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Is this a very bad joke?

Domain seems to be registered to a Paul Von Ribbeck with a gmail address, not a google address... makes me doubt its authenticity. A quick google search of Ribbeck brings up this: http://re-publica.de/user/1008/event/1

"Dr. Paul von Ribbeck considers himself both pro-tech and a digital protection evangelist. He is guided by his unwavering belief in the possibility of technology to solve the problems created by civilization. With a MSc from Yale University and a PhD from Stanford University in information security, he is now leading a team of 50 developers, mathematicians, lawyers and designers to build up the first global digital data insurance within the home of Google Nest."

THIS IS JUST WEIRD AND AWKWARD. DISCUSS.

Yes, but it's not one that Google will probably take kindly to given there's no indication on the site other than it's ridiculous and the whois e-mail. Even the whois registrant information is fraudulently attributed to Google.
It's fake-- domain registered at eNom, hosted at namecheaphosting.com.
Someone's gonna get sued for trademark violations.
This is extremely well done. It's almost believable.
I'm embarrassed to admit how long into reading this it took me to clue in...

edit: nevermind; if I didn't have to check WhoIs data then I'm apparently ahead of the curve.

I have to agree... took me until the Bee to realize...

The first two were almost believable!

Nice try to get my data Not this time ...
Absolutely no idea what this does or why should I bother clicking the sign in button.
A little digging suggests it's a prank being pulled by the Peng Collective[1] - "Paul von Ribbeck", to whom the domain is registered, is a previous nomme de guerre of Jean Peters.

[1] http://www.peng-collective.net

Flagged for impersonation without disclaimer.

The product ideas are very nice ones though.

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I can see Bee as a real product in some form or fashion in 10-15 years, and I think Bye is a great idea.
I was so close to buying a nest when they released ones compatible with my system. Then Google bought them a few days afterwards and I couldn't be less interested now. Its just one of those things, I do what I can to hide from Google now, the last thing I want them having dominion of is precisely when I am in and out of my house.