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Could lead to significant efficiency gains for EV's, because 1/4 of the motor weight means better power-to-weight ratio... a lot of things will automatically get better.

YASA was founded in 2009, a spin out from Oxford University following the PhD of founder and still CTO, Dr Tim Woolmer.

"Over the decades that followed both of these technologies were explored. But despite the potential for weight reduction, smaller size, shorter axle length and increased torque, it was the difficulty in manufacturing the axial flux technology that limited its commercial viability, because the motor could not be made by stacking laminations, as with radial machines."

"The breakthrough innovation came by segmenting the axial flux motor in discrete "pole-pieces", so the motor could be manufactured using Soft Magnetic Composite material.

SMC can be pressed at low cost into a wide variety of 3D shapes. This removed the need for the complex laminations, overcoming the major manufacturing challenge of the axial flux machine."

"In 2025, after a £12m investment, YASA opened the UK's first axial-flux super factory, in Oxfordshire.

The opening of this facility boosts YASA’s manufacturing capacity, setting new benchmarks in e-motor technology and quality, and enabling production to scale beyond 25,000 units per year."

This is awesome. Lighter motors also make electric flight more viable

This is a negligible improvement to most things about an EV. Motors are already extremely power-dense.

There is a single exception, and it's a big one. Direct-drive, wheel-hub motors are not well-regarded right now, specifically because they increase unsprung weight (the part of the car more closely coupled to the road surface than the passenger) and this impacts handling substantially. So instead we backport a bunch of the mechanical infrastructure that transfers power from a traditional ICE engine to the four wheels. We're paying that bill already, on almost all production EVs. Quadruple the power density and simple, 1-moving-part wheel hub motors look like a lot better case versus central driveshafts and mechanical linkages.

> because 1/4 of the motor weight means better power-to-weight ratio...

1/4 of something that is a small fraction of the total weight of a car means very little improvement in overall power to weight ratio.

I suspect that gaining 40% of car seat weight would be much more beneficial even if way less sexy.

>In 2025, after a £12m investment, YASA opened the UK's first axial-flux super factory, in Oxfordshire.

In Bay Area that is small investment in a startup which would be able to lease a small office

>Could lead to significant efficiency gains for EV's, because 1/4 of the motor weight means better power-to-weight ratio...

that would help VTOL a lot. Unfortunately YASA motors are priced for supercars and availability seems to be low. Until some factory in China starts making similar ones, there are not much chances on getting hands on such a motors.

Hub motors are problematic because they increase the sprung weight of the wheel, which loses more traction when hitting bumps. Dangerous while cornering or braking. Scale down a motor like this to 300 HP and you could have an amazing AWD vehicle.

This video https://m.youtube.com/watch?v=WU9Ptibu2WQ&t=179s claims that SMC materials have much higher losses at low frequencies than laminated materials, up to around 400 HZ when they very rapidly pull ahead.

So as the core of a step down transformer for consumer electronics, SMCs would be worse than a laminated core (stack of sheet metal pieces punched with a press, stacked and wound with the windings). But in a motor operating at 100s of rpms, no problem. And as I understand it, in high torque motors the magnetic fields pulse far more often than once per revolution because the windings are many and small, so that several can pull on the armature at any orientation.

There is no statement about the efficiency of the motor itself. If the energy conversion efficiency is low, then the weight savings will not matter and the car will have even less range.
I'd expect more applications in either aviation or mobile / portable power devices.

As others have noted, battery remains a major factor in overall mass, and motor placement (in-wheel vs. driveshaft) is a concern in ground-transport.

In aviation, battery limits overall range, but a high-power, low-range, lower-mass vehicle could be useful for short-hop flights, manned or unmanned, especially where payload considerations are paramount.

Mobile-power applications (tools, transportable equipment) might also benefit from high power-to-weight, especially if this means that overall weight limits could be more readily met (e.g., total vehicle weight, total carried weight), or additional equipment (or battery) could be provided.

OK, you can stop being so enthusiastic. We won't afford to buy any vehicles with these motors until the patents expire. I mean, I'm still waiting for epaper screens...
Outperformance metric is basically power density. The model described is some 13 kg and delivers 750 kW peak, 350+ kW sustained.

(That's 28 pounds, 1000 hp peak, 470+ hp sustained.)

The 40% improvement is actually 36% and is versus the previous model of the same company.

EV motors are not that heavy. Ok it is 1/4 of a tesla motor but would that make much of a difference compared to the rest of the car since the weight of an EV motor is in single % of the entire weight.

Sounds like it could be more important for drones?

Yet Another Sale Abroad. Not a criticism of the YASA team. It’s hard to scale a company in the UK and foreign investment is a good thing in general. But still frustrating that the UK was unable to offer the kind of investment that Mercedes could to keep a company British.
Everything but the Metric System: “The new YASA axial flux motor weighs just 28 pounds, or about the same as a small dog.” :)
The new YASA axial flux motor weighs just 28 pounds, or about the same as a small dog.

But how many footballs a small dog weighs?

A small dog e.g. toy poodle is about 7-9lb anyway.
I wonder whether it is about the same as a small dog
Tesla should buy Mercedes, they'd make a good team together.
It is great that Mercedes-Benz now owns a highly performant electric engine. But is this just an impressive lab breakthrough, or can it work in the real world for their cars? Which means enduring from freezing to high temps, hours of sustained driving, and years of that (or equivalent endurance testing).
They've used their previous motors in production Ferraris and koensiggs and also in aircraft. They have the capability to make 100,000 motors a year so this is definitely not just lab stuff!
The questions I have mostly centre around how much precision of power delivery it has - it is an all or nothing proposition, can it deliver 0.1% smoothly for real world use, and what is the MTBF / duty cycle / failure mode? I would imagine the last thing anyone would want is a locked wheel, or only one wheel delivering that much power. I know this is unlikely, but as someone with a 22-year-old ICE vehicle I do tend to take the long view on these things and want to know how they will fail as much as how they work. Same applies to the Tesla motors - is there much information on failure modes publicly available?
Axial flux motors are so next level. Very little power needed per rpm. I’ve built a few tiny ones for FPV and they are a joy to work with. I’ll die a happy man if I never have to coil again.
> According to YASA, this is achieved without using exotic or expensive materials, so the design could actually be scalable once the demand kicks in.

So, no rare-earth magnets? And it will be cheaper than existing motors?

It's very hard to find any supplier who will sell an axial flux motor to the public.

I see lots of press from Yasa & Donut motors, but afaik no public pricing & relationships with select partners only.

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I'm curious as to the efficiency of the motor (basically, how much of the input electric power is converted to motive power).

If it isn't very good, then it might be excellent for drag races, but maybe not so many others.

Also, any power that doesn't turn into torque, is likely to be expressed as heat.

Ok so whats the catch with the technology? Its more powerful, smaller, all readily available materials. Some kind of strange shape, longevity challenge? Difficult to make so costs are tough to bring down?

Just noticed that they are owned by mercedes benz- they will kill it accidentally. Corporate wont be able to roll it out. They will try and capture all the value and kill its potential

Cars are probably fine without that engine. But for drones and robot actuators it should be a huge boon.