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I'll guess they timed the announcement, to contrast with GM paying out 9 figures for selling consumer data - https://arstechnica.com/cars/2026/10/gm-to-pay-220-million-a...

It'd be lovely if other automakers followed suit, but I wouldn't actually bet on Ford keeping its Promise.

A 9-digit payout is a lot of incentive. I imagine the pennies they get from selling your data surreptitiously just is not worth the hassle. It costs way less than $220M to write up a privacy policy and provide working toggles in the user interface. And they may even generate goodwill.
If you follow the links, the first thing it tells you is "Download the app".[1]

Vehicle Data Sharing appears to be opt-out, not opt-in. They do say "If you’d like to ensure you’re not sharing data, check Vehicle Connectivity in your Settings menu in-vehicle and toggle it off." After doing that, someone should check to see if the wireless modem is still emitting.

[1] https://www.ford.com/data-and-privacy/manage-your-settings/c...

Personally I would like a car that simply does not generate any "data" in the first place.
Generating data is good, as long as it's limited to metrics about the vehicle and its use. It can help diagnose issues. It doesn't have to leave the vehicle though. Garages can simply read it locally when required.
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No, generating data is NOT good. Garages would read metrics and upload them. How is that any better?

Error codes for faults and nothing else are enough.

What caused the fault? In the case that the error code encodes everything you actually need to solve the problem, sure, but having used OBDii readers I doubt that's universally the case. If you'd like to pay the mechanic more to diagnose the problem, sure. It seems it would be better to make it illegal for the mechanics to upload your data without your consent though.
Yes cause laws have been so successful at preventing unlawful upload of data.
Guess everyone should define what they mean by data. An error code is data. Pretty much any kind of information is data.
These fuckers don't even allow anonymous access from Tor to this very site where they claim to honor your privacy.
All I can read from that title is double-speak about how it's your responsibility to opt out, your problem if you don't.
Even better, knowing someone with one of these trucks - every time it does a software update (which it does over the air, and which apparently cannot be disabled), it re-enables a bunch of shit and forces you to opt-out again.

Super creepy.

Can confirm. Reverts opt-outs. Resets some settings. Generally a worse experience with each update. Why would I want to know how fast my truck is charging at a supercharger? Thats no longer an option.
"Your data is safe with us."

No, our data is barely even safe with ourselves. It's definitely not safe with anyone else!

Don't let Ford PR crowd out the primary message that they collect and sell your data.
They only tried to crowd it out with the word "No." however.
Easiest way to control your data is to pull the telemetry unit out of of your car and never take the car to the dealership. This isn't easy, but it's worth it.
There should be an "airplane mode" for cars.
not the “flying cars” we wanted, but it’s the “flying cars” we need
There’s still telemetry from map apps. I just flat out kill location services on my phone these days.
> never take the car to the dealership. This isn't easy, but it's worth it.

How much is the first 3 years of maintenance worth?

So far less than $200 for the basic stuff like oil, filters. I’ve spent maybe about $600-$800 total in ~5 years because I got new tires. I bought new.
Why is there even data
Because a lot of people like the ability to remotely access certain features on their car, and this requires telemetry.
I fully expect a Louis Rossmann video by tomorrow detailing every privacy fuck-up Ford has done in the last 3 months and how this promise is really just a promise to take away ownership in the name of protection.
I really have one big question about connected vehicle privacy: do you provide the data to insurance companies? This website is opaque enough that I can't even find the answer to that question. What a joke to be celebrating your privacy principles when that isn't even answerable.
I'm not going to say I'm not suspicious, but the third bullet point under "Our Privacy Promise" says "We also never sell data about how you drive your vehicle to data brokers". Then further down the page we have the FAQs, which has:

Q: "Does Ford sell customer data about your personal vehicle's driving behavior to data brokers or insurance companies?"

A: No

Again: I don't know how much I trust them, and when I get a new car I'll probably be doing some research to see which ones will still run after I physically disconnect the wireless modem, but they DO answer that question

They don’t sell. They might just make it available through some other arrangement though
Yes, like Google does it. If they sell it, the other party has a copy to keep and use. If they rent access charged per query they have an income stream.
Do they sell the information to another entity that, in turn, will sell it to insurance companies or data brokers?
That would be a data broker, so no, if we believe the text.

My qualm with all this is that the Q/A changes substantially if you swap “sell” to “sell or otherwise provide”.

When dealing with an industry and company that historically has trafficked heavily in deception and legal sleight-of-hand, this is not something that can simply be assumed.

Do they have contracts in place with every single entity they provide your personal data to, regardless of context, that they are not allowed to sell/exchange/give away said personal data to data brokers or insurance companies and that such an agreement must be made with any and every company that, in turn, acquires this data?

Oh! And lets not forget the ever-important derivative information.

Information derived from your personal information that Ford or any other car manufacturer collects that can still identify you should also be off the table for ever getting in the hands of data brokers or insurance companies under any context.

I don’t want a privacy policy. I want my data, and I don’t want them to have it.
But it would be too inefficient for you to compute with it locally. Thinks of all the AI companies that will be harmed by your vehicle's RAM usage! /s
You know who really needs to do this? BMW.

First thing it told me when I was setting up the customization area was something around ...if you enable BMW account sync, this car will transmit all audio, video and any other data recorded to BMW for its use blah blah...

Ugh

[delayed]
Well, didn't GM just lose a 9-digit lawsuit? That sounds like punishment.
Do you have a link? Did they really pay?
I doubt the money has changed hands yet, but yesterday they announced that they reached a settlement to pay that amount.