In most cases, the name probably doesn't matter too much. If the content posted adds value and the particular social network entity is linked prominently, people will likely follow/friend it regardless.
With this app, things were a bit hairier because the name of the twitter game was '@libs', so just saying the name of the game in a tweet could lead users astray. Certainly, constraints such as this should be taken into consideration before deciding on a name.
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[ 3.1 ms ] story [ 12.8 ms ] threadCan you get the domain? Can you get the twitter account? Can you get the facebook account?
Depending on the market there are probably others.
What checks does a name need to pass for you?
With this app, things were a bit hairier because the name of the twitter game was '@libs', so just saying the name of the game in a tweet could lead users astray. Certainly, constraints such as this should be taken into consideration before deciding on a name.