Ask HN: Suing Facebook in small claims?

359 points by brojoe55 ↗ HN
Hello dear HN. I am looking for advise, I have a Facebook account that has been suspended for unknown reasons, other than I somehow 'broke' the community standards. It is unclear to me which ones however. When I try to re-log in I am stopped by an endless AI bot, and cannot get a hold of a real person.

I am still paying monthly for Facebook Ads for my small business. However, I cannot log in to cancel these Ads. I tried contacting my credit card company, but FB uses a different vendor account for each bill posted, making it difficult for the credit card company to stop these transactions.

I attempted emailing FB several time to legal@facebook.com. And I wrote a letter twice, and sent in the mail via postage, with tracking, which was delivered, to cancel my Ad services and provide a refund. No response however.

Should I proceed to small claims court to recover about $300 of lost Ad revenue, for a service which I can no longer use? I am still being billed to. Does anybody have any experience with this?

186 comments

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Put a freeze on that card and get a new one? Inconvenient as it might be, works every time.
Some payment processors will update the company charging with the new card information. Getting a new card does not absolve you from the contractual obligation you agreed to in order to use the ad platform. Sad.
> Getting a new card does not absolve you from the contractual obligation you agreed to in order to use the ad platform.

However, for better or worse, possession is 9/10ths of the law

By the same token the contract probably also stipulated that it could be cancelled in a way that Facebook is currently blocking. I don't think any court would hold that the purchaser is now required to pay for services perpetually.
While true in some instances, I'm pretty sure Facebook requires that payment information is valid in order to serve ongoing campaign(s).
If this is true, then cancel the credit card, and get one from someone else.

Later, reapply for the one you cancelled. They’d love to have you back.

(Though, honestly, I’ve never had this problem where I say “this charge is unauthorized, please treat my number as stolen to prevent further fraud”, and then the bank says, “OK, but we have to continue to honor payments the thief set up with the old number”)

Seems feasible from a layman’s perspective, but might not from a lawyer’s. Why not talk to one?
Have a lawyer write a letter to their lawyers. Their lawyers will have incentives aligned to what you want better than the rest of the company.
Cancel the credit card and take them to small claims.
IANAL, but if you need to do this on the cheap, perhaps start with your state AG?
File a chargeback on the credit cards
Each chargeback on a transaction costs Facebook about $20 even if the credit card dispute does not end up being resolved in your favor. I recommend doing this (in addition to getting legal advice or taking legal action) if you want to penalize Facebook as much as possible for the inconvenience they caused you.
It'll penalize OP way, way, way more and cause them way more inconvenience. Cost of getting a lawyer, ending up on potentially shared blacklists for chargebacks, wasted time, etc.

I feel for the OP, but this won't stick to the man. It'll stick to the op.

You don’t need a lawyer to issue a chargeback.

Agreed about the FB blacklist though. Sometimes I think I should set up a bunch of shell LLCs for my consumer accounts.

I think the fear of a "chargeback blacklist" is overstated here. Anyone can easily apply for another credit card, add an authorized user to their existing card, or use any card masking service to change their payment information. Chargebacks exist exactly for situations like this. I've never had issues with any shared blacklist after filing chargebacks against shoddy businesses. You must be ready to cut off contact with the business you are filing against, in case they refuse to do business with you in the future, but that's not a problem here because it looks like Facebook has already cut the OP off.

You don't need a lawyer to go to small claims court. OP can get free legal advice through a local self-help program or an inexpensive legal consultation through a local bar association program if they want to, but paying for legal assistance is certainly not mandatory.

File a chargeback. They will instantly cancel your account.
Small claims is an excellent option. Or alternatively take them to arbitration if the ToS provides for it. Either way the expense to you will be minimal.

Once you realize that legal is the big tech company’s first line tech support things go considerably more smoothly.

It will absolutely get their attention and get your issue in front of a real person who will have the organizational power to fix it.

A cheaper way to do the same thing is to fedex a business letter written in formal english, citing dates and times you tried to resolve the situation and that your next step is to file a legal complaint.

It should be just as effective but it will save you the small claims filing fees.

Google "demand letter template" so the letter has the look/feel/keywords that get it routed to the right people.
Form letters happen to be one of ChatGPT's more-underrated areas of utility.

"Write a legal demand letter to Facebook about..."

Verify any addresses and don't let it cite law, but sometimes it can help articulate what your grievance even is better than you can (by putting a name to it in some cases). Aggrieved parties are seldom as coherent as they could be.

This is also a nice time to have a lawyer friend and ask if they can print it on their firm’s stationary.
This definitely works (I just cut&pasted this post into 3.5 and it did a decent job)
I’ve actually had very good luck with filling out the small claims court document as if I’m suing the person and then mailing a copy of the document to them with a note that says, “Filing this on Monday unless I hear from you by xxx”.
Looks like they already did this, more or less.

>I wrote a letter twice, and sent in the mail via postage, with tracking, which was delivered, to cancel my Ad services and provide a refund. No response however.

Have you read the relevant terms of service? Do they require using some arbitration service instead?
Can you read the terms of service for this without logging in?
Note that these arbitration clauses aren’t necessarily enforceable and small claims judges can and do exercise a lot of discretion in their judgements.
Even if arbitration is in play, it would cost Facebook more to hire a lawyer to go to small claims court and have it moved to arbitration than it would to just settle the $300 at stake hear.
note: Even if the dispute is settled out of court in arbitration, I think arbitration would likely be successful based on the available info. Honestly, if you can open a dispute for arbitration that seems cheaper than going to court and it's likely to work, IMHO. Though most likely is that as soon as a human at Facebook actually groks your situation they'll refund it before going to court or arbitration.
Definitely do chargebacks on the card. And don't mess with lawyers. Anyone telling you to contact one has never contacted one. Why would anyone spend $800 to get $300 back? Small claims is definitely a legit way to go if you cannot recover the funds. Facebook likely won't even send a representative and you'll win by default. Collecting from them is another issue in itself, but you'll at least have a judgement against them. I have taken people to small claims and it's fairly simple.
He has a small business, he should have a lawyer on retainer anyway. As such there may be no cost for a conversation (of course check with the contract - generally there is a cost). Even if there is a cost, one conversation with a lawyer is not $800. The costs add up quick if he goes to court, but odds are good he only needs one conversation and so the costs are minimal. A bit of legal advice can go a long way.

If he does go to court with a lawyer the costs will be a lot more than $800, but he can sue for legal fees as well as the loss. If Meta is being unreasonable enough that it has to go to court he will get those fees. A judge will not like seeing this trivial cost go to trail, if it gets that far the judge will be looking to see who is not reasonable and slapping them with as many fees and costs as he can.

> generally there is a cost

For a lot of small-claims style things, lawyers will give you 15-30 minute consultations for free (YMMV on how useful these are, by nature its often the lawyer giving you a bunch of information you may already have, will only a couple of minutes for actual questions that they may not be ready to answer), even if you don't have a preexisting relationship.

I've seen this a lot in tenancy cases, where basically they filter out "bad landlord withholding rent" small claims style cases from "bad landlord doing illegal renovations or owner-move in evictions" that can be larger and more complicated, and want you to hire them for the second, but will give you some time for the first, in hopes that you remember that help when you run into the second case.

Exactly, law is very much a relationship business. 15 minutes of free time for them to hear your problem and give you a template letter (or better yet, put one on their letterhead and mail it for you) is absolutely a price they're willing to pay for you to say to your friends and family how great they were and how they fixed your problem for free. And let's not forget that some lawyers are people too - sticking it to someone who is taking advantage of others illegally is a not-often-discussed perk of the job.
Retainer doesn't mean work for free. Retainer means you give them money in advance so they can charge you for their time. Maybe some will give out freebies but generally speaking those that like to do things like eat food and live indoors will charge you for their time.
"He has a small business, he should have a lawyer on retainer anyway."

Not all small businesses have lawyers. I would guess 90%+ don't need them and the other 90% cannot afford them. I've founded and operated a small business for 9 years and have only hired a lawyer 1 time for contractual negotiation. For what it's worth I am in a heavily regulated industry and I have no legal background.

180%? Nice.
The first 90% takes 90% of the work. The last 10% also takes 90% of the work.
Was your email to legal@ a demand letter? I’ve sent demand letters to that email previously and had my issues, both times, sorted within 48 hours.
Filing for arbitration can be even easier. Both will likely be effective.
> making it difficult for the credit card company to stop these transactions.

I would of had them cancel the card and issue a brand new one.

Few weeks back I posted a comment on Instagram. A warning popped up that it wasn't as per community standards.

I understood that it was wrongthink, so I immediately deleted my comment.

The warning system on Instagram comments is good for protecting you from committing Thoughtcrime.

My wife recently had a comment nuked on a six year old post asking "describe your job in an accurate but misleading way", to which she responded "I shoot babies" (she does some photography).

It's remarkably twitchy in some ways, and remarkably blind in others.

Almost like the enforcement is highly selective and rife with abuse worse than the comments themselves. Huh, weird.
Honestly, I’m more of the opinion that they’re just cheaping out on moderation. You can’t appeal most violations now “due to COVID”, which has been a bullshit excuse for understaffing for years now.
Appealing an unjust activity from them got me in even more trouble. They had put me in 24 hours FB jail for 'indecent' content against community standards for posting a picture of my son in his bathing suit at the beach -- which their algorithm had somehow misidentified as nudity. I appealed, was denied, and as a result of appealing, spent almost a month with my posts downranked etc.

They are vile.

Hey I built getdispute.com to do literally exactly this: sue big companies in small claims court easily.

First, I strongly recommend sending them a demand letter. You can generate one for free on getdispute.com/products/demand-letter and/or pay us a few bucks to mail it.

Second, physically mail the letter to their legal address. The mail goes to someone in legal tasked with reading the mail.

90% of our cases end here. A correctly written demand letter, sent by physical mail usually gets noticed and resolved very quickly.

If nothing happens after a few weeks (give it 3-4 wks) then you could file a case in court. This will require you to file the case, pay the filing fee, and then serve the defendant via a 3rd party process server. Could all be done in 1 day if you know what you're doing. If you serve the defendant (FB) correctly, they are now obligated to show up to court or otherwise risk a default judgement against them that cannot be reversed later.

Another 50-75% of cases end here as most defendants prefer to settle out of court.

If they don't respond, you will need to go to your court date and explain the case to the judge. Usually, without a defendant appearing, the court will grant a default judgement in your favor, assuming the judge decides they do in fact have jurisdiction. To be safe on jurisdiction, file in the county FB does business, or otherwise has a legal entity registered.

All of this said... it's probably not worth the time/money to do more than send a demand letter. It is probably worth your time to send a physical demand letter.

Good luck. 2.7m small claims court cases are filed each year in the US, approx 50% by individuals. So you're in good company.

The last sentences read like the opening header on a landing page.

That’s a cool business.

^ This. Physically mailing the letter makes a difference. (Been there, done that).
I achieved my quickest, simplest, most pleasant customer service interaction yet with an airline by writing a letter explaining what they did (with transaction IDs, confirmation numbers, etc), and what they should have done. The situation was not entirely simple, and I was not looking forward to explaining it verbally to a rep.

They sent me back a simple letter a couple weeks later saying they'd resolved the issue the way I requested and provided me the updated documentation.

I'll definitely consider this approach next time something like this happens.

Sounds like you’d do very well as a QA professional
How well does this work for medical bills?

I have $4000+ in collections because insurance didn't pay for what they were supposed to, and the hospital decided to send it to collections. Should I send the demand letter to the collector, hospital, or insurance?

You should contact your state's insurance regulator. They're very powerful and generally get proper reactions from insurance companies.
20+ years ago, I was in a situation that, at this high level anyway, was similar to what you're describing. The collections agency had also put a black mark on my credit history. I don't recall the details, but to whatever extent I did contact the medical provider or the insurance company, they claimed to be unable to help me. (I no longer owed them money, afterall.) The amount I supposedly owed was some hundreds of dollars, not thousands.

After repeatedly failing to have any success communicating with the collections agency, I sent a letter to the Better Business Bureau about the situation. The collector stopped contacting me and my credit history was restored. I never spoke with a lawyer about it and don't know if my approach to addressing the problem was typical.

From my experience, I would suggest that you take the fight to the collector. They are the ones to whom you currently supposedly owe money. (I did not attempt to sue anyone, though, and maybe that detail, or others, would change the answer for your specific situation.)

> The collections agency had also put a black mark on my credit history.

This doesn't seem to be true. According to Experian, the original _creditor_ is the one that puts the black mark on your credit history when they sell your debt to a collections agency. (Typically for pennies on the dollar.)

> After repeatedly failing to have any success communicating with the collections agency, I sent a letter to the Better Business Bureau about the situation. The collector stopped contacting me and my credit history was restored. I never spoke with a lawyer about it and don't know if my approach to addressing the problem was typical.

At a guess, the collections agency might have decided it wasn't worth fighting you over it for a few hundred dollars and dropped your case to spend more time on larger targets. But I don't see how they (or the BBB) could have fixed your credit report, they don't have the power to do that.

> I would suggest that you take the fight to the collector.

I mean, you can try but you are unlikely to succeed. These people are (usually) skilled negotiators, they can't easily be outfoxed or convinced to be on your side. Their only goal is to get money from you. The dirty secret that the collections agencies don't want people to know is that nobody has any actual obligation to pay them. They buy bad debt and hope they can convince you to pay them. The ONLY leverage they have is the ability to guilt and intimidate. Some agencies engage in shady behavior (calling friends and neighbors, making threats). These behaviors are generally illegal, but the kind of people who fall that far into debt are generally not the kind of people who can afford to take legal action against a lawyered-up agency.

You never HAVE to pay a collections agency, and even if you do, the debt NEVER gets paid back to the original creditor, just the agency collecting it. Neither will paying them fix your credit report in any way.

If you have debt that was legitimately defaulted on and made its way all the way to a collections agency, the very best thing to do is not engage them. They will give up eventually. They _might_ try to help if the debt wound up in collections due to a creditor's mistake, but I wouldn't bet too much on it.

> > The collections agency had also put a black mark on my credit history.

> This doesn't seem to be true.

Maybe the situation has changed over the past couple decades. (I don't recall which of the three credit reporting agencies this was with.) It was true for me back then. :)

In my case, the collector didn't initiate contact. I learned of the situation because I checked my credit report and then it was I who contacted them. I didn't know who they were or why they thought I owed them money. They tried to convince me to pay them, saying they'd remove the mark from my credit report after I did so.

I had believed the medical service (a couple years in the past at that time) had been completely covered by insurance and didn't know that anyone thought money was owed. I don't know where the original miscommunication/mistake had occurred. I only know that the collector dinged my credit report and that I had documentation showing that my insurance had addressed the original claim (paying the medical provider), which enabled me to challenge the collection agency's assertion.

(Thank you for the additional information and context you've added about collection agencies. I knew little about them outside of my direct experience with this one.)

There is a book I recently purchased called "Never Pay The First Bill". It covers this exact kind of scenario and tells you what to do step by step, all the way up to small claims court, though you usually don't need to go that far. Highly recommended.

More than likely you're going to need to get an itemized bill from the hospital listing the actual icd-10 charge codes and amounts for each service. Then you will need to cross reference this with your insurance's Explanation of Benefits document, which shows what the insurer paid for each code and the remaining that you owe. If there are any codes missing, there has been a miscommunication between the hospital and insurance, and the insurance was not billed for something. It is also possible there will be errors in the codes themselves, charging you for things you did not receive or received less than they said (charge code for 1 hr complex appointment when your appointment was 10 minutes). In this case, you will need to request your medical records, and cross reference them with the charge codes to dispute the wrong codes.

It also tells you how to deal with collection agencies.

I have not run into the problem of insurance denying charges for things they are supposed to cover, but I have tried (years ago) to cross-reference my medical bills with my EoBs and gave up as nothing ever really matched up.
It is supposed to. It is supposed to be the exact same codes. If that is not the case then you were mis-billed, which according to that book is a common occurance.
You need to request the HCFA (maybe this has finally gone away after ~10 years) or CMS-1500 claim form for outpatient (like a clinic or same-day surgery or medical imaging) or UB-04 claim form for inpatient (hospital/skilled nursing stay) service.

The actual claims are generated and sent electronically as 837 or 837P formatted garbage (just look up the standard) by all but the tiniest providers but virtually any billing software can generate the equivalent "paper" form.

EoB quality depends on your insurance carrier; if they don't provide a breakdown with the original charge codes and diagnosis codes and a coverage decision then complain and request a more detailed explanation.

The most confusing part is the adjustments; every year the insurance companies and service providers in the U.S. waste a horrific amount of time and effort negotiating adjustment (discount) rates per insurance carrier (insurance always pays less than face value) and charge code. The provider picks prices that give them an overall net positive revenue given the set of adjustments from their (predicted) patient population and corresponding insurance carrier spread, so none of the prices or adjustments actually make any marketplace sense.

If you end up having to fully pay a bill that insurance won't cover, try to offer the provider ~50% and they'll be pretty happy to write off the difference since they wouldn't get much more from insurance. There are also often payment plans and other assistance available if you ask the billers.

I mean, I'll get a bill from my doctor (actually his group practice or whatever) it will list services that I recognize, show what the insurance paid, and what I owe (if anything). It usually looks about right and I have just not ever found that the time needed to audit that against the EoB statements has ever been worth it. The one time I tried I got a headache and gave up but like I said it was years ago, well before ACA or any possible reforms that might have been made in the area of transparency in health care/insurance billing reports.
Healthcare is more complicated and it might be worth talking to an attorney (pay for an hour of time) to get advice on which party to pursue and how. This is unfortunately the biggest challenge with our service... how can we help people when it gets more complex.
I see that your website asks $9 + $10/month for the basics package.

I've never once had the need to write a demand letter, so if I ever need to, I'd expect to be a one time thing. I definitely won't need a monthly service.

How does that work in this case? Does it mean I'd pay $19 and then cancel the monthly service?

Agreed with this. IMO, it should charge a one time fee to handle it all, and probably more than $19. I can't see many people suing folks monthly. Charge me $40 or $50 and take care of everything for me!
There is a one time option (click one-time at top) and it is $35!
Neat. I'm definitely bookmarking this.

I personally think you could charge more if needed. Dealing with legalese and paperwork is a huge, huge headache to most people. Nicely done.

They rely on you forgetting to cancel. Then when you notice a few months later, you demand a refund. They won’t give it to you, necessitating that you resubscribe in order to send them a demand letter. #growthhacking
If they don't refund, take them to small claims court
You joke but we'd write you a letter for that.
Would you still formally ship it or just walk over to the incoming mail box?
Not really. We have Stripe send a recharge reminder 7 days before it happens next month with an option to unsubscribe through Stripe subscription portal in 2ish clicks. No cancellation reason asked.

I've done plenty of growth hacking before, and our subscription flow is not trying to do that.

Both parties have adverse selection issues.

First: customers looking for their service are likely to be noisy and costly if the business screws them. The business is selecting for fractious customers so the business needs to be careful.

Secondly: the business is a specialist in the art of dealing with small claims. If a customer needs to make a small claim against the business, the business understands the system in depth, and can defend itself better than most. Although I would also expect the business understands the financial costs better, and perhaps are more refund friendly than other businesses might be.

There is a one time option (just click the tab at top of screen that says one time).

Alternatively, you can cancel immediately if you'd like. It's standard stripe portal with 2 clicks or so. You will get a renewal reminder 7 days before it charges next month.

People who subscribe tend to find a lot of little annoyances with companies/refunds/travel stuff (airlines are a big one) that more than pays for the subscription. But feel free to use as is best for you.

You say airlines are a big part of your business model. Do you only work with US airlines or do you support letters for EU261 rules as well? I'm a very frequent flyer and never had many issues with getting compensation from domestic airlines but European airlines are an entirely different story. I've found the best experience has been paid services that take a huge cut like Airhelp, so it would be nice to not pay 35% every time I have an issue.
I'd consider filing something against Frontier for a gate employe giving me wrong information (I have it documented) resulting monetary loss. But then I was afraid they'd blacklist me from flying. As much as I don't want to fly them, they have a lot of flights out of my city.

Have you heard of airlines doing that?

FWIW I did contact their CS & social media and basically got told "too bad you got some wrong info..."

Just a note that you should add https:// to your links so we can click on them!
OP explicitly said in their post that they've already sent a physical demand letter:

> I wrote a letter twice, and sent in the mail via postage, with tracking, which was delivered, to cancel my Ad services and provide a refund. No response however.

They sent "a letter" twice. Not necessarily a specific demand letter and not necessarily to legal. At this point details like that matter.
IANAL, but:

>they are now obligated to show up to court or otherwise risk a default judgement against them that cannot be reversed later.

Is definitely untrue. You can appeal a default judgement and win. Ask me how I know.

(Edit: attempt to fix formatting)

Does that apply to small-claims court?
IANAL—yes. Appellate process looks into whether or not the judge followed the law when making the ruling/judgement.

Smalls Claims Court is still a court, and the rulings are still subject to the laws of the land.

From a practical matter, you will spend more in legal fees appealing than what is in the judgement.

How do you know?

(I genuinely want to hear this story)

Late reply, sorry.

My company got a default judgement in small claims court ($3k) that I only learned about months after it happened because the state of California had a totally wrong address (mixed up with some other company) in their database. So I was served at some random address that was fortunately only 50 miles from me; “fortunate” because I still had to appear at that county’s courthouse to make any appeal.

The fact that The California State Corporations Board had the wrong address had no bearing on my appeal - that was “my fault” for not monitoring it and having it corrected.

So I filed for an actual appeal, appeared before the judge with the plaintiff (and a lawyer on my side that cost $2500), and won the appeal on the merits of the case. Had I not won, the state would have issued a bill and denied the business renewal unless paid.

It was an utterly bogus claim by a plaintiff that admitted he made a hobby of small claims court. Most of his cases he won because he defendants never showed up; as I didn’t originally because of the wrong service address.

Two lessons: check the state records for your business religiously (because it’s your fault if they get it wrong, no matter what), and fight the claim no matter what or you’ll become a target for future small-claims rewards because the judgements are public information.

[flagged]
guerilla marketing strategy is crazy
Uh this is not the case... and also most of my comments on HN are not about my company.

The only evidence I can point out: the OP is not concisely written and disputes $300... not the best selling points.

I'd love to crack down hard on unscrupulous behavior in tech companies. But the kind of penalties I have in mind demands due process and default presumption of innocence. Which means not making accusations based on only a hunch.

In this example, how can the question be investigated quietly?

I too, once had a 2 day old account as did you, correlation != causation.
>Please don't post insinuations about astroturfing, shilling, brigading, foreign agents, and the like. It degrades discussion and is usually mistaken. If you're worried about abuse, email hn@ycombinator.com and we'll look at the data.

https://news.ycombinator.com/newsguidelines.html

Chargebacks will get you banned for life from most Meta products, potentially even affecting personal accounts FYI. Adtech vendors have blocklists for users/companies/etc that they will not do business with, and a chargeback will get your name/credit/card/etc on that list.
is that a bad thing?
If you business depends on reaching people on Facebook and Instagram without having to spend hours per week on "content marketing", it could mean the death of your business.
Just spend the money on TikTok. You'll get more bang for buck.
Unfortunately it doesn't have the same reach everywhere. Barely used in the country where I had my business, compared to Facebook/Instagram.
Well, Facebook (and most other websites) is a private corporate premises, they can certainly stop doing business with anyone for any legal reason (e.g. they just don't like you).

Taking money from you is a different matter, of course. But they don't have any obligations to provide you their services.

The terms of service are a contract, so yes they do, subject to that contract and applicable law.
FYI small claims courts are limited -- in NY, for example, I'm fairly sure small claims can provide equitable relief but not punitive or injunctive (pay back money, but can't give you a penalty or force FB to do something).

In practice it doesn't matter (you just need to get their attention + they will fix). Depending on FB's TOS, they may try to move you to arbitration, though once again, you don't care, you just want to get expert attention.

Maybe read the TOS before filing -- you might be able to trigger arbitration directly.

FWIW I had a similar situation last year, my FB account kept getting disabled for nonspecific rules violation. After months, it turned out to be an edge case in their billing logic.

Main takeaway: they probably aren't doing this on purpose, and would like to do a good job, but can't because they don't know how.

Useful advice I got, both from their tech support person + reddit: create a business manager acct and use it to manage your facebook account. Give access to multiple people. That way if one gets disabled you can continue your business.

> you might be able to trigger arbitration directly

After sending a demand letter, this is the best advice in this thread.

Stop the credit card immediately. Get rid of the card; not new number. This staunches the flow.
This harms your credit rating
Depends on a lot of things, but getting the card reissued with a new number wouldn't.

Closing a card that was younger than your average card shouldn't.

Anyway, being willing to walk away from the credit card account is key to getting the credit card company to help you more, if they aren't helping enough. "i'd like to close my account, because you can't stop the unauthorized charges from X" is a pretty clear message.

> Depends on a lot of things, but getting the card reissued with a new number wouldn't.

Reporting it lost and getting the card reissued with a new number doesn't solve the problem anymore. Banks and card issuers are starting to share information with services that report updated card numbers to recurrent billers like the Wall Street Journal.

These started popping up around the time every business model became subscription-based. When you want to capture anything, block all the exits first.

You cannot get away from them unless you close the account.

First, where are you? In the US? What state?

Small Claims Court in California tends to be effective. The great thing about filing a small claims court case is that the other party has to either settle, or show up in court. They do not have the option of ignoring this. They have to send someone, or lose by default.

Most small claims courts have online instructions on how to file, and many will accept filings on line. Here's California's page: [1]

Facebook reportedly no longer requires arbitration.

[1] https://selfhelp.courts.ca.gov/small-claims-california

You should exhaust your administrative remedies first. Go through your bank and through facebook. For your bank a chargeback, read the specific terms, it sounds like services not received would apply if you are unable to access the services. Presumably facebook is not continuing to run the ads if the account was banned. Eliott has some good contact info for executive customer service as you have already contacted them the normal way.

Failing that it costs around $100 to file in small claims and serve the defendant, if you lose you are out that money, plus the time. If you win the fee is included in the judgement is almost every state. The process is to find the registered agent to name in the lawsuit, file the case with the clerk where the defendant is located and pay the fees, serve the defendant and have proof of service. Most likely they will negotiate a settlement and it would end there, before going to court. If you can't agree you go to small claims and either travel in person or appear by teleconference. Make your case with the judge and prove all the elements required for your type of case, it isn't super formal though. If you win and get a judgement and either they pay or you go to the sheriffs to collect.

In the county I live in I think the court fees are $250, plus service (Sheriff charges another $250 if you use them).

Most judges will look at you crazy if your suit is for the same as the filing fees. I've been told I can't file a suit for less than the fees, but my fees are always zero as our county courts don't charge indigents. I often file suits just to vindicate my rights. I once won a case I filed for $1.81.

Interesting. I have contemplated spending more on court fees than what would be my potential remedy, just for principle alone. I think that justice itself has value.
IF you have the money, it's worth talking to a lawyer; because if you do things right you can often get "legal fees" awarded as part of "company is big dumb and pisses off the judge". But you have to do it right to get those.
Unless you are in a jurisdiction where Facebook has some actual presence, a small claims court isn't going to be able to do anything.
What jurisdiction can you purchase Facebook ads in that doesn't count that fact as Facebook having a presence?

If they allow you to buy ads, they're liable to follow the local countries laws, it's very simple.

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Other than all the courts/suing discussion, handling undeserved charges on your bill is exactly what your credit card company is supposed to do. The whole "they use different vendors" thing should be their problem, not yours. Press them again and tell them to take care of the problem regardless of which processor (and how many) they originate from.