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I think currently extra ram eats into the extra battery life, and Apple's been trading less ram for more battery life.
Also don't forget the less than 50% TDP budget of 7W now compared to last gens 15W.
The Macbook has a 4.5W chip and the Macbook Air has a 7W chip now. So you get 2 extra Watts TDP and an extra port. The Air is actually $100 cheaper and 1 inch larger screen effectively obsoleting the Macbook. The Macbook has always been a weird place, it should really be the budget budget mac, but has always been a lot more than the Air.
Dude, I bought a max spec'ed macbook air mid 2012 with 256Gb SSD + 256Gb SD Card, a dual core, and 8Gb of RAM, for ~1600 EUR in 2012.

In 2018 I would have to pay 2000 EUR for 512Gb SSD, still a dual core, 16Gb of RAM that is only slightly more powerful than my mid 2012 machine (I haven't found benchmarks yet that manage to get a 2x difference) to the point where it is just not worth upgrading.

If I were to upgrade it, I would throw 1500 EUR at Dell for a quad core, 32Gb RAM, and a 1TB SSD, maybe with nvidia discreet graphics. A similarly spec'ed macbook pro sets you at 3-4k EUR...

The only people I can imagine buying macbooks in 2018 are those not paying for them themselves (company laptop) because for an individual they just don't make financial sense - one can get similarly spec'ed laptops for almost half the price.

> I'm sympathetic to the complaint about price, but if your contention is that the devices are basically unchanged, then why buy a 2018 model? Why not buy a 2014 model?

Why buy a new model at all? I have a fully-spec'ed macbook mid 2012 which costed 1600 EUR and has 512Gb HDD thanks to a 256Gb SD Card. Benchmark-wise, the macbook air 2018 is not 2x faster in any benchmark. Still a dual core, still 8Gb RAM, 128Gb without SD Card slot, etc. For a model with equivalent HDD I have to pay >2k EUR for the 16Gb RAM and 512 SSD.

It's pretty impossible to justify upgrading from this 2012 model. That's 2000 EUR for a Retina display, and that's pretty much it. Throw in a 1 Tb SSD, 32 Gb RAM and a quad or six core, and upgrading might be worth it. But that would mean a macbook pro 2018 in the ~3k EUR range, which is a different price range and probably not worth paying given that these come without nvidia discreet graphics.

With this product line, it makes much more sense for me to upgrade to a Dell than to another macbook.

> OS improvements,

Mojave still works fine in a `2012` macbook air, which still does have >9h battery life (a new battery costs 60 EUR).

The touchpad is great, and it has an SD Card reader that can be used to bump its 256Gb SSD with slow extra storage for cheap.

So here I am, trying to find any reason that would justify upgrading a 2012 macbook air to a 2018 macbook air and the only thing that's worth it is the new display - sadly that's not worth > 2000 EUR.

There is no Microsoft Office, Photoshop, Illustrator, ... on all three.

If all you need is a text editor and a web browser, you pretty much could have been using all three systems for 20 years already.

Similar position as you (mid 2012 macbook air, 1.8 GHz Intel Core i5, 8Gb of RAM, 256Gb SSD + 256Gb SD Card).

I've upgraded its battery twice, last time this year, for 60 EUR each time, and its hitting > 9h of battery life right now.

What does seem compelling in the new Air to you?

I only see a similarly spec'ed system (Geekbench says its 40% faster): dual-core, ~same RAM, ~same HDD if I go for the 2000 EUR 512Gb SSD version, ... Retina display (this is huge), no macsafe, new keyboards (people have mixed feelings about these), ...

I find it hard to justify upgrading a system that's still working fine at such a high price tag (>2k EUR) just for a Retina display and ~30-40% faster CPU.

A modern quad/six core could deliver 4-6x speed-ups in some workflows, and discreet nvidia graphics could allow me to develop for CUDA, 1Tb SSD would be nice, etc. I could justify paying 2000 EUR for all these upgrades on top of a Retina display. But just for a retina display? I'd rather go skiing in the Alps for two weeks this winter for 1600 EUR and just buy an apple watch with the remaining 400 EUR =/