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I just wonder what happens to everyone's DNA data as the company faces financial trouble and/or sells itself. That's in addition to any concerns about possible security breaches that might occur.
Sold to the highest bidder...
I think that's already happened and now they're out of ways to monetize further.
Which contributes to why sales declined.

Enough people have had their awkward family gatherings after trying to have fun with a novelty gift.

Enough people have watched others mess up otherwise cohesive family structures over what was supposed to be a novelty toy.

Enough people have watched the availability for genetic information to go to law enforcement. And that maybe they don't need your specific information to use that effectively, so why give more whether you agree with it or disagree with it.

And the uncertainty of this information being stored in perpetuity, available to the highest bidder.

Interestingly it also got Elizabeth Warren in hot water and accused of normalizing race science by interpreting her test as proof of ethnicity.
This is an important question. Ancestry, for example, has been taking on debt to pay dividends at the behest of its majority shareholder.
Not much wonder. Focus more energy on ways to monetize the DNA they have already collected?
> Wojcicki has theories, but she doesn’t have clear proof for why consumers are shying away from getting tests

Because the ones that want them have gotten them and there's no reason to ever buy the product again once you've done it once.

I mean, smartphones are great, but the market for them would have hit a wall pretty quickly if no one ever had a reason to replace them after buying their first.

I mean, there's the fact that companies like this also provide your data to DNA databases that governments and other companies have access too. That seems like a good reason to shy away from getting their tests done.
That’s exactly why I’ll never use them.
Yeah, who know's what happens to the data after it leaves you. I know I seen on the news the military was advising against it, I guess if your DNA was leaked in a data breach someone could create viruses that target specific people, sounds far fetched like out of a science fiction movie though so not sure how realistic but I guess in theory it could happen. But ironically, many states like California collect newborn babies blood at the hospital after birth and stores them - even selling some samples to outside researchers, which is true if you look it up but if you tell people that they think you are some conspiracy theory tinfoil hat wearing nutcase instead of doing their own research rather they just attack you, not sure if parents are even aware. Looks like they are supposed to be informed, but the state isn't sure if that happens always by the doctors or nurses at the hospital. Wouldn't surprise me if it's just a small sign on the wall somewhere no one notices.

I have been wanting to though do one of those DNA tests but never got around to it since didn't want to spend the money right now and the whole privacy thing. I never knew my real dad, so I was kinda curious. Then on the other side of the family originally came from the South like Alabama or Tennessee and then before the US Germany but who knows if true just what I've been told by some family, but they very well could be wrong. I'm not sure how true or detailed those reports are either from these DNA test companies.

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Smart phones also leak data. While you didn't mean this, I do think there's some sympathy here - the people that don't care about their data being out there because they 'have nothing to hide' probably feel the same way with their genetic data being out there.

23andME need to figure out a follow-on product to get the folks that have already taken the base test to purchase. Otherwise they have no new market to address.

I sent a saliva swab and got my dna analyzed by 23andme. I got back information I already knew such as where I came from etc.

Serious question. IF the government catches a relative of mine who is a rapist or a murderer from my dna, I don’t see anything wrong with it. Could someone please explain what could go wrong. Keeping our community from heinous criminals is a good thing isn’t?

> Keeping our community from heinous criminals is a good thing isn’t?

Yes, but there certainly is a cost to doing that, and at some point the cost outweighs the benefits. If that weren't true, then the argument could be used to insist that every place, including every room in your home, should be subjected to government surveillance 24 hours a day.

ah, here we go. The notoriously flawed "I'm doing nothing wrong and I have nothing to hide" argument.

There are so many reasons why this is wrong and it is a pretty well known philosophical stance. A couple reasons:

- You assume that the government is acting for your best interest. What would happen if we elect a crazy president that changes the direction of the country? (Think WW2 Germany with their eugenics). - You are not doing anything wrong but don't you have information that you want to keep private? Getting an STD for example is not illegal but I'm pretty sure you wouldn't like that medical information available after a search with your name on Google.

Yes, I did not think of laws that can change in the future. I will reach out to 23andme and request the deletion of my dna results and my account. I hope it works.
Forensic genealogy isn't perfect. There are a few different kinds of DNA tests and comparisons, and some of those are better than others, and which one is used and how the DNA is collected and the interpretation of the results is still left up to human beings with badges, so it's still error-prone. This has led to people being wrongly accused, and even convicted, of serious crimes:

https://www.pbs.org/newshour/science/genetic-genealogy-can-h...

https://gizmodo.com/when-bad-dna-tests-lead-to-false-convict...

https://www.sciencemag.org/news/2016/03/forensics-gone-wrong...

https://www.cbc.ca/news/technology/dna-ancestry-kits-twins-m...

The problem here is that DNA evidence is currently considered infallible by law enforcement and jurors, so very nearly no amount of contradictory evidence will get you off the hook if a DNA test matches you to a cold case.

Thank you for your well researched response. That answered my question.
The police don't charge anyone based upon a 23andme test. They couldn't given that the typing done by 23andme and friends is an incomplete chip analyzed subset used for ancestry and some health tests.

If you took that 23andme test and uploaded it to GEDmatch, however, there are genetic genealogy experts who can figure out family trees, with which the police can narrow in somewhat to try to figure out who might fit a crime. Then they can ask you to volunteer a sample for comparison, or covertly get one.

It has been spectacularly successful. A lot of cold cases have been getting solved because of such analysis.

As to your list of URLs, I think people should actually read them. A guy had a trivial inconvenience after he had a familial match with a violent rape, and he met all of the other criteria (travel area, made a movie about a violent murder of a young female, etc). Then he was exonerated. He could have had more of an inconvenience if he simply had a car that looked slightly like a suspect vehicle, or the same hair style, but this is the example of overreach? Another is an absurd misuse of DNA in Taiwan that has zero applicability.

The final sentence is just nonsense. The DNA isn't even the lynchpin in most cases, the police instead building a case given that lead.

It's also worth noting that one of the greatest tools for exonerating people wrongly convicted is....DNA. Many people who unjustly spent decades behind bars are being freed based upon DNA.

And then there's the fact that if your parents did it, why would you do it? My parents did it so now I have exactly zero reason to do it myself.

Also all the negative publicity behind data being sold, which should surprise nobody.

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Because you can have a mutation that your parents don't have?
23&me most like will not help you there as they are only looking for relatively well known mutations and not de-novos. They are basically scanning a few (or less) million variants but there are billions of possible new ones
Yes, but if you get a mutation in one of the SNPs they test for, it will show positive even though both parents are negative.
23andme is pretty useless for getting great information from your DNA. I say this because you can get a much better report by exporting the raw data and then ordering a more detailed report from promethase.
It would still provide information about health, since you don't inherit all of your parents' alleles. (For example, if your parents are heterozygous for an allele and you'd like to know your status.)
That isn't really true though. You aren't some kind of clone of your parents. Imagine that both of your parents sit down at a table. Each one has 100 dominoes in front of them. Each parent will randomly take 50 of their dominoes and put them in the center of the table. Those are your 100 dominoes. It could be that your mother has 20 "scottish" dominoes, but not a single one of those dominoes are in the set given to you. You might look at your mother's dna results and say "I'm 20% scottish!" No you're not. You got zip from the scottish side of the family.
that line of reasoning sort of proves the uselessness of even using 23andMe in the first place
No, all it means is you can't look at someone else's results (even parents or siblings) and think that your results would be the same.
>You might look at your mother's dna results and say "I'm 20% scottish!" No you're not. You got zip from the scottish side of the family.

So then the DNA results themselves are wrong since they're based on exactly this logic, just for your parents...

Therefore making the entire thing completely useless.

No, all it means is you can't look at someone else's results (even parents or siblings) and think that your results would be the same.
With 23 pairs of chromosomes we have 46 dominoes each (ignoring recombination.) This changes the odds of inheriting none of your mother's Scottish dominoes from 1 in a million (2^20) to 1 in 512 (2^9).
Right, but unless you get your own results you have no idea how the dice rolled for you (how many other game metaphors can I use?).
What if I don't give a shit about being "20% scottish" and only care about relatives-I-didn't-know-I-had and genetically-heritable-illnesses and my parents' reports were clean?
Half siblings are probably the most interesting “relatives-you-didn’t-know-you-had” you can find! They might show up at any time, and you wouldn’t know without having your own account.
> This changes the odds of inheriting none of your mother's Scottish dominoes from 1 in a million (2^20) to 1 in 512 (2^9).

That may be true for mom, but conservatively, there's between a 1-in-100 and 1-in-20 odds of inheriting none of your father's dominoes.

It's been a while since I've taken high school biology, but the odds should be the same as the mother. Scottish-ness is not something that's limited to the X or Y chromosome.

Mitochondrial DNA will only come from your mother, but I don't think we're talking about that here.

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What's the mechanism at play here? Each chromosome pair is one from the father and one from the mother.
> What's the mechanism at play here?

cheating

Sharing DNA data with cops, after the fact surely doesn't help
There's room for new products/features. They already offer a second more expensive tier that includes more medical related information. As they do more association tests and the like they'll probably be able to tell people more and more based on their dna.
> there's no reason to ever buy the product again once you've done it once

Actually I did it once about 10 years ago, and since then they've added a bunch of new diagnostic analyses they will perform, including a couple that are relevant to my family and I've been tempted to do it all again.

(although wait, do they need more saliva, or do they just re-run my existing sample?)

As far as I know they do need a new sample of saliva because they don't store the ones they already analyzed.
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Not just that, but when you read about them, they pretty much host their data on law enforcement hardware. Not that I think the Golden State Killer should be on the lam, but it's kind of concerning that a person with whom you share a great-grandparent with can put you in a police dragnet.
This keeps coming up by people who are seemingly confusing 23andme with GedMatch. They are very different platforms, and even the latter has greatly changed their law enforcement policies.

23andme requires a warrant. They publish a transparency report and since 2015 they've gotten a grand total of 7.

Having said that, if my DNA catches a distant relative who commits severe crimes, that hardly discourages me.

As an aside, what's with the bizarre moderation of HN lately? The circle of users allowed to downvote has gotten perhaps a little too big as the utilization for noting "this does not conform with my biases" has turned absolutely Reddit-like.

The parent post is wrong about 23andme -- it doesn't matter if you like the company or not, their point is wrong -- and the notion that you're caught up in a "dragnet" because of a far off ancestor committed a crime implies that you think the people who do genetic ancestry are idiots.

You may be technically correct, but the complaint is just a facet of the deeper (more real) issue: people want to own and control their data and they increasingly do not trust other parties. Even if 23&Me requires a warrant rather than a suppoena that's just nuance lost in a haze of "the customer is the product" exploitation that consumers hate yet feel forced to accept just like "click through" legalese.
> This keeps coming up by people who are seemingly confusing 23andme with GedMatch. They are very different platforms, and even the latter has greatly changed their law enforcement policies.

This confusion matters if the average customer is making decisions based on that info. It doesn't matter (yet?) that they require a warrant and are transparent. All that matters is that enough people believe 23andme will share personal data for sales to be affected

I would expect it to matter on HN. Facts matter. Increasingly people are just saying entirely wrong, easily disproven things and because it sounds right to whatever the bias of the crowd is, it's accepted.

However I doubt that angle has any relevance to their sales decline, beyond the most fringe element. As others have rightly said, the majority of people who have an interest in the information that 23andme offers have already done it or a competitor, having probably picked it up over one of the multiple Prime Days, etc. They do have revisions of their chip and improved information, but thus far they haven't marketed that for repurchases.

Agreed. I don't think law enforcement concerns are a factor in the decline either (else Ring doorbells wouldn't be flying off the shelves etc.)
Sad news for you endorphone: you're a 100% match for a serial killer based on the limited analysis and shoddy lab work that contaminated your 23andme sample. Here's a court order requiring you to submit a new sample to us. We're also going to need your passport so cancel that vacation you had planned.
> you think the people who do genetic ancestry are idiots.

I've seen anonymous but redacted proof-bearing confessions from people these companies saying they "fuck with pure white people" by throwing in random ethnicities, so...at minimum, not all of them respect the integrity of their work.

Which shouldn't surprise anyone, due to...them being humans.

It sounds like you read an absurd fan fiction. The notion is absolutely ludicrous for a variety of reasons that are too boring to get into here, but it is absolutely remarkable the nonsense parroted about 23andme on HN.
Tell you what, I'm going to keep reading my "absurd fan fiction" as well as every other source, and you keep watching bullshit like 60 Minutes - everyone will be happy.
This is somewhat of a misconception. The variants they test for change over time as new biologically significant SNPs and haplotypes are discovered.

One of the things that is a little misleading about how they present results is that a "negative" result means they don't know (i.e. not one of the SNPs they test for) rather than you have a "normal" copy of some particular gene.

How come people usually only go to driving school once and these schools still make a living?
driving schools likely have far more customers, a constant influx of customers based on age, and driving (in the US at least) is a necessity, and thus supplies the market. I'm also just spit-balling here: the cost of a tech company's upkeep is FAR MORE than that of a driving school's
Simple: they're not venture-backed so no one is expecting billions from them.

23andMe could be a longer-term sustainable business but taking $700m from investors means you must keep growing even if there's no really opportunity for growth.

Right. From the product development side, what else is there? Upsell on newer test results? Sell you your genetic code as a poster?
DNA testing still isn't ready for general use, giving conflicting / arbitrary results: https://www.healthista.com/dna-genetic-test-review-three-dif...

I'm guessing it's the trough of disillusionment in the hype cycle, and DNA testing will suddenly get really popular in a few years.

or they miss-estimated their market size and growth. I don't think most people care about DNA testing.
or it's already covered by healthcare when a doctor suspects it's necessary (for genetic predispositions).
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And there's basically zero overlap between 23andMe's test method and the clinically useful tests that a doctor would order.

For example, carrier screening, to see if you and your partner both carry recessive variants that may result in a rare genetic disease in some of your children: impossible with 23andMe's setup, but useful to a huge number of couples, and already common practice for some ethnic groups.

when they started, you could get your results anonymously. I recommended several friends to try. Then they changed that policy...at which point I stopped recommending it.

I'm not saying this is the cause, but they had a chance to be good guys and decided against it.

I can't believe they've received three quarters of a billion dollars of investment.
Its not surprising when you realize how bad wealth inequality has made investors searching desperately for any place to put money.
"Anne Wojcicki married Google co-founder Sergey Brin in May 2007."

There ya go.

23andMe was a vanity project for Sergey's wife (now ex-wife.)

https://en.wikipedia.org/wiki/Anne_Wojcicki

Same story for Marissa Mayer.

I know quite well (have met all the people involved), but I still can't believe how much money has been sunk into them.
One of the joys of being rich is being able to spend your money however you like.

It's a caution to the rest of us, though. My annual salary is just a rounding error to them, and it's not worth their time to consider my individual fate in any way.

Importantly, Alphabet is an inventor in 23andme. Her sister is also the head of YouTube.

This still isn’t as bad as Elon Musk using Tesla to bail out his cousin’s failing Solar City.

The largest chunk, $300 million, was a buy-in from GlaxoSmithKline, with which it purchased access to the database and research.

Given the slowing pace of drug development, that was probably a very good "investment" by GSK. But maybe it was a bad one for 23andMe if it limits the scope of deals they can do with other pharmaceutical companies.

It remains unclear that 23&Me's data will truly be transformative in drug development (this has been a criticism of the human genome project since it finished and most predictions for human health still haven't panned out). There's a lot of narrative and noise there, but not a lot of useful activity (yes, I know 23&Me is touting one drug at this point).
On the last big 23andMe thread at least one researcher commented that their data has been immensely useful. And I'm fairly certain I've read a few similar comments on HN before then.

A researcher friend of mine made fun of me for signing up to 23andMe when they first offered their test. SNPs, he told me, didn't tell you much of substance. To which I replied, haven't the last 20 years (almost 30, now) of genetic research been built almost entirely on SNP-based studies? He didn't have a comeback for that--he was in the middle of his Ph.D at the time. A few years later he signed up for 23andMe =)

It's true: we're so incredibly far from the type of personalized medicine that genetic researchers promised. I'm not sure what "transformative" would look like, but I don't think 23andMe's valuation exceeds its potential, if only because of the number of 0's in medical expenditures, globally but especially in the U.S.

Researchers talk a big game, but genomics has turned out to be a massive disappointment and really oversold.

SNP analysis is useful, but leaves out a lot of important variation. Also, it's taken the field a long time to understand that most interesting phenotypes are complex nonlinear functions of many different variations, which makes health discovery far more challenging.

> SNP analysis is useful, but leaves out a lot of important variation

That's true of everything in medicine, especially without SNP analysis. And it'll remain true even with whole genome sequencing.

I think the biggest problem is that until now medicine has revolved around the study and treatment cohorts. Even once we identify the variations, we still need to develop particularized treatments. It requires a tremendous shift in how medicine has been practiced. I think that's what 23andMe was hoping to bootstrap, and why they're not shy about sharing their database with researchers.

Moving from traditional medicine to individual treatment will be done incrementally--splitting what was once a monolithic group into ever smaller subgroups until, eventually, centuries from now, everyone receives tailored treatment. SNPs can still be useful because we're still transitioning from treating monolithic groups, so the variations missed by SNPs are details that we would be unable to leverage, anyhow. The state-of-the-art is always light years ahead of what we can manage to operationalize at scale. Isn't this the lesson so many startups have to learn? On the ground, the real value add always comes in figuring out to make some new technique useful and profitable, and for various reasons it's usually the case that the techniques are already ancient by the time they see substantial use in the market.

There are far more important things to work on than personalized medicine. All personalized medicine would do, in the near term, is make medicine more expensive.

Finding better candidates for clinical trials, and then running better clinical trials are the two biggest things that have a positive impact.

Everyone paying attention the pattern of layoffs? Ebay, Mozilla, DigitalOcean, 23andMe, Intel...

Pay down your credit card debt and make sure you have at least 6 months of expenses in the bank, if you're young and haven't been through this before.

Always wise. Also a good idea to remember that there are a large number of software jobs outside of big name tech.
Is the intuition on credit card debt just that unemployment can jeopardize your ability to make payments?
payments, and ability to even get a job if your score takes a hit... a lot of companies do credit checks before hiring :/
Yep, depends on the state though. Can also affect your insurance rates too such as car insurance, not sure if other types of insurance use it as an indicator but wouldn't surprise me.
add to that risk the predatory nature of credit card debt,

the interest is already super high, they can increase that further after a late payment, plus it stays on your record for 6 years

Yes, just reduce your debt, particularly discretionary high interest ones like credit cards.
Well, other people's unemployment may also reduce your salary prospects, stop career progression and make switching jobs much harder.

That said, you shouldn't ever carry any credit card debt anyway.

You're going to have to prove there's a pattern here. Unless the pattern is companies that haven't maintained their status in their respective industries.
None of these are likely the result of systemic factors. If anything, there being layoffs at some firms without it impacting general employment levels is a sign of a healthy and balanced economy.
There are weird indicators of recession in segments of the economy already. But new monetary policy is containing the problems so far.

Predicting recessions is a losers game though. In that the large majority of predictions are wrong but eventually a recession happens. Most people's predictions are based on bad analyses.

If it impacted general employment, that would be a pretty big sign that the recession had already begun a while ago, wouldn't it?
> Pay down your credit card debt and make sure you have at least 6 months of expenses in the bank, if you're young and haven't been through this before.

If you think you're about to get sacked, the last thing to do is pay down debt regardless of the interest rate.

If you're about to get sacked, I'd recommend opening a home equity line of credit. You can live off this while you plot your next move.

Papyrus is closing 200+ retail stores, Express is closing retail stores...the retail apocalypse growing every day too.
Nothing new there. The retail apocalypse has been going on for years.
People's heads are in the clouds again, ala 1999 and 2008. You can't believe people are delivering anything more than hopes and dreams unless you lay eyes on said product. Most these startups sell hype and vaporware, but people get starry-eyed over them and turn into Phil "Take My Money" Fry. Cynicism isn't a bad thing when it comes to money.
Luv 2 watch 10yr bond yield inversions and increasing fed interventions in overnight repo markets to protect overleveraged institutions. Also luv to read about family offices switching to stable assets. Recessions are basically caused by rich people deciding they can make more money by crashing the economy than by lending.

https://www.bloomberg.com/news/articles/2019-09-23/world-s-w...

I was thinking the same thing... the housing market will probably crash soon... bitcoin to the moon? just kidding.
Also, there have been a few rather defensive sounding VC posts on HN lately. Usually it's all Techbro Tony Robbins platitudinal stuff, but it's been getting darker these days. Did you see the one with Paul Graham lashing out at "haters" or whatever? Yikes. Gives a sense things aren't going that well, and they want to justify their decisions.

Moreover, I'm getting less recruiter spam on LinkedIn, but to be fair half of that was just WeWork.

Interviewed here a year or so ago.

Honestly I'll admit I didn't do well technically, but every interviewer I had just seemed super impersonal and not very friendly. They asked very interrogative questions, and while I get it and am mostly ok with it, I felt like they were asking due to the existing environment they have there.

I just didn't get a great vibe.

Disclaimer: But again, I know I didn't do well on the technical stuff so maybe I'm biased negatively toward the experience.

This breaks my heart to hear. I interviewed there in 2011 as an infra guy, and not only was the infra team personable (the winning question was rapidly identifying the symptoms of a duplex mismatch on a switch ethernet port), the VP of Engineering was awesome as well. He even went so far as to say, "As a tech person, you belong out here in the Bay, even if it's not with us". I turned down the offer, but it was one of the best interview experiences I've ever had.
Well, like I said, could just be that my perspective was tainted a bit by not doing as well as I'd have liked.

But I think sometimes these things just happen too. I think I interviewed in 2018, so that'd be 7 years after you did. I'm sure a lot changes in that much time.

A bunch of engineering directors were brought in from external sources a few years back, and that really changed the atmosphere.

Before then, we seemed to try to hire smart engineers and give them independence to solve problems. Those new directors lowered the hiring bars to grow their teams, and the culture got way more rigid and corporate.

That's too bad. Sounds fairly normal for companies around here, though.

Also, I guess I offended some ex or current employees since I've gotten the downvote brigade. :\",

"As a tech person, you belong out here in the Bay, even if it's not with us" - What the fuck does that mean? People working in tech not in the bay aren't second tier.
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> People working in tech not in the bay aren't second tier.

Are we though? If we were to establish criteria by which to judge tiers how would anywhere else in the world compare to the Bay? My intuition is that the Bay is probably more productive and gets paid far more for it. The bay certainly drives just about about every tech trend worth a note. Innovation as well how much tech came out out of that region.

Disclaimer: I would love to move there one day just to be in that world.

30 year bay area veteran here.

There is nothing special about the bay area that isn't geography. The density of workers means you meet a ton of talentless people who shuffle along with the crowd and are rewarded for it because it's unnoticed. I'm paid more to be remote than I was in the bay area and my money goes a lot further. I'm also exponentially more productive not being in a sardine can office. Your intuition is shaped by your inexperience of the reality of the situation. The grass isn't greener in my old backyard than it is in my new pasture but I have a lot more of it now.

> Your intuition is shaped by your inexperience of the reality of the situation

Yes, largely. Though, frankly the grass IS greener on the other side in my case. I am in the middle of nowhere in Canada and my window into the tech world at large is github and YC.

> 30 year bay area veteran here

Do you believe you would have the same opportunities today if you did not spend time in the Bay (didn't get experience, network, insider knowledge)?

Not the poster, but also an ex-bay area tech.

The amount to which I was steeped in tech due to being able to do things like dumpster dive for computer hardware in the 80s definitely affected my career path, but _that is not a thing anymore_. And you are already interested, so having a seed of 'what's that?' isn't so necessary.

I've been out of the bay for 5 years, and worked there for almost 20. The opportunities I had were about a time and place, and _today_ that place is far more online than physically based.

If you can make it to the bay, it is a wonderful place, full of tech and culture and people from all over, but it is not the only place with all that. It's also hella expensive.

I think the Bay's time as _the_ place to be is over, but it's still _a_ place to be.

Good luck!

The companies that were founded here (Apple, HP, Google etc.) have drawn talent for many years. Additionally, there are some top notch universities with great CS departments (Stanford, Cal among others). So it's not just geography.
As a guess, people are probably on average a bit sharper. But it's a weak signal. If it were strong, companies would just hire people from the BA without a tech screen, and rarely or never look at people outside the BA. Which is not the case.

I've not worked there and once dreamed of it as you did. On a few business trips, sat in on tech meetups. It is indeed glorious to sit in a large room full of nerds on any given evening. If you're still young and single, you should ride the ride for a few years.

At the same time, it seems like a terrible place to actually live your life, relative to other possibilities in the US.

> (the winning question was rapidly identifying the symptoms of a duplex mismatch on a switch ethernet port)

What did this question win? Who asked who?

I kinda wanted to get one but the privacy concerns and having my data sold/added to a government database scares me.
Almost any other sensitive data (passwords, bank accounts, etc.) can be changed with enough effort, but your genetics can't.

Even if you think 23&Me is operating ethically today or that you trust the laws protecting your privacy once your genetic data is leaked there's nothing you can do about it.

Knowing your DNA is basically is a sell-through for these test kit companies makes this is a nonstarter for me.
Probably a good thing. Since they started cooperating with law enforcement, it's basically a giant exercise is entrapment with a little psudo science to help sell it...
Do you have any examples of this?

From what I've read, they've found criminals using relatives' DNA test data, but that wasn't the evidence used to convict.

Maybe the industry as a whole should stop handing stuff over to law enforcement and governments.

I was going to buy it for 2 different people for christmas but both declined over privacy concerns as they read in the news they are being used in sweeping investigations. Given the number of wrongful accusations that litter history and the general trend away from any regard for privacy among security agencies this is a very legitimate concern, even for regular folks like my parents.

> Maybe the industry as a whole should stop handing stuff over to law enforcement and governments.

They can try saying "No", then the government will just get a court order to force them to do it. They don't really have a choice in the end – the only choice they have is whether they make it easy for the government ("you want our data? here have it!") or slightly harder ("I'll need to see a warrant first..." "No problem, we are going to the magistrate right now to get one...")

Companies could stop retaining data that governments would be interested in. I'd love to get my genome sequenced, but I never want that data to be retained by anyone but me.
Until they get ordered to retain that data.
But they aren't now. The only reason for keeping data is for their own benefit.
The companies like 23andMe can do anonymous tests. They can even sell "gift cards" for cash (or bitcoin, for digitally inclined). Don't deliver kits, let them be picked up without asking for an ID, just by the gift card number. As long as the test results are not linked to a specific address or name, it's fine.

They will still have clues about the state and the city and the IP address of the person. It's enough to do whatever research they may want to do with aggregate data. It's not good enough to sell this data to insurance companies and advertisers.

Current, unaffected employee here. Throwaway for obvious reasons.

A big chunk of the layoff is the new lab that we built in Phoenix. That only made economic sense in the scenario where we were selling far more kits than we succeeded in selling.

The rest of the layoffs have a similar root cause: a massive overestimate of how much we were going to sell.

I'd blame the shortfall on some combination of growing privacy concerns from customers, failure to understand the demand elasticity as we cut back on discounts, maybe some slowing of consumer discretionary spending, and maybe saturating the market.

Ancestry.com has also stepped up its marketing game. Used to be a follower with DNA, now a leader, and discounting heavily.

And, unlike 23andMe which got rid of family tree tools used by genealogists, Ancestry still has a very strong suite of trees and traditional genealogy tools. Some people really want to have both genetic and traditional genealogy accounts under the same provider, and are either unaware or don't really care about the privacy concerns.

One thing I would add is the data for places outside of Europe looks pretty weak for both Ancestry.com and 23AndMe, at least it was the last time I looked. If you are from European descent they can practically tell you what village your ancestors are from (how accurate that is I don't know) but if you are Asian about the best you get is yep, you're Asian! I married into an Asian family and the reports I've seen from Asian family members are pretty disappointing compared to what I've seen from my family members (white, European descent). I imagine it's similar for some other non-white races too, that's a big demographic that's being missed.
Lol $199 - yup you're Asian. Thanks!
This was my main reason for not doing it as well, until I got it as a gift. Still waiting on results, though I expect to be disappointed.
Perhaps its changed since you looked because my fiancee is Latin American and her results tell her the provinces/areas of her home country where her extended family is originally from.
> If you are from European descent they can practically tell you what village your ancestors are from (how accurate that is I don't know)

Can confirm it was accurate for me based on my own impression of family history, I found it pretty impressive.

My ancestry is from Lithuania and two different parts of Italy.

Lithuania is a small country but they identified my grandparents' county correctly.

In Italy, 2 of the regions that I know I have roots from are in spots #1 and #3. The third one is #8.

Just tried to buy a kit, their checkout page after creating an account is blocked because it's trying to load a flash object.
And competition - I purchased and ran a 23andme test ~10 years ago and it seemed magical that this was something that could be done. Now there are 3-5 others who do the same thing (at least in a consumer's eyes) and it's unclear what the uniqueness of 23andme is.
Why would you build a completely separate lab in Phoenix?
What the company to be so off with demand estimates?

Would the company have been in ok shape if they would have set lower estimates? Or was that target needed for other reasons?

That's what they get for only allowing people to pay their way into their ecosystem via a test kit.

Their service would much more useful if they had a larger database of people, but only so many people that have already done a kit through Ancestry DNA are willing to pay for yet another DNA kit through 23andMe to get access to their database of people,a s they already have access to Ancestry's larger database.

More or less 23andMe is starting to hit saturation and need to build their database more if they want to increase usage of their service, get more time on site, and thereby draw existing users towards their current and future monetized offerings. There was one time in there history that they allowed you to import your DNA data for free from other services, but they shut that down long ago.

They are going to face more competition in their once-unique area of DNA health data, as Promethease was just acquired by MyHeritage.

This is a functionality that no one asked for. Why does one need them? Let me ask an extreme question, how different is this from me naming a star after someone for their birthday? I go to some site and print out a certificate that that particular star in a given galaxy is now named Michael. Point is its a novelty thing. If a doctor asks me to get it done for a medical reason, sure. Other wise this is just a curiosity with no use.

Also, one way to look at it is we are paying to make our DNAs sellable to third parties. These have value for a long long time and the company is going to make money on that for ever. Sure there will "anonymization" of the DNA or some other privacy blurb used but we all know it will be sold.

Knowing your genetic risks would be useful, it's just a shame their share the data with 3rd parties.
> this is just a curiosity with no use

Small sample size, but I was adopted and didn't know my genetic background or have any family medical history. When I've been ill I hadn't been able to provide that medical information when the doctors requested it.

Thanks to 23andMe I not only know a lot more about myself, but I also found my biological parents who are married to each other and wonderful, and who have two twin sons. So suddenly I have a second set of parents, two full brothers, and three more nieces and nephews and they're all incredibly welcoming, great people who I visit often.

So I'm very happy that 23andMe exists.

Sure. Like I said the argument I put forth was an extreme one, intentionally.
23andMe is very open about selling people's data! More people are OK with this than you would think. And without those data sales to third parties, 23andMe would look very different. I hear (rumors only) that their customer acquisition cost is a large percentage of the kit cost, and what's left over could in no way cover running the SNP chip.

The 23andMe SNP chip is not very medically useful, and I can't imagine a doctor recommending anyone use 23andMe unless it's to find relatives to relieve stress about the matter. Doctors will order specialized tests from clinically vetted firms that have medical directors signing reports that put their medical licenses on the line.

All that said, giving people access to their own data is somewhat valuable; and when the company was started no one knew how valuable it would be. Turns out it's mostly only useful for genealogy, at the moment, and unlikely to be useful for much more to individuals.

What people really want to know can not be answered by these tests, for example, what foods a person should eat, how long they will live, what they need to do in order to finally find bliss, etc... There are a several tiny, shady, providers of this information that is in high demand by some consumers, but short supply from the science.

>Wojcicki has theories

I have a theory for her. It's too expensive. It was really cheap when I got it (on deep discount) but there are discounts, and then there are discounts. The discounts in the last few years have been very weak.

For the past few years I would have bought it for as many as five family members if only it had gone back to the price I got it for.

And now that the privacy concerns have understandably scared everyone, maybe privacy has overtaken that theory. But the prices are still too high for the value offered.

I saw one of the kits on sale in Rite-Aid the other day, and I looked at it, and it was only like $35 dollars. That's down in the "sure, what the hell, maybe it'd be interesting" range. Then I looked closer, and realized that in the fine print that was just for the testing kit. When you send it in and get it processed, there was an additional $99-150ish lab processing fee, depending on what you picked, to actually get the results back. A little rich for my blood at that price.
This isn't their first round of large layoffs.
The genetic predisposition stuff has been underwhelming. I'm going to just make up an example, so keep in mind that I openly told you this is made up. Basically they put things in alarming terms. For example, after clicking through some confirmations that you are OK with learning the information, you might encounter things like: "You have an elevated predisposition to Snooferitis, with a 50% higher risk than average." And 50% sounds really scary, the way they put it. Then when you drill into it you see that the general population has a 0.2% risk of developing Snooferitis, and your risk is 0.3%, so that is, wow, elevated.

ymmv. There are definitely cases where things are more cut and dry (and possibly very not good) and sometimes the click-through confirmations about wanting to learn the information are seriously justified. But a lot of the elevated risk information just feels like fluff.

> Wojcicki has theories

Think the obvious one is that the results are shared and whether someone is a criminal or not (or will be one in the future), people are not particularly comfortable with sharing to parties they didn't initially trust it to for the purposes they trusted it for.

Anecdotally, I bought a 23andme kit (just the genealogy one) but never submitted it because the labeling was to send it to the lab in the next town that manages the company I work for's drug screenings. Well, I don't think I have any pre-existing conditions and certainly don't do drugs, but I don't know about any unknowns on the health side that could impact my insurance if they were to share it to the company. Forget that.

Exactly. Many people naively thought that it was going to be positive. Build your family tree, get better ancestry information.

Even finding family relations can be fraught with issues like illegitimate children, sperm donors who thought they’d remain anonymous, secret affairs now outed and then there is the other health data aspect...

On CBS Sunday Morning this past weekend Steve Hartman had a piece about a 23andMe-style test let him know his parents weren't his parents and his family tree is actually a shrub that grew on the wrong side of the tracks.

Being Steve, the story was told in an awww, shucks Ron Howard style with a happy ending, but I found it kind of disturbing.

Some of those are evil secrets. Cheaters ought to be exposed. Living a lie is a terrible way to live.
Yeah, I don't feel at all bad about cheaters being exposed. But, children that result from that cheating... if you grew up thinking that your dad is your dad and then find out from a dna test that he isn't, that can really shake a person. And it's not from anything the child had any control over.
Honestly, I would also say that a partial reason why these would've dropped is that everyone who can do it has done it.

You only need these kinds of results once because your DNA doesn't change. I knew people who were giving or had gotten these as gifts, but those are one-off purchases. And if you've heard of people doing it then you'll do it too but that's also a one-off.

I don't think I'd personally benefit because my family came to the US relatively recently from a country that has very few records going back very far, that haven't been destroyed. So what would be the point for me?

That's not quite true. Your DNA doesn't change, but 23andMe only does partial sequences on those test kits. As new techniques become available they can't necessarily retest old samples, so customers who want more complete results in the future will likely have to buy and submit new kits.
I've never seen them push that as a marketing angle.

As a 23andMe customer from a couple years ago, it never even occured to me to try re-running the results.

I expect that this is a difficult thing to market, since most people probably don't realize that the thing they did wasn't a "complete" sequence.

"Remember the thing we sold you before? Well, it wasn't that great. But now it is. Give us more money?"

In bay area, we call it version 2.0, 3.0, 4.0, 2019, 2020.

Who does not want DNA 2020? I do. [NOT in this case]

In Seattle, they call it version 2.0, 10, 2029, Lemur, and Q.
They do, it depends how far back you signed up I guess. I did this many years ago, around the time they first launched and I got constant reminders that this or that new information is not available for me unless I upgrade to their latest chip. I think once I was able to upgrade by having them rerun the first sample I submitted, but at this point I think I’d have to send a new sample in if I remember the message correctly. But that seems like too much hassle so I haven’t done it.
Honestly the most interesting thing in the whole result to me was the "Number of Neanderthal markers" thing.

All in all, probably not hugely worth the expense. But I guess the novelty of it was fun.

>All in all, probably not hugely worth the expense. But I guess the novelty of it was fun.

Yeah, for me it was half novelty and half trying to figure out more about my father's side of the family. My father died just before I turned 13, when his father died about a decade ago I asked my great uncle what he knew about the family... he didn't even know his mother's maiden name which I only discovered at the end of last year, several years after my great uncle also died. I can trace part of my mother's side back with confidence to at least the 17th century, my father's family had gone cold in the early 1900s until I discovered my grandmother's maiden name.

Novelty is also why I want my whole genome done. Once it's down to a few hundred dollars I want to have it done and ultimately have it printed and put in binders, purely for the novelty.

I recently got an email or other notification of some sort offering a discount to get retested with their new V4 chip, as apparently my tests were run on V3.
New people are being born all the time. There are many industries based around one time purchases. Think appendix removal or weddings (that one may be more than once for some people)
Gifting someone a thing that could be used as a paternity test at a baby shower would be more than a little rude. And presumably if both parents have already done it why would you need to test the baby?
It would be extraordinarily rude . But it's definitely not what the parent comment meant. :)
Mutation is a thing.
"No, no, I wasn't questioning the paternity, you can use the test to check if your baby is a mutant."
Given the popularity of the X-men i think that might improve sales enough to reverse the trend.
But 23andme will always show some differences, while individual SNPs have high accuracy >99% due to the amount that is being tested you will always have some results that are wrong. Multiple testing problem is an issue here.
> And presumably if both parents have already done it why would you need to test the baby?

Before all the privacy concerns, I was considering getting my kids tested, even though my wife and I have both done it.

Mainly so that I could see which genes they picked up from each of us and if they got any new mutations.

Also, a situation that might be somewhat niche -- we had IVF, so it is possible there was a mistake in the clinic and the child wasn't made from us. I read too many stories about IVF clinics where the samples were switched by the employees with their own.

Even more mind blowing, through sheer clerical error, the children that came out of my wife could be mine but not hers!

Given that they look like us we're pretty sure the clinic didn't screw up, and at this point I would keep them regardless, but if I could discover an IVF mistake, the settlement would make for one heck of a college fund.

> at this point I would keep them regardless,

Gee, how magnanimous of you...

Ah, the lucrative appendix removal industry.
Considering the types of cars that surgeons drive, I'd say yes, quite lucrative.
yeah, but what about the appendectomy only doctors, what car do they drive?
It's surgery that pays well, it doesn't mean it's all from a single procedure.
Surgeons often specialise highly. Particularly for complex surgeries. Experience has a huge impact on outcomes.

Not always, possibly not most, but many.

There are 250 000 appendectomies a year in the US, multiplied by 14000 USD => 3.5 billion USD in revenues [1].

[1] https://www.lendingpoint.com/blog/appendectomy-what-it-costs...

No one is earning a living solely doing appendectomies...
There are many industries based around one time purchases. That doesn't make them immune to booms and busts.

23AndMe saw tremendous growth, both according to the article and my anecdotal experience, but that doesn't mean that the burst they saw was sustainable. It's looking, at least right now, like it's not.

I did it 6/7 years ago because the novelty, and enthusiastically recommended it to family and friends. Now I regret doing it considering how Google and Facebook has abused consumer data. I definitely would not submit my kids to the same fate.
>I definitely would not submit my kids to the same fate.

You already have since your DNA is out there in a database.

That's not exactly how DNA works. Their kids should be mostly fine (99.99% similar is still night and day)
If the government encounters one of their kid's DNA, that's enough to identify them as a son/daughter of the person with that DNA profile.

If a medical insurance company purchases their DNA, analyzes it, and anticipates that a child of theirs is likely to have medical costs 5x the average, those costs will be passed on to those kids, absent legislation to the contrary.

This applies to everyone you're related to, as well.

> If the government encounters one of their kid's DNA, that's enough to identify them as a son/daughter of the person with that DNA profile.

I don't believe that's ever been tested in court (so there isn't precedence) and the ways in which DNA are complex enough - and the mutation rate is high enough - that it might be like fingerprints... if you're the only person with DNA that might be like the kind found and you've got some serious suspicion around you for other reasons... then they might be able to use it as supporting evidence or to compel you to submit to DNA testing to confirm the match (which apparently does have precedence in the US... wow America)

Joseph DeAngelo was caught because one of his relatives did a 23andMe style test.
Yeah, this isn't science fiction or conspiracy theory anymore. Several high-profile cold cases have gone hot as police have been trawling the datasets submitted to 23AndMe et al and investigating the family trees of persons whose DNA is similar-ish to the samples in unsolved cases. [0]

The results are mainly bupkis anyway, and you're paying for the privilege of having police agencies across the country (world?) give extra scrutiny to you and all of your relations. No thanks.

[0] https://www.washingtonpost.com/news/true-crime/wp/2018/04/27...

It's all tradeoffs, I want some privacy, but I also like crimes being solved. In fact, I'd see that as a benefit even if I'm related to criminals. Of course this assumes it is used correctly and fairly, which is the hard part.
Stunning naivete on display here
How so? They point out the difficulty balancing personal privacy and tools to identify criminals who have evaded justice. Just because you don't agree with the relative importance placed on either side doesn't make them dumb or naive.
What makes you naive is if you put any smidegeon of hope into the fact that insurance companies will not hesitate to buy and abuse such data to fuck you over left, right and central then you really are beyond help.

If you want to risk that, fine. But you're also screwing all your relatives in the same swell process.

And that's not only naive and dumb, that's totally reckless.

The solution to that is to abolish or neuter your insurance companies like the us in the rest of the world did. The fact that a private for-profit company decides if you live or die is absurd.
Last I checked, medical and life insurance is a thing everywhere else in the world as well. While a public healthcare system will pay for your treatment, it will not pay for the loss of earnings/business during your stay in the hospital and convalescence, nor will it pay you if you end up with a permanent disability (social security may cover a pittance of the latter).
That's why I also stuck the word "neuter" in there. It's not difficult to regulate what insurance companies are allowed to consider. Data brokerage can also be regulated (the GDPR would not allow 23andme to sell genetic data to insurance companies without strict opt-in)
the GDPR would not allow 23andme to sell genetic data to insurance companies without strict opt-in

That's true. But there's a different issue and the very reason why I would never do such testing.

An insurance company cannot enforce a genetic test on you in order to write a policy. What they can and will do, however, is ask you in the questionaire for such a policy if you did a genetic test and if yes they would oblige you to share the results before writing a policy.

The problem here is you can't lie. If you did a test and you deny it and it's proven later that you lied the insurance will refuse coverage.

So it's in your best interest not to get tested at all.

My understanding is that it's very different in the US. Such data is insanely valuable to insurers and that directly translates to the prices they're willing to pay for it.

Unethical? Sure as hell. Illegal? Probably not without a strong legal framework.

it will not pay for the loss of earnings/business during your stay in the hospital and convalescence

I can't speak for other countries in Europe. But in Switzerland you have mandatory coverage from your employer.

The employer will pay your salary for a certain amount of time. After that insurance will kick in and pay (usually) 80% for up to a couple of years.

After that invalidity insurance kicks in. That's usually about 60% of your salary until retirement. You can buy added coverage to raise those percentages.

Bankrupcy for medical reasons is pretty much unheard of herearound.

>>The fact that a private for-profit company decides if you live or die is absurd.

Yes it is much better when corupt government bureaucrats do that ::Rolleyes::

I think the level of "corrupt" is up for some debate, but it's pretty inarguable that the US pays substantially more for a system that is objectively worse in many ways.

So your sarcastic comment is actually correct...

the US Healthcare system is second to none in the world.

The actual CARE people in the US get is the best in the world, wealthy people from every nation come here to get their care

It is fucking expensive and has issues with how we go about paying for it largely do to government regulations and interference in the market place

But the actual care... No that is not "objectively worse" to any country anywhere, our health care is the best.

People often confuse care with insurance, our Insurance system sucks largely do to government

>the US Healthcare system is second to none in the world

77th or so maybe to some, but definitely not second to anything, sure.

> The actual CARE people in the US get is the best in the world,

No, it's not consistently. The care a very small fraction get is, perhaps. But even for most of the people who get care it's not.

> It is fucking expensive and has issues with how we go about paying for it largely do to government regulations and interference in the market place

The places that provide equal or better outcomes at far lower prices (both per GDP and per capita) don't have less-regulated markets. So, no, I don't think you've identified the actual problem correctly, though I get that that's always going to be the explanation offered by those dogmatically devoted to the religion of laissez-faire.

I Honestly do hope the US does go Single Payer, we will see health care innovation and advancement stop, no new drugs, no new procedures, etc as almost 100% of that is funded by the very people you despise, the American people.

>The care a very small fraction gets is, perhaps. But even for most of the people who get the care it's not.

that is simply not true, most of the studies, rankings all factor in "access" due to price, if you remove price as a factor then there is no better system in the world

>>The places that provide equal or better outcomes at far lower prices (both per GDP and per capita) don't have less-regulated markets. So, no, I don't think you've identified the actual problem correctly,

I have, we have the worst of both systems. We have all the regulations of a Government-run system without the Price controls.

Single-Payer would be cheaper than our current model, it would also provide worse care.

The free market would be the best but I fear that ship has sailed, the world will need to destroy all innovation and collapse the health systems everywhere before anyone will want to try Free market again

Socialism always fails, the one thing keeping every other nations socialist system working is the American system, we pick up the slack, (just like in defense)

That is one of the reasons I become more and more isolationist every year.

> that is simply not true, most of the studies, rankings all factor in "access" due to price

That's because access due to price affects what care people actually get from the system.

> if you remove price as a factor then there is no better system in the world

No, even if you don't consider how ludicrously expensive the US healthcare system is, the outcomes it produces aren't exceptional.

Now, if you mean if you remove the actual effect price has on care the US system would be great, sure, but that's different than removing separate consideration of price as a factor. And impossible, as well.

How so? Because we already know who all the people are who are committing 99% of the crimes. We don't do shit about it! They get arrested and turned back out onto the streets.

So how would new technology matter?

And you know what else would be cool? To see some prosecutions of the real, big-time crooks like the Biden family! That would at least enable me to continue believing that this country isn't an oligarchy. From where I'm sitting, the just-us system looks pretty two-tiered.

This is similar to the typical "encryption is for pedophiles" argument. Privacy doesn't mean that I am a criminal and/or my brother/sister/father/mother/children/cousins are murderers.

I also like ALL crimes to be solved and the guilty ones to get what they should, and the innocent ones to be living a life outside jail.

But we got something called "fundamental rights" (at least imho). One of them is privacy. NOT having an insurance company ripping me off because my father had X-Y-Z disease is another right I would like to have. They are already making billions as is. The ones that don't, should get their s..t straight and stop bleeding money for stupid reasons (yes I know from experience). No need to give them the bullet that will injure me (financially).

I think that all these DNA tests was a fad. Kinda like facebook was. People realize that they get very little value from it, and it most likely come back and kick them in the shin one way or another.

What about when devices come that are sensitive to read people's minds as they walk down the sidewalk ?

Monitoring citizens minds would be a tremendous boost to solving crimes. This rule will be equitably applied to all citizens by a fair and principled government excepting special groups like oppressed minorities or members of the government/military themselves.

I personally feel that privacy and individuality holds much more value than solving crime. I hope society never comes to the point that they'll allow government to do anything to them in order to provide "safety"
Dude, what? The whole reason why DNA is forensically useful at all is that you can use it to pinpoint people.
Court..? AFAIK insurance companies in the US are free to model and quote you as they wish with the information they can legally get
Actually, they are expressly prohibited from using your genetic information to make decisions about your coverage. It's the Genetic Information Nondiscrimination Act (GINA) [1], where:

> ... health insurers may not use genetic information to make eligibility, coverage, underwriting or premium-setting decisions.

However, it doesn't apply to all insurance:

> It does not cover long-term care insurance, life insurance, or disability insurance.

[1] https://www.genome.gov/about-genomics/policy-issues/Genetic-...

This is good, but also leads to the obvious follow up question of how stringently it has and will be enforced. It's also illegal to lose PII and credit info for millions of people but, well, here we are.
Also, parallel construction. Also, data laundering - you drop DNA test data into a business analytics third party, and two data brokers later this arrives at your insurance company as a personal profile "created from data about your shopping habits collected on-line and off-line", or something like this. Don't know for sure if that's actually happening, but I assume it is.
Huh, had no idea, thanks for bringing that up. Obvious follow-up question: Say the insurance company is using a third-party that they buy some kind of individual "healthiness/sickness benchmark" from, that just so happens to be heavily derived from on this genetic information, which the health insurer never sees in raw - would that fall under this? Seems like an easy way to skirt this regulation, but i am obv NAL.
How far removed from genetic data does the data have to be so that insurance companies can use it? Can I start a business that analyzes genetic data for know risk factors and then sell only the risk factors to insurance companies?
A parent/child relationship is crystal clear in the genetic data (barring the case where what you're actually seeing is an aunt or uncle and the child of their identical twin).

And I'm pretty sure paternity tests have a lot of precedent in US courts.

Which has not been done in court? I work in juvenile dependency law and we use paternity-by-DNA to establish and disestablish fathers every day. Other divisions of the DOJ use DNA to establish parents for the purposes of childcare payments. There are loads of statutes and case law regarding DNA testing to determine parentage.
Uh, it absolutely has - and with more distant connections than direct parentage. See the recent Golden State Killer case for instance, as well as a myriad of others.
That shows it's enough to establish probable cause, but once they'd identified him, they got a direct DNA match, which means he won't be a test of the ancestral scenario outlined in the GP.
Yeah but it is enough for them to find them, and then retrieve a cup the "suspect" used and threw out in public.
Yeah I keep waiting to hear about insurance companies finally paying off politicians enough to get HIPPA revoked.
Well, yeah, in the sense that a chimp and a human are about 98.5% similar.

But from that point of view, humans are 99.9999% similar.

The other point-of-view is that a male and a female of a species will end up with approximately 50/50 similarity to either parent.

These are different measures coming from different point-of-views. If I were Gengis Khan (and who is to say that I was not!), then I could have impregnated enough women over my days on the steppes, to have, 1000 years late, up to countable percentages of my far-far-far descendents actually detected in tests as being my actual descendents.

Please don't conflate "this dna comparative measure" with "that dna comparative measure". It's all (theoretically) straight forward, and, yes, compounded by empiricism, but these are different measures, regardless.

If they get a sample from the kid, they will be able to say with certainty that the commenter is the parent.

They wouldn't be able to tell the difference between kids of the same gender, but if you only have one kid or a boy and a girl, they would be able to pick out the kid.

That's not how 23andme works, they don't sequence your whole genome, just selected high variance segments.
https://www.cbc.ca/news/world/dna-from-genealogy-site-used-t...

They caught him because a relative had submitted their DNA.

>Investigators compared the DNA collected from a crime scene of the Golden State Killer to online genetic profiles and found a match: a relative of the man police have identified as Joseph James DeAngelo, 72, who was arrested Tuesday at his suburban Sacramento home.

The same sort of scenario is possible for medical related things.

"John Smith has these health risks, oh look he's listed as the father of our client Jane smith so she likely carries these health risks. Adjust her rate/drop her policy".

That said, I willingly gave my DNA to 23andme & Ancestry.com, I find the stuff interesting and worth the potential future risks. Once whole genome falls below a few hundred dollars I plan to have that done too.

Half of it at least
But they don't know which half!
They know if you have a Y chromosome, so they know which half.
They already have 1/2 of your kids DNA.
Sure, but the other half could be Martian or Roman God DNA and they'd never know!
Nah, half is plenty to identify someone. If one of your kids sent in a sample today with a fake name, it would pair you up immediately and identify that they are your children.
IIRC you can request the data to be deleted. You have no way of knowing if it's been done correctly, but at least it's something you could do to prevent your kid's DNA from effectively being there.
This is definitely worth doing.

It won't protect you from nefarious actors with the data right now, but it will potentially protect you from nefarious actors who may someday get ahold of the db.

I seem to remember reading that even when they delete your data, they keep your sample. So really all it does is prevent you from getting it.
This is not correct and in fact is the exact opposite. By default, they destroy the sample after analyzing it.
Not anymore, their new kits retain the sample for additional testing in the future.
Not sure if it has changed, but I was given the choice for them to keep or destroy the sample.
After account closure:

"23andMe and our third party genotyping laboratory will retain your genetic information, date of birth, and sex as required for compliance with applicable legal obligations, including the U.S. Federal Clinical Laboratory Improvement Amendments of 1988 (CLIA), California Business and Professional Code Section 1265, and College of American Pathologists (CAP) accreditation requirements.

23andMe will retain limited information related to your data deletion request, such as your email address and Account Deletion Request Identifier, as necessary to fulfill your request and for the establishment, exercise or defense of legal claims."

So they'll retain your DNA info and personally identifying info that you provided, forever. But the physical sample will be destroyed.

(comment deleted)
>> date of birth, and sex

That's enough to identify people in some zipcodes.

I'm pretty sure I didn't give them my birthdate. I also didn't give them my full name. If birthdate is required, I would have given a fake one.

I don't see any reason to give them your exact birthdate.

They could obviously dig into the billing data and get my info, but at least it's not right there together.

Most people in most zip codes. 70 years * 365 days * 2 sexes = 51,100. The average zip code has about 10,000. Never thought of this before.
If your kids were born in the United States,the states already has their genetic information. https://www.babysfirsttest.org/newborn-screening/states
The US Government already has my DNA thanks to my military service. I very much hope that they aren't sharing it with private companies though. Despite the government having my DNA I would still never give it to 23 and me.
I would be shocked if IAFIS didn't have that stored in South Carolina strip-mall hosted database like all the other biometrics they can get from birth, disease, criminal activity, police, federal and military service. The feds do love their biometric data.
That page doesn't say they store it?

In any case, the government having this data and a private, for profit company having this data feels like two quite different things.

Certainly, they're different. I'm pretty confident about a company's profit motive; not so much with the government which changes every few years. I don't like a company having it (and will never take such a test), but like the government even less. The government's the one that can bust down my door at 3 AM, haul me away, and shoot me if I resist.
A company's direction is going to be aligned with the owners/shareholders goal, which isn't always but in most cases is profit. At least we know that.

Government? Who knows - whatever behavior emerges when you get a bunch of self promotors, egotists and idealists to compete amongst each other for whatever it is that each is individually competing for.

So in other words, with companies we know for sure the data will be abused badly, as much as possible. Governments are a wildcard; today they may actually protect this data and use it mostly responsibly. Tomorrow, they may bust your head for being related to someone or some group they don't like.
Not really, because many companies are owned by decent people who have a personal value system and their companies are reflections of that. Most business owners I've met are good and decent people. It's actually very hard to build a great company and team if you're aren't a genuinely decent person.

When a company is sold or is subject to the interests of people divorced from the original mission and values of the company, problems will likely emerge.

I guess my point is that you can't really trust anybody, because humans are the fundamental building block of both corporations and government, and their personal or collective self interests emerge to create issues regardless of their structure or purpose.

> because many companies are owned by decent people who have a personal value system and their companies are reflections of that

Sure. But in context of privacy, tell me, what personal value system is reflected in companies that suck in and process that data? I mean the marketing, the adtech, the data brokerage companies? Being charitable, I imagine it's "do well unto my customers (i.e. other companies); everyone else is irrelevant". Which I guess is defensible under the moral framework exploitative capitalism, but that doesn't satisfy me as one of those "everyone else" whose data gets processed. That people in companies that abuse my data have work ethics is not reassuring me in the slightest.

> When a company is sold or is subject to the interests of people divorced from the original mission and values of the company, problems will likely emerge.

I think almost all of companies are like that. In particular, VC-funded startups are like that from the day one - the investors are absolutely "divorced from the original mission and values of the company".

> their personal or collective self interests emerge to create issues regardless of their structure or purpose.

And my point is that if you look at the structure of these self interests, how they flow in the vector field of incentives, and if you look at what capabilities peoples, companies and governments have, the picture is pretty predictable: private companies will, on average, screw you over always, incessantly; governments (at least the western kind) will be friendly most of the time, but if and when they do decide to screw you up, the immediate consequences will be much worse.

Governments are made up of people capable of good and evil just the same as private companies. If we’re simply going by the historical record, governments have committed some of the world’s greatest atrocities in the name of certain genetic theories.
> governments have committed some of the world’s greatest atrocities in the name of certain genetic theories.

As have private companies.

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I trust the government more than a for profit corp for this.
Which form of abstract grouping of people is the most trustworthy?
The group that you have some sort of actual say in how they operate. That usually means the government, not a private business.
I would say that statistically, over a large sample size, that the chances that either would abuse information is exactly equal.
I don't know that I'd say it's exactly equal, but the idea that any typical individual really has much say over the Federal Governments decisions is laughable.

Even if it were your local town, city, or county government managing it, do you think they're going to fight the federal government if they ask for access to it? Over you, a nobody, when the Federal Government is going to threaten to withhold money for whatever if they don't?

This is why we need smaller countries in any democracy.

Anything too big isn't democratic as much as political spending, alluring promises (that will be broken), campaigning, making the others look more evil than you, etc etc

You can buy shares that give you voting rights in a company, and you can decide to spend (or not) your money with a company. The latter is not available to you with the government and has been shown, I would argue, to have a greater effect over a company than voting in a democracy, and that's as an individual. Maybe that's comparable with picking parties to vote for but it's not quite the same.

I wouldn't trust either form over the other though, and if anything, I'd want their incentives to be set up so they were mostly in opposition so as to limit the power of each other.

If I was to pick an abstract group to trust, it surely would be family first.

> You can buy shares that give you voting rights in a company

Which is saying that you can only have a "vote" if you're wealthy enough. That doesn't seem like an actual solution to me.

> and you can decide to spend (or not) your money with a company.

Which is what I do, but doing that doesn't affect the company's behavior.

> Which is saying that you can only have a "vote" if you're wealthy enough.

No, it's saying you can vote if you buy a share. Are you saying that wealthy individuals in a democracy don't have an outsized advantage in shaping policy and the behaviour of government? But they have the same voting rights as you or me, so there must be something else going on…

> doing that doesn't affect the company's behavior.

You're saying that withholding your money from a company has no effect on its behaviour? Try cancelling a long standing account with a company today, like your phone provider, and see if it provokes any kind of response. You might get a free upgrade out of it.

Sure, but a for-profit Corp can’t arrest you, in prison you, or take away your rights.
Sure, but they can lobby heavily to make that a likelihood, e.g. For-Profit Prisons.
Did you know most DMVs are selling your data to private companies?
Indeed! Nearly every state does a heal prick of newborns and screens their DNA for a host of genetic disorders.
I'm similar. My sister pressured me into doing it about 5 years ago. These days, I really regret that I gave in and did it.
Surely most of the interesting stuff would be shared between you and your sister assuming you have both parents the same.
She wanted me to do it instead of her because you can get more information that she cares about from men than women, due to certain things linked to sex chromosomes.
Your kids can also be identified from your DNA.
What was your opinion 6/7 years ago about the people raising these concerns? Were you aware back then that sometime in the future you will (probably) regret it?
Not to worry, it’s a bit doubtful submitting DNA samples isn’t going to be obligatory at some point in the future. You can easily solve a lot of crimes with that.
The technology is here now. If a bad actor wants your data they can easily get it without you submitting anything. Unless you protect your bodily fluids I think you should generally already consider your dna compromised.
TIL: A handful of opt-in companies can test DNA, ergo, all DNA is compromised so just roll over.

Presumably someone will be following behind me next week to hoover up any bodily fluids I leave when I get Starbucks, and on my way home from the gym.

Since I'm a boring white male who isn't currently angering any "actors" of significant size I'm not too worried about that. I would be much more worried about 23 and me sharing my DNA than James Bond busting through my window and stealing my poop for DNA.
They need a SaaS!

Monthly/yearly subscription to updates of some sort

That might be workable.

Frankly, I think these mail-in DNA tests are like modern-day phrenology, but you could spin in that "pay us $x per year, and we will analyze your DNA every month once research becomes available".

Monthly/yearly subscription to updates of some sort

And tie it into credit score fear.

"Do you want a higher credit score? Sure, we all do. So be sure your 23andMe DNA is up-to-date!"

23andMe actually had a subscription service when they launched. I was one of the earlier customers and remember having to pay monthly to continue to access my reports. What 23andMe needs is a premium full sequence service rather than today's limited one. I'd pay ~$1k for a full genome sequence.
Pivot into mining all the present data and sell it to the highest bidder if not doing that already.
> Honestly, I would also say that a partial reason why these would've dropped is that everyone who can do it has done it.

In my immediate circle of acquaintances, that doesn't seem to be true. I haven't done it. I'm aware of it, but I've never looked into it, since I've never seen a reason to care.

This. Only so many people willing to spend $100 on a novelty purchase, and they do it once
This makes no sense. Most people only go to paris once, of bunjie jump once, or a billion other things. Just because you do it once doesn't mean it is no sustainable.
While I get what you're saying, "most people only go to Paris once" is a very odd analogy to use in this case. Paris may be a tourist destination, but it's not a tourism company. :)

In any case, I think the caveat to what you're saying is that the sustainability of a business proposition that many people only do once (or at least, do comparatively rarely) also has to take into account the cost. Very people take a Jeep tour of the Grand Canyon, but the Jeep tour company is almost certainly a very lean operation compared to 23andMe.

This sort of thing really makes me wonder whether execs thought about this scenario or not. It seems obvious to me that the novelty could wear off and people stop buying kits. Was it worth the effort and cost to ramp up staffing only to make them redundant?
Very good point, re-sales chances almost zero not allowing for product enhancements perhaps.

I use a blood test service (https://www.getlivesmart.com/) every six months but I can measure changes to my markets based on interventions to my lifestyle that they suggest post GP review. To me that type of service is worth it.

When 23andme first started they were offering that a sample and your data could be destroyed whenever you liked. Then they got bought and their erasure document is a disgrace, their default position is they can't delete your genetic data and they don't say a thing about the sample at all. Those were not the terms under which it was collected.

There is a reason their business is failing and its because of this enormous change to their basic policy. What they have changed to is against the law in the EU and it is definitely not GDPR compliant despite the amount they say it is in their document.

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I just sent in my spit last week and I thought they were very transparent about their data protections. They allow for you to delete your data and deny access by third parties, albeit they require 30 days to process any changes. I'm interested in learning more about my heritage, as well as contributing to genetics research. Maybe their terms have changed over time, but overall I found their explanations to be clear and thorough.
The Genetic Information Nondiscrimination Act of 2008 (GINA) specifically prohibits health insurance companies from denying coverage or setting rates based on such tests.
Thank goodness for that. They definitely won't break that law. Nope. Corporations don't do that.
When it's in their financial interest, they will avoid doing things that cost them money. Lawsuits are one such cost. Which is why companies train interviewers not to ask any information that laws prevent them from using during the hiring process. If you don't know, clearly you didn't use that info for discriminatory hiring practices.

Similarly, there was a very recent article about how GINA might be acting as a privacy law, since companies would prefer just not to know:

https://news.bloomberglaw.com/daily-labor-report/genetic-bia...

But then, there's about zero useful information in genetic information when it comes to hiring. If there were useful information, I'm sure we'd see far more violations.

I'm far more concerned about access to life insurance, which is not covered by GINA.

Also, it's very unlikely that a 23andMe type test will have enough clinical information that would be useful even for life insurance purposes or health insurance purposes. Clinical genetic testing is far more powerful that way.

Which is why companies train interviewers not to ask any information that laws prevent them from using during the hiring process.

And yet it happens all the time. All. The. Time.

If it didn't we wouldn't spend tens of millions of taxpayer dollars on enforcement agencies and lawsuits.

It doesn't matter how many laws are passed, companies are still run by people. And people do bad things, either knowingly or unknowingly or just because they can.

That is true as long as the cost of lawsuits is higher than the potential gain from breaking the law.

Companies knowingly break the law all the time, reek in profit and send out an army of lawyers to pay some minuscule fine that doesn't impact their bottom line.

Fines that don't threaten to break a companies business are just ignored and basically written off as operating costs.

Thank goodness for that. They definitely won't break that law. Nope. Corporations don't do that.

"We're sorry. We can do better. How about we help write a law that regulates us?"

You are correct but a major challenge of our time today and the near future is to see whether the rule of law still works against political or financial power. From the 2008 financial crisis onward, there is a growing public sense that the powerful cannot be held subject to justice any more.

I have to say that I personally would never purchase a DNA testing kit for this reason. On the social and political trajectory that I perceive, it might not matter what federal law says, if insurance companies can build a strong enough web of mutual favors with politicians or law enforcement.

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> there is a growing public sense that the powerful cannot be held subject to justice any more.

Wrong. Not that they cannot.

Just that they ARE not. That only lasts for so long until people are fed up.

Then, reset.

"move fast and break things"
I'm far from an expert, but it also sounds like something that could violate HIPAA.
Companies routinely demonstrate that they're often willing to do prohibited things. And this seems like the sort of thing that would be very hard to prove.
I also bought a 23 and me test, but I intend on submitting mine with some DNA recovered from a Mummy or something like that.
> Well, I don't think I have any pre-existing conditions and certainly don't do drugs, but I don't know about any unknowns on the health side that could impact my insurance if they were to share it to the company. Forget that.

In the US, only health insurance companies are not allowed to use genetic data to increase premiums or deny coverage, at least for now. I'm not sure what the rules are about using data derived from genetic data, however.

Life insurance, disability insurance, long-term care insurance etc companies are allowed to use genetic data to determine costs for policyholders or to deny coverage[1], however.

That fact alone is the reason I won't hand over my genetic data to a third party.

[1] https://www.npr.org/sections/health-shots/2018/08/07/6360262...

The problem is that... people/companies sometimes do things even if they are illegal.
I agree, this is definitely something to worry about. The reason I brought it up wasn't to dismiss such worries, but to highlight the fact that even if someone isn't worried about the health insurance aspect today, they definitely should worry about how the collection of their genetic data could impact their ability to purchase other types of insurance.
> and certainly don't do drugs

What about alcohol or caffeine?

Since when do they test for those in insurance related drug screenings?
Actually neither. Family history with alcohol, burned out on coffee as a kid (would drink it at my grandparents' house pretty regularly), and sodas I kicked a couple years ago because it was starting to burn when drinking some of the stronger ones (my fault. Consumed it like it was water.)

But fair point, I didn't consider that when saying drugs. Meant more along the lines of drugs that work could come down on me for (marijuana and up. Personally, I think if alcohol and cigarettes are legal, so too should marijuana, but the legalization of it wouldn't change my non-use of it. Just seems a stupid prohibition to have within the context.).

I don't know about 23andme, but I have read Privacy Policies of similar services in the past and they are all riddled with legalese and unclear phrasing that make using the service a complete no-go for me.

Also note that if the policy seems clear you have to follow and read the PP's of their partners and 3rd-parties, and then their partners, etc.

IANAL and you should be before bestowing your trust in such service, unless you don't mind having your DNA profile out in the open.

No, that's the obvious "reason that you think should matter but doesn't".
I wanted to buy one for a while, and my girlfriend offered to get me one for Christmas, but this is the reason I didn't.
For people glad that "crimes will be solved", must be noted that criminals could use it in their benefit also. Just submitting a strange DNA, from a deceased people for example, to be linked with their name. That would taint the database, make they invisible to computers searching (dead people don't commit crimes) and send the hounds far away eventually. If caught you can always blame the lab for mixing your data.

Looks like the modern equivalent to having a new identity after a fake new ID card.

Dang good call. Gonna order up a kit and throw some random homeless persons spit/hair in it
23andme testing is one and done. Once you've had it you will never spend a dime with them. It's a red flag for any investor.
It's worse than that, I talked my parents into doing one of these tests, now I don't ever have to pay for one.
also, the value you get out of it seemed to be mostly curiosity and novelty. Getting a bunch of stats on your heritage is nice and all but it's not any sort of ground-breaking consumer service.
their data could be very valuable depending on the evolution of personal medicine.
That was probably the justification for a high valuation. Also explains the recent pharma pivot.
Their existing data can't really be used for personalized medicine. If they want to pursue that market they'll need different testing protocols and additional regulatory approvals.
regulatory approval is easy to get with the right kind of lobbying.

i would say assays are useful for personal medicine. they get about 6m variants.

They could charge you a monthly fee to keep you up to date on discoveries in this field relating to your personal DNA? (not sure how often this actually happens....)
A siblings results was enough for me. We share the same ancestry. There were no surprises in their result.
They sold 10M kits, and they primarily market in the US. DNA never changes, so you have a lifetime max of 1 purchase of 23andMe per lifetime. Their competitors have likely sold 15-30M as well, so maybe 30-40M of these kits have been sold. That's 10% of US market.

What's the max conceivable penetration here? 20%?

It's a bit of novelty act right now. Like I know pretty well what my ancestry is and it isn't terribly relevant to my daily life as-is. If these guys told me I was actually part Cherokee or something unexpected, I'd shrug and continue doing what I'm doing.
Your germ line genome rarely changes. Your exome changes all the time. Your gut biome changes all the time. There's massive market opportunity but a ton of regulations around how to tap into that market opportunity.

On a separate note, Ancestry is going through a similar issue. They've had double digit revenue declines in their DNA testing suite. The truth around 23andMe and Ancestry is that they're really doing a super shallow sequencing and, I believe, are doing only genotyping. It's not super interesting in the long run because it's such a static dataset. Getting to exomic or metabolic/gut biome sequencing provides much more interesting insights into the human body.

> Your exome changes all the time.

I work in DNA analysis (not for 23andme). Citation needed.

> Your gut biome changes all the time.

Your gut biome isn't being tested by a genetics company collecting your saliva or epithelial cells.

How complete are theses tests? If I wait another 10, 15 years to get sequenced, would I get more accurate, reliable information? Can advances in sequencing technology make it worth people to get resampled? Or is it just an issue of better analysis?
The technology itself is constantly improving, for instance the push towards long read technologies. Beyond the underlying sequencing, the computational pipelines run on the output from the sequencers is also constantly improving. A huge issue at the moment is in that space, as key portions of the alignment and calling pieces of those pipelines are not optimized for a global population.
> How complete are theses tests?

I can't answer that.

> If I wait another 10, 15 years to get sequenced, would I get more accurate, reliable information?

If you're asking about the DNA data itself? Yes, absolutely. The underlying sequencing technology is advancing every year.

If you're asking about the value-added informational inferences sold to consumers? I wouldn't put much faith in that, but I'm also a cynic when it comes to computers and business relationships with consumers.

@mathnerd314's comment [0] is correct, current DNA analysis products frequently produce conflicting results [1]. I've seen the software side for why that can happen. The technology is extremely complicated and sometimes convoluted. And there are many "standards" (xkcd-style [2]) for reporting even more ad-hoc features. Big companies can't even get basic web services to work right 100% of the time, what makes you think DNA analysis software can do that?

There's a lot of math which goes into consumer DNA products. The math involves a lot of statistics and population information. The math can be biased towards or against particular people. And it's usually hidden behind closed-source algorithms and proprietary information. Do you trust that?

I strongly think this is an area where international standards organizations should come into play and where laws should be put in place to govern data correctness, responsibility, and culpability. The NIH is doing some work towards that end (eg, precisionFDA challenges) but it's doing a lot more science-related work instead of consumer-related work IMO. As-is, consumer sequencing analysis products (especially in the United States) are in the wild west.

Without strong standards and laws I don't think you're guaranteed to get more accurate or reliable information in 10 to 15 years. You'll get the same kind of information you can get today, but perhaps cheaper.

> Can advances in sequencing technology make it worth people to get resampled?

Yes. The sequencing products that I have worked on have gone through multiple generations during my (so far) six years of employment in the industry. Each product's generation changes the sequencing technology itself, the analysis product, or sometimes even both.

> Or is it just an issue of better analysis?

Current technology has a lot of trouble sequencing completely through a full strand of DNA. If you can solve that then analysis will instantly get better. To get around that, there are many different types of sequencing available.

The micro-array that's used by most consumer companies focuses on hundreds of thousands of single-basepair locations and do so quite affordably at industrial scale. If you have any sort of unique variation at one of the targeted locations then micro-array sequencing technology will likely have trouble getting data about that location. But en mass, one data point isn't enough to throw off your results.

Another type of sequencing works with chunks of DNA - partial strands - but sequencing quality goes down with the length of the chunk. One chromosome will have millions of basepairs split into thousands of chunks but the maximum length of the chunks for usable data is measured in hundreds or maybe thousands of basepairs. To help solve that, the sequencing technology will make many hundreds of duplicates of those chunks and sequence all of them simultaneously in a massive parallel operation. Even though the sequencing itself is slow, the parallel part makes it high throughput. Then the low quality of each individual read is offset by high numbers of copies and reassembly is just a (very) computationally expensive task.

If you can improve the quality delta across a DNA fragment, particularly to the millions of basepair lengths, then that would be a game-changing breakthrough, especially if you can keep throughput high. I intuitively know it's possib...

Couple of professor's and top researchers are stated that the tests are accurate as a horoscope.

I also did a "highly respected testing using thousands of studies" 650$ testing which, well... I can guess the same stuff by looking at someone or two seconds.

Your exome is a subset of your genome. It does not change. That said, the cheap DNA kits do not test your entire exome, so there will be a market for these once they are able to do so.
Several things are wrong with this post. The exome is the protein coding portion of the genome. It does not change except by somatic mutation, same as the rest of the genome. Genotyping is the act of decoding variants in a genome and does not have anything to do with the underlying technology used. To my knowledge both ancestry and 23andme still rely on microarrays to do genotyping, though 23andme experimented with whole exome sequencing (which is not low coverage) in the past.
Exome could plausibly change due to alternative splicing, but my guess is that what is meant here is transcriptome, which is which genes are actually transcribed and their quantities.

Unfortunately RNA is chemically unstable. Not sure if cDNA synthesis could be done with a consumer kit.

Gut biome population sequencing/gene panels probably easier to get.

> "Your gut biome changes all the time."

I don't think "mail us your poop" will ever be more than a niche.

It occurs to me that they could have followed the software trend where everything is a subscription service. As more is learned from the genome, they can deliver more value to the customers over time.
Yeah, it seems like a major mistake to sell this as a one-time purchase. Market it as "genetic monitoring" Charge a monthly or yearly fee to keep getting new genetic insights as research discovers the function of more mutations. Offer upsell re-tests with more complete or accurate sequencing.

I think they must have been banking on the data-set itself being highly valuable and made the tests cheap, then ran out of customers on both ends of the equation.

they already provide this as a service
I believe they actually did have it as a subscription model at one point (I think it was at a time that it was a choice of either $400 one-time, or $99 for the kit + extra for the subscription), but I guess they have more competition now, plus it's cheaper?
Commercial DNA testing companies use microarrays, which are cheap but only see common variation.

DNA sequencing is more expensive but can find all variation, including the very rare ones (eg only in your family)

Yes, but they use a monthly subscription payment model so they should have a recurring income stream from all those users.
“This has been slow and painful for us,”

I'm gonna give you some slack here, Anne, but TBH Silicon Valley executives don't really understand what these words mean.

“I think the tech world needs to own this[sic] better communicate privacy standards to build trust,” she said. “I want to jump in and really own it.”

Or maybe instead of jumping in with your billionaire executive pants on, Anne, you could listen. People are sick of being told what's being done to them. You didn't miscommunicate, you screwed up. People are pissed off.

Surprised they haven't expanded the offering to include regular blood panels and "doctor's recommendations" (subscription revenue). Hell, you could even do a "improve your bloodline" service that plainly explains how doing a, b, and c will help with that and set you on a life plan w/ decade-level health targets.

I'd have to imagine a well-packaged, boutique option for getting that done would be huge (and they'd have most of the infrastructure and relationships to do it). If it was affordable I'd buy it.

I didn’t buy a test, because my brother did. Why pay $100 to get the same story twice?
Although it would be funny if your results were different than your brother's.
I didn't buy the test because all it would say would be "Congrats! You are 100% asian."

I feel like 23&me is literally only useful/interesting to white people because they can see which one of the 50 European countries they have ties to.

It's not that useful for me. I've had friends do it and get 99.97% Chinese or Indian.

Amazing, I could have told you that for free.

As a 3rd generation white person in the US, what specific European ancestry I have is meaningless to me.

I find the health tests to be more interesting than the ancestry, though it was a bit scary though having to click through all the warnings to get to the results.

> what specific [ancestry] I have is meaningless to me.

it's ultimately probably not important, but I would think that it's at least something to be curious about.

> I feel like 23&me is literally only useful/interesting to white people because they can see which one of the 50 European countries they have ties to.

I'm not familiar with the kinds of ancestry information they can provide, but why would that only apply to white people? Why not also, say, people with African heritage and which of the African countries they have ties to?

... and if you got a different story, you might wish you hadn't spent $100...
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Did anyone learn anything meaningful from these tests?

I saw some results, for example, "I'm 3% Syrian, 10% Portugal, 8% Korean ...." etc., but do they provide more important results like "Sorry, you will have cancer in 2 years"?

yes + you can actually download the raw data and analyze it with a couple of other online tools (e.g. https://www.promethease.com). It may be worth it especially if you have a rare disease - but you'll have to be the judge of that
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