Brainstorm HN: Outlandish Startup Ideas Pool

86 points by dryicerx ↗ HN
Pitch totally unrealistic Startup ideas.

Why do this? Well think of it like a brute-force brainstorming method. Very low SNR but hopefully a few of these will inspire someone to come up with a realistic/sane/good idea.

208 comments

[ 5.2 ms ] story [ 269 ms ] thread
I will start:

* Online Grocery shopping with Automated reordering. The service provides a small RFID scanner for the trash can, and all items are tagged with a RFID. Anytime it's thrown away, the items are reordered (such as milk/eggs/drinks). Would work with your local grocery shop.

* A everything recommendations system (such as Amazon's you might also like) except spans all things (not just things to buy, but also places to go visit, people, idealogies, match making, hobbies, cars, music, etc). Data sources would include websites you buy stuff, social networks, your bank information, gps info, phone calls, browsing methods, your private data, your photos, music, everything. (heh, privacy nightmare).

This for washing clothes would be good. Put a reader in the hamper and track all dirty clothes going into it. Notify me when there is enough similarly coloured stuff there to do a wash, or when I'm running out of clean necessary items. Also, tell me to start washing stuff in advance of long trips away.
I was thinking about this a few years ago, you probably wouldn't even need RFID, perhaps some barcode scanning grid around the rim, with beams pointing at different angles so that when something is placed in the trashcan, it can be potentially scanned already.
Movie Software that provides stock footage of fixed sets (homes, gardens, etc) and places you in those settings perfectly. Also same with cars and so on - the software should be at a level where you could make a full movie without ever leaving your home.
Sort-of exists: http://www.xbox.com/en-US/games/y/yitm/ and several others. I'm always into stuff like this as I'm in film/tv production...and things like this are a great excuse for, er, not going out of the house, raising real money, hiring real people. But there's a vaaaaast price vs. quality gap. As in, to look convincing you need a greenscreen studio and a team of professional CG technicians to come to your house :-)
you could make a full movie without ever leaving your home.

That is approximately the most depressing idea ever.

Alternatively, very very useful. (I had this idea years ago, in a simpler form.) Imagine it more as a storyboarding utility.
1. Go on a diet. 2. Open [web|desktop] app. 3. Select diet plan (atkins; south beach; XYZ etc). 4. Select number of people in household. 5. Select number of people on diet. 6. Select dietary options (eg gluten-free). 7. Select budget. 8. Add credentials and payment details for preferred online grocery store. 9. App notes diet plan and previous shopping activity to reduce duplication, finds recipes and extracts ingredients 10. App creates shopping cart automagically based on the above (and probably more besides) and purchases. 11. App records purchases.

I've wondered for the last 4 or 5 years since I have had this idea whether this would actually be something to pitch to the retailers rather than the consumers.

Also, partner up with Whole Foods/Winn Dixie/Publix so they have your groceries packaged and ready to go, skip the actual shopping part.
I pitched this idea to YC last year, basically.

Mine also had "GPS on phone to monitor person's level of physical activity to help tailor diet to their dietary needs"

We even worked on putting this together so that the algorithm could work automatically for a family who had different dietary requirements.

The problem we found is that it doesn't work for the consumer market. We focussed too much on the idea and not enough on consumer behaviour, which if we had done our market research would have shown this to be not so good an idea.

We found that the dietary consumer market is focussed on selling you early into things you wont use, because the people that generally need these products have low motivation.

Those people who buy dietary books, supplements, exercise equipment etc generally purchase them and might use them for a month or two before essentially "giving up" at best. That's why most businesses targetting that large market are focussed on getting your money early, because relying on longterm revenue is a bad idea.

Weight Watchers and Jenny Craig use a similar model, although the diet plans they use are actually loss leaders so they can sell you their other products, which is where they actually make their money. The diet plans in the long run is where people stop going, but they've already extracted value out of you by purchasing their material.

That makes sense. But it reminds me of search engines cluttering up their portals with ads, and having pay-for-ranking search results - which also made sense. That was the market before google. I don't know if an analogous change of market exists for diets.
Well the thing is that is one of the conclusions we came too after having built a prototype. I'm not a skinny guy (nor was my partner), we built the thing for personal use and after several months of use we had found that it was simply too much additional effort that a simple meal plan could accomplish on is own. There were several things we didn't account for in our initial design.

1) Battery life on the mobile phone... Keeping your GPS on during waking hours is a big drain in current generation phones

2) People sticking to the plan (ours was designed so that you could go "off plan" if you felt hungry and it would adapt) ... during early testing if you skipped things, it could go out of whack

3) Motivation, we let several people use it, not including ourselves (about 15 all up) and we monitored the use and we found that in almost all cases (except 1) that people just stopped using it after around a month, with it's novelty wearing off after about two weeks. That's when we started to look at how the business models of other Dietary businesses work.

Basically, it had little more than novelty value - a simple meal plan and exercise would have achieved the same result.

(On a personal note, I found it just as easy to ride my exercise bike while watching TV and eating smaller portions to keep losing weight, I just bought smaller plates and glasses to change my perspective of the amount of food I was eating.)

Please take this with a grain of salt, as a possible perspective (I don't know if it's helpful or not). Let me detail the roles in the analogy:

You made a search engine. You found you weren't making any money, so you studied how other search engines made money, and you found that they had ad and paid-position results. You didn't like that, so you didn't continue. Then google took the approach of trying to give people what they want (fast, uncluttered, relevant results), and then later (literally years later) working out how to make money from it (this was a whole project in itself: text ads, relevant to search, priced by auction: adwords, seemingly "inspired" by goto/overture).

Your point 3 (motivation) seems to be the show-stopper. My suggestion is to consider if there is a way to solve this problem - not in order for you to make money, but in order to help people diet. Illustrative examples (recall that I don't actually know anything about it):

- Make it continually novel, with new content being added all the time (like HN, or WoW), or the "achievement unlocked" of some games, or Nintendo games. Or a new diet every week. Or even as a platform with new perspectives on the diet coming out each week or day (like a daily horoscope or cartoon maybe?). Don't know if this would work, but the idea is to attack the problem of novelty wearing off.

- Or expand on the solution you found in your personal note: tell people to buy smaller plates and glasses; and buy an exercise bike, with instructions about how to set it up with the TV. Maybe this seems trivial and obvious, but I'm guessing it wasn't the first thing you tried yourself - maybe encouragement and guidance would make a huge difference for some people.

Maybe it seems that you can't make money from this; but (I believe that) if a business finds a way to help people, it will find a way to make money. The thing that is potentially exciting is that maybe there is a fantastic way to be extremely helpful to people in dieting, that all the other businesses have missed, because they were focussed on the business model that worked - instead of doing that, find a better way, like Google did.

It sounds like you've done a thorough and intelligent job (and also that you are sick to death of it), and that you were excited about your solution, not about the problem. Let me emphasise that I really have no idea if there exists such a solution as I'm outlining - I just wanted to communicate a focus on your customer's problem, not business models. Reading back that previous sentence, it sounds kind of rude to me, but I hope you'll understand how I mean it.

oh I understand what you're saying, the thing is we over-engineered a problem which has a pre-existing, simple and effective solution (diet + exercise).

With our solution, we figured with the addition of the GPS, we could also do things like warn people if they went into the wrong place... eg walked into a mcdonalds, it not only could let them know that they shouldn't be there, but perhaps could provide them with alternatives close by, so instead of just a mealplanning solution but also a mentoring thing.

But in the end, it was just a novelty which wore off.

Thanks for the quick reply. I see what you mean.

pre-existing, simple and effective solution (diet + exercise). I agree, but it doesn't yet seem to be a solved problem for many people - in practice. Still, that's a different question

Yeah, the problem with diets and exercise is mostly a continuous motivational problem if anything I figure, which is why the current business models are set up the way they are.

People are really motivated for the first few days/weeks, after which their interest wanes it seems. That's why it's set up as a "pay early" type thing.

Honestly, I think something like the wii fit is a step in the right direction. Make it fun.

heh, wii fit seems to encompass novelty like a nintendo game and exercise in front of a TV.

ah: wii fit for PC (but avoid patent infringement).

That is effectively what a bunch of the new diet plans do - where you purchase meals from them.

The benefit to the user is you don't have to cook - and you can charge a pretty good margin for making the meals.

Along these notes: a recommendation engine for food called "WhatShouldIHaveForDinner.com" that takes all your favorite foods and suggests recipes and/or local restaurants (go to Crazy Ivan's Ukrainian Cafe and order the borsch), keeping dietary issues in mind.
Hire a bunch of people to walk around large markets in other countries, such as India, with wireless webcams attached to their heads. Shoppers can then direct these people to various stands, barter, and purchase stuff through a web interface.
that doesn't really sound unrealistic though! :)
yeah, justininindia.tv?
Depending on what 'large markets in other countries' you're talking about, I see a few immediate problems: -monetizing: a lot of these people don't have the money for additional services like this. Additionally, they /know/ the markets well, they're their markets! It's home! -customer base: this is similar to monetizing. How many people are you going to reach that would actually want your service?

This is an interesting idea, but it seems like we're too far away from the potential userbase to make something that people would actually want.

Now, if you're actually in India, I apologize for the last critique, but my first two statements stand.

I meant out-door shopping markets, and the customers would most likely be people in wealthier nations purchasing the goods online.
People in home markets would definitely pay a big premium and often do verses the cost price. I've seen many americans who come down to Guatemala or mexico for a day or two and pay 10x the price I paid and not question it. They could do the same thing from home without the cost of the flight (not to say they would, since they like the holiday)
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Something cool would be to actually inventory large markets in other countries, or go there and give them a web presence.
I've had this vague idea for awhile, but haven't done any research on what would be involved. Anyone know if this has been tried before?
Human Tamagotchi. Stick 3G webcams on people in poor foreign countries. Throughout the day you open your iphone app and can send them voice commands or use the joystick to move them around. Feed, train, etc. Maybe a $149/mo subscription or something. If you spend a lot of time playing and they make enough gold pieces then eventually your human will be able to afford $149/mo for his own human tamigotchi and poof --- the singularity is near.
Patented training method for teaching pets to do house work.
Plastic bags that are not a pain to open.
Or those hard plastic cases that don't involve cutting with scissors or a knife and possibly slicing off a finger.
That's called cardboard.
So, what we want is transparent cardboard.
Especially the ones in the produce section of the grocery.

Why aren't these dispensed like Kleenexes or something, where just pulling one out automatically opens the mouth of the next one?

A washer/dryer combo that works as a single unit, so that you don't have to move things manually from one to the other.

I see it as a 2 story contraption, washer on top, dryer on the bottom. After the washer is done, a trap door opens and the clothes fall into the dryer, which then auto-starts.

As you can guess, I was doing laundry recently

Already exists. These are the norm in Europe, I have no idea why they're not popular in the US. We Europeans enjoy mocking antiquated American home appliances and can't believe you still use stovetop kettles and blenders from the 1950s. http://www.gelighting.com/apo/products/appliances/clothes_ca...

It looks like a regular washing machine, you just put your clothes in the front, set the buttons, and 2 hours later they're clean and dry. It's awesome.

Here in Italy, people mostly use solar power to dry clothes, rather than a dryer, which very few people possess.
That wouldn't work in northern Europe for large parts of the year, because of the climate.

There are both advantages and disadvantages by air drying. By drying them outside, you get a more "fresh" smell. But if you use a dryer, the clothes are often "softer".

Northern Italy is not exactly hot during the winter either. At that time of year, you hang stuff next to radiators, or on them, if you're in a hurry!
If you have room for it, it is more practical with a separate dryer and washing machine. You will lose the ability to dry clothes while another batch is washing. But if you are single and don't have to do more than one wash at a time, it is of course not a problem.

I also think that they had some problems in the past, where the clothes didn't dry as well or that the machine could wash a larger load than it could dry. If you wash a full load and need to take some of the clothes out, a combo will lose some of its practical use. But that was years ago, so they have probably improved a lot.

If you have room for a washer, you usually have room for a dryer since you can just put the dryer on top of the washer (the dryer weighs nothing)

Actually, we use electric kettles here too nowadays.

As for the wash/dryer, haven't seen it around here.

I have experienced these 'spin driers' built into washers. They spin my clothes for two hours but don't contain a heating element, so nothing happens.

Possibly everywhere I have lived has happened to have a broken one.

A spin drier and a heated tumble drier are rather different.
I owned one of these when I lived in a studio in Avalon Apartments in SF. They're not very good at drying though (or at least my model didn't work so well).
I've used at least a dozen different ones. They all suck compared with dedicated washer/dryers. Besides that, it seriously slows you down if you want to wash a lot of stuff.
Yeah I've had experience with a couple and they were terrible. One would just boil your clothes for an hour so when you took them out they would be creased beyond hope of any iron, and still wet.
I don't think I've been especially lucky, as I've had 3 of them at different times and they all worked OK. Caveat: they were all in Europe. Perhaps the ones sold in the US are deliberately sucky so as to drive you into wanting two specialized units?

Edit: might be a 220v vs 110v issue as well.

Mine only drys about half the amount it washes so you have to part empty it before drying or put less in a the start (thus wasting water)
Wikiocracy: instead of electing legislators, you use a wiki environment to build a corpus of legislation and manage legal cases, with limited commit ability (eg no more than monthly or so...don't want to make long post). For a small fee, contracts can be registered and arbitrated like a private arbitration service, minus the expensive pay-to-play which usually decides on behalf of the larger entity.

It quietly supplants the the private and later the public legal system by providing a superior open source alternative.

Build an iphone app to alleviate OCD:

http://news.ycombinator.com/item?id=601648

In particular, such an app would help alleviate problems with repeated checking. The user would use the app to take a photo/video of something instead of checking it repeatedly (e.g., you locking the front door).

The photo/video would be tagged with the time and place.

To actually try to cure OCD, one might introduce a probability that the photo/video will not be taken. One can have this probability increase over time as the user's condition improves.

Another possibility is to delete the photo/video automatically after some time interval, which decreases as the user's condition improves.

This is something that I might actually consider building if there is sufficient demand.

What happens if someone's OCD ends up turning into taking pictures to make sure that they did something?
That's why I use a second iPhone to take pictures of the first iPhone taking said pictures...
It's better than having continuous anxiety or returning to your house to check whether the door is locked for example.
as an every-guy, who only at various times has "suffered" mild OCD fits: I can see the value to be had by the clinically compulsive.
Wouldn't they just end up compulsively checking the photo?
A Woot.com for travel Unlike other last min travel sites, this would offer just 1 product per day with 0 or 1 options Example: "2 nights at the Edgewater Seattle 6/1-6/3 for $179 total" OR "2 RT tix LAX<->Vegas + 2 nights at Bellagio for $379 total 6/1-6/3"

Just need to find some travel companies who are willing to work with you. They just need to agree to block off X number of rooms/flights for that date.

If the site picks up steam, maybe offer products for diff regions each day (west coast, east coast, midwest, south)

Groupon.com actually does this - not travel, but experiences/discounts.
A small game programming library/module which just exports your score, and allows you to see your rate of progress in different games over time.
A search engine for your house. Tag every object that you care about with a tiny electronic label (could be an rfid chip). Some objects could come pre-tagged and added to your library the first time they cross your door.

When you can't find something, find the object on your computer and start walking around the house with a wand that beeps louder as you get closer to the object. Would also work when you lose something outdoors and you can more or less retrace your steps.

Alternatively, just sell matching pairs of electronic tags (sticky) that both have buttons and beep when the other one is pressed.
Yep. I'd be sticking them on my kids shoes
My girlfriend says she would stick them on her shoes too, and that's a lot of shoes.
So that they go beep-beep-beep when they walk? That's cruel.
Instead of tagging, have cameras in all the rooms. You show it all your objects and it visually tracks them throughout the house.
Cars that drive without a human at the wheel. This is the norm for sci-fi movies, and we still don't have it.
But I can't buy one. A startup that solved this problem would have to solve a lot of legal issues as well as technical ones.

Also Stanley can't drive in traffic. What I really want is something that can commute for me from San Francisco to Silicon Valley while I play video games.

We have that too: http://www.bart.gov/
Bart doesn't go to Silicon Valley, just to Millbrae. Even in SF Bart only goes through the Mission and downtown. If you don't live and work near Caltrain then public transportation between SF & the south bay is more or less not an option.
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Set up inexpensive wireless cameras pointed at all street parking spots in the city. (doesn't have to be wireless cameras - pick any method or device that can reliably detect whether a parking spot is empty, cameras are the most flexible). Feed that data to a server, then dish it out to mobile devices (iPhone, etc.) combined with GPS to find the nearest street parking spot. Bonus points for intelligent behavior like not sending two cars to the same spot, or considering which spots are likely to be filled by the time you get there and what other spots are around. Mad bonus points if you work at a high enough level that this feature gets built directly into new cars.

I guess "outlandish" is a bit strong, it feels like it's only a matter of time.

On a related note, for the past year I've lived in a city with time-limited parking spaces on the street (i.e. "Two hour parking this block this day" or something similar). I would love to have something that detects when the meter maid comes by the first time and notifies me via sms so I can stay parked for the extra time between when I park and when the mm first comes by. I've racked up way too many $15 parking violations in the past year.
Only $15? Last parking ticket I got was for $85
Additional bonus points for predicting when a spot or one of a group of spots is likely to become empty.
Set it so that you can book a parking space (for a fee) ahead of time while you're driving there.

Instead of wireless cameras, I thought of some sort of sensor(s) embedded in the ground that could detect something about it (by sight, magnet, etc). If they were embedded poles, they could raise up once the spot was booked to prevent it from being taken, until you arrived, entered your booking code and lowered the barriers.

I think a city might need to be designed in advance for something like this though!

Bonus: auction (a la adwords).

With video, you might not need to physically prevent park-theft - a hefty fine might be sufficient.

One problem could be that in any city where you'd need this, the parking spots are probably snapped up so quick that knowing there's an empty spot 4 blocks away isn't going to help you.
StreetView Live: Like street view but based on webcams, always up to date and live action.
Steam/iTunes type deal where you have the movies you own hosted online, except work it to where licenced/purchased movies are p2p shared off the computers logged into the network so you don't have to pay too much to funnel the movies down the pipe.

say i buy ID4. it starts downloading P2P onto my system at home. once it's downloaded i can watch it there, of course. but any time i'm on the network that particular movie is also shared P2P to other people who want to purchase it.

i can go to a friend or family member's house, download the software, log into my account, and watch my home movies from that remote location if i want (barring the download time).

i would also push to get theatre releases on the release date for this service if made. if you don't want pirates stealing screenercam shit, create an avenue where they can legitimately purchase and view movies the day they're released. at least you'll make some of that money back :|

Nuclear powered laptop never needs recharging
Fat-powered laptop (iphone, etc) plugs into your stomach and makes you lose weight.
A screen-less laptop that projects images into the mind so as not to make us all blind

That rhymed!

Or a windup netbook?

The next generation of Intel mobile chips are supposed to run on one watt. They already sell windup flashlights that run on one watt.

I totally bought a wind-up OLPC laptop last Christmas, with one extra feature: vaporware crank.
I've attempted to use a windup flashlight with a 12v port to recharge my iPhone; I get about one minute of 3g use for 5 minutes of winding. Now, if you had a footpedal, or some other way you could charge it while using it, that'd work.
Kinetic Recharger for Laptops.

A laptop with a shake-to-recharge system. You can make them fit in your CD Drive bays. Since you carry your laptop around a lot, it's constantly moving, the kinetic-drive keeps on charging the battery.

Actually would be badass for cellphones (their ALWAYS being moved around).

Care to work out the numbers? I.e. how much power one get get from this?
I have three great ideas for startups that fit this request.

1.) scambledporn.com - If you can remember tv before it went digital, porn used to be scambled by varying the horizontal sync of the tv signal for that channel. This made it unwatchable, unless you were really really patience. My idea is to create a website that has porn that works on the same concept; it would be scrambled until people pay to have it unscrambled. The more you pay the more unscambled it would be.

2.) Fire Energy Convertor (FEC) these are self contained devices that can be dropped into wildfires. Once placed into the fire; the device would convert the heat of the fire into electricity. After the fire subsided, the device would be placed into a grid that would provide electricity. Let's stop wasting all the energy that is release by forest fires. Eventually the device (FEC 2.0) could be placed into active volcano as well.

3.) An exercise device that can be used while you shower. It would be like killing two birds with one stone. People wouldn't have to worry about having to take a shower after working out, because they would already be in the shower and can soap up when done. The marketing plan for this device is a 30 minute infomercial that walks people through its use, with several nice looking and in good shape people. When you purchased the device, you will also receive a instructional video of your choosing (Male, Female).

All of these ideas could lead to serious injury. :)
You actually just gave me a great idea...CPA porn. Complete CPA offers, get access to porn. Perfect, because that way no credit card is involved...
Why not extend it into a Cory Doctorow Woofie system?

I do a favor for you, woofies.com gives me a couple woofie points, which I may redeem for pron. My favor backfires (buggy code, typos, etc) and my woofie karma suffers and I must suffer pron of worse quality.

Viva la Bitchun society irl!

Note that this is completely unrealistic because no one pays for pron anymore anyway.

You are incorrect sir, porn is a 14 billion dollar industry.
Note that this is completely unrealistic because no one pays for pron anymore anyway.

You would be surprised. If the following device does half of what is promised and recent sales of a device called a "monkey spanker" (I helped a female friend of mine set up an online sex store/blog a few months ago) are anything to go by, I think the future of pay for porn is very bright indeed.

http://gizmodo.com/5129520/realtouch-teledildonics-as-design...

Those guys are going to make a killing if it works as intended...

Create an online AJAX IDE for developing flash using the haXe language. It would be compiled and put together on the server, but the client would be open source and free as a desktop app too, by the magic of haXe. Services could include webhosting and automatic upload of your app, as well as stock flash animation media and sounds.
A digg-style grocery store, where customers can vote online for new products.
Just to play devil's advocate, how much more information would this offer over purchase data?
The idea is to find out what people want ahead of time, rather than buying a bunch of product only to find out that nobody wants it.

Of course, just because people vote for something doesn't mean they'll actually go to the store and pick it up.

Oh, I thought you were talking about something for consumers to get new product recommendations, rather than something to help the supermarkets target their inventory.

So...how often do people know new products exist, let alone whether they want them, if the supermarket isn't already selling them?

Not trying to shoot you down, I think it's an interesting idea, just trying to make sure I understand it.

One possibility: The grocery store seeds the site with product data from their suppliers, and customers vote up what they want to see on the shelves.

New product lines could be "featured" weekly, and the ones that pass a certain vote threshold get ordered. If a product you voted for gets added, perhaps you get an email with a coupon.

every day one person dies in a high speed chase. street spikes work if you can get them down and back up again before the chase car runs over them. there must be a way to shut a car down by addressing its computer system with rfid or something.
The next big user interface: your car windshield. The windshield communicates with billboards that look empty from outside your car to beam images appropriate for your consumer tastes and demographic. In addition you will be able to interact with various mediums: webmail, ipod, video conferencing etc when your car is fully stopped. It goes on from there.
A compartment inside a car's engine to keep food warm while travelling.
Like the glove compartment? At least on some cars it is very warm in there.
A DBUS like system for the internet (for message passing and multi casting events to registered handlers). It's like twitter, except for application to application/people communication.

You first visit the site and create a data structure and register it at the X service website. Then a application can send messages in that data structure to the X service. Other services/applications/websites/people can register (like following on twitter) various handlers on the X service. Any time the main application publishes a event to the X service, it's pushed out to all the listening handlers...

I guess when I write it down, doesn't so outlandish. Anyway, up for grabs.

That's not insane at all. That's just a generalization of Facebook/FriendFeed/Aardvark/etc. I've thought a lot about that too.
I would use it. Can you also include a cross-browser javascript library to listen for these events? Push over http sucks and this could fix it.
We already use a system like that for anonymous message passing between processes running on an internal network.
Think pmsbuddy.com meets Babelfish meets the Mechanical Turk.

The idea is simple: submit transcripts of your conversations with your wife to the site, and women will translate for you.

"she said "fine." She really means she is pissed off."

For a fee, the site may also offer real-time chats for those situations where you need to figure out what a woman is thinking NOW.

We have that already: http://www.fmylife.com/

;)

"Today, while powerwashing my deck, a bee flew and landed on my leg. Thinking I'll just wash it away before it stings me, I aimed the powerwasher nozzle at the bee. A bee sting isn't nearly as painful as powerwashing your leg. FML" http://www.fmylife.com/work/1818559

Ok, new idea. Mix this with the idea for an OCD iphone app, and you get a Mechanical Turk capable of giving SMS advice in real time to potential Darwin Award winners.

"should i try to skateboard off my roof?" "62% say no."

This would also work as I originally imagined it.

"I just got a kevlar vest on eBay and I told my wife I was planning on fighting crime. She said 'whatever makes you happy'" "She meant she's planning on collecting your life insurance."