considering H&M (Sweden), Zara (Spain), C&A (Netherlands) etc.. have lead the way into the clothes-that-self-destructs-in-a-year fashion, it was about time europeans did something about clothing waste, well done.
Seems bizarre. It's not like companies didn't want to sell it--they'd prefer to have the revenue. This is just kicking them then while they're down. I wonder if it will reduce risk-taking since it increases the downside of launching an unpopular product.
Those 'On Sale' racks are going to take up half the shop now. Maybe they could have a deep discounted section where clothes are set at cost value. Should find an equilibrium and someone will buy them
Makes sense. It’s already illegal to even attempt to commit suicide here, so compared to that, this is just another small way the state micromanages your entire life.
Sarcasm aside, I wonder if they calculated how much we save by not trashing these items, versus the cost in time, bureaucracy, and administration this will demand. There is an episode of Freconomics that covered this. Managing and getting rid of free stuff is very expensive and hard. But that someone else's problem.
That this is an actual rule that other versions of have been a thing for years makes further convinced we are on the falling edge of capitalist society.
In my experience in other physical goods industries (not textiles specifically) there is a big difference between products that are good but aren’t ever sold for some reason and products that are deemed not sellable for some reason.
For example, if a custom returns a product that was opened but they claim was never used (worn in this case) you can’t sell it to someone else as a new item. With physical products these go through refurbishing channels if there are enough units to warrant it.
What if a batch of products is determined to have some QA problems? You can’t sell it as new, so it has to go somewhere. One challenge we discovered the hard way is that there are a lot of companies who will claim to recycle your products or donate them to good causes in other countries, but actually they’ll just end up on eBay or even in some cases being injected back in to retail channels through some process we could never figure out. At least with hardware products we could track serial numbers to discover when this was happening.
It gets weirder when you have a warranty policy. You start getting warranty requests for serial numbers that were marked as destroyed or that never made it to the retail system. Returned serial numbers are somehow re-appearing as units sold as new. This is less of a problem now that Amazon has mechanisms to avoid inventory co-mingling (if you use them) but for a while we found ourselves honoring warranty claims for items that, ironically enough, had already been warrantied once and then “recycled” by our recycling service.
So whenever I see “unsold” I think the situation is probably more complicated than this overview suggests. It’s generally a good thing to avoid destroying perfectly good inventory for no good reason, but inventory that gets disposed isn’t always perfectly good either. I assume companies will be doing something obvious to mark the units as not for normal sale like punching holes in tags or marking them somewhere]
Makes sense. You’d rather burn a birkin than let a poor person get their grubby little mitts on it. So the only way to stop them burning them, is to force them to do something with them.
A good chunk of unsold clothing destruction happens because the brand considers fire sales to be brand damage. I have to wonder if they'll comply with this regulation willingly, or if they'll do some stupid workaround to make sure they can continue to pointlessly destroy clothing for the sake of a brand image.
Problems that don't happen with actually good clothes.
If you buy from (It's mostly menswear brands here, sorry ladies) companies who specialize in actually quality vs "fake exclusivity", trends, or hype, than you'll never have to worry about this.
I'm specifically talking about selvedge denim brands (i.e. brave star, naked and famous, the osaka 5 brands, etc) high end leather makers (i.e. Horween, Shinki, and the people who make stuff with them like Schott), goodyear welted boots/shoes (i.e. Whites, Nicks, Grant Stone, Meermin, etc), high end made in the USA brands (i.e. Gustin) - this will literally never happen. It's far too damaging for them to destroy any kinds of their stock given it's natural exclusivity and the fact that they always sell basically everything they've got.
The fact that they had to pass this ban at all is a signal that normies are bad at buying clothes, and they should feel really bad about it too.
Their plan for what to do instead is an indifferent shrug:
"Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse."
That doesn't sound like ban, you have to disclosure yearly the amount of stock you have demolished, but there is no mention of penalty or anything like that.
Typical Eurocrat meddling in people's affairs. The owners of those items should be free to do whatever they want. If the government is concerend about environmental damage, they should raise landfill fees or tax carbon, not limit what firms are allowed to do with their own things.
Just another case of the EU being focused on unimportant things while looking away from real issues like cost of living crisis or energy costs. Though on the other hand, it may be for the best since they only make things actively worse.
Seems like policy ripe with unintended side effects. At the very least, it'll likely raise prices for consumers because the companies aren't allowed to manage their inventory as efficiently as they wish.
Now of course this might be a totally acceptable price to pay, I'm not necessarily arguing against it. It will just be conveniently omitted from public communications on the topic by the EU. For regulators, there never are tradeoffs, after all.
Incredibly, unbelievably stupid law. Waste is made when something unwanted is created, not when it is thrown out. Destruction or landfill is often the best option for all involved and modern landfills are very safe and sustainable. I worked in recycled clothing for a few years and it is not always or even often efficient.
This is forcing society to be inefficient to make some people feel a little better emotionally about something irrational.
This is yet another conflict within the system we live in. On the one hand the EU is, as is most of the world, a capitalist society, but on the other it tries to be a leader in being environmentally friendly. One could assume these are possibly orthogonal, but they are not. Example: there was a baker in my co-working space who had a desk there to do his accounting. He would occasionally bring in unsold goods instead of essentially throwing them away. Which was nice, but it was obvious that people who got something for free would not go to his shop to buy some. Economically it makes more sense to destroy what you don't sell.
So a noble idea for sure, but it will fail because it goes against the core of the society we live in today. And the EU is primarily an economic union.
Might be to hinder large companies of moving fast-fashion storages into EU, so they cannot circumvent the 150EUR free import limit when it is dissolved, as that would move them into the supposed jaws of this "ban of destruction of fast-fashion" act.
122 comments
[ 2.4 ms ] story [ 79.8 ms ] threadAt least for polyester, etc. As the rule is worded today maybe you'd get away with it for cotton? But the rule can always be changed.
That is a crazy amount.
https://www.ifc.org/en/insights-reports/2023/strengthening-s...
Sarcasm aside, I wonder if they calculated how much we save by not trashing these items, versus the cost in time, bureaucracy, and administration this will demand. There is an episode of Freconomics that covered this. Managing and getting rid of free stuff is very expensive and hard. But that someone else's problem.
For example, if a custom returns a product that was opened but they claim was never used (worn in this case) you can’t sell it to someone else as a new item. With physical products these go through refurbishing channels if there are enough units to warrant it.
What if a batch of products is determined to have some QA problems? You can’t sell it as new, so it has to go somewhere. One challenge we discovered the hard way is that there are a lot of companies who will claim to recycle your products or donate them to good causes in other countries, but actually they’ll just end up on eBay or even in some cases being injected back in to retail channels through some process we could never figure out. At least with hardware products we could track serial numbers to discover when this was happening.
It gets weirder when you have a warranty policy. You start getting warranty requests for serial numbers that were marked as destroyed or that never made it to the retail system. Returned serial numbers are somehow re-appearing as units sold as new. This is less of a problem now that Amazon has mechanisms to avoid inventory co-mingling (if you use them) but for a while we found ourselves honoring warranty claims for items that, ironically enough, had already been warrantied once and then “recycled” by our recycling service.
So whenever I see “unsold” I think the situation is probably more complicated than this overview suggests. It’s generally a good thing to avoid destroying perfectly good inventory for no good reason, but inventory that gets disposed isn’t always perfectly good either. I assume companies will be doing something obvious to mark the units as not for normal sale like punching holes in tags or marking them somewhere]
If you buy from (It's mostly menswear brands here, sorry ladies) companies who specialize in actually quality vs "fake exclusivity", trends, or hype, than you'll never have to worry about this.
I'm specifically talking about selvedge denim brands (i.e. brave star, naked and famous, the osaka 5 brands, etc) high end leather makers (i.e. Horween, Shinki, and the people who make stuff with them like Schott), goodyear welted boots/shoes (i.e. Whites, Nicks, Grant Stone, Meermin, etc), high end made in the USA brands (i.e. Gustin) - this will literally never happen. It's far too damaging for them to destroy any kinds of their stock given it's natural exclusivity and the fact that they always sell basically everything they've got.
The fact that they had to pass this ban at all is a signal that normies are bad at buying clothes, and they should feel really bad about it too.
"Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse."
Now of course this might be a totally acceptable price to pay, I'm not necessarily arguing against it. It will just be conveniently omitted from public communications on the topic by the EU. For regulators, there never are tradeoffs, after all.
This is forcing society to be inefficient to make some people feel a little better emotionally about something irrational.
So a noble idea for sure, but it will fail because it goes against the core of the society we live in today. And the EU is primarily an economic union.