too skinny, i suspect that.

If i were to do the dining hall ads I'd make everybody super fat. Look how delicious our food is!

To quote one of the most prolifically insufferable linkposters of HN: "Demographics are destiny."

So, you fill your university marketing and publication department with people who think this is ok and this is the sort of slip up you get.

I fail to see how these are related whatsoever.

If anything, it adds more fuel to the maga "woke academia" fire.

EDIT: GP has since been edited to elaborate more since this reply was written

They're related because of an ironic lack of diversity of thought.

If they could have pried any one of the dozen line cooks that Standford RD&E surely employs away from the hookers and blow or got the drunkest frat boys to put down the bottle for a few seconds to ask them they would have been told that AI replacing people with different races and slimming people up is slimy enough that you should give a black girl a free hoodie if that's what it takes to get her to be the token for your stupid staged photo.

> I'm sympathetic to the argument that this sort of marketing material needs as many races represented as possible so as many people as possible can see it and see someone that looks like them and identify

It's regressive to want someone to look like you in order to identify with them. And universities like Stanford should be fighting that regressive instinct, not indulging it.

The consequences of not doing so will get ugly. My kids go to a "diverse" school, and the message the kids get is that white people must reject special affinity for their co-ethnics, while that's acceptable or even encouraged for non-white people. I think this double standard has only a decade or two before it collapses completely.

I'm not sure which is worse: human marketer instructing AI specifically to make everyone more diverse and attractive or human marketer instructing AI to do basic marketing and AI has internalized to make everyone more diverse and attractive.
The worst part is that "diverse" should mean showing how many skin colors you can fit.
The change of the peoples faces might just be an artifact of nano banana regenerating the image.

I have done similar things and it sometimes changes the apperance of the people in the image. They might have also wanted to change the pullover of the guy wearing GAP.

And honestly targetgroup research should have happened before the photograph was taken. Not in post... but hey that was the big promise of genrative models right? The thing is, the marketing department could have posed in their office holding staplers and notepads and then asked the model to recreate the image as well. to even save the cost for the photographer...

(comment deleted)
Escalate this all the way up to the president of Stanford. Falsifying images is a disreputable act such a prestigious institution will not tolerate.
I think the student is making a mountain out of a molehill. They didn’t “transform him into a studentin” they just replaced him with a female student in the position he was in the original photo.

Sure, it’s stupid to be so lazy that you can’t use a new photo with whatever characteristics you want. It’s also stupid to slim down a chubby student without permission. I think she has more reason to be upset than he has. That said why does the university see the need to alter reality?

There was an episode of Scrubs where Turk (Black Male Doctor) is annoyed about always being used in advertisements for everything he was in. They had a gag where his college had him copy and pasted twice in the same picture of an advertisement.
He makes a pretty attractive black woman. Talk about confusing...
Strong, too, she's stuck her thumb right through that plate of two-inch spaghetti pieces.
well maybe the person they replaced him with still identifies as a white dude, i mean they have the same privilege
At my old job, there was one black guy in the entire department. Every promotional photo, external or internal, had the same 10 year old photo of him posing for the camera.
Would be interesting to do this as a double blind study to evaluate bias in advertising