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Standard blog fare: The real "trick" could be boiled down to a tweet without losing any fidelity.
I like how he rode in a friend's care.
Maybe, the author wrote the two stories as interesting anchors around the principle in order to help you recall it when you need to. Maybe. Or something.
The trick that I've used is saying the name 3 times in the initial conversation. That usually works for me, and people like to hear their own name in conversation. Otherwise I have to use the "Have you met..." introducing them to someone else, then hearing them reintroduce themselves.