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how about photos of shelter cats? With QR-code with each photo pointing to the adoption page of the cat.
That would be a neat idea, but that wouldn't make the creator $1 million, so I wouldn't be too hopeful on that option.
Well, he does say that the earnings will be donated to an animal shelter.
a 3-inch QR Code on a giant billboard won't even be recognizable as a QR code. You'll never even see the cat.
If you're asking for a million dollars, the least you could have done was set up the site as a non-generic Wordpress one.
But then you are spending less money on the cats and if they find out they will crap in your shoes.
This is backwards. Advertisers should be paying for the cats, not the other way around.
Given a large Billboard (http://www.lamar.com/Products/Bulletins) size of 672 sq. ft. unless my math is wrong (could be) you're paying $100 for about .8 square inches. That would be visible from what? 5-6 feet away?
Is 9.67 square inches, your maths is out.

Which still only gives a square just over 3 inches on a side, so the kitties at the top of the board may get angry.

672 sq. ft. is 96768 sq. in. If there are 10000 photos, each photo gets about 9.67 sq. in.
Crap, sorry everyone for the crappy math. I did 672 * 12 instead of 672 * 12 * 12. Thanks to those who figured it out!
There is no list of cities where these billboards will be.

Would not want to buy a billboard for my cat and none of the bill boards are in my city.

> After all “squares” are sold, billboards will be printed and put up in the following cities: New York, Los Angeles, Toronto, London, Madrid, Paris, Berlin, Rome, Moscow, Tokyo.
There's a list now. Perhaps they edited it in?

> After all “squares” are sold, billboards will be printed and put up in the following cities: New York, Los Angeles, Toronto, London, Madrid, Paris, Berlin, Rome, Moscow, Tokyo.

Wasn't this on 'shark tank' ?
Just so I'm clear, the same print will be in all cities, so I can be sure my cat gets the most exposure possible. Also, what about dogs?
Same print for all cities, yes. Sorry, no dogs for now.
This is gonna be great for the lucky people who get the used vinyl after the billboard comes down.
Terrible website. Explains very few of the core questions people will have.

Size of a default square?

Where is the square I buy going to be on the billboard?

Where in each city will the billboard be placed?

Who are you people?

Why should I trust you are going to do it?

How much do you think will be left over to donate to charity?

Sorry about that. Everything you ask here is very important. We updated the website and tried to explain everything more clearly. Thanks for your interest.
It claims that:

> "All money left from this campaign will be donated to Morris Animal Foundation and several other animal charities and funds. Full list will be provided to those who bought at least one “square”."

So maybe they aren't even trying to profit from this? I don't know. The website tells me nothing.

We're not doing it for profit. We'll donate all money left after this campaign is over, ad space bought, billboards are designed, printed, and put out there.