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Woah! An actually small phone with decent specs?! My iphone mini might finally have a reason to be worried!
I was disappointed to learn its actually not smaller than an iPhone Mini- in fact it's slighter taller.
5.9" is considered compact now?
This also surprised me. I thought 5" is what was considered small. Thinking back to my Nexus 5.
I suppose it's really more about cultural perception than anything else.
iPhone Mini was (RIP) 5.42" and felt very compact. I loved its form factor, but hated its battery life.
It was the best phone for everyday use - apart from the missing 2x zoom camera (I didn’t care for the wide angle) and the battery life.
The Zenfone 10 has less than five percent more surface area (Length x Width) than your Nexus 5.
Probably has something to do with the bezel size
Also having a 20:9 screen instead of 16:9.
Keep in mind that Nexus 5 has a 16:9 aspect ratio when this phone is more like 18:9.

My 5,2" Motorola Moto G5 Plus fits pretty tight in a case for a Google Pixel 6a, which has a 6,1" screen.

Here are some body size measurements:

Moto G5 Plus: 15,0x7,4cm

Pixel 6a: 15,2x7,1cm

When it comes to the Zenfone and Nexus 5:

Zenfone 10: 14,65x6,8cm

Nexus 5: 13,8x6,9cm

Yeah, this is about the same size as a non-mini iPhone. I dread the day that my iPhone 13 mini stops working.
Diagonal screen size is a terrible measurement when different phones have different aspect ratios.

That said, even when going by volume, this isn't a particularly small phone at 94 cm3.

A current-gen iPhone SE is only 68 cm3. The zenphone 10 sits in between the 81.8 cm3 iPhone 14 and the 99 cm3 iPhone 14 Pro Max.

Or compared to Samsung, the "regular sized" Galaxy S23 is 78.8 cm3. Even the S23+ is slightly smaller at 91 cm3! Only the S23 Ultra is significantly larger at 114 cm3.

(All volumes here were determined by multiplying the deminsions listed on GSM Arena. They're probably all slightly off due to camera bumps, but should be comparable to each other.)

I did an exhaustive search scraping all of the supported Lineage OS devices to find a good tradeoff between modernity and a handset that isn't giant, resulting in my Zenfone 8. I'm not ready to upgrade yet but I'm very pleased to see Asus fighting the good fight for reasonable size.
A smaller modern phone!!! I really hope this gets picked up by the LineageOS community and supported for many years, like the Poco F1, which I've used for many years very happily.

I also really hope more manufacturers produce non-giant smartphones, that'd be so cool!

It’s basically the same size as the iPhone 14/14 Pro and the Samsung Galaxy S23.

Not sure why this one gets so much press as a compact phone.

but "iPhone 14/14 Pro and the Samsung Galaxy S23" ARE compact phones. At least by modern standard. They're not talked about as such because they're flagships deliberately made smaller so Apple and Samsung can charge more for the ultras
Samsung galaxy s2 was small, with 3.5mm and microsd and removable battery.

This is large phone with none of those of things.

May not be comically humongous, but... Feels like we are just falling for the tag line? The 5.9" dimension is on the first scroll.

It may not be small compared to all phones, but it is the smallest phone you can buy compared to any flagship android phones in the last 3-4 years
There is 3.5mm
I stand corrected! I looked at photos and specs and completely missed it yesterday! Thx
The hero image with (what I can only assume is) an NBA player's mammoth-sized hands holding this absolutely not-compact phone really shows the dichotomy between wanting to sell a small phone but not wanting to actually make one.
It’s 5.9”. An iPhone is… 6.1”.

Yeah, that’s a normal sized phone.

Remember talking about All old using models with small hands to make the original iPhone look bigger? Nothing ever changes. Heh.

iPhone 14 : H: 146.7 mm W: 71.5 mm D: 7.8 mm

Zenphone 10: H: 146.5 mm W: 68.1mm D: 9.4mm

It's basically the same size as an iPhone, ignoring screen size

The 3.5mm width is some difference.
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They are wasted by the mobile UI anyway. /s
And this particular metric is not a percentage increase in comfort or speed of operations, on the modern phones it can be above/below usability threshold. For example I have a droid phone with a width of 74 mm. But I can't reach with my thumb to the opposite side of the screen, and seems that making phone narrower by 5-6 mm would just about solve this. Thankfully droid OS doesn't require me to do this, but on the other hand I read that in iOS this is a key, most important gesture - "back". And UI button for this operation is in the most unreachable spot on iOS, in the top left corner usually. So users practically forced to do a gesture which is hard to do on a bigger phone.
I got so excited and then saw the screen size was 5.9”. :(
I am experiencing the curse of Apple’s ecosystem. Because all my photos and videos are on iCloud, it’s practically impossible for me to switch to android at this point. On top of that, I really like the hands off feature (which allows me to copy something on my iPhone and paste it on my Mac) and the fact that I can use my iPhone’s camera as a second WebCam for my MacBook.

there used to be a time when choosing a phone depended on its intrinsic value. But nowadays, the value you get from your phone depends on external factors, such as the cloud provider, the synergy between the phone and the rest of your computer setup, and the overall support you get from the company. I think this is the part where all android manufacturers get wrong: they focus so much on the intrinsic value of the phone without working on its extrinsic value within an ecosystem.

I think the Photos and Videos are the easy part.

Whatsapp / iMessages and iCloud Password are even worst.

Passwords in iCloud Keychain have a very easy plaintext export option, and there's no social graph component to it, so I don't really understand how that's a lock-in vector.
> I really like the hands off feature (which allows me to copy something on my iPhone and paste it on my Mac

Android and mobile linux phones can do this with KDE Connect with Linux computers. I think you can do this between two computers too. Maybe KDE connect also exists on Mac?

As someone who's not really into any ecosystem I'm currently thinking about switching from 14 years of Android to an iPhone and I'm absolutely not worried for all the important things, my only concern is basically losing access to a handful of apps or games I like.

Maybe I'm an outlier, but "ecosystem integration" for me means that my phone displays a google calendar and I have access to a non-gmail IMAP account. Phone is never paired with a computer and as far as I remember I could access photos in iCloud via a browser without a mac...

I'm still using a OnePlus 5t which at the time was sold as having a massive screen. Its only an inch bigger than this.

For the record though, if you actually want a small phone, the Unihertz Jelly 2e came out recently, I've been tempted by that

I like small, if only anyone other than Sony could put a fucking SD card slot in their phones in 2023 (yes they manage IP6whatever even with the slot).

Though admittedly the only thing I really care about is simultaneously having root and tap-to-pay, and until that stops working on my pixel I'm not going to go through the multi day ordeal of figuring out how to hide root on another phone.

Moto phones have 3.5mm ports, SD cards, and officially unlockable bootloaders.
What is the minimum tooling needed to produce a landing page like that? I mean, everything, from web technologies to content authoring software.
I couldn't see any information other than 'Android 13' on the page -- how long do Asus tend to support their devices for? Sibling comments about LineageOS do give me some hope that if I buy this for a family member that tends to keep their phones for 5-10 years, it might actually be able to go the distance.

Am I the only one who feels that a device this powerful and expensive lasting 2-3years (or less!) is crazy? Especially when it's a 'software' limitation.

Reviewers are saying 4 years security updates, 2 years major android version updates.
I mean, I'm not saying that I need the latest Android all the time, but 2 years is pathetic.
It's 2 major revisions, which is alright
No. No it's not. Rather get a last gen apple mini
Recent Android updates are boring (except foldable support), thanks to Google made apps and middlewares separated (unlike Apple iOS). I'm fine with older version with security patches.
And the software limitation seems to be a pretty weak excuse given that volunteer devs support LineageOS on devices well older than 2 years.

Plus other crazy things about the replacement cycle:

- Battery life (arguably) degrades faster than software support and yet the industry moved AWAY from replaceable baterries

- Software bloat makes hardware seem slower, where replacing a factory ROM with LineageOS or some other slimmer Android version can really feel like a hardware upgrade

- The e-waste, my word the e-waste! There's no cost to the manfacturer for any kind of lifecycle management of the (some very precious) resources used to create these devices (this is also true for pretty much every industry).

- The opposite of the "Microsoft Office feature" effect. The average consumer seems to need the latest trivial upgrade or new cool-but-actually-pointless function that manufacturers dream up as a differentiator. Remember when numerous iterations of Microsoft Office meant no actual usage difference to anyone but absolute power users. Times have changed, consumer culture is a tightening cycle. (not that I'm immune, and I have to consciously try quite hard to resist it).

- Counter to the point above: removal of general-purpose computing functions / use-cases. No SD card slot, no headphone jack. I used to have an Sony Ericsson that had a mini/micro HDMI port. Was able to output video to a TV with the appropriate cable. These devices are so capable of many things, but they're handcuffed and hamstrung by design.

My current phone is only 2.5 years old, custom ROM installed so it's on Android 13 and runs really well, and it's the battery life that's making it feel "old" (now that the custom ROM has solved the software old-ness issue).

Will this phone support quad-band? I believe one of the major drawbacks of the Zenfone 9 was the lack of quad-band support. I see nothing on the promo page about it.
>Bio-based polycarbonate is only used for the Eclipse Red, Comet White and Aurora Green models.
I made the mistake of getting a samsung s22+, thinking the battery life would be better than the s22 (yes it is), but it just doesn't fit well in my front pocket (and I don't like having it in my back pocket). So I'm hoping that between the zenfone 10 and the xperia 5 v, I will have a better choice by the end of the year.
Look promise for an compact phone. Just one thing about front camera. I think it's much better if the front camera is put in the center instead of left side as now. Hope the dev community on XDA will support this device.
It's not significantly smaller than the ubiquitous Samsung S23:

Zenfone 10: 146.5 x 68.1 x 9.4 mm

Samsung S23: 146.3 x 70.9 x 7.6 mm

But 10% larger battery so make your choices.

It has one crucial feature though: It's not Samsung (doesn't have bloatware)
> The 144 Hz refresh rate can only be enabled in Game Genie while playing mobile games.

what % of owners would that benefit?

Serious question... how many people use super wide angle? I don't think my wife or I ever do, unless a special rare occasion.

I find zoom so much more interesting and useful, but it seems to be dying out on all but the largest phones in favor of the wide lens.

I use it all the time for photos of interiors and landscapes/buildings. It’s no good for pictures of people. But it’s great to capture an entire building or whatever which normally wouldn’t fit in view.
I bought an ASUS monitor with adaptive refresh rate sync (gsync/freesync) and it died in less than 3 months.

ASUS refused to replace it.

Their products are scams; avoid ASUS at all costs.

I’ve owned a couple of Asus phones (and three laptops) and have found them best in class for mid-range android phones and windows laptops, respectively.

Honestly after 15 years of use, no real complaints about either.

OK, it looks like they took the Zenfone 9 (which I've been using for the last year or so) and gave it minimal upgrades. Fair enough.

Here are the things that they didn't change that they should have, IMHO:

- camera holes in the screen are incredibly annoying. Put them in a bezel or a pop-out.

- the side-mounted fingerprint reader/power button is far too happy to unlock, and then start scrolling. "Pocket mode" doesn't improve things.

- I'd accept it being twice as thick if it had a replaceable battery.

- There's 16GB of RAM and a decent CPU. Why not upgrade the USB-C port to run a monitor?

Why is this interesting here?
It's (slightly) smaller than the phablet sized phones that seem to have become standard.
I don't buy phones with hidden specs. The main sensor has specs (sensor size, aperture, and even who makes it). The ultrawide just says:

Ultrawide Camera

13 MP sensor

120 ̊ field of view

12.5 mm equivalent focal length in 35 mm film camera

In either case, what I want is wide / normal / telephoto. Giant phone with giant camera bump with no telephoto? No sale.

You can win in specs and still lose the picture quality battle
True, but that's not the point.

The point is I don't want to buy a pig-in-a-poke. I generally don't buy products which lose the transparency battle.

Looks like there's an official bootloader unlock for the Asus Zenfone 9:

https://www.xda-developers.com/asus-zenfone-9-bootloader-unl...

Though, I wouldn't buy a phone that didn't have both an official and clean bootloader unlock (not a root exploit binary downloaded from some sketchy forum thread) and full support by GrapheneOS.

Except the backend server for the unlock app is currently AWOL, eta Q3.
I had my Zenfone 8 randomly die after 13 months. Fixing it costs more than getting a new one & no unofficial repair shops can handle it. I'm never buying a Zenfone again.
I don't understand why the selfie camera isn't put in the middle. Pixels do this. There are usually elements on the left and right of the status bar, so just put it in the middle. It's also symmetrical and more aesthetically pleasing. And your photos are centered.
I hope the Zenfone 10 does well. And to prove there is a market for smaller phone.

I know I may be in the absolute minority, but even the iPhone 12 / 13 mini is larger than the iPhone 5S, which is larger than the iPhone 4. I just want an iPhone 4 design with some / tiny bezel. ( I dislike Bezel-less design )

We used to be very happy if a phone SKU could do a million unit sales. Now most vendor would stop and suggest the market doesn't exist.

I'm in the same boat, I do think we are in the minority. At least the market trends point that direction.

& I agree, I'm still rocking a pixel 4 because I can't bring myself to buy a new phone (when there really hasn't been any note worth advancements in years), especially when the avg phone these days are just mini tablets IMO.

As of now I am waiting for the Nothing Phone 2 announcement to see what I get. But this Zenphone 10 is now a contender.