366k views in 4 days hardly qualifies as a worldwide hit. It's decent, but other ads saw more views faster this year, like that American Eagle ad with Sweeney.
It's hard to measure on Youtube due to the weight of paid views but still.
Major pet peeve of mine is when people unironically spread literal advertisements, whether it's because they're "cute" or people are outraged at them or whatever it may be.
The ad is doing it on purpose. It is literally manipulating you and you are spreading the malicious influence to other people. It's not AI but it sure is 'slop'. Propaganda, even.
You cold find plenty of people complaining about CGI up to earlier this year.
Computers are bad, unless used by exactly the necessary measure to add to the story. Then they are great. But most movies don't do that, and you can see the actors not reacting to the scenes they are in because they have no idea what's actually happening.
The same will probably happen to AI, with also most people overdoing it and making bad stuff. Forever.
AI is threatening to remove humans from the whole equation except the very top. AI is an existential threat (not in the Terminator sense).
Especially for art, I'm an AI researcher myself (in bio for health), but I think that ppl are completely understandable for wanting to help artists make a living and want to consume something that someone cared about
Intermarche have done some other great Christmas ads on a simialr theme of eating better. Their 2019 ad had a kid realizing that Santa was too rotund to fit down their chimney, so the kid spent the season visiting him at the store and handing him lettuce, homemade vegetable preserves etc. https://youtu.be/DeSG2-FuQhE?si=YvCMY4fR-7K5R8Ke
It's a cute ad all but as a French kid I used to see similar things often, we have a good culture of animation. Is "they didn't use AI" really a criteria now?
As a wolf, I find this advertisement very offensive to carnitarians. Prey animals were clearly made for our use and enjoyment, and the idea of some sort of multi-special gathering, finding a least common denominator in the predation of pescids (simply absurd for a canid), is insulting to our way of life and frankly racist.
I remember a french comic called Le loup en slip (literally the wolf in underwear), was it by any chance made by the same artists? Both the style and story have a lot in common.
Hehe. People have "AI" fatigue (I'll include myself there, too), not only because AI content "feels" soulless, but also because the looming job displacement narrative, exacerbated by CEOs, VCs, etc. There'll be a big consumer pushback against companies using AI to lay off employees, etc
The video itself might not be generated, but who knows about the script (quite generic Christmas Carol, Shrek, Wolf trope), the character design, the models, the animations, etc?
edit: getting downvoted to hell, but I think my question is valid. What does it mean "no AI"? Are we just limiting ourselves to the render?
It means no AI. If I say you used no AI but had an LLM write or refine the script, I would have lied.
You may be getting downvoted because your comment's tone can read as accusatively presumptive. "Who knows" isn't a useful contribution to almost any discussion. Which is a shame, because you raise an interesting point–I would personally feel fine saying no AI was used to do work even if I used AI to help me with research. (Provided I read all the primary sources.)
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[ 2.7 ms ] story [ 61.2 ms ] threadIt's hard to measure on Youtube due to the weight of paid views but still.
Anyway, it's a cute ad.
The ad is doing it on purpose. It is literally manipulating you and you are spreading the malicious influence to other people. It's not AI but it sure is 'slop'. Propaganda, even.
...slopagada
Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?
It's interesting that it's no longer "computer bad", now it's "AI bad".
Computers are bad, unless used by exactly the necessary measure to add to the story. Then they are great. But most movies don't do that, and you can see the actors not reacting to the scenes they are in because they have no idea what's actually happening.
The same will probably happen to AI, with also most people overdoing it and making bad stuff. Forever.
Especially for art, I'm an AI researcher myself (in bio for health), but I think that ppl are completely understandable for wanting to help artists make a living and want to consume something that someone cared about
its not a bad ad, but nothing about it is worldwide
https://youtu.be/AhTM4SA1cCY?si=DVczeTNpaomkB1y0
(That's the extended version for some extra calm).
I do not like the beer, but they nailed what I want for Christmas
Interesting, especially as the city is also host to some of the best gaming developers.
edit: getting downvoted to hell, but I think my question is valid. What does it mean "no AI"? Are we just limiting ourselves to the render?
It means no AI. If I say you used no AI but had an LLM write or refine the script, I would have lied.
You may be getting downvoted because your comment's tone can read as accusatively presumptive. "Who knows" isn't a useful contribution to almost any discussion. Which is a shame, because you raise an interesting point–I would personally feel fine saying no AI was used to do work even if I used AI to help me with research. (Provided I read all the primary sources.)