Zappos v. Whole Foods on Twitter - Who's Better? (blog.tippingpointlabs.com)

Why Does Whole Foods Have Such a Huge Following?

I think there are a number of reasons: sure they’re very often a featured twitter user, they’ve garnered a lot of buzz about their strategy and success (which feeds on itself), they’ve always been very proactive and aggressive online. But I believe the single reason that Whole Foods is more successful online is because Whole Foods has great content!