As someone who leads an analytics team in the advertising industry I have to say this title and the studies they are referencing are not accurate to the entire industry at all. Advertising absolutely works when done…
Is it possible to bring in your own data sets? It seems the more interesting algorithms would be those that merge the pure financial volume data with outside sources like news, social data, weather patterns, or other…
Concur with this comment -- it might also help the community provide feedback on structure and ways to segment that data so that there are more directed efforts to consume small parts of the crawl for processing
Quantcast will only see web traffic and create estimates from their panel + live cookie data. A lot of Twitter's usage is via mobile or API which will not be reported in these numbers.
Wow this is amazing! In the real world data can be messy and this looks like a great tool to transform it without an extensive custom ETL process that requires code
For those curious Expedia actually captures a stupendous amount of information down to session level activity. They can play back failed sessions to discover areas of opportunity. This was discussed at an analytics…
They might find other ways to monetize it through ads outside of Facebook. So the experience inside Facebook could remain more pure but then advertisers would pay to know they are definitely reaching an audience with a…
I'm sorry -- as an advertiser who manages large budgets the claim that a global network with rich audience data and precise targeting is worthless is quite silly and not in touch with the reality of most online business…
People want to get ahead so what matters is the % relative to your surroundings. The amount doesn't matter as much as purchasing power. Money is illusory anyway -- just a social contract we agree to as a mechanism of…
It would depend on how your system is setup. In Google Analytics you can enable "e-commerce tracking" for the profile that contains your payments. Then whenever a new payment is made you can make a call to GA and record…
Not that accurate -- a better method is to use the Google keyword tool and numbers you have internally on response rates. You will get a more accurate range that way. Of course, relevancy of the ad to the keyword is the…
I agree the most important thing is great rank worthy content. However, if you build that content all in flash, setup your robots.txt incorrectly, or any of a number of other technical snafus then you can screw up your…
SEO is about two things -- site architecture and correct promotion. Many people can help you with the fundamentals of getting your site together but most of the action is in marketing your site and frankly, having a…
As someone who does this for a living it is not that it wasn't being taken advantage of but that the technology to do it at scale easily was not there -- and still isn't really. Think about this -- you run an online…
If you want to explore a full range of meditation techniques, check out Osho's "The Book of Secrets". It explains the 112 methods from one of the ancient texts describing the various methods of meditation (or dhyana in…
If you want to do something about it, this is an organization that has global programs to feed and help save starving children around the world: http://www.worldvision.org/ You can also check out http://www.care.org/…
As someone who leads an analytics team in the advertising industry I have to say this title and the studies they are referencing are not accurate to the entire industry at all. Advertising absolutely works when done…
Is it possible to bring in your own data sets? It seems the more interesting algorithms would be those that merge the pure financial volume data with outside sources like news, social data, weather patterns, or other…
Concur with this comment -- it might also help the community provide feedback on structure and ways to segment that data so that there are more directed efforts to consume small parts of the crawl for processing
Quantcast will only see web traffic and create estimates from their panel + live cookie data. A lot of Twitter's usage is via mobile or API which will not be reported in these numbers.
Wow this is amazing! In the real world data can be messy and this looks like a great tool to transform it without an extensive custom ETL process that requires code
For those curious Expedia actually captures a stupendous amount of information down to session level activity. They can play back failed sessions to discover areas of opportunity. This was discussed at an analytics…
They might find other ways to monetize it through ads outside of Facebook. So the experience inside Facebook could remain more pure but then advertisers would pay to know they are definitely reaching an audience with a…
I'm sorry -- as an advertiser who manages large budgets the claim that a global network with rich audience data and precise targeting is worthless is quite silly and not in touch with the reality of most online business…
People want to get ahead so what matters is the % relative to your surroundings. The amount doesn't matter as much as purchasing power. Money is illusory anyway -- just a social contract we agree to as a mechanism of…
It would depend on how your system is setup. In Google Analytics you can enable "e-commerce tracking" for the profile that contains your payments. Then whenever a new payment is made you can make a call to GA and record…
Not that accurate -- a better method is to use the Google keyword tool and numbers you have internally on response rates. You will get a more accurate range that way. Of course, relevancy of the ad to the keyword is the…
I agree the most important thing is great rank worthy content. However, if you build that content all in flash, setup your robots.txt incorrectly, or any of a number of other technical snafus then you can screw up your…
SEO is about two things -- site architecture and correct promotion. Many people can help you with the fundamentals of getting your site together but most of the action is in marketing your site and frankly, having a…
As someone who does this for a living it is not that it wasn't being taken advantage of but that the technology to do it at scale easily was not there -- and still isn't really. Think about this -- you run an online…
If you want to explore a full range of meditation techniques, check out Osho's "The Book of Secrets". It explains the 112 methods from one of the ancient texts describing the various methods of meditation (or dhyana in…
If you want to do something about it, this is an organization that has global programs to feed and help save starving children around the world: http://www.worldvision.org/ You can also check out http://www.care.org/…