Is that really a smart idea with respect to the IPO? Why not leave the risk and reward of building slop on top of AI to the industry?
For one, maintaining a lot of apps and connectors costs time and focus for a marginal return. Also it burns relationships with everyone building on top of your API if they can be disrupted anytime.
If their valuation is justified, they WILL disrupt every SaaS worth disrupting where most of the value is in the first S. There isn't enough money in selling a commodity.
I don't think they have a proven history of abandoning projects yet. Why would they when the tools they build (agents) can dramatically reduce the costs of maintaining and improving projects?
> When you’re done brainstorming, Claude can turn the board into a doc or deck, or bring it into tools like Lucid, Miro, or Vani by Zoho, where you can continue working on it with your team.
either fully commit to disrupting your customers and keep a walled garden or stop building in the space, this incremental approach will only ship confusion
Vertical integration was always in the cards, unfortunately.
Whiteboarding is the main thing I do in my AI build processes outside of Claude - if they can do it native + multiplayer, it's going to be a huge UX improvement for a lot of users.
It just shows that they hired a lot of productive people and gave them a lot of autonomy. Google went through a protracted period of this, culminating in the "more wood behind fewer arrows" mandate in 2011 where they decided to shutter stagnating, abandoned, or distraction efforts.
I expect that Anthropic will have success in some of their side hustles if they're reinforced by the model ecosystem and double down on them, but you should also expect that at some point in the future we will talk about the "Anthropic Graveyard".
Yep, just need Claude Mail (Cmail, anyone?) and Cluade Docs and you have a strong competitor to Google Workspaces. I'd consider using Cmail to start getting out of googles ad ecosystem.
I did my first claude slides presentation. I don't see myself voluntarily loading up PowerPoint again.
Now it'll be harder to do the same for word and harder still for excel, but word is doable, and claude can build one off tools better than excel can, so I definitely think that MS should be wary.
Honestly, Excel seems easier to me, with the caveat that Excel serves two purposes.
The "I need some place to organize tabular data" use case is so different that I'm not considering it for the rest of this.
But for actual computation, if you throw it in Claude, it'll figure it out. It's much easier to do than to use Excel. Claude itself isn't limited to Excel; it can use pandas and the much, much improved plotting tools compared to Excel. I'm an OpenAI guy myself and used codecs to have it make me ggplot2 graphs, but then I forgot to specify it and it just used straight-up Python — I think it actually generated them as SVG files. As sad as I was about it, they looked better than the ones I had it make using ggplot2.
Regular Excel doesn't even compare there; not only can ggplot2 make many additional types of graphs, but SVG plotting, Python, and pandas can make literally any chart you want, including things like polar-coordinate charts.
Claude vendor lock-in - Claude: not thanks! I prefer you as an easily interchangeable commodity that plays an intermittent role in my broader AI strategy.
When Anthropic released "claude design" people were telling that figma is dead now, but in fact claude design didn't move forward and stayed as a "fallback tool" when you quickly need to check / edit something. And for the serious work you still go to Figma and other designer tools.
I have a feeling that Whiteboards, Sheets, Docs and so on will be the same - it's a nicer way to present artefacts, discuss them and maybe make notes, but for the proper editor experience you'll go to the tools which were designed for these things. And I'm not saying that Claude Something tools are bad, they're just overly simplified and limited, probably on purpose.
I thought Figma would recover once they finally do something with Payload CMS since they acquired them long time ago. And only now I found that they did (https://www.figma.com/blog/websites-with-payload-in-figma/) and it doesn't look good :/ I was expecting much more
Claude design was good and it only gets better at design. For solo projects, it’s much better. They’re moving it from standalone to being fully integrated.
Figma is the default for teams but is losing a lot of stickiness.
I agree on solo projects, I actually use claude design as a viewer to see what my agents built or for quick and dirty prototypes, the design work itself happens in claude code. So to me "claude design" as a product doesn't really click, although I agree it's useful for many many people. In my case I'm just not an experience designer to learn Figma from scratch so claude design covers that part, but I saw how cool UX designers were still choosing Figma
You're right but I do feel like this is more of a case of different paradigms being a slow burn rather than a failure.
I don't see people switching to Claude sheets overnight & the messaging from anthropic will likely become less effusive over time (short-/medium-term). But I'd be surprised if this doesn't make significant inroads in the long-term.
It feels like claude sheets is to google sheets what google sheets is to excel. Google sheets kind of removes the whole idea of having to email copies of files around by letting people collaborate on a single doc. Claude sheets seems aimed at using agents as the primary way of interacting with a sheet.
You'd think google would be able to catch up here because they have all the pieces, but then maybe they're too locked in by virtue of having a large existing user base so they can't make the same radical UX changes that anthropic can.
one of the biggest issues with Microsoft & Google's forays into AI is that they have such broad existing product-bases. Anthropic & OpenAI don't have to worry about migration, differentiation of their product portfolio, brand confusion (see e.g. Google Buzz/Talk/Meet/Chat debacles), etc. They're operating greenfield with pure acquisition-focus - things are much messier for Google/MS.
I was surprised to see a ”drag to fill with AI” handle in the middle of my google sheet recently.
It was so understated and unobtrusive compared to all the other hamfisted, oversold AI features everywhere.
I was even more shocked when it kind of did what I was going to do in those cells. And just like most spreadsheets, this was an abomination of a ”spreadsheet”; more of a two dimensional scratch pad for loosely organised text.
> When Anthropic released "claude design" people were telling that figma is dead now, but in fact claude design didn't move forward and stayed as a "fallback tool" when you quickly need to check / edit something.
I don't think there is a reasonable expectation that these new tools will simply end Google Workspace. Google are going to be just fine to do whatever they want with their stuff, and they have the customers.
Anthropic can just do this for a new generation of people and businesses, and establish themselves here over time.
is this about growth, the userbase or the product? userbase is growing and the product seems to work fine; as for growth I'm not sure that was what people talked about when they said Figma would *die* but even then 43% seems fine?
Not sure what people are smoking; figma is seeing huge growth.
Figma also has MCP and other AI features. You can use it in agentic workflows just fine!
It's also not Anthropic only. Or OpenAI only. Businesses are leaning heavily into model and harness diversity, particularly open and bespoke variants..
I think its shortsighted tbh.
The advances are crazy. One will just release another claude design later and before you know it, it'll just be super figma.
What these tools are generally missing is a way for the user to "fix stuff" that isnt just prompting. Once they add things like that, added to model improvements... it's just going to be a cost story: which one is cheaper.
Once you understand how far you can push it, Claude Design is an incredible tool - my personal favorite ai-related thing of the year. Of course it's piggybacking off all the model advancements which has made it increasingly capable.
For the vast majority of users, Claude Design is game-changing. I used to pay designers tons of money to create brand style guides, which other humans then had to attempt to use to create on-brand anything (social media posts, printed documents, posters, websites, ads, whatever) for the business. They would almost always not know such a style guide existed, ignore it, or fail because they just didn't have the skills.
Claude Design almost completely solves that. One dedicated designer can make a Claude Design System and then everything it makes from there stays on brand with essentially zero effort. And it is super intuitive to get to a usable Design System. Every time I use it I think "This is how AI is supposed to feel."
1. Have one agent build it and then another check(Usually the agent that checks is a bigger model or with more effort)
2. Make it deterministic, make sure you have a list of accepted fonts based on your brand guidelines. Have claude create a script that checks what fonts are used and if they follow the list, if not send it back to be redone, similar thing can be done to check things like header followed by a subheader(I usually have it create designs in html so it is a simple check of is there a h3 following say a h2)
For my latest app, I didn’t use any analytics software or package. Instead, I had the app save events as jsonl files on the server. I used Claude artifacts to create a custom report from that data. That was just a python file which now sits on a server next to those data files, giving me a live dashboard of very customized insights.
I don’t see myself ever using an off-the-shelf analytics package again.
I've been absolutely cruising with Claude canvas artifacts the past week. It's been absolutely amazing. Total AI euphoric psychosis what can I say?
I had Claude code writing design updates to claude.ai for a while, which was pretty cool but then it somehow started iterating faster and it turned out that it had vibe coded the claude AI canvas runtime locally and now I have designs in git that are actually independent of Claude design.
The quality and velocity of the experience are starting...
For us, Claude design has been "good enough" and we stay in the design phase much less long in general. There's no need to get a polished design, just get it into code once you've decided the major UI decisions and iterate there.
We stopped using figma. Basically they just merged design into artifacts (they have a few rough edges to work out with transition but honestly it makes sense to me after a while).
Although you are not switching from Claude Design to Figma, it will limit Figma's future. I am not a designer, previously I have downloaded Figma and used it along with other tools. I am not going to open Figma again. As you said, Claude Design is overly simplied, and that's why new users will go to Claude Design, the fennel going to Figma is gone I think, and Claude Design will continue to improve. These AI platforms are like Operating Systems in OS war, or browsers in browser war, it is the app/platform people are going to have by default, and they are going to keep many of them inside their eco system. IMO, for short term, you are right, if we are speaking about long term, professional softwares are going to suffer a lot.
Keyword is “funnel”: a number of those that are familiarized with figma would convert, even if years afterwards. So your question of whether the parent paid already is besides the point.
Not entirely. In the past they would go from free to paid Figma account when in need of more professional approach. Now they can't unlock Claude Whiteboards become a professional tool, so they still need to migrate to Figme when their needs cross a certain threshold.
One thing I have to appreciate is that Claude is also capable of driving tools like blender directly in the background. For me, what that means is there’s almost never a reason to open a professional design package anymore. Similarly, if I need to share something, I just have Claude make a quick interactive website for it. So while Claude Design itself did not reduce the need for Figma, AI is reducing the need for these tools in general.
We've almost completely replaced Figma with Claude Design as a team-wide workflow. We only go to Figma now when we need to hand-tweak something which is becoming increasingly rare.
For one, I don't think it's true that Claude Design didn't move forward. They've pulled a lot of primitives from it (e.g. design systems) into their docs/artifacts/data product, so you can have consistent design across all of your assets. I'm a big user of that for making quick, internal presentations that look like company assets but aren't cookie cutter slide templates.
Second, Claude Design doesn't need to move forward, it just works and is perfectly usable. I don't know what I'd want from it - it's not meant for you to "manually" move things around anyway, you just talk to the agent. And I've designed more than a few things on Design.
I don’t understand the need for these side quests. Microsoft has a 40 year lead in spreadsheets. You are not going to dethrone them no matter how good your AI’s code is. And no one is asking you for an excel competitor. Fixing the million problems in existing products that users have already raised (aka the boring work) is a much better use of resources.
> You are not going to dethrone them no matter how good your AI’s code is.
They absolutely are. Maybe not quickly (let's face it, Excel users are not sprightly), but this is absolutely going to displace Gsuite, and any Excel users who were thinking of moving to it.
There used to be visicalc, then lotus 1-2-3, and now Excel (as well as open/libreoffice). So I'd like to think there's competition in this space, but time will tell.
Visicalc was an Apple II-bound product that only lived 4-5 years, while 1-2-3 lost to Excel around Windows 95 era - as in OVER THIRTY YEARS AGO. Oversimplification.
Don't forget the current additional players with comparatively low global market share such as Kalligra, Zoho, and WPS.
So LLM provider want to become all-encompasing app/data suite providers. But really this would just shift your data/money from one paid walled garden (Google/Micro$/Adope) into another: so only a lateral move.
The better solution would be a uniform 'App Suite of the commons' (open-source) with a plugable/switchable data and inference providers.
"better" as in better for the customer, not better for Anthropic :)
Reality is, the crazy valuation given to frontier labs will push them to capture more of the value chain, to make it harder for customers to switch models. Having a best-in-class model is not defensible, long term.
Claude data is a huge move, much bigger than the other two (even if they end up with more users).
All Anthropic needs is to host an S3 clone and they become the default place to put all your company's data because they are the easiest place to analyze the data.
> Working with Claude on a project often meant moving the output over to another tool or program, where Claude didn’t have live access to follow progress and changes. Now, your documents, boards, sheets, and dashboards can stay in Claude, with access for your team to continue editing together.
I read this as: We'll build anything and everything into Claude eventually.
How does this work long-term? Is the new reality going to be picking an AI provider for all of your SaSS tooling, similar to Cloud providers for infra? Hopefully competition thrives.
The playbook Anthropic is following with integrating everything innto their platform is the same playbook that enabled Microsoft, Google, Baidu, Amazon, Apple, etc al to get and stay where they are.
I mean, I don't think it's that different from the current reality of businesses just picking Microsoft or Google as their one-stop-shop for business software. There will actually be more competition now, as Anthropic and OpenAI will be added to the mix.
>How does this work long-term? Is the new reality going to be picking an AI provider for all of your SaSS tooling,
I suspect the goal is partly starting a walled garden.
"Llms are interchangeable? Our harness/toolset isn't".
It's a way to get a moat I guess.
It doesn't sound like a business for the scale they're aiming for though. Taking a bite of the MS office's pie doesn't seem to me like a trillion dollar company move.
That's the goal. They're desperately trying to make their platform 'sticky'. I see OpenAI using similar tactics with Spaces and Dots.
Dots in particular display some insidious methodology, they've hidden the "programmable" portions of an agent. They want to make it 'magic' (all your work goes through a single tool) but... that's pretty much exactly what businesses DON'T want. We need to see what it's doing, accessing, working with, underlying data, etc... It's an explicit business requirement for us.
The more they can 'hide' what the backend does, the harder it is to get away from the product.
Buuuuut, I don't think it's going to work. I can still export it somehow if I want to, and it would probably take 10-15 minutes... The whole point of these agents is that they're 'plug and play' with whatever technology you want.
And if they don't build them this way, someone will whip up an open source version that does it cheaper and more transparently in a couple of weeks.
Software being free now hits both of these companies exactly where they want protection.
> We need to see what it's doing, accessing, working with, underlying data, etc... It's an explicit business requirement for us.
this is my biggest gripe with dot. it doesn't integrate very well with my "agent ecosystem". It doesn't see my boxen. It doesn't load any agents.md. It like... is on an island and the only way it talks to the world is.... opaque magic.
> How does this work long-term? Is the new reality going to be picking an AI provider for all of your SaSS tooling
I see them — and others, across model providers, startups and legacy companies — as rapidly exploring the problem and solution spaces. By building agentic features into familiar tools you give people what they need to explore and build new paradigms and approaches. Maybe white board + design tool is a killer app that truly takes Figma’s place, or spreadsheet + apps built in house or or or.
At this point having a clear vision of the future is a liability because you’re probably wrong.
Better to build existing tools with agents built in and let your users discover the killer use cases.
The one thing I do really like about Claude / Anthropic is that Claude.ai docs (especially its ability to create HTML docs) seems substantially better than Gemini or ChatGPT.
These seem like natural extensions that I'm sure will be very useful.
There's a reason my co still has Slack and it ain't because of its great features and bug-free app. It's because every written conversation we've ever had is in there.
Man, I really hope that Google doesn't see this and decide to start scraping their suite to train Gemini. As it stands, anything not explicitly marked as public isn't scraped so there's that modicum of peace but I'll have to start exclusively using Euro-Office/LibreOffice if this gets more traction and Google decides to make the switch.
The best time to plant a tree is ten years ago. The second best time is now.
The threat you see coming over the Google horizon is no mirage. The best time to migrate has passed, and it's probably best to not wait until it has already arrived. May your migration go smoothly.
The need a reporting and analytics offering (if they don't have one already). If i can tell it "ok report over this data, join it together on these fildss, bucket by that field" then review and say "no wait, filter by this other field and only show me addresses in Ohio... oh wait let the viewer choose a state and also let them choose a financial quarter. Find out our financial quarters from our website. ok add an appropriate graph to show change of field X over time" then finally "publish and notify users the report is available with a link". That would make a part of my job a lot easier.
Apple created IWork: Pages, Numbers, Keynote. Google created Workspaces with Docs, Sheets, Slides. Open source options like LibreOffice and OpenOffice exist. Google is the only one that has managed to take any significant market share from Microsoft. I don't think Anthropic has the focus to follow it through.
Apple has wrecked its suite this year: In every possible way, you are redirected to their subscription-based AI library of components (Apple Content). Want to add a square in Keynote? Use our AI library!
All the buttons of the UI: Gone! Replaced by a single button: Apple Content.
I was an absolute fan of Apple Keynote, been spreading it to my employees for 15 years, it was bare-bones, straightforward, uncluttered and direct; I just struggle do SIMPLE things in it now!
194 comments
[ 4.6 ms ] story [ 67.5 ms ] threadFor one, maintaining a lot of apps and connectors costs time and focus for a marginal return. Also it burns relationships with everyone building on top of your API if they can be disrupted anytime.
And I'd argue they sort of abandoned MCP. Claude's support for it is poor.
either fully commit to disrupting your customers and keep a walled garden or stop building in the space, this incremental approach will only ship confusion
Whiteboarding is the main thing I do in my AI build processes outside of Claude - if they can do it native + multiplayer, it's going to be a huge UX improvement for a lot of users.
Why does it show that? Maybe they have tens of billions of dollars and the bandwidth to do more.
I expect that Anthropic will have success in some of their side hustles if they're reinforced by the model ecosystem and double down on them, but you should also expect that at some point in the future we will talk about the "Anthropic Graveyard".
They are shifting to building stuff for agents, not for humans.
Now it'll be harder to do the same for word and harder still for excel, but word is doable, and claude can build one off tools better than excel can, so I definitely think that MS should be wary.
The "I need some place to organize tabular data" use case is so different that I'm not considering it for the rest of this.
But for actual computation, if you throw it in Claude, it'll figure it out. It's much easier to do than to use Excel. Claude itself isn't limited to Excel; it can use pandas and the much, much improved plotting tools compared to Excel. I'm an OpenAI guy myself and used codecs to have it make me ggplot2 graphs, but then I forgot to specify it and it just used straight-up Python — I think it actually generated them as SVG files. As sad as I was about it, they looked better than the ones I had it make using ggplot2.
Regular Excel doesn't even compare there; not only can ggplot2 make many additional types of graphs, but SVG plotting, Python, and pandas can make literally any chart you want, including things like polar-coordinate charts.
Omarchy? yep.
Let's get Claude office, Claude auth, Claude notebooks.... maybe call it C Suite.
Figma is the default for teams but is losing a lot of stickiness.
I don't see people switching to Claude sheets overnight & the messaging from anthropic will likely become less effusive over time (short-/medium-term). But I'd be surprised if this doesn't make significant inroads in the long-term.
You'd think google would be able to catch up here because they have all the pieces, but then maybe they're too locked in by virtue of having a large existing user base so they can't make the same radical UX changes that anthropic can.
It was so understated and unobtrusive compared to all the other hamfisted, oversold AI features everywhere.
I was even more shocked when it kind of did what I was going to do in those cells. And just like most spreadsheets, this was an abomination of a ”spreadsheet”; more of a two dimensional scratch pad for loosely organised text.
I don't think there is a reasonable expectation that these new tools will simply end Google Workspace. Google are going to be just fine to do whatever they want with their stuff, and they have the customers.
Anthropic can just do this for a new generation of people and businesses, and establish themselves here over time.
So yes, not dead and clearly good for people who want that additional layer of control, but also nowhere where it used to be.
is this about growth, the userbase or the product? userbase is growing and the product seems to work fine; as for growth I'm not sure that was what people talked about when they said Figma would *die* but even then 43% seems fine?
Figma also has MCP and other AI features. You can use it in agentic workflows just fine!
It's also not Anthropic only. Or OpenAI only. Businesses are leaning heavily into model and harness diversity, particularly open and bespoke variants..
What these tools are generally missing is a way for the user to "fix stuff" that isnt just prompting. Once they add things like that, added to model improvements... it's just going to be a cost story: which one is cheaper.
For me, this is simply a first-party UI for Claude. So they have better control over the presentation layer + some extra features on top.
It's not meant to be equivalent to Google Sheets or Excel.
Claude Design almost completely solves that. One dedicated designer can make a Claude Design System and then everything it makes from there stays on brand with essentially zero effort. And it is super intuitive to get to a usable Design System. Every time I use it I think "This is how AI is supposed to feel."
1. Have one agent build it and then another check(Usually the agent that checks is a bigger model or with more effort) 2. Make it deterministic, make sure you have a list of accepted fonts based on your brand guidelines. Have claude create a script that checks what fonts are used and if they follow the list, if not send it back to be redone, similar thing can be done to check things like header followed by a subheader(I usually have it create designs in html so it is a simple check of is there a h3 following say a h2)
Initially they were adopted by customers with the simplest use cases and the products grew over time to what they are.
The next set of startups might just have a Claude sub when they are small and grow with the product
I don’t see myself ever using an off-the-shelf analytics package again.
(observed error rate for me is much much much lower than 1/10)
I had Claude code writing design updates to claude.ai for a while, which was pretty cool but then it somehow started iterating faster and it turned out that it had vibe coded the claude AI canvas runtime locally and now I have designs in git that are actually independent of Claude design.
The quality and velocity of the experience are starting...
OpenAI did something similar with Sales Assistant last year. Haven't heard of anyone using it.
History is repeating itself AI natively.
Second, Claude Design doesn't need to move forward, it just works and is perfectly usable. I don't know what I'd want from it - it's not meant for you to "manually" move things around anyway, you just talk to the agent. And I've designed more than a few things on Design.
ClaudeCloudServices
ClaudeERP
ClaudeCRM
ClaudeNeuralLink
ClaudeConsciousnessUpload
They absolutely are. Maybe not quickly (let's face it, Excel users are not sprightly), but this is absolutely going to displace Gsuite, and any Excel users who were thinking of moving to it.
I expect Google will respond.
And the story repeats. Google had a 20-year lead in search and LLM definitely has threatened it.
Don't forget the current additional players with comparatively low global market share such as Kalligra, Zoho, and WPS.
The better solution would be a uniform 'App Suite of the commons' (open-source) with a plugable/switchable data and inference providers.
Reality is, the crazy valuation given to frontier labs will push them to capture more of the value chain, to make it harder for customers to switch models. Having a best-in-class model is not defensible, long term.
All Anthropic needs is to host an S3 clone and they become the default place to put all your company's data because they are the easiest place to analyze the data.
No company that need that level of data ingest and analysis is using Anthropic's tooling over something that is used industry wide.
I read this as: We'll build anything and everything into Claude eventually.
How does this work long-term? Is the new reality going to be picking an AI provider for all of your SaSS tooling, similar to Cloud providers for infra? Hopefully competition thrives.
I suspect the goal is partly starting a walled garden.
"Llms are interchangeable? Our harness/toolset isn't".
It's a way to get a moat I guess.
It doesn't sound like a business for the scale they're aiming for though. Taking a bite of the MS office's pie doesn't seem to me like a trillion dollar company move.
Dots in particular display some insidious methodology, they've hidden the "programmable" portions of an agent. They want to make it 'magic' (all your work goes through a single tool) but... that's pretty much exactly what businesses DON'T want. We need to see what it's doing, accessing, working with, underlying data, etc... It's an explicit business requirement for us.
The more they can 'hide' what the backend does, the harder it is to get away from the product.
Buuuuut, I don't think it's going to work. I can still export it somehow if I want to, and it would probably take 10-15 minutes... The whole point of these agents is that they're 'plug and play' with whatever technology you want.
And if they don't build them this way, someone will whip up an open source version that does it cheaper and more transparently in a couple of weeks.
Software being free now hits both of these companies exactly where they want protection.
this is my biggest gripe with dot. it doesn't integrate very well with my "agent ecosystem". It doesn't see my boxen. It doesn't load any agents.md. It like... is on an island and the only way it talks to the world is.... opaque magic.
Well, isn't that the natural end result of an AGI?
No more software, no more deciding what apps you need. It's all just Claude. Except now you're pulling 10kW to add up a column of numbers.
I think thats more like: "We'll build anything and everything into Claude eventually with the statistical median level of vibe-coded features."
That might work for some use cases but I doubt serious Excel nerds are going to drop it because Claude has a spreadsheet like tool.
I see them — and others, across model providers, startups and legacy companies — as rapidly exploring the problem and solution spaces. By building agentic features into familiar tools you give people what they need to explore and build new paradigms and approaches. Maybe white board + design tool is a killer app that truly takes Figma’s place, or spreadsheet + apps built in house or or or.
At this point having a clear vision of the future is a liability because you’re probably wrong.
Better to build existing tools with agents built in and let your users discover the killer use cases.
Their competition is offering good enough models for vastly better prices and they are making products that their customers don't need.
I feel like there will be a site similar to google graveyard for all these AI+X products that OAI and ANT are throwing out.
These seem like natural extensions that I'm sure will be very useful.
There's a reason my co still has Slack and it ain't because of its great features and bug-free app. It's because every written conversation we've ever had is in there.
The threat you see coming over the Google horizon is no mirage. The best time to migrate has passed, and it's probably best to not wait until it has already arrived. May your migration go smoothly.
All the buttons of the UI: Gone! Replaced by a single button: Apple Content.
I was an absolute fan of Apple Keynote, been spreading it to my employees for 15 years, it was bare-bones, straightforward, uncluttered and direct; I just struggle do SIMPLE things in it now!