>As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in Europe and North America.
So.. they will roll out new products, conclusively? They will sell the same new products globally, including in Europe and North America? They will.. stop selling new phones because they can't form an intelligible sentence? That's the one.
I'm not being pedantic, I'm saying their word salad is hard to read. As demonstrated by half of the messages in here arguing about what actually happened and whether the headline is correct.
It's not hard to say "We will not launch new models of OnePlus phones in Europe and NA. Current models will remain on sale, will still be supported and your warrantee is unchanged."
A pedant might say that telling people to use simpler words is the opposite of being "ostentatiously scholarly".
It all started when Carl Pie left i suppose. Nothing devices are good but aren't cheap as one plus. They will i guess continue to move in Asia for now i guess.
It wasn't even an experiment for western markets. It was a small team that convinced leadership to try and sell for the international market. The initial focus was China. And then it became an unexpectedly large international success.
I was on Pixels since the first generation, and only I recently switched from the Pixel 8 Pro to the OnePlus 15, so I was very late to the game here and missed the peak OnePlus days.
But even so, I've been way happier with the OnePlus than the Pixel. Only thing I miss is the camera quality of the Pixel.
Yeah I recently went to a Find N6 and the battery life is quite literally 40% more than a Pixel. Not to mention the performance is significantly better.
Obviously as a folding phone it's more expensive, but it's leagues ahead of the Pixel Fold as well.
I had the exact opposite experience. I replaced my pixel 1 with a OnePlus 8t and I've been kicking myself ever since for not going with a new pixel. This phone is awful! My original pixel was so much better than the several years newer 8t. I absolutely long for the day I can finally, in good conscience, replace this piece of trash with a new pixel phone. I think the day is near. Finally.
The issues are legion. First thing I noticed was the addition of bloat. The "stock android"was a main selling point for me, but I do not feel they delivered. The ultra fast charging has been nice on occasion, but I think it's done more harm than good: the battery deteriorated faster than any phone I've had before it. I've had lots of issues with the usb-c port, it keeps spitting out cables, occasionally doesn't connect properly. The behind-the-screen fingerprint reader is a really cool feature, unfortunately it's so unreliable I've stopped using it completely since it's faster to use the pin code than doing 8 scans of my finger. Lately the power button has stopped working which is super annoying, if I run out of batteries my phone is dead until an alarm rings, which turns it on again. The sound slider is a cool idea, unfortunately it interacts weirdly with several apps. The worst of which is it opens "find in page"in my web browser any time I touch it. Oh and it became loose and occasionally switches on its own, but that's wear and tear I guess...
I'm using a OnePlus 8T with LineageOS and it's been great for me. I replaced the stock OS day 1, after getting the latest firmware update. I got it off eBay for a decent price a few years ago when AT&T made a bunch of old phones stop working via a whitelist. My OnePlus 5 I had at the time supported VoLTE on paper but didn't make the whitelist for some reason so I had to get a newer model. I don't really see the appeal of Pixel phones. I think I'd still wanna replace the stock OS right away to get the experience I'm used to if I had one. Not even sure I'd wanna go with Graphene.
I had a OP1, OP3, OP5 and OP7 pro or something before I switched back to Samsung. In the beginning they were flagship phones being sold for half prices, lately I've even forgotten about them.
Good call. I've got the 8t and it's horrendous. I bought because I kept hearing good things about their earlier models and figured it would translate. It didn't.
i just today pulled the back off my old oneplus 8 pro and put a new battery in it after putting lineageos on there. i decided i was tired of using my locked down Samsung that's full of crap
I still have my OnePlus 9 Pro, sadly I smashed the screen on day 2. Despite the broken screen it still feels and looks like a more premium device than my Pixel 9 Pro XL in terms of hardware, but the software really went down hill after the switch to the OPPO software.
Now I want rid of the pixel because they destroyed battery life with an update in march they've still not fixed.
The software is the differentiator these days with all the flagship hardware being basically the same.
I would love to de-Google, but I need my banking apps, tap-to-pay and Android Auto and a top-quality camera that just works flawlessly.
If Graphene can do all of those I'll move, but the friction is high, I have passkeys and apps that have to be "migrated" such as banking apps, and various other stuff that is nigh impossible without a second device.
Editorialised! No new products, not halts operations. Please be more careful.
OnePlus has decided to conclude new product rollouts in Europe and North America.
The difference matters for those of us on OnePlus devices:
Though we will no longer launch new products in Europe, our commitment to you remains unchanged. Backed by OPPO, existing OnePlus devices will continue to receive scheduled software updates and security patches within the support periods originally committed for each device model.
After two years your battery will be almost unusable so genuinely it doesn't matter.
My only issue with oneplus phones, and I owned several of them already, is that they are running incredibly hot on normal usage, and battery capacity detoriates quickly over time.
They do have a great sleek UI and great hardware, not to mention fantastic supercharging capabilities which is a life saver sometimes, but all under the big cost.
Hmm my OnePlus 12 is 26 months old and battery is still phenomenal. I charge it to 80% and easily get a day of use, plugging in each night at 30-40%. I have not experienced it running hot yet.
I did not have battery issues with my OnePlus 7 Pro or OnePlus 9 Pro either. The 7 Pro gave me 3 days of battery! (I upgraded for camera improvements and faster screen refresh rate.)
> After two years your battery will be almost unusable
After two years increasingly complex web apps will have made your hardware obsolete. Batteries can be swapped, bad web development at scale cannot be fixed.
Interesting -- I thought OnePlus batteries were supposed to wear down LESS than other phones specifically because of their "High amp" charging technique versus "High voltage". After some quick research it seems this is mostly due to the heat generated during charging happens in the charger brick instead of the phone, keeping the heat away from the battery. But I suppose in real world situations it may not have a huge effect.
Sad I have a 6 year old oneplus and was looking for a new phone somewhat soon, would've considered them again for sure. Any alternatives? They always had a reputation for me for being a great no fuss, little bloat and simply fast android phone.
Google’s phones are pretty good nowadays, I feel like they carry that ethos more than modern OnePlus phones anyway. Plus they can be unlocked trivially, which is officially supported, and you can install GrapheneOS on them.
Oppo is great, same company as OnePlus. I have the base Find X9 and I'm super happy with it. It's fast, it stays cool, and the battery lasts forever(had it for 8 months now and I still haven't finished a single day with less than 50% battery left, it's nuts)
I wanted an Android phone without bloatware and ads so my 2 options were OnePlus and Nothing. I ended up buying the OnePlus because I disliked the huge back camera on the Nothing 3a Pro.
> will continue to receive scheduled software updates and security patches
but wasn't this after they upgrade you to ColorOS? Where you then can reinstall the old one you're using right now, but will then no longer have updates?
Its a pretty big loss for people who care about bootloader unlocking on devices. even the typically bootloader unlocking friendly companies (this includes oneplus in china at least) restricting bl unlocking, i dont know what happens next neither do i want to find out.
I don't even feel about this as I think I should feel. I've owned the OnePlus One, 2, 6 and now 12. Since I got it I haven't been fond of the restrictions which I guess piled up over 7-11, particularly the hell I faced when I wanted to update (but am now avoiding any more updates due to the Anti-Rollback Protection thing they're rolling out). It's still a very sturdy and performant device and I don't intend to upgrade for maybe another 8 years, but I'm already looking to move to another brand (NOT Samsung nor Google) when the time inevitably comes.
As someone who was a big OnePlus fan from the 3 era to the 9 Pro, I saw the decline, I moved over when Nexus died, and had used a mixed bag before then.
OnePlus was on the decline and it was clear it wouldn't be a contender for much longer here in the UK, especially when they merged OSs with the OPPO (?) OS, and software quality went through the floor. I moved to Pixels and currently have a Pixel 9 Pro XL which I'm looking to change as they destroyed the battery life with the march update and it still hasn't been resolved. The Pixel has been solid otherwise and performance is still excellent, but I can't abide having my phone entering battery saver every day by late afternoon.
Nothing(TM) looks like it could be a decent choice, but they're generally weak hardware compared to a 9 Pro XL class device, and I'm not a fan of Samsung any more as a company, though it seems a S2X Ultra might be the only real option.
It doesn't make sense because OnePlus is much more known in the West than either Oppo, Vivo or Realme. OnePlus also just sounds like more of a Western brand.
It would have made much more sense to kill those other brands in the West and unify everything under the OnePlus banner.
I mean, in a vacuum, yes. But it made a huge splash with the OnePlus One, and they had some pretty nice phones since.
Oppo, Vivo and Realme sound like those weird dropshipping Amazon brands. Or the whitelabel brand Android phones you can buy on AliExpress. If I didn't know they are legit brands I would genuinely think you'd be trying to sell me a scam phone that fake-advertised having 12GB memory or a Snapdragon.
it's a frustrating pattern for sure. makes it so you can't reward good companies with return business. instead, we get the amazon-seller-experience: an ever-churning alphabet soup of fly-by-night companies hocking low-quality stuff.
Good. I have a OnePlus 8t and it's the worst phone I've ever owned. I've hated it since day one, but I'd feel bad replacing a new phone, so I've kept it all these years anyway. It's now old enough for me to consider a replacement (finally!). This announcement doesn't really change anything for me, I'd never buy OnePlus again anyway, but at least it keeps others from making the same mistake I did.
They seem to have a lot of goodwill from customers. I'll never understand why.
Did I miss something, or did you not list any reasons why you do not like the phone? They have a lot of good will from customers because they like their phones...
(great screens, high refresh rate, great photos with a much lighter touch of automatic processing compared to Samsung, awesome physical switch, excellent battery life, fast charging.)
I've owned four OnePlus phones, but I've been buying other brands lately.
1. OnePlus became nearly as expensive as flagships but wasn't as good
2. The official software used to be almost-stock Android but they bloated it up
3. The ROM scene came to steadily lag several generations behind phone releases
4. Android/OnePlus ROMs are a worse experience than they used to be (dealing with proprietary camera drivers, SafetyNet)
5. They didn't keep pace when other brands committed to longer OS updates
They used to be a good bargain, a clean OS, and a good modding target if you wanted a ROM anyway.
The first two haven't been true for a while now, and the third became a lot less appealing on OnePlus.
I'm disappointed to see OnePlus go but the brand I loved has been gone for years.
It doesn't really matter for One plus/Oppo/Vivo/Realme/IQOO they all share the same parent BBKE, even they share same OS (at least for some variants), and hardware is very identical across the models, its better they if they reduce it to two sub-brands instead this will atleast reduce consumer's confusion and dilemma while making the purchase.
The headline "Oppo stops sale under OnePlus brand in US and Europe" would be more appropriate.
OnePlus products were mostly slightly redesigned Oppo products for the past years, built on the same hardware and running the same OS.
Early-on it was an impressive corporate experiment to observe: The giant company Oppo gave one of its members Carl Pei the chance to create an agile sub-brand with an own OS and access to Oppo's supply chain.
Carl Pei succeeded and OnePlus became a disruptive force in many markets for several years.
But Carl Pei already left (to start the UK-based tech company 'Nothing'), the OnePlus OS was discontinued and product development was largely folded into Oppo many years ago already...
103 comments
[ 2.9 ms ] story [ 47.0 ms ] threadSo.. they will roll out new products, conclusively? They will sell the same new products globally, including in Europe and North America? They will.. stop selling new phones because they can't form an intelligible sentence? That's the one.
Conclude - verb - to bring to an end.
It's not hard to say "We will not launch new models of OnePlus phones in Europe and NA. Current models will remain on sale, will still be supported and your warrantee is unchanged."
A pedant might say that telling people to use simpler words is the opposite of being "ostentatiously scholarly".
> OnePlus has decided to bring to an end new product rollouts in Europe and North America
That could not be more clear to me, I'm struggling to understand your confusion.
IIRC it started as an experiment to understand what works in western markets.
The OnePlus 7 was such an amazing phone and honestly I remember buying a pixel after it and realizing how crappy Tensor was.
But even so, I've been way happier with the OnePlus than the Pixel. Only thing I miss is the camera quality of the Pixel.
Bummed that I won't have the option next time.
Obviously as a folding phone it's more expensive, but it's leagues ahead of the Pixel Fold as well.
As it is, it’s just a rant not a contribution to dialog.
There is so much wrong with this phone...
Well it's settled then
...to...
"Dont. Be evil"
Went from great value hardware with open, minimalist software to overpriced hardware and shitty bloated software.
Great example of how chasing short term wins can bleed you dry over a few years
Next will be a pixel for sure.
Written on a OnePlus 8 Pro.
Now I want rid of the pixel because they destroyed battery life with an update in march they've still not fixed.
only gripes I have are mapping apps are slow to initialize. i don't drive uber tho, so it's not terribly inconvenient
I would love to de-Google, but I need my banking apps, tap-to-pay and Android Auto and a top-quality camera that just works flawlessly.
If Graphene can do all of those I'll move, but the friction is high, I have passkeys and apps that have to be "migrated" such as banking apps, and various other stuff that is nigh impossible without a second device.
Practically all banking apps are supported, and they have a thorough list so you can check beforehand.
OnePlus has decided to conclude new product rollouts in Europe and North America.
The difference matters for those of us on OnePlus devices:
Though we will no longer launch new products in Europe, our commitment to you remains unchanged. Backed by OPPO, existing OnePlus devices will continue to receive scheduled software updates and security patches within the support periods originally committed for each device model.
Etc.
I think we can read between the lines of the PR speak, though. That’s the rosiest possible way to put this news.
No new devices, support during warranty periods, they’re going to basically stop existing within a year or two.
My only issue with oneplus phones, and I owned several of them already, is that they are running incredibly hot on normal usage, and battery capacity detoriates quickly over time.
They do have a great sleek UI and great hardware, not to mention fantastic supercharging capabilities which is a life saver sometimes, but all under the big cost.
I did not have battery issues with my OnePlus 7 Pro or OnePlus 9 Pro either. The 7 Pro gave me 3 days of battery! (I upgraded for camera improvements and faster screen refresh rate.)
Is this a new thing with newer OnePlus phones? We've had a OnePlus 7 and OnePlus 8 in our house for years and their batteries still work fine.
After two years increasingly complex web apps will have made your hardware obsolete. Batteries can be swapped, bad web development at scale cannot be fixed.
Today I'd go for the Bothing 4a/4a Pro.
but wasn't this after they upgrade you to ColorOS? Where you then can reinstall the old one you're using right now, but will then no longer have updates?
As someone who has both I strongly disagree with that claim, though the 3 and 3T have certainly aged well.
I had heard a lot of good things about their smartwatches. I guess I will have to import one via Chinese stores now.
OnePlus was always a subsidiary by Carl Pei [1] who eventually left the brand to create a new gadgets/tech company.
Nothing [2] is the next project he started that keeps many of the ideas started with OnePlus, good value for money and aim for quality Android.
Bootloader also seems to allow unlocking [3]
In recent years OnePlus was just another Chinese phone.
But if I've misunderstood something, I'll appreciate me being corrected.
[1] https://en.wikipedia.org/wiki/Carl_Pei
[2] https://nothing.tech
[3] https://nothing.community/d/6047-policies-for-rootingunlocki...
OnePlus was on the decline and it was clear it wouldn't be a contender for much longer here in the UK, especially when they merged OSs with the OPPO (?) OS, and software quality went through the floor. I moved to Pixels and currently have a Pixel 9 Pro XL which I'm looking to change as they destroyed the battery life with the march update and it still hasn't been resolved. The Pixel has been solid otherwise and performance is still excellent, but I can't abide having my phone entering battery saver every day by late afternoon.
Nothing(TM) looks like it could be a decent choice, but they're generally weak hardware compared to a 9 Pro XL class device, and I'm not a fan of Samsung any more as a company, though it seems a S2X Ultra might be the only real option.
It would have made much more sense to kill those other brands in the West and unify everything under the OnePlus banner.
Oppo, Vivo and Realme sound like those weird dropshipping Amazon brands. Or the whitelabel brand Android phones you can buy on AliExpress. If I didn't know they are legit brands I would genuinely think you'd be trying to sell me a scam phone that fake-advertised having 12GB memory or a Snapdragon.
Because the phones where available in US and Europe and now they won’t be?
That’s a major change. You can say the company was changing over time, but a move like this is a major change.
I don’t understand how you’d think this wasn’t a major change.
They seem to have a lot of goodwill from customers. I'll never understand why.
Written from my OnePlus 8t.
I think the t is for "trash"
(great screens, high refresh rate, great photos with a much lighter touch of automatic processing compared to Samsung, awesome physical switch, excellent battery life, fast charging.)
If you had sold that phone to someone else it wouldn’t be wasted. Someone else would have continued to use it.
I don’t claim to know your financial situation but it probably would have been worth the loss.
1. OnePlus became nearly as expensive as flagships but wasn't as good 2. The official software used to be almost-stock Android but they bloated it up 3. The ROM scene came to steadily lag several generations behind phone releases 4. Android/OnePlus ROMs are a worse experience than they used to be (dealing with proprietary camera drivers, SafetyNet) 5. They didn't keep pace when other brands committed to longer OS updates
They used to be a good bargain, a clean OS, and a good modding target if you wanted a ROM anyway.
The first two haven't been true for a while now, and the third became a lot less appealing on OnePlus.
I'm disappointed to see OnePlus go but the brand I loved has been gone for years.
OnePlus products were mostly slightly redesigned Oppo products for the past years, built on the same hardware and running the same OS.
Early-on it was an impressive corporate experiment to observe: The giant company Oppo gave one of its members Carl Pei the chance to create an agile sub-brand with an own OS and access to Oppo's supply chain.
Carl Pei succeeded and OnePlus became a disruptive force in many markets for several years.
But Carl Pei already left (to start the UK-based tech company 'Nothing'), the OnePlus OS was discontinued and product development was largely folded into Oppo many years ago already...