MrBeast has achieved mogul status with what imo is pretty wholesome content. I imagine the core audience is quite young, but I'll watch his videos every now and then.
No pranking, no real adult themes. Lots of silly games that while I might not enjoy are at least not crossing any clear morality lines. It might not be Mr. Wizard but pretty wholesome compared to the other stuff I have seen online.
Additionally from the interviews I have seen from him, he seems grounded and treats his employees well.
There are different ways to define "wholesome" but when looking at clips/videos of that get mass produced these days, I could see classifying his as wholesome.
Fair, I guess in this age of internet media I was thinking of all the harmful content out there and while yes he does pranks, they either seem staged or the kind of prank like we made him think he won a car but we actually bought him a house kind of pranks.
What are you asking? Your question was how is he wholesome. I don't watch MrBeast on any regularity. I have seen his videos though and have seen most of his interviews. I don't have a classification but I can see how would could group his content in the wholesome category, not Wizard but not "Hey bro let me punch you in the face" prank.
Part of his routine is doing outrageously-pricey good deeds, at over a million dollars, such as paying for cataract surgery for 1,000 people. How the heck can a YouTuber afford this? Easy: with the ad revenue of same videos. It turns out people enjoy watching good-deed videos, and these huge giveaways wind up paying for themselves.
Unlabeled ads have been popping up more and more frequently on my timeline.
You can tell that they're ads because they're not from accounts you follow and nor retweeted, and you can verify that they are are ads because the three-dot menu includes the "Why this ad?" option.
To save a couple clicks, here’s the main context linked in the article:
“Per X, the MrBeast video is technically not an undisclosed ad. There is a pre-roll ad for Shopify in the video, which is labeled as such. X boosts posts containing pre-roll ads, but because the post itself is not the ad, it doesn't have the label.”
I don't read about X very often so I was just surprised to see stats that I assumed would be internal to the company stated as fact. It was an honest question.
It would be cool if news articles had citations linking to previous reporting but I realize that's expecting too much.
These statements are so widely researched, cited, and have been true for so long that it is no longer some ambiguous statement. It is fact, cemented in reality. It is the best kind of common sense - true and widely understood.
Mr Beast makes all of his money to do his videos through sponsorships, partnerships, and by promoting his own product lines.
This is a WAY higher revenue share than YouTube does. He does not earn the full money for making his videos through YouTube ads, I can more or less guarantee this.
Source: I have a YouTube channel that was once very popular.
The CPM was $1.68. If he got that CPM on YouTube, I'm sure he would have far more choice words. A $1.68 CPM would be terrible for a creator of Mr. Beast's size, especially when by his own admission, the video was juiced due to the increased attention it got.
Sure the revenue share is higher, but the pie is almost 15x smaller.
MrBeast and numerous other huge scale YouTubers are actually boutique production companies. The top tiers of all these platforms have been dominated by operations not individuals for some time now.
That specific video (https://www.youtube.com/watch?v=fuhE6PYnRMc) was rather odd. He gave away "only" $95k in prize money, but also launched a car powered by 10 jet engines off a ramp across 10 scrap school busses, burned down a house with fireworks, and had a giant pit dug into which he crashed a train (after dumping various other things inside). It looked like a series of really expensive ideas that sounded fun, but turned out quite chaotic, felt less fun than many other videos (at least for me), and it is something like #50 by popularity.
I believe he didn't fake any of the actual stunts. Here's a making-of of a jet car for MrBeast: https://www.youtube.com/watch?v=Rri83pDN6kc
You'll notice it's a similar setup, but a red car instead of blue, 7 engines instead of 10, a landing ramp at the end, and it didn't clear the school busses. Meanwhile, in the released video, there's 10 engines on a blue car that makes it across the entire bus park. So assuming it's all real, that's at least 17 mini jet engines destroyed (at least I'd assume that none of them were reusable after this). I'd guess their price at $5-20k each (the latter is what I found for the PBS TJ-40 G1, which looks like the engine from the making-of). Add to it all the engineering work that was required, and I wouldn't be surprised if the jet car part alone exceeded half a million.
https://www.youtube.com/watch?v=1WEAJ-DFkHE is a more typical video, where he "reviews" expensive plane tickets. Starting by buying out an entire domestic first class section (let's guess this at 15k), two first-class seats on a long-distance flight with Emirates (~20k, going by the listed price which seems realistic), one of those first-class suits (~25k stated), a (again going by stated prices) $100k private flight, an advertising blimp ($300k), and a super-luxury private jet flight ($500k), so around a million dollars just for the flights before accounting for any other production costs.
"Extra" is dependent on whether the views on X came from users who would have normally clicked through to YouTube or watch, or users who would not have clicked.
My first introduction to Mr. Beast was when he participated in Chess.com's tournament of famous streamers. I think he was rated around 280 elo at the time, which was lower than anyone I had ever seen. I think he's gotten somewhat better since then though.
I don’t know that the rename is going to stick. The logo is still an X in blackboard bold, but https://x.com/ links now redirect to https://twitter.com/.
>"This was a one-off from the biggest YouTuber on earth that got international media attention," Mr Wiskus added.
>"I don't think another creator who pulls in 1% of those impressions is going to put in 1% of that money."
This is the key takeaway from this - MrBeast is big enough to defy gravity and come away with a big enough ad haul. But its no way indicative of other creators' potential for make money on the platform.
Sounds like even if he's not interested in cross posting to Twitter immediately for monetisation reasons, he may make some non-trivial amounts by posting videos which are past the peak on YT. If he's not lowering the total YT view, that's almost pure profit.
Youtube isn't a social network. Which means there isn't the possibility of someone popular e.g. Musk taking exception with a video, retweeting it with an inciteful comment and turning their followers against Mr Beast.
Which would be a problem given his whole strategy is to be apolitical and mass-market.
I may be the only one who has never seen any of MrBeast's video. I looked at some of his videos on youtube, and interestingly, they are overdubbed in my native language (French). Quality is so so though.
My kids watch it. I know some people have mixed feelings about him, but honestly, I don't really see the problem. There's far worse crap on TV, and every now and then, he's really helping people who need it, so I'm fine with it.
Same. I'm very cynical and suspicious about most of the YTers, he seems like he's a decent dude just trying to run a business making entertaining videos. His LinkedIn posts are interesting, he seems like he's enjoying hacking the YT algorithms to make the most money.
He steps into 'problematic' occasionally with the 'make people do things for money' but generally it's all pretty inoffensive fun.
"In the screenshot shared by MrBeast, he reported $263,655 in revenue from nearly 156.7 million "impressions" or about $1.68 per 1,000 impressions."
The CPM number is not back for X, but if you compare it with other platforms, you know why X is struggling.
CPM trend tracking:
https://www.guptamedia.com/social-media-ads-cost
Musk was specifically trying to get Mr. Beast to post videos on X after Mr. Beast was saying it didn't generate enough revenue to be worth the effort the last time he tried.
Because of this, it seems like there was a lot of incentive for Musk to try to do everything in his power to ensure this video in particular got promoted so that Mr. Beast would advertise the fact that he made a significant amount of money from it in order to send the message that X is a viable platform for creators, but for this reason, I would be dubious about drawing any conclusions about X as a video platform in general.
Even if Musk didn't somehow special case this video, there may not be that much monetized video content on X right now, so it's possible that if the X algorithm is attempting to promote monetized video content, that had the effect of mainly promoting this Mr. Beast video when he posted it, in which case the results might be very different once there are a larger number of people posting video content.
“Views” here meaning “impressions”, so that’s the number of users who scrolled past the video when it showed up in their feed. MrBeast shared actual engagement in another tweet, which was around 30mil.
In ancient times, in Babylon, Egypt, Greece, the Islamic caliphate, Florence, or Venice, patrons dedicated their financial resources to promoting the most talented artists and scientists.
Today, we promote those who generate the most clicks (with clicks)
And in ancient times we enjoyed the blood sport of humans killing each other.
I genuienly dislike attempts of people to portray that the past was some how more refined or cultured. Low educational entertainment has always existed.
I guess with this style of ad, ad buyers get to make organic content part of the ad while still taking the ad directly to the type of people they want... As a broad appeal content creator you can get hitched along for the ride and experience an exposure boost.
With more video content posted on X, I imagine over time this should approximate to how things are on YouTube as this is essentially how Youtube does it: Ads are before the content but hidden behind an innocuous thumbnail; being ad safe is incentivized. But perhaps the timeline approach is different enough that it won't be as ecosystem defining as on Youtube.
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[ 4.3 ms ] story [ 164 ms ] threadSee this Jeff Geerling video from helping Mr Beast pull off one of his projects. https://www.youtube.com/watch?v=wsV_C9cMf8A
Can you elaborate on that, please? In other words, What defines a wholesome content in your opinion?
Additionally from the interviews I have seen from him, he seems grounded and treats his employees well.
There are different ways to define "wholesome" but when looking at clips/videos of that get mass produced these days, I could see classifying his as wholesome.
Not really correct
What kind of entertainment is MrBeast for you?
It's fine to pay (with clicks) for MrBeast (and Elon) to blow things up, or whatever, for the lulz.
I answered that here https://news.ycombinator.com/item?id=39097051 and here https://news.ycombinator.com/item?id=39097193
Peace kids
It's really quite a clever cycle.
https://www.msn.com/en-us/money/news/elon-musks-x-accused-of...
You can tell that they're ads because they're not from accounts you follow and nor retweeted, and you can verify that they are are ads because the three-dot menu includes the "Why this ad?" option.
“Per X, the MrBeast video is technically not an undisclosed ad. There is a pre-roll ad for Shopify in the video, which is labeled as such. X boosts posts containing pre-roll ads, but because the post itself is not the ad, it doesn't have the label.”
"X's advertising revenue has plunged"
are these statements that can be made without citation?
both statements have been widely reported
TBH, I don't need a citation for every fact, but I'd like a little more for things where they cannot be directly observed.
And I'd like a lot less news laundering, but that's a whole different subject at this point.
It would be cool if news articles had citations linking to previous reporting but I realize that's expecting too much.
Common sense is not a good source for website and app analytics.
In July, Mr Musk said ad revenues had dropped by 50%. [2]
Situation today is likely far worse. Also, Fidelity has rated the value of its investment in Twitter/X as -72%.
[1] https://au.pcmag.com/social-media/102174/twitter-traffic-on-...
[2] https://www.afr.com/companies/media-and-marketing/elon-musk-...
it's not
his video production cost tend to be in the low multiple millions (like e.g. 3M)
and on YouTube he still makes profited with it (in average, not every video)
he is one of the biggest independent video creators
has no competition on X
and still would have made a multi million loss
I say would because uploading some old video which get very little traction anymore on YT probably still would be a neat extra income.
And yes I'm aware that the reason his videos are that expensive to produce is because he wants it not because it must be that way.
So someone with the reach of MrBeast who decides to produce 10k cost videos would make nice money from it.
This is a ton of money for a video platform.
Mr Beast makes all of his money to do his videos through sponsorships, partnerships, and by promoting his own product lines.
This is a WAY higher revenue share than YouTube does. He does not earn the full money for making his videos through YouTube ads, I can more or less guarantee this.
Source: I have a YouTube channel that was once very popular.
The CPM was $1.68. If he got that CPM on YouTube, I'm sure he would have far more choice words. A $1.68 CPM would be terrible for a creator of Mr. Beast's size, especially when by his own admission, the video was juiced due to the increased attention it got.
Sure the revenue share is higher, but the pie is almost 15x smaller.
https://www.creatorhandbook.net/mrbeast-reveals-ad-revenue-i...
He has been pretty vocal about his costs and I think most/all are minimum $1million for him.
I believe he didn't fake any of the actual stunts. Here's a making-of of a jet car for MrBeast: https://www.youtube.com/watch?v=Rri83pDN6kc You'll notice it's a similar setup, but a red car instead of blue, 7 engines instead of 10, a landing ramp at the end, and it didn't clear the school busses. Meanwhile, in the released video, there's 10 engines on a blue car that makes it across the entire bus park. So assuming it's all real, that's at least 17 mini jet engines destroyed (at least I'd assume that none of them were reusable after this). I'd guess their price at $5-20k each (the latter is what I found for the PBS TJ-40 G1, which looks like the engine from the making-of). Add to it all the engineering work that was required, and I wouldn't be surprised if the jet car part alone exceeded half a million.
https://www.youtube.com/watch?v=1WEAJ-DFkHE is a more typical video, where he "reviews" expensive plane tickets. Starting by buying out an entire domestic first class section (let's guess this at 15k), two first-class seats on a long-distance flight with Emirates (~20k, going by the listed price which seems realistic), one of those first-class suits (~25k stated), a (again going by stated prices) $100k private flight, an advertising blimp ($300k), and a super-luxury private jet flight ($500k), so around a million dollars just for the flights before accounting for any other production costs.
This is a weirdly hard number to know.
>"I don't think another creator who pulls in 1% of those impressions is going to put in 1% of that money."
This is the key takeaway from this - MrBeast is big enough to defy gravity and come away with a big enough ad haul. But its no way indicative of other creators' potential for make money on the platform.
too many are quick to write off the qualitative in an obsessive focus on the quantitative.
So there really is nothing to learn for other creators.
Youtube isn't a social network. Which means there isn't the possibility of someone popular e.g. Musk taking exception with a video, retweeting it with an inciteful comment and turning their followers against Mr Beast.
Which would be a problem given his whole strategy is to be apolitical and mass-market.
Certainly seems to be one to me?
He steps into 'problematic' occasionally with the 'make people do things for money' but generally it's all pretty inoffensive fun.
But then so did Netflix so who knows.
Apostrophe mistreatment is spreading :(
Because of this, it seems like there was a lot of incentive for Musk to try to do everything in his power to ensure this video in particular got promoted so that Mr. Beast would advertise the fact that he made a significant amount of money from it in order to send the message that X is a viable platform for creators, but for this reason, I would be dubious about drawing any conclusions about X as a video platform in general.
Even if Musk didn't somehow special case this video, there may not be that much monetized video content on X right now, so it's possible that if the X algorithm is attempting to promote monetized video content, that had the effect of mainly promoting this Mr. Beast video when he posted it, in which case the results might be very different once there are a larger number of people posting video content.
158M views 26M followers
Today, we promote those who generate the most clicks (with clicks)
I genuienly dislike attempts of people to portray that the past was some how more refined or cultured. Low educational entertainment has always existed.
With more video content posted on X, I imagine over time this should approximate to how things are on YouTube as this is essentially how Youtube does it: Ads are before the content but hidden behind an innocuous thumbnail; being ad safe is incentivized. But perhaps the timeline approach is different enough that it won't be as ecosystem defining as on Youtube.
https://x.com/elonmusk/status/1748803757389840416?s=20
>To the best of my knowledge, we have done nothing to amplify his viewers