So he was on a leave of absense, and now is no longer on such a leave? This is only an attempted coup if you think the leave of absense was a pretense, but they give no evidence of that in the article. I saw it suggested that he usually has wild ideas after returning from burning man, and the board wanted to insulate the company from the effects of that. That he's now back is evidence for a theory along those lines, and contradicts a theory that the board was trying to get rid of him. But I have no insight beyond that.
It does sound as if he has lost his grip on reality.
> When TechCrunch asked Mullenweg if his comments about being back as CEO were legitimate, he promised a blog post was coming. When it arrived, however, it was about him buying a houseboat. When we asked if his comments about being back were also him trolling, he replied, “I’m not a troll I’m a pirate, obviously.”
And if he's trolling, then I would argue that's also evidence towards having lost his grip on reality.
I'm a little unclear on the timeline here, but Mullenweg just got back from Burning Man. I suspect that's related to both the content of the post and the board's timing.
The additional reporting at [0] about his alleged behaviour in internal channels along with his public posts on social media really reinforces this feeling for me. Good luck to everyone in the blast radius.
Seems like nobody is actually reading the TFA which is a shame because what the article describes is truly mind boggling:
>However, the board’s plan did not go smoothly. Seemingly declining to depart, Mullenweg booted other admins out of the company Slack and told employees everything had been worked out and that he was back in control of Automattic
What the article is actually reporting is that no one at Automatic is giving a straight answer not that the board caved and reversed their decision.
A lot of WordPress enterprise users will be upset after finding out that after paying $20-100k a month, Wordpress actually poaches their employees. Just inspect a Wordpress enterprise site's response to certain endpoints using cURL or Postman, it will actually tell you to apply for Automattic. I have been meaning to write about this for a very long time.
Eh I mean this is common default no? If you inspect element on many sites it links to the career page. Reddit, discord, etc.
Maybe a little distasteful since I suppose since these WordPress sites are not owned by WordPress, but I wouldn't really say it's unique or necessarily poaching
All I know is Wordpress and Beeper, are any of their other products good? Like isn't WooCommerce an absolute also-ran compared to Amazon, Shopify, Wix, Squarespace, etc?
Woocommerce is everywhere. Absolutely everywhere. Over four million stores.
About a third of all non-big-box/amazon online shopping runs through Woocommerce installations. Much more than Shopify, which is the next biggest.
Because it’s a plugin for WP you might not ever notice a store is Woocommerce until you get the store emails that people often don’t customise much.
It’s fully possible to run a simple Woocommerce store without giving anyone a cut beyond your payment provider’s normal cut.
It’s not too difficult to extend; custom payment gateways and order processing hooks, inbound APIs, GraphQL etc.
If you are judicious about your install — just run Woocommerce, WP, customise one of the core themes or a well-known good theme like WP-Start or an Anders Noren theme, use the Stripe or Paypal payment gateway —- it’s pretty solidly secure, too; you’ll get automatic updates.
It’s not the most fun thing to administer, but it’s not Magento at least.
Automattic’s acquisition of Woocommerce was a blessing; some of the more complex extensions to woocommerce are still paid addons, which is where they make their money (as well as payment gateway referral fees, which was a little-noticed part of the squabble with WP Engine, who modified woocommerce to change the referrer to point to them). Woothemes were unpredictable and at times rapacious.
I would like to stop using wordpress over time, but I don’t think there are many better small e-commerce offerings that offer that level of open-source control for people who need to run a modestly large store on a true shoestring.
> About a third of all non-big-box/amazon online shopping runs through Woocommerce installations. Much more than Shopify, which is the next biggest.
Source? This source [0] puts Shopify 10x ahead of WooCommerce on GMV. That roughly matches my experience working in this space in 2022, though it's definitely possible our customers weren't representative of the market as a whole.
The link that you provided largely confirms what parent said: it puts WooCommerce ahead of Shopify in terms of store count, with a number (4.34M live stores) which is consistent to the one mentioned by parent ("over four million stores").
> They're close on number of installations.
2.84M vs 4.34M is quite a wide margin, wouldn't you agree?
It's true that the link puts Shopify at roughly 10X in terms of GMV but parent did not claim otherwise.
You’re from the Matt “WordPress is 45% of websites” school of statistics. WooCommerce is nothing compared to Shopify, barely a blip, inconsequential. WooCommerce is “installed” on millions of websites but it processes perhaps 1% of the volume of Shopify.
WooCommerce isn’t bad, acquiring it was a good call for Automattic, but to put it in the same league as Shopify is pure fantasy.
As for cost control, I’m not sure why you think Shopify is more expensive. Moving from WooCommerce to Shopify is expensive because migrations are expensive but day to day running costs are pretty much equivalent.
All I care about is my favourite podcast app, Pocket Casts, which Automattic bought in a dumpster fire a few years ago.
But even if I don't personally use WP, the fact that something like 25% of the web runs on software which this lunatic has this much control over, is problematic in itself.
Holy shit. You are, if anything, underselling the article.
> When TechCrunch asked Mullenweg if his comments about being back as CEO were legitimate, he promised a blog post was coming. When it arrived, however, it was about him buying a houseboat. When we asked if his comments about being back were also him trolling, he replied, “I’m not a troll I’m a pirate, obviously.” Mullenweg never provided any official comment about his return, but noted on X that this was likely the fifth time he’s faced a “coup.”
And like all well-run companies, it's not clear who the ceo is.
It seems like the larger problem is he maintains access of keys and systems as opposed to the board and can boot out anyone not loyal to him ( or any other admin who could remove him).
> It seems like the larger problem is he maintains access of keys and systems as opposed to the board and can boot out anyone not loyal to him ( or any other admin who could remove him).
So what happens when the courts get involved?
Because "he won, because we was the only one with the passwords," seems like a software engineer fantasy.
It's a true power struggle. As a software engineer I have actually fallen into the trap of thinking that because of the law or a contract something would happen. It is a softer power than I expected.
The board wants to make money, that's why they hold shares and positions. If Mullenweg has the power to destroy value, that will be powerful leverage over them. If his employees side with him, if he holds the accounts, they'll have to negotiate carefully.
Of course, you would need a lawyer to determine when this crosses from a civil dispute to a criminal dispute because at some point him using the keys when he's not authorized could be a crime and if they can get the cops involved that certainly changes the dynamic.
If he really did this, he's going to prison, but not for a few years. Defrauding shareholders is one of the worst things you can do, because it attacks the system directly.
> and if you search online you can see many top executives and Automatticians supporting him as well,” a company spokesperson shared
Did anyone else think "what the fuck did I just read" after this sentence? Did Matt write it himself while posing as a "spokesperson"? This reads like that time Trump wrote in pseudonomyously to a newspaper about how amazing and perfect Trump was.
Oh, I should've kept reading. The article is a WTF did I just read.
I can’t help but think that’s because they don’t know any better and maybe because they’re getting better informed by the reporting than what they’re actually getting from management.
It surprises me to no end that people continue working for this lunatic. When this company was offering an early severance, I am surprised only 159 took the offer [1]. Per cited article, this was 8.4% of the total workforce. Apparently there was even a second severance offer at around the same time of the CEO's legal fight with WP Engine [2].
This and previous submission about the Automattic board attempt to fire the founder should be used as a lesson that you should never ever give up control of your company to anyone.
Facebook is a good example on how to structure your company to keep control of it.
73 comments
[ 0.24 ms ] story [ 36.9 ms ] threadMatt Mullenweg tells Automattic staff in Slack he's back in control after ouster - https://news.ycombinator.com/item?id=49660104 - Sept 2026 (144 comments)
Automattic's board forces CEO Matt Mullenweg into leave of absence - https://news.ycombinator.com/item?id=49636283 - Sept 2026 (372 comments)
(I know there have been many other threads in this long saga but I don't have the time (or the stomach) to try to list them)
Way more are than we are told about.
> When TechCrunch asked Mullenweg if his comments about being back as CEO were legitimate, he promised a blog post was coming. When it arrived, however, it was about him buying a houseboat. When we asked if his comments about being back were also him trolling, he replied, “I’m not a troll I’m a pirate, obviously.”
And if he's trolling, then I would argue that's also evidence towards having lost his grip on reality.
Maybe Mullenweg killed the interim CEO in combat?
Not beyond the realms of possibility then
There is a Thunderdome at Burning Man.
https://journal.burningman.org/wp-content/uploads/2019/09/Th...
I think it said that Mullenweg always came back from burning man with lots of ideas.
The implication to me was the ideas were terrible and the board was afraid of having to deal with it yet again. But that’s a total guess.
Matt is always looking for inspiration, as we all should be. Whether it comes from Burning man or elsewhere seems irrelevant.
[0] https://www.therepository.email/matt-mullenweg-swears-for-th...
>However, the board’s plan did not go smoothly. Seemingly declining to depart, Mullenweg booted other admins out of the company Slack and told employees everything had been worked out and that he was back in control of Automattic
What the article is actually reporting is that no one at Automatic is giving a straight answer not that the board caved and reversed their decision.
Maybe a little distasteful since I suppose since these WordPress sites are not owned by WordPress, but I wouldn't really say it's unique or necessarily poaching
A more optimistic, less chaotic and exasperating time.
About a third of all non-big-box/amazon online shopping runs through Woocommerce installations. Much more than Shopify, which is the next biggest.
Because it’s a plugin for WP you might not ever notice a store is Woocommerce until you get the store emails that people often don’t customise much.
It’s fully possible to run a simple Woocommerce store without giving anyone a cut beyond your payment provider’s normal cut.
It’s not too difficult to extend; custom payment gateways and order processing hooks, inbound APIs, GraphQL etc.
If you are judicious about your install — just run Woocommerce, WP, customise one of the core themes or a well-known good theme like WP-Start or an Anders Noren theme, use the Stripe or Paypal payment gateway —- it’s pretty solidly secure, too; you’ll get automatic updates.
It’s not the most fun thing to administer, but it’s not Magento at least.
Automattic’s acquisition of Woocommerce was a blessing; some of the more complex extensions to woocommerce are still paid addons, which is where they make their money (as well as payment gateway referral fees, which was a little-noticed part of the squabble with WP Engine, who modified woocommerce to change the referrer to point to them). Woothemes were unpredictable and at times rapacious.
I would like to stop using wordpress over time, but I don’t think there are many better small e-commerce offerings that offer that level of open-source control for people who need to run a modestly large store on a true shoestring.
Source? This source [0] puts Shopify 10x ahead of WooCommerce on GMV. That roughly matches my experience working in this space in 2022, though it's definitely possible our customers weren't representative of the market as a whole.
[0] https://www.sanjaydey.com/shopify-vs-woocommerce-why-brands-...
> They're close on number of installations.
2.84M vs 4.34M is quite a wide margin, wouldn't you agree?
It's true that the link puts Shopify at roughly 10X in terms of GMV but parent did not claim otherwise.
WooCommerce isn’t bad, acquiring it was a good call for Automattic, but to put it in the same league as Shopify is pure fantasy.
As for cost control, I’m not sure why you think Shopify is more expensive. Moving from WooCommerce to Shopify is expensive because migrations are expensive but day to day running costs are pretty much equivalent.
https://trends.builtwith.com/websitelist/WooCommerce-Checkou...
https://trends.builtwith.com/shop
But even if I don't personally use WP, the fact that something like 25% of the web runs on software which this lunatic has this much control over, is problematic in itself.
> When TechCrunch asked Mullenweg if his comments about being back as CEO were legitimate, he promised a blog post was coming. When it arrived, however, it was about him buying a houseboat. When we asked if his comments about being back were also him trolling, he replied, “I’m not a troll I’m a pirate, obviously.” Mullenweg never provided any official comment about his return, but noted on X that this was likely the fifth time he’s faced a “coup.”
And like all well-run companies, it's not clear who the ceo is.
So what happens when the courts get involved?
Because "he won, because we was the only one with the passwords," seems like a software engineer fantasy.
The board wants to make money, that's why they hold shares and positions. If Mullenweg has the power to destroy value, that will be powerful leverage over them. If his employees side with him, if he holds the accounts, they'll have to negotiate carefully.
Of course, you would need a lawyer to determine when this crosses from a civil dispute to a criminal dispute because at some point him using the keys when he's not authorized could be a crime and if they can get the cops involved that certainly changes the dynamic.
Did anyone else think "what the fuck did I just read" after this sentence? Did Matt write it himself while posing as a "spokesperson"? This reads like that time Trump wrote in pseudonomyously to a newspaper about how amazing and perfect Trump was.
Oh, I should've kept reading. The article is a WTF did I just read.
Which would be terrible if true.
That's an oddly specific thing to clarify upfront.
[1] https://techcrunch.com/2024/10/04/159-employees-are-leaving-...
[2] https://www.404media.co/automattic-buyout-offer-wordpress-ma...
Facebook is a good example on how to structure your company to keep control of it.