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From the article:

> the iconic game whose popularity established Nintendo’s dominance in home console gaming in the 1980s, sold for $3 million on Friday afternoon in the first session of Heritage Auctions’ June 12–13 Video Games Signature® Auction, hammering the previous $2 million record set in a 2021 private sale.

I wouldn’t trust any auction run by Heritage. They’re reasonably known for turning video games into speculative assets rather than collectibles, and they’ve helped drive up prices for actual fans who just love the games.

Further they’ve been embroiled in scandals alongside Wata Games, with allegations of price manipulation.

Good article about this:

https://www.videogameschronicle.com/news/report-alleges-auct...

Considering that Super Mario Bros came with the console, this feels like nothing more than a flex. Or money laundering.
If I discover time travel I wouldn't tell anyone, but there would be signs.
These collectors markets are such a scam. It's literally just a cardboard box, you could print one right now for under $10.
"Fine Art is a scam, it's just a painting"
Karl Jobst covered it last time. Its is again a "sealed" Mario copy being sold by and bought by same parties, a FAKE sale to pump the market up.