Having worked on the Priceline campaign and with Mr. Shatner, I can tell you he laughed significantly less than halfway to the bank. He cashed in his shares ten years ago, well before Priceline's recent stock blast-off.…
Of special interest: how he frames the process as starting with the customer needs instead of the existing technology. And how he has the scar tissue to prove that's the way to do it. Nothing on 60 minutes or the…
Having worked on the Priceline campaign and with Mr. Shatner, I can tell you he laughed significantly less than halfway to the bank. He cashed in his shares ten years ago, well before Priceline's recent stock blast-off.…
Of special interest: how he frames the process as starting with the customer needs instead of the existing technology. And how he has the scar tissue to prove that's the way to do it. Nothing on 60 minutes or the…