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Apparently I made the jump to Linux just in time. They are just your run-of-the-mill enshittifying Rent Seeking Optimizer™ now.
I still feel like iPhones are good devices, but yeah apple is going down hill.

I also get a lot of life out of MacBooks, they have been pretty reliable for me.

They stopped releasing phone sized devices 5 years ago.

Never forget.

I’d like to switch to Linux, but I find a sufficiently functional alternative to Keynote, which I need every day for my work. It’s a shame.
Claude, make me a latex presentation on <topic> filled in with this outline.

If you don’t know what latex is, substitute “html”.

Similarly, the choice of LLM is unimportant.

Genuine question: what does Keynote do that PowerPoint or LibreOffice Impress doesn't? I'm a bit out of the loop and just use Typst for presentations now, but I'm not suggesting it as an alternative to Keynote for anyone who doesn't mind a compilation step.

If PowerPoint is sufficient, it (mostly) works on Linux now: https://github.com/Tombert/office365_flake

Keynote doesn't have any unique features that other software doesn't have, but it's particularly well-designed: everything can be done more simply and more cleanly in Keynote. Maybe it's just a matter of habit, but I can't seem to get used to other software, especially LibreOffice Impress, which I find very unpleasant to use.
Yeah same here. I decided to use 5/6 year old trash PCs running Debian. They work absolutely fine. I think I’m actually more productive and certainly less distracted and less broke.

My entire desktop setup was bought with the cash left over from selling my 10th gen iPad. And I got a Xeon E 2276G, 32Gb of ECC RAM and 1TB enterprise SSD for that.

> now

Serivces have been a huge (and growing) chunk of their revenue for a long time

Another new annoyance: the Settings app has 2 red notification icons because Apple is trying to sell me extended AppleCare. Apparently no way to turn off these notifications.
It's been doing this for years now to try to get me sign into iCloud.
I remember seeing this back in January
Apple has one of the most valuable brands in the world. Why do they want to associate it with this tasteless nickel-and-diming? If nothing else, surely this is bad for business over the long term. Gain a few low-value subscriptions, lose a few high-value hardware purchases.
They do this exactly because they are such a valuable brand. Their customers are generally pretty well-off and thus a really highly desired target community: People with plenty of money to spend and who already proved they buy Apple products. This is the creme de la creme of advertising targets.

It's also why so many companies love to "partner" with Apple. Like the goldman sachs credit card, the new LG promotion with the homeview etc. Note that this comes hot on the heels of the LG "We own the glass" scandal. Yet Apple finds it more important to promote them. I'm sure LG pays Apple for this "partnership", not the other way around.

> I'm sure LG pays Apple for this "partnership", not the other way around.

Depends if Apple wants their shiny OLED panels, LG are a leader in manufacturing them.

That's different. A supplier is not a partner.

I mean their customer-facing partnerships. For example, they do not need to (and don't) advertise that their displays are made by LG. The partnership with HomeView is very public and involves LG branded products.

So are you saying that in any partner deals such as this, theres no way LG would use their supplier pricing and availability as leverage in said deal?
Because they can. Most people are remarkably tolerant of ads, time wasters, attention sinks, and disrespect. It won’t sell that many fewer pricey laptops or high margin phones if the nonstop subscription nagging on a $1.5k pro iphone already doesn’t.
Apple is just as bad as Microsoft in this regard. They just won't leave their users alone.
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You've got to be kidding? Microsoft has literal third party ads in the OS...
If you work at OpenAI, I want to let you know I cancelled my ChatGPT subscription today because you won't stop pestering me with upgrade offers/ads.

Go do that to your free users, not the ones paying your salary.

If you work at OpenAI, congrats on getting people to subscribe in the first place. The marketing is working, OpenAI customers think they're safe from ads!
From the title I imagined 3rd party ads, not an upsell for some feature of the app/platform.

Who tf uses keynote anyway lol

I have been exiting the Apple ecosystem for the last year. Feeling vindicated. It’s turning into the trash heap they were once proud not to be.
Jobs was the driver of taste at Apple, and he’s been gone for a long time, and nobody has had that job since.
Taste improved and died long after Jobs was gone.
Time to vibe code an OG Keynote clome...
This is all very bad timing. Given that I can use AI to create completely alternative software stacks, it is the wrong time for proprietary software providers to start pissing off and exploiting all their users.

I could make a full macOS clone. I could fix all the little warts that bother me and break out of the walled garden where I want to. Then I can port it to whatever hardware I like.

> Given that I can use AI to create completely alternative software stacks

No you can't. Someone can certainly burn a gorillion tokens to make a 3rd rate clone of Adobe suite that get's posted to HN as pre-alpha that fuels 1000 comments like this though.

That is what people can do right now, what will they be doing in 5-10 years.
That company is a VC-funded, for-profit concern.

According to their cofounder they burned less than $1k USD in tokens, which explains the pre-alpha not-fit-for-purpose quality of their apps.

Apple has always been ultra-narcissistic, pushing designs and features that make their designers feel smart but actively hurt customers and decrease the utility of their products. Now they're even losing that. They ran out of good ideas shortly after Jobs died. Now they've run out of bad ideas and they're speed-running enshittification.
Pretty sure most people commenting here didn't even look at the post to see it's Apple promoting their own related product to their customers, not a third-party ad
Nobody uses that to excuse Microsoft showing OneDrive ads.
Just before they release their first smart home device with a screen.

I wonder whats coming?

Prominent screen in the kitchen used as recipe stand showing ingredients etc.? The possibilities are endless, and I think we're going to love it.
Yes, we will own nothing and we will be happy
The possibilities certainly are endless. Every recipe you view has potential to sell you the ingredients, or maybe even full meal subscriptions like SimplyCook or HelloFresh if it detects you might not like cooking or be very good at it. Who knows what else you might look up on it which could be enhanced by selling you an extra service or two.
Yeah someone made that point visually in the comments there too, quite aptly.
I still don’t get why apple chooses to devalue their brand so much for so little additional revenue. They’re a luxury goods brand, their whole revenue model is based on the appearance of quality.
Apple enlisted Hermes to try and convince watch people that they understand luxury. The leather wrist strap costs as much as a new Apple Watch. As another noted here, premium vs luxury can be quite a step.
I think for luxury brands advertising is even more important. Because they need to justify the inflated value of their brand.

Consider a Ferrari or a Rolex. It's not as much value for money as a cheap car or watch. There's some workmanship sure but most of the increased cost is just perceived value. People buy them because they are expensive, so they can show they have money. That only works if everyone knows it is expensive and the product has a good name.

Cheap stuff sells anyway because people need it and it is the best value for money.

True. But that’s advertising the product, not advertising in the product. It’s the latter that’s happening here. Imagine spending hundreds of thousands on a Ferrari, starting it up, and … finding an ad on the touch screen.
The people running subscription services within Apple may be measured on metrics (subscriber count/growth) that may not be aligned with the long-term interests of the company as a whole, especially since brand value and the effect of software advertising on hardware sales are hard to quantify.
This is what is going to kill Apple (for me at least).

I've been wondering when the Google-ification of Apple will start.

The iPhone boom really let them have the luxury of not behaving like complete assholes for a long time. Now, in order to hit ever higher quarterly targets, they're probably going to start enshittifying like everyone else.

If it was random products, it might devalue the brand(or at least the app itself), but its clearly just advertising a more powerful product from apple for doing something similar, if you can't do what you want with the given app.

Why they do it? Probably whoever is leading the creator studio team has convinced their boss that they could pump up their numbers by putting this ad in...

This happens in Apple News and it's really sad to see. All of the ads are terrible:

* junk hearing aids that appear to produce a strange glow in the users ear * lead generation ads with clickbait statements (looking right now at "Senior Drivers in Your State With No DUI Should Read This") * "Motley fool issues first-ever 9x buy alert" (wow first ever!) * "Little-known Roth conversion strategy allowed by IRS"

I've never intentionally clicked on an ad in Apple News.

This is a service I pay for and these ads are insulting.

How much revenue are they producing relative to my subscription fees? Why can't I pay an extra $1/month to turn them off completely.

Apple News is almost entirely ads masquerading as articles.
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> How much revenue are they producing relative to my subscription fees? Why can't I pay an extra $1/month to turn them off completely.

None. Those ads are additional revenue for the "publishers". Apple doesn't restrict ads in all content.

If an article has those ads, I just block the source in News. There's got to be some other source that both covers the topic and has self respect.

Because Apple product managers don’t know what the Apple brand means anymore, because all of the real Apple people slash smart people noped out of there in the last ten years.

It’s sad but true. Grandma has dementia. The lights are on but nobody’s home.

The Apple we loved is gone. Jobs died at the release of the iPhone 4S and even Tim Cook has aged out now.

Last one out, turn off the lights. (After declining the Apple Lighting subscription ad.)

> I still don’t get why apple chooses to devalue their brand so much for so little additional revenue.

Are they devaluing their brand?

Their sales are up.

Brand Finance Global 500 holds that at #1.

Fortune World’s Most Admired Companies places them at #1.

I cannot think of a single metric supporting their brand has been devalued.

Well, aside from a single poster on HN who doesn't seem to realize they're out of sync with the rest of society.

Don't like it? Vibe code your own Apple® Keynote® software.
No, the hot tip is to REA a patch to stop showing the ads, keep the rest.
I still use the old version of Keynote for this reason.
Apple stopped caring about quality quite a few years ago but those decisions are only hitting us now. The next few years are going to be very stupid.

If we are lucky, Apple can right the ship in time. I wouldn't hold me my breath though.

I miss Steve Jobs.

they've been showing ads for years. literally every year i get an ad for the new version of the os. heck sometimes they show popups advertising security updates. apple has no shame.
Are we too sensitive? It's their own product
Ads are annoying whether it's for third party products or not.
Upselling your own paid customers is cheap. You already took their money, make them feel valued not like you just want to squeeze them for more.
It's ever so slightly disingenuous to call this "showing ads": It appears to be letting you know about a paid DLC for the app you are running not "this space is for sale".

That said, I don't think it's even a slippery slope from here to "this space for sale".

As other people have said, if this was Microsoft trying to sell you a onedrive subscription would you feel the same?
That is literally an advertisement.
Maybe unpopular take but ... this isn't just any ad. It's a link to another related product in the ecosystem. Discoverability has always been difficult and there are so many features that remain largely unknown to users because of it.

The title makes it seem like I can purchase an ad and have some kind of ill-fitting content jumping around the screen, trying really hard for my attention. Instead I see an upgrade path from what is free and widely available to a potentially better product. I see this with open source projects too.

Also, I tried to reproduce this by updating to the latest Keynote and couldn't. Are we sure this is real and not just rage-bait?
Agree, not an ad. Title made it seem like the excessive ads we see in games or iphone apps.
It's still an ad though. It's just a context-targeted ad: You get it because you use this product and they want to upsell you. That you might want the product doesn't make it less of an ad. On the contrary. Discoverability is one the purposes of ads. Increasing perceived value is another one but not the only one.

It's the line of thinking that companies like Google tend to push. "All our tracking gives you ads for products you are more likely to want!". Well, yeah. Because those ads are more likely to convert to a sale they are more insidious in my view.

I always like it when I see ads for things that I absolutely do not want because it means they haven't figured me out properly. The few times I watch Amazon prime I tend to get car ads, and I hate cars, I'm never going to buy one. Or dodgy gambling website ones, I don't gamble at all, not even a lottery ticket. It means they don't know what I really want and the ad doesn't really put mental pressure on me to part with my money because it's irrelevant.

Is Apple tracking you here? Seems like you are using a free product which advertises its paid-variant. That's a far cry from targeted ads via tracking and profiling.
We were talking about ads, not about whether they are tracked or not.

Tracking is indeed one of the complaints people have about ads, and this ad is most likely not a tracking-based one. But there are a lot more complaints about ads, such as mental manipulation and attention distraction. I personally am against all ads whether they are tracked or not.

It's not just related it's for getting the paid features of Keynote itself.
They are only ads when other apps do it, when apple does it they are "Enhanced UI Recommendations".
My iPhone showed me an ad for apple pay (the nfc radio, not the credit card), which I regularly use.

Today, I started carrying cash, and switched back to using the NFC chips in my credit cards.

My iPhone 13 mini will probably be my last iOS device. Tap to pay was hard to setup in grapheneos the last time I checked.

I guess I won’t miss it after all.

Just tape your CC to the back of your phone, and your muscle memory will work the same.
Don't you have to type a pin in the US if you make payments above $75 or so? We do here in Europe.

This is a really big benefit for me to mobile/watch payments. I don't have to type my pin code on a device I may not trust. I use my biometrics so people don't get a chance to shoulder-surf my pin code. Also, I get a instant notification of how much I actually paid. I don't get that when using the card.

Seeing today's Ledger supply chain attack the concept of compromised payment terminals is a lot less academical now.

When running a card as credit, I can't remember ever having to type a pin in the US, although it's possible I've forgotten. As debit, yes, pin, although that may have changed; I run everything as or through a credit card these days so I haven't made a POS debit transaction in a good while.
Ah yes here in the EU we don't really use credit cards for normal payments. Just debit ones.

Racking up credit is frowned upon here, it hurts your credit rating, unlike the US where it is required to build a credit rating. The best credit rating here you get if you don't have any credit at all.

Also, things like payment protection and cashback schemes aren't really a thing here or are much weaker than in the US so there isn't any reason.

> Racking up credit is frowned upon here, it hurts your credit rating, unlike the US where it is required to build a credit rating. The best credit rating here you get if you don't have any credit at all.

This is completely false. I know many people who have had no credit in their lives. When it comes to finally needing some to say buy a house, they have to start credit building hard. Having zero credit definitely hurts your credit rating in the EU.

No. For most card payments (ie non-debit) no PIN is used in the US.
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