Ask HN: One-person SaaS apps that are profitable?
Hi HN,
Do you know any one man SaaS app that are profitable?
I'm asking this because I'm considering starting a SaaS app as a side project, and I'm looking for some inspiration.
Thanks!
Note: this is was previously on HN here[1], but it's been few years, and I'm sure a lot of one person startups are thriving than before.
[1]: https://news.ycombinator.com/item?id=11924009
375 comments
[ 3.0 ms ] story [ 259 ms ] threadI have a side project that's targeting physicians being able to better track their activities.
We got a lot of traction going to a few conferences and signed them up at the meeting. We have not done any online marketing.
Also, you'd need to get an office in Delaware to not mandate a foreign registration in California which still involves the taxes. Getting an office in Delaware is pretty expensive but it's about $400 cheaper than California franchise tax. They assess their own but it still works out lower.
Edit: Nevermind, they still tax you on that. I don't condone tax evasion, but Wyoming doesn't track the owners of a corporation.
"Piercing the corporate veil" is different. Google will be helpful if you're interested, but basically if you run a company don't do shady shit -- don't commit fraud or gross negligence, and respect the separation between company and personal finances. Otherwise you may lose the protection of the corporation (the "limited liability" part of LLC) and become personally liable if things go bad.
HN's guidelines don't prohibit throwaways; they only discourage routine use of them:
Throwaway accounts are ok for sensitive information, but please don't create them routinely. On HN, users should have an identity that others can relate to.
It may be right that the throwaway account you replied to was gratuitous, but it's not true that they're only ever used for low-quality comments.
¯\_(ツ)_/¯
https://www.reddit.com/r/Entrepreneur/comments/7aco1w/findin...
How convenient for them. But, shucking a dream of riches will never be unprofitable, eh?
I split my time about 50/50 between the the SaaS side of my business and consulting. The consulting revenue stream is much larger than the SaaS one but it's growing.
https://takehome.io
And
https://clubman.app
Takehome is in a pretty crowded market space. It has its own distinct niche but it can be quite difficult to communicate that difference to potential buyers.
Clubman, on the other hand, has few competitors. The clients are relatively homogeneous and their needs well articulated. They're a smaller total addressable market but with a higher percentage hit rate.
I would never have started Key Values w/o Indie Hackers, so I highly recommend you spend some time there. It's a bottomless treasure chest of inspiration.
If I had to guess, this is due to a combination of two factors. First, some kind of "visibility bias," where we all tend to overvalue things that are highly visible. And second, "man with a hammer" syndrome. We're programmers, so we tend to overvalue the importance of code.
But the reality is just as you guessed — marketing, sales, partnerships, content, customer service, etc all play a huge role in a business' success. They require a lot of time, too.
Not understanding this is one of the reasons many developer-founders make the mistake of taking on overly ambitious product ideas and not allocating enough time to the rest of their business.
[0] https://news.ycombinator.com/item?id=8863
Key Values is not valuable because of its code. In fact, it's a simple static site that I could rebuild in a couple of days if I wanted to.
I meet a lot of technical founders who love coding and avoid doing everything else. They run the risk of building a lot of fancy features that no one wants or needs.
the truth is that these tech co-founders are really looking for a playground to have fun with code/tech, the same way a kid wants to play lego.
Building a business is not fun at all. There are tonnes of mundane stuff, and these are fairly important. A technical co-founder is quite likely to have quit their previou job because they want to create an environment where they aren't restricted by the "business people" for doing technical exploration and play.
This is why i think finding a business partner who isn't technical is quite important. They can reign you back in.
As you said, these require a lot more on the marketing/partnerships side, rather than the technical side (in fact, one of the great things is that MVPs can be built in a couple of days on something like Wordpress).
Nailed it! What others have you noticed?
Now that I think about it, that actually describes a lot of blogs/vlogs/podcasts too (create an audience with great content, monetize via advertising). Not quite SaaS, though, so slightly different from OPs original question.
Places like https://designacademy.io/ sit in the middle - content-first to create the audience, then use that audience to sell online courses in your given niche.
The takeaway - which applies to any business really - is that you need an audience and you need to be selling something that someone desperately needs (rather than something that someone "wants").
Recruiters need candidates. Advertisers need eyeballs. Companies need investor networks. Find the need, build the audience.
People sometimes ask me how I scrape content for each profile, but it's obvious to anyone who actually reads them that they're thoughtfully curated. A lot of time, care, and attention goes into each profile, which is what makes Key Values valuable.
Have you considered hiring an employee or two to help with some of the basic responsibilities? Or do you feel that there may be some nuance to the work that you're hesitant to trust to someone else? Or, do you simply enjoy it too much to want to do something else?
I've had two people/friends do a bit of contract work for me (a few hours a week), but I'm not sure if hiring someone full-time is the right move. Not only do I genuinely love what I do every day, but I also really want to soak up the freedom I currently have while I still can. Real talk, I'll probably enter mommyhood in 1-2 years, so not being beholden to employers, investors, or employees is something I want to cherish for a bit longer. But who knows! Only time will tell... :P
Having a contingency model is definitely the more lucrative path, but I'm against it for two reasons: (1) I'm a dev, not a recruiter, and (2) I think placements fees are part of what's broken in recruiting. The incentives are misaligned among recruiters, candidates, and employers when recruiters only want to place someone just long enough to hit the 90-day mark.
Precisely! That's why I think Triplebyte.com is such an overrated company. Behind all their new-age silicon valley spin, they are nothing but an old-school scheming recruiter, charging $10K++ per hire.
Think of about it - it's the ultimate rent-seeking industry out there. I feel that the $10K should go to the candidate who is actually going to do all the work and/or be re-invested into R&D (actually adding value to the world rather than paying fat recruiters).
So clearly, Triplebyte’s success is at least to an extent the result of their delivering value to their clients.
I really like what key values does - I think it's a very sustainable way of doing it (both the incentive structure and the philosophy itself) and wish the very best.
I don't wish triplebyte, recruiters, and other rent-seeking middlemen well.
They both founders got money very fast
How do you enforce that the companies are being honest?
Also the filters seems to OR each other so the more I pick the more results I get. I think most people expect filters to be AND.
2. A lot of people don't trust employers, but in reality, hiring managers aren't trying to mislead people. Especially at small startups. It's extremely expensive (and heart-breaking!) to interview, hire, and onboard devs only to have them leave soon after. It's a competitive market and software engineers have their pick of the litter, so companies want to attract the right candidates, the ones who are truly aligned w/ their values and will stick around for the long haul.
3. Trust me, I don't want to use OR logic either! Once there are enough companies on Key Values for AND logic to provide a good user experience, I'll switch. For now, the results are sorted by number of matches and how highly companies rank those matches.
And maybe the match number could be instead of just a single number, a text like "X exact matches, 7 partial matches"?
Persnoally, getting both an AND count, and an OR count, and this combined AND + OR match list, seems nice. I'd probably be interested in an OR match company, if it matched say 5 out of 7 criteria.
Is that not a chicken and egg thing tho? With your visibility, encouraging the values you want to see can be a good thing?
I run an event listing site, and years ago I added a totally optional "Code of Conduct" field. I know that prompted at least one local group to officially add one!
Also, if you do, make it so companies can select both full time and part time. We just closed an job advert where we would accept both, and the number of places that only let me pick one was frustrating.
That’s sad to hear. I’m currently working part time (I value my free time much more than the money I would make) and it took quite a bit of effort to find a place.
I will be looking to go from full time to part time in s couple of years.
Perhaps use a soft floor? I.e. a little header "matched one value" at the right point in results. If people want to scroll past that they can, if not they'll know where to stop. You could also exclude them from the result count. In which case it would say "We also found these companies which matched one of your values".
just because a test is giving you a result of doubling down on a particular feature, it doesn't mean you should.
now of course, if you just need the clicks so that you sell to the greater fool, by all means boost that engagement sister!
I also wrote about this exact topic last year: https://www.keyvalues.com/blog/engineering-whiteboard-interv...
Oh yea from the github link
> "Whiteboards" is used as a metaphor, and is a symbol for the kinds of CS trivia questions that are associated with bad interview practices.
Sorry should've been clear in my first comment.
Awesome job. I am really surprised with that kind of revenue you don't spring for an office or dedicated office space at WeWork. You might as well spend money on your business, either that or you paying taxes to uncle sam (assuming you based out of the US). I try and buy a new MacBook Pro each year, might as well get a high end asset I use daily and the deduction.
You aren't getting the laptop for free.
on edit: unless of course this is different in the country under discussion but in the countries I'm familiar with it works that way, also note I have not discussed depreciation which would definitely apply to a laptop.
So if your tax rate is 30% and you spent $1,000 on a camera, you will save $300 on taxes. So the camera is not free. But you do get it for effectively $700.
Additionally, you can't deduct the value of a purchase AND depreciate it every year. You do one or the other. And which one you do is dictated by tax law.
Double dipping is tax fraud.
In Austria we have an "investment bonus" that allows you to do exactly that (with a limit). If you are in the highest tax bracket (50%), this means you can get around 5000€ of equipment effectively for free every year.
Since there are questions about company formation in the comments, here's my notes on US taxes/legal from when I got started: https://www.simonmweber.com/2016/07/11/launching-a-chrome-ex...
I'm happy with where I'm at, but there's a lot I would've done differently. Holler if you'd like to chat about it at all: https://www.linkedin.com/in/markphillip/
I'm in this for the long run. Even if 90% of my customers left me tomorrow then I would keep this going as a side gig.
I'm also able to facilitate customers that want to move off the ToDesktop platform to their own (i.e. built in-house) desktop app. Just send me on your binaries and I'll push an auto-update to your customers that gets them onto your new desktop app and your new auto-update platform. I charge $200 once-off for this currently and this feature will never be priced to force people to stay on the platform. The only reason for the charge right now is that it's a manual process so I charge consultancy rates.
I. E. If. You are hit by a bus, what happens?
You can try sending me something at https://pipefile.com/steve
Though I very recently took on a partner to try and grow it because I believe it can be more than just “profitable” but perhaps actually a sole income source one day. It’s great to have a “one person” company but I feel it’s even better to have a partner to help inspire and motivate you, especially when it’s a side project and not a full time job.
We provide business texting services to businesses of all sizes. Some of our customers include a city, vet clinic, glass shop, screen printing firm, boutique retailers, and on and on. Really any business can benefit from adding texting to their communications.
My advice: Pick something that will keep you interested and motivated to come back to when life gets busy.
Wtf am I talking about?! I’m basically showing people the power of not needing to code to build something. I built an Airbnb “clone” by linking webflo, Airtable and zapier. Basically trying to show people they can build their first version without the classic “needing a technical cofounder” or “learning to code”. Tools out there right now are insane and can help you get to a place you couldn’t previously.
Okay Lynne is a recent friend and been huge in helping me the last couple weeks.
I did the normal shit of b2c (and still do) but the power of b2b is huge. I flipped my strategy and went from ~10k one month to now 30k (yes got 3.5k more since my initial comment).
I’ll admit it’s a struggle to properly grow at this point, but I’m trying to figure it out... but it’s been a fun ride so far. Now I’m moving to build the tools I already made for myself that make it easy to build paid content + communities without the developer skills I had to learn to get here... hopefully going into beta soon.
I don't recommend anyone follow this path now having been through it myself. Being a solo founder is absolutely brutal.